Roberts
Roberts Consolidated Industries manufactures professional flooring installation products—adhesives, tools, surface prep, and underlayment—serving flooring installers, builders, and architects across North America and parts of Europe as a brand within the Q.E.P. Co., Inc. portfolio.
- Company typePrivate
- Founded-
- HeadquartersBoca Raton, United States
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Roberts does
Roberts Consolidated Industries, Inc. is a manufacturer of professional flooring installation products, operating as a brand/subsidiary within the Q.E.P. Co., Inc. corporate family. The company is headquartered in Boca Raton, Florida, and organizes its portfolio into four core categories: adhesives and tapes (resilient, wood, multipurpose, carpet, and specialty formulations), surface preparation products (primers and encapsulators), flooring installation tools and accessories (knee kickers, carpet stretchers, cutters, rollers, trowels, and blades), and underlayment solutions (moisture barriers, cork, and premium multi-layer systems). Roberts serves professional flooring installers, builders, and architects across residential and commercial applications, primarily in the United States and Canada, with a secondary European footprint in the UK and France through affiliated sites (robertsfit.co.uk, estillon.com/fr). The catalog comprises approximately 176 products spanning adhesive chemistries, mechanical installation equipment, and engineered underlayment systems.
The company's product portfolio is anchored by several proprietary or exclusive technologies. Roberts holds the exclusive North American license to integrate Microban International's antimicrobial technology into its adhesives and underlayments, providing 24/7 protection against stain- and odor-causing bacteria, mold, and mildew that is active throughout the product lifecycle. The Falcon Power 44 Stretcher features a patent-pending tailblock—the widest in the industry at up to 44 inches with extensions—capable of spanning a door jamb, plus patent-pending tool-free quick-release extensions. AirGuard Premium Underlayment uses patented Air Flow Technology in a three-layer construction to continuously move air and release trapped moisture, achieving sound insulation ratings of STC 67, IIC 68, and Delta IIC 20.
Roberts operates a sales-led, distribution-driven go-to-market model, generating revenue primarily through one-time hardware sales of adhesives, tools, and underlayment via a network of distributors and dealers, supplemented by a direct-to-customer e-commerce channel at shopQEP.com for parts, supplies, and closeout sales. The company does not publicly disclose pricing, instead using quote-based pricing through distributors. Marketing is trade-focused, emphasizing product catalogs (e.g., the 2026 Flooring Tools & Underlayment Catalog and 2026 Adhesive Product Guide), annual presence at The International Surface Event (TISE) in Las Vegas, a dealer locator, and a Certified Installer warranty program that issues limited lifetime warranties on tools and up to 10-year warranties on qualifying adhesive installations. There is no public funding or independent investor backing; Roberts is wholly owned and supported within the Q.E.P. corporate portfolio.
Roberts firmographics
Firmographics- Name
- Roberts
- Legal name
- Roberts Consolidated Industries, Inc.
- Website
- https://robertsconsolidated.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Roberts Consolidated Industries manufactures professional flooring installation products—adhesives, tools, surface prep, and underlayment—serving flooring installers, builders, and architects across North America and parts of Europe as a brand within the Q.E.P. Co., Inc. portfolio.
- Ownership category
- akta.pro rank
Roberts industry classification
Industry- Product category
- Flooring Installation Products
- NAICS
- Adhesive Manufacturing (325520), Paint, Coating, and Adhesive Manufacturing (3255)
- SIC
- Adhesives & Sealants (2891)
- akta.pro primary industry
- Flooring Installation Materials & Accessories (Adhesives, Grouts, Trims, Transitions) (IMADAJAL)
- akta.pro secondary industries
- Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE), Floor Covering Installation Materials Manufacturing (Adhesives/Seams/Grippers/Transitions) (IMAOAJAM)
Keywords
Where Roberts is headquartered
LocationHeadquarters
- HQ city
- Boca Raton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Roberts business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Flooring Installation Products: Manufactures and sells flooring installation products including adhesives, tapes, tools, and underlayment. Revenue is generated through one-time product sales via distributor network and direct dealer purchases.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Roberts product offering
Product offeringCore offering
Roberts manufactures, markets, and distributes flooring installation products including adhesives and tapes, surface preparation products, professional installation tools and accessories, and underlayment solutions. The company is the exclusive North American manufacturer of adhesive and underlayment solutions featuring Microban antimicrobial technology, serving professional flooring installers, builders, and architects through a distributor/dealer network and its shopQEP.com storefront.
Product overview
Roberts Consolidated Industries is a manufacturer of flooring installation products organized into four core product categories: (1) Adhesives & Tapes — including resilient, wood, multipurpose, carpet, and specialty adhesives with many featuring exclusive Microban antimicrobial technology; (2) Surface Prep — primers and encapsulators for proper installation substrate preparation; (3) Flooring Installation Tools & Accessories — professional tools including the flagship Falcon Power 44 Stretcher, knee kickers, carpet stretchers, cutters, rollers, and related accessories; and (4) Underlayment — moisture barriers, cork, and premium underlayments like AirGuard with patented Air Flow Technology. The portfolio includes approximately 176 products total, with a focus on sustainable, low-VOC formulations.
Differentiator
Problem solved
Functional benefit
Brands
- ROBERTS® Adhesive & Underlayment Featuring Microban: Exclusive North American manufacturer of adhesive and underlayment solutions featuring Microban antimicrobial technology
Products and services
- Adhesives & Tapes Comprehensive range of flooring installation adhesives and specialty tapes, organized into resilient, wood, multipurpose, carpet, and specialty formulations, including low-VOC and recycled content options, many featuring Microban antimicrobial protection. Designed for professional flooring installers and construction specifiers.
- Surface Prep Surface preparation products for flooring installation, including primers and encapsulators used to prepare substrates prior to flooring installation. Targeted at professional flooring installers.
- Flooring Installation Tools & Accessories Professional-grade flooring installation tools and accessories including knee kickers, carpet stretchers (including the Falcon Power 44 Stretcher), flooring cutters, rollers, jamb saws, trowels, knives, replacement blades, tear-out tools, and floor repair putty. Targeted at professional flooring installers.
- Underlayment Flooring underlayment solutions including moisture barriers, cork underlayment, and premium underlayments such as AirGuard with patented Air Flow Technology and Microban antimicrobial protection for laminate and engineered wood flooring. Targeted at professional installers and builders/architects specifying flooring systems.
- Falcon Power 44 Stretcher Value Kit Flagship patent-pending power carpet stretcher featuring the industry's widest tailblock (up to 44 inches with extensions), uniquely capable of spanning a door jamb. Includes tool-free, quick-release extensions. Targeted at professional carpet installers.
- AirGuard Premium Underlayment Three-layer premium underlayment with patented Air Flow Technology for laminate and engineered wood flooring, providing moisture management, Microban antimicrobial protection, and superior sound insulation (STC 67, IIC 68, Delta IIC 20). Targeted at professional installers and builders.
Quantifiable outcome
- AirGuard underlayment achieves STC rating of 67, IIC rating of 68, and Delta IIC of 20 for superior sound insulation
- +1 more outcomes
Companies that use Roberts
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Roberts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Roberts partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Microban InternationalcoreRoberts is the exclusive North American manufacturer of adhesive and underlayment solutions featuring Microban antimicrobial technology. This partnership provides 24/7 antimicrobial protection against stain/odor-causing bacteria, mold, and mildew, integrated during manufacturing and remaining active throughout the product lifecycle.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Roberts competitors and assessment
Company assessmentBroad incumbents
- Sika AG: Global specialty chemicals company with a substantial flooring adhesives and installation systems business serving commercial and residential construction. Comparable at the category level (flooring adhesives/sealants) but operates as a much larger diversified chemical incumbent rather than a focused flooring installation brand.
- Mohawk Industries: World's largest flooring manufacturer offering carpet, resilient, wood, and laminate plus installation accessories and adhesives. Exhibits alongside Roberts at TISE; broader incumbent that competes with Roberts via bundled installation systems and installer programs.
- Mannington Mills: Established flooring manufacturer with resilient, hardwood, laminate, and commercial flooring lines plus associated adhesives and installation products. Exhibits alongside Roberts at TISE and overlaps in commercial and residential installation categories.
- Shaw Industries: Major vertically integrated flooring manufacturer (carpet, resilient, hardwood, tile) with installation product lines. Exhibits alongside Roberts at TISE; broader incumbent that can bundle or compete head-on with Roberts' adhesives and underlayments.
Direct peers
- Bostik (Arkema): Major global adhesives manufacturer with a dedicated flooring adhesives and installation systems business. Directly comparable product portfolio (resilient, wood, carpet adhesives) and professional installer customer base overlapping with Roberts.
- TEC Specialty Products (H.B. Fuller): Brand under H.B. Fuller producing flooring adhesives, surface preparation, and installation systems for professional installers. Direct competitor in installer-grade flooring adhesives and underlayments with comparable distributor-led sales model.
- W.F. Taylor Co. Specialty manufacturer of flooring adhesives including pressure-sensitive, acrylic, and multi-purpose formulations for resilient and carpet installations. Comparable as a focused adhesive manufacturer targeting professional installers through distribution.
- Custom Building Products: Manufacturer of flooring and tile installation products including adhesives, mortars, and surface preparation. Comparable specialty manufacturer serving flooring installers through distributor channels, overlapping Roberts' product mix and GTM motion.
- MAPEI Corporation: Global manufacturer of flooring installation systems including adhesives, grouts, and surface preparation products serving professional installers and contractors. Closely comparable as a direct competitor in flooring installation adhesives and surface prep, overlapping with Roberts' core categories.
- Henry Company (Carlisle): Manufacturer of flooring adhesives, moisture barriers, and underlayments serving commercial and residential flooring installation. Directly comparable in moisture-resistant adhesives and underlayment systems overlapping with Roberts' AirGuard and adhesive offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Roberts social profiles
Digital presenceRoberts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roberts leadership team
Management profileNumber of profiles
Roberts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roberts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roberts
What does Roberts do?
Roberts manufactures, markets, and distributes flooring installation products including adhesives and tapes, surface preparation products, professional installation tools and accessories, and underlayment solutions. The company is the exclusive North American manufacturer of adhesive and underlayment solutions featuring Microban antimicrobial technology, serving professional flooring installers, builders, and architects through a distributor/dealer network and its shopQEP.com storefront.
Is Roberts a public or private company?
Roberts is a private company. It is classified as corporate owned and is currently operating.
When was Roberts founded?
Roberts was founded in -1.
Where is Roberts based?
Roberts is headquartered in Boca Raton, United States, in the North America region.
How does Roberts make money?
One revenue line is on record: flooring Installation Products.
Who are Roberts's main competitors?
Broad incumbents on record are Sika AG, Mohawk Industries, Mannington Mills and Shaw Industries. Direct peers are Bostik (Arkema), TEC Specialty Products (H.B. Fuller), W.F. Taylor Co., Custom Building Products, MAPEI Corporation and Henry Company (Carlisle).
Does Roberts have an API?
No public API is recorded for Roberts.
What industry is Roberts in?
Roberts's product category is Flooring Installation Products. Its primary akta.pro industry code is IMADAJAL, Flooring Installation Materials & Accessories (Adhesives, Grouts, Trims, Transitions), with a secondary code of CRAOAFAE, Flooring (Carpet, Tile, Wood, Laminate) Distribution. Its NAICS code is 325520 and its SIC code is 2891.