Sustainable Fisheries

What Sustainable Fisheries does

Sustainable Fisheries Partnership (SFP) is a US-registered nonprofit founded in 2006 and headquartered in Honolulu, Hawaii, operating with 101-250 employees to rebuild depleted fish stocks and reduce environmental and social impacts of fishing and fish farming globally. The organization functions as an industry convenor, bringing together seafood buyers, suppliers, producers, NGOs, governments, fishers, scientists, and academics through industry leadership programs, supply chain roundtables, fishery improvement projects, and aquaculture improvement projects, all organized around its Target 75 initiative aimed at making 75% of seafood production sustainable or improving.

SFP's core technology stack comprises a suite of web-based sustainability tools: Seafood Metrics (the flagship risk-based analytics platform for assessing and reporting on seafood supply-chain sustainability), FishSource (a fishery profile and rapid assessment database with longitudinal coverage since 2010), the Ocean Disclosure Project (a transparency platform for public sourcing disclosure), and the FIP Evaluation Program with monthly ratings reports tracking Fishery Improvement Project progress. These tools are integrated with third-party traceability platforms, notably through a March 2026 MOU with Wholechain and an April 2026 MOU with Seafood Souq, both anchored in Global Dialogue on Seafood Traceability (GDST) standards.

The organization's revenue model is nonprofit: SFP is funded by donations from industry partners, grants from foundations (including the Walmart Foundation), and government programs (such as Hong Kong's HK$1 billion Sustainable Fisheries Development Fund). Notable funding flows include over $920,000 donated by Publix alone since 2011. SFP serves enterprise-grade buyers and suppliers across retail (Walmart, Tesco, Aldi, ASDA, Sainsbury's, Publix), food service (McDonald's), and seafood processing (Thai Union, High Liner Foods), while also engaging with small-scale fishing communities and government fisheries agencies. Distribution is primarily through direct industry partnerships, digital platform self-service, supply chain roundtables, and regional channel partnerships.

Name

Sustainable Fisheries

Legal name

Sustainable Fisheries Partnership Foundation

Website

https://sustainablefish.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Sustainable Fisheries Partnership is a US-registered nonprofit that convenes seafood buyers, suppliers, producers, governments, and NGOs to improve global fisheries and aquaculture sustainability, serving 30+ major retailers and processors with its Seafood Metrics, FishSource, Ocean Disclosure Project, and FIP Evaluation Program tools.

Ownership category

akta.pro rank

Product category

Sustainable Seafood Advisory and Analytics Services

NAICS

Aquaculture (1125), Animal Production and Aquaculture (112), Other Aquaculture (112519)

SIC

Fishing, Hunting And Trapping (900)

akta.pro primary industry

Aquaculture Health, Biosecurity & Veterinary Services (AFAEAAAK)

akta.pro secondary industries

Marine & Freshwater Conservation (BPAGAGAE), Seafood & Aquaculture Certification Services (MSC/ASC/BAP) (AFALAMAL), Oceans, Coastal & Marine Resource Management (BPADALAI)

Keywords

• Sustainable seafood sourcing
• Fishery improvement projects
• Seafood supply chain traceability
• Fishery sustainability assessment
• Aquaculture improvement programs

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Donations and Grants: SFP operates as a US-registered nonprofit organization funded primarily through donations from industry partners, grants from foundations, and government support. Major donors include retail companies like Publix which has donated over $920,000 since 2011. The organization also receives funding from government programs such as the HK$1 billion Sustainable Fisheries Development Fund.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Sustainable Fisheries Partnership is a global nonprofit that rebuilds depleted fish stocks and reduces environmental and social impacts of fishing and fish farming by convening the seafood supply chain and providing sustainability analytics tools. Its core offerings are Seafood Metrics (risk-based supply chain sustainability analytics), FishSource (fishery assessment database), the Ocean Disclosure Project (sourcing transparency), and the FIP Evaluation Program (Fishery Improvement Project ratings), supported by advisory services and supply chain roundtables under the Target 75 initiative.

Product overview

Sustainable Fisheries Partnership (SFP) operates as a global nonprofit offering a suite of advisory services and sustainability tools for the seafood industry. The core platform is Seafood Metrics, which enables companies to assess, track, and report supply-chain sustainability against environmental and social benchmarks. FishSource serves as the companion sustainability database and rapid assessment program providing fishery-level data and risk indicators. The FIP Evaluation Program (with its Monthly FIP Ratings Report) tracks and reports on active fishery improvement projects. The Ocean Disclosure Project provides sourcing transparency for companies and consumers. These tools are complemented by supply chain roundtables, the Bycatch Solutions Hub (including the Solve My Bycatch Problem Tool), and the Global Squid Supply Chain Roundtable, all unified under SFP's industry leadership framework aimed at achieving the Target 75 goal of 75% sustainable or improving seafood.

Differentiator

Problem solved

Functional benefit

Brands

• Seafood Metrics: A sustainability analytics tool that provides risk-based sustainability metrics for seafood supply chains.
• FishSource
• Ocean Disclosure Project
• Target 75

Products and services

• Seafood Metrics SFP's flagship web-based sustainability assessment and analytics platform enabling seafood buyers, suppliers, and producers to measure, track, and report on the environmental and social sustainability of their seafood supply chains against industry benchmarks. Provides risk-based sustainability scores and is integrated against GDST traceability standards via Wholechain and Seafood Souq partnerships.
• FishSource A comprehensive sustainability database and rapid assessment tool providing fishery profiles, stock status, management information, and sustainability risk indicators for global fisheries, accessible to industry stakeholders and the public.
• FishSource Rapid Assessment Program An expedited assessment framework under FishSource that delivers streamlined sustainability evaluations for fisheries, enabling faster onboarding of new fisheries into SFP's improvement and monitoring programs.
• Ocean Disclosure Project A transparency initiative and platform enabling seafood companies to publicly disclose sourcing information and ocean-related sustainability data, supporting consumer and stakeholder visibility into seafood supply chain origins and practices.
• FIP Evaluation Program A program providing structured evaluation and monthly ratings reporting on Fishery Improvement Projects (FIPs), tracking progress against sustainability benchmarks and providing market stakeholders with performance metrics on supply-chain-linked improvement efforts.
• SFP Monthly FIP Ratings Report A recurring report publication under the FIP Evaluation Program that publishes monthly ratings of active fishery improvement projects, keeping industry partners and supply chain actors informed of FIP progress and performance changes.
• Advisory Services Advisory services supporting seafood buyers, suppliers, and producers with sustainability strategy, supply chain improvement projects, and engagement with Fishery Improvement Projects and Aquaculture Improvement Projects under SFP's industry leadership framework.

Quantifiable outcome

• Over $920,000 donated by Publix alone since 2011 supporting fishery improvement projects across multiple regions
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core, regional and minor.

• WholechaincoreTechnology or Integration · 15 March 2026SFP and Wholechain signed a memorandum of understanding at Seafood Expo North America to integrate SFP's Seafood Metrics sustainability tool into Wholechain's traceability software. The partnership aims to provide end-to-end source information on seafood by connecting traceability events with fishery data based on GDST standards. Both organizations reported existing interest from suppliers and buyers for the combined offering.
• Seafood SouqcoreTechnology or IntegrationSFP and Seafood Souq signed a Memorandum of Understanding at Seafood Expo Global in Barcelona, committing to collaborate on traceability and sustainability solutions for the seafood supply chain with focus on Middle East, North Africa, and broader MENA region. This is SFP's first formal partnership in the region, leveraging Seafood Souq's digital infrastructure to address transparency challenges where over 30% of seafood products are estimated to be mislabelled globally and IUU fishing continues to threaten marine ecosystems.
• Global Fishing WatchcoreStrategic or Co-development PartnerSFP collaborated with Global Fishing Watch (GFW) and International Seafood Sustainability Foundation (ISSF) to enhance transparency in global tuna fisheries, supported by the Walmart Foundation. The initiative combines data platforms to provide sustainability indicators and vessel-level monitoring to address transparency challenges and promote responsible sourcing.
• International Seafood Sustainability Foundation (ISSF)coreStrategic or Co-development PartnerSFP collaborated with Global Fishing Watch and ISSF on tuna fishery transparency initiative, combining data platforms to provide sustainability indicators and vessel-level monitoring.
• Hong Kong Agriculture, Fisheries and Conservation DepartmentregionalStrategic or Co-development PartnerThe Hong Kong Government, through the Agriculture, Fisheries and Conservation Department, is implementing a comprehensive aquaculture modernization strategy with SFP involvement, including professional training programs and plans for a Fisheries Research Centre in the Northern Metropolis. The initiative is supported by the HK$1 billion Sustainable Fisheries Development Fund.
• Global Sustainable Seafood InitiativecoreStrategic or Co-development PartnerPublix partners with Global Sustainable Seafood Initiative as part of its sustainable seafood program, working with SFP and other organizations to offer more sustainable seafood options.
• Bluehouse SalmonminorStrategic or Co-development PartnerPublix's sustainable seafood program includes partnerships with suppliers such as Bluehouse Salmon, along with SFP and Global Sustainable Seafood Initiative.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Marine Stewardship Council: MSC is the dominant global seafood eco-certification scheme for wild-capture fisheries, operating the MSC label that appears on retail seafood. It competes with SFP's fishery improvement and sustainability assessment services as the established consumer-facing certification standard.
• Aquaculture Stewardship Council: ASC operates the leading aquaculture certification standards across finfish, shellfish, and shrimp. It directly parallels SFP's aquaculture improvement work and is the most comparable peer for buyers seeking aquaculture sustainability credentials.
• Global Sustainable Seafood Initiative: GSSI is a global benchmarking organization for seafood certification schemes, convening retailers, suppliers, and NGOs to align sustainability standards. SFP already works alongside GSSI through Publix's program, and the two compete for influence in shaping seafood sustainability benchmarks.
• Monterey Bay Aquarium Seafood Watch: Seafood Watch is the most recognized North American seafood sustainability guidance program for consumers and buyers. It overlaps with SFP's advisory and assessment role for retailers and foodservice operators seeking sustainability recommendations.
• Global Fishing Watch: Global Fishing Watch is an ocean-data nonprofit providing vessel-level transparency and IUU-fishing analytics. SFP already partners with GFW on the Walmart Foundation tuna initiative, and the two compete and collaborate in the fisheries transparency and risk-analytics space.
• International Seafood Sustainability Foundation: ISSF is a global nonprofit focused on tuna sustainability, working with processors, retailers, and scientists. SFP and ISSF co-developed the Walmart Foundation tuna transparency initiative, making ISSF a close peer in convening tuna supply-chain stakeholders.
• Friend of the Sea: Friend of the Sea certifies sustainable fisheries and aquaculture products globally, often used by European retailers and suppliers. It overlaps with SFP's fishery and aquaculture improvement services as an alternative sustainability certification pathway.
• Ocean Wise: Ocean Wise runs the Ocean Wise Seafood sustainability program and ocean conservation initiatives, primarily serving North American retailers and foodservice. It is a comparable peer in the consumer- and buyer-facing seafood sustainability advisory space.

Broad incumbents

• World Wildlife Fund (WWF): WWF is a major global environmental nonprofit with a long-standing sustainable seafood program (including aquaculture and fisheries improvement). As a broad incumbent with much larger scale, WWF overlaps with SFP's supply-chain convening and fishery improvement work but across many other environmental domains.

Emerging players

• FishWise: FishWise is a smaller sustainability consultancy that works with seafood retailers and suppliers on responsible sourcing projects. It is comparable to SFP as an emerging advisory peer focused on retail and supplier sustainability programs, particularly in North America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SustainableFish
• LinkedInlinkedin.com/company/sustainable-fisheries-partnership
• Instagraminstagram.com/sustainablefisheries_
• Xx.com/sustainablefish

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Sustainable Fisheries