Wedderspoon
Wedderspoon is a New Zealand-origin, US-based importer and direct-to-consumer marketer of raw, MPI-certified Mānuka honey and adjacent wellness products (drops, pops, throat sprays, ACV) sold through owned storefronts, Amazon, and iHerb to health-conscious consumers, families, and premium wellness buyers across the US, Canada, UK, and international markets.
- Company typePrivate
- Founded2004
- HeadquartersMalvern, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Wedderspoon does
Wedderspoon is a New Zealand-origin Mānuka honey importer and marketer, established in 2004 and operating today as Wedderspoon Organic USA, LLC from Malvern, Pennsylvania. The company sources raw, unpasteurized Mānuka honey from wild Mānuka flower regions in New Zealand, grades it on a proprietary MGO (Methylglyoxal) potency scale ranging from 50+ to 1100+, and packages it through a triple-filtered, gently creamed process with every batch third-party verified against the New Zealand Ministry for Primary Industries (MPI) Monofloral/Multifloral standards by government-approved laboratories. The product portfolio spans core raw honey jars (Monofloral and Multifloral, including USDA Organic variants), adjacent wellness SKUs such as Organic Mānuka Honey Drops, Vitamin C-enriched Honey Pops, Propolis + Mānuka Throat Sprays, and Apple Cider Vinegar with Mānuka Honey, packaged into themed wellness bundles with up to 25% bundle discounts. Wedderspoon holds industry-leading certifications including SQF Level 3 (the first Mānuka honey brand globally to earn this), the FernMark license, USDA Organic, and glyphosate-free verification.
The business model is direct-to-consumer e-commerce led, centered on the owned wedderspoon.com storefront and supplemented by Amazon US, regional storefronts for Canada (wedderspoon.ca) and the UK (wedderspoon.co.uk), and iHerb for broader international orders. A subscription platform offers 10% recurring discounts with customer-chosen 1-, 2-, or 3-month delivery cadence, free US shipping over a $25 minimum, and full skip/cancel flexibility. The Sweet Rewards loyalty program and an Awin-powered affiliate program (10% commission + 10% partner discount) add retention and partner acquisition layers. Target customer segments are horizontal consumer personas: health-conscious adults seeking functional foods for immunity, gut, and skin; families with children targeted through Pops and Drops; and premium wellness seekers purchasing high-MGO SKUs. Recent strategic emphasis, including a February 2026 'Mānuka Powered by Sunshine' brand platform executed by NZ agency True, is focused on US market deepening rather than international launch into new regions.
Monetization is unit-priced plus subscription, with public price points ranging from $10.99 (Drops, Pops, ACV) through $14.99–$41.99 for mid-tier MGO honeys, up to $124.99 for MGO 1100+. Wedderspoon sells primarily direct (own storefront, subscriptions) and via marketplaces (Amazon, iHerb), with a separate revenue stream implied from physical retail through a store locator tool, though no specific retail partners are disclosed. The company is privately held with no disclosed parent, no institutional funding rounds, and no M&A activity in the available data, indicating a founder/management-operated SME with approximately 11–50 employees.
Wedderspoon firmographics
Firmographics- Name
- Wedderspoon
- Legal name
- Wedderspoon Organic USA, LLC
- Website
- https://wedderspoon.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wedderspoon is a New Zealand-origin, US-based importer and direct-to-consumer marketer of raw, MPI-certified Mānuka honey and adjacent wellness products (drops, pops, throat sprays, ACV) sold through owned storefronts, Amazon, and iHerb to health-conscious consumers, families, and premium wellness buyers across the US, Canada, UK, and international markets.
- Ownership category
- akta.pro rank
Wedderspoon industry classification
Industry- Product category
- Premium Mānuka Honey & Wellness Products
- NAICS
- Sugar and Confectionery Product Manufacturing (3113)
- SIC
- Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Food And Kindred Products (2000)
- akta.pro primary industry
- Spreads, Sweeteners & Syrups (Jam, Honey, Nut Butters, Maple) (CRADAAAC)
- akta.pro secondary industries
- Honey & Natural Sweet Spreads Manufacturing (AFAKADAL), Honey & Apiculture Sweeteners (Honey, Honey Powders) (AFAJAAAL)
Keywords
Where Wedderspoon is headquartered
LocationHeadquarters
- HQ city
- Malvern
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wedderspoon business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct-to-Consumer E-Commerce Sales: Wedderspoon's primary revenue stream is direct online sales through its owned e-commerce storefront (wedderspoon.com), offering a full range of Mānuka honey products, drops, pops, sprays, and bundles. The site supports one-time purchases and subscription plans with 10% recurring discounts, targeting individual consumers in the US and internationally.
- Retail and Marketplace Distribution: Wedderspoon products are available through third-party retail channels including Amazon, Canadian (wedderspoon.ca) and UK (wedderspoon.co.uk) regional sites, and iHerb for international orders. A store locator indicates presence across physical retail shelves.
- Subscription / Recurring Revenue: The company's subscription model delivers products on a customer-chosen monthly cadence (1, 2, or 3-month intervals) with a 10% discount. Subscribers receive free shipping within the contiguous US and can skip, modify, or cancel deliveries at any time. Subscriptions must meet a $25 minimum to avoid shipping fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | MGO 50+ — Everyday Indulgence, gentle introduction to Mānuka |
| Unit Pricing | Pay-as-you-go | MGO 150+ — Daily wellness with a little extra glow |
| Unit Pricing | Pay-as-you-go | MGO 100+ — USDA Certified Organic entry-level Mānuka |
| Unit Pricing | Pay-as-you-go | MGO 400+ — Routine wellness, brighter daily support |
| Unit Pricing | Pay-as-you-go | MGO 850+ — Nourishing support with serious sun buzz |
| Unit Pricing | Pay-as-you-go | MGO 1100+ — Maximum potency, ultra-concentrated expression |
| Unit Pricing | Pay-as-you-go | Organic Mānuka Honey Drops — throat soothing on the go |
| Unit Pricing | Pay-as-you-go | Organic Mānuka Honey Drops Variety Pack Bundle |
| Unit Pricing | Pay-as-you-go | Organic Mānuka Honey Pops — better-for-you treats for the whole family |
| Unit Pricing | Pay-as-you-go | Apple Cider Vinegar with Mānuka Honey — bright addition to wellness routines |
| Unit Pricing | Pay-as-you-go | Propolis and Mānuka Honey Throat Spray — immune and throat support spray |
| Subscription | Monthly | Subscription Plan — 10% recurring discount on all products |
| Unit Pricing | Pay-as-you-go | Bundle discounts — up to 25% off curated product bundles |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels8 records
Wedderspoon product offering
Product offeringCore offering
Wedderspoon imports, markets, and sells raw Mānuka honey and Mānuka honey-based wellness products directly to consumers through its own e-commerce stores, subscription plans, and third-party marketplaces. Its portfolio spans raw monofloral and multifloral honey jars graded by MGO potency (50+ through 1100+), organic honey drops, honey pops, propolis throat sprays, and apple cider vinegar blends, alongside curated bundles targeting immunity, throat, gut, and family wellness use cases.
Product overview
Wedderspoon is a Mānuka honey wellness company offering a portfolio of raw, organic honey products centered around Methylglyoxal (MGO) potency levels. The core offering consists of raw monofloral and multifloral Mānuka honeys rated at various MGO levels (50+, 100+, 150+, 400+, 850+, 1100+) for different wellness needs. Adjacent products include Organic Mānuka Honey Drops (throat-soothing drops in multiple flavors), Organic Mānuka Honey Pops (Vitamin C-enriched lollipops), Apple Cider Vinegar with Mānuka Honey, and Propolis and Mānuka Honey Throat Sprays. The portfolio is sold through themed bundles (Throat Soother, Immune Defense, Happy Gut, Organic) that combine multiple products for targeted wellness routines. Products are sourced and packed in New Zealand, with emphasis on third-party verification, organic certification, and glyphosate-free standards.
Differentiator
Problem solved
Functional benefit
Products and services
- Raw Monofloral Mānuka Honey MGO 150+
Quantifiable outcome
- Mānuka honey market projected to reach USD 816.55 million globally by 2033, growing at 5.25% CAGR (2024 baseline: USD 542.26 million)
- +1 more outcomes
Companies that use Wedderspoon
Customer profileSegments3 records
Ideal customer profiles3 records
Wedderspoon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Wedderspoon partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, supporting and minor.
- True (New Zealand Agency)coreNew Zealand independent agency True developed the 'Mānuka Powered by Sunshine' brand platform for Wedderspoon's US market entry. The campaign shifts consumer perception of Mānuka honey from medicinal necessity to a bright, enjoyable daily ritual, encompassing brand voice, visual identity, and storytelling across digital touchpoints, Amazon, and social media. This was a significant strategic rebrand to position Wedderspoon competitively in the US market.
- ThoughtfullsupportingConsumer research firm Thoughtfull conducted consumer research to inform the 'Mānuka Powered by Sunshine' brand platform and campaign development for Wedderspoon's US market entry, ensuring the brand positioning was grounded in consumer insights.
- Joy ProductionsminorContent production company Joy Productions handled content capture as part of the 'Mānuka Powered by Sunshine' brand platform launch for Wedderspoon's US market entry.
- AwinsupportingAwin is the affiliate marketing platform powering Wedderspoon's affiliate program. Partners register through Awin's express signup and earn 10% commission plus 10% discount codes, welcome kits, exclusive product previews, and social media features. Awin manages affiliate tracking, payments, and program infrastructure.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Wedderspoon competitors and assessment
Company assessmentDirect peers
- Manukora: Manukora is a US-DTC-focused Mānuka honey brand with MGO grading, raw monofloral positioning, and a similar premium price architecture. Comparable because it pursues the same North American health-conscious consumer with direct-to-consumer subscriptions.
- Comvita: Comvita is the largest and most established Mānuka honey brand globally, with a vertically integrated NZ supply chain, multiple MGO-grade SKUs, lozenges, and DTC plus retail distribution. It is the most direct competitor to Wedderspoon in the premium Mānuka category.
- Arataki Honey: Arataki Honey is one of New Zealand's largest beekeeping operations and produces a portfolio of Mānuka and native honeys with grading systems. Comparable as a fellow NZ-sourced, NZ-packed honey brand competing in the same authenticity-led positioning.
- Steens Honey: Steens Honey is a New Zealand Mānuka brand with raw, unpasteurized positioning, MGO/UMF grading, and US DTC distribution. Comparable on product philosophy (raw, minimally processed) and target consumer (premium wellness buyers).
- New Zealand Honey Co. New Zealand Honey Co. is a premium Mānuka specialist offering MGO-rated raw honeys with strong authentication and a similar premium-tier price ladder. Highly comparable on product, sourcing story, and DTC distribution model.
- Manuka Doctor: Manuka Doctor is a UK-anchored Mānuka honey brand with MGO grading, UMF-equivalent certifications, and DTC plus retail channels. Comparable on product format, authenticity messaging, and cross-border (UK/US) distribution overlap with Wedderspoon's UK storefront.
- Egmont Honey: Egmont Honey is a NZ-based Mānuka honey producer with MGO-rated SKUs and international distribution. Comparable as a direct Mānuka competitor operating in the same authenticity and grading narrative.
Emerging players
- Y.S. Eco Bee Farms: Y.S. Eco Bee Farms is a US-based raw honey brand with organic credentials and natural food channel distribution. Comparable as a specialty/raw honey DTC brand but with broader category focus rather than Mānuka specialization.
Broad incumbents
- Nature Nate's Honey: Nature Nate's is one of the largest US honey brands with national retail distribution and raw/unfiltered positioning. Comparable as a US shelf-distributed honey competitor but operating at a mass-market price point below Wedderspoon's premium tier.
- Traditional Medicinals: Traditional Medicinals is a US herbal wellness CPG brand with throat-soothing teas, lozenges, and DTC plus natural-foods retail. Comparable on the throat-soothing/wellness lozenge SKU overlap with Wedderspoon's Mānuka Drops and on natural-channel distribution strategy.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wedderspoon social profiles
Digital presenceWedderspoon compliance and trust
Trust signalCompliance4 records
Wedderspoon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wedderspoon leadership team
Management profileNumber of profiles
Profiles1 record
Wedderspoon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wedderspoon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wedderspoon
What does Wedderspoon do?
Wedderspoon imports, markets, and sells raw Mānuka honey and Mānuka honey-based wellness products directly to consumers through its own e-commerce stores, subscription plans, and third-party marketplaces. Its portfolio spans raw monofloral and multifloral honey jars graded by MGO potency (50+ through 1100+), organic honey drops, honey pops, propolis throat sprays, and apple cider vinegar blends, alongside curated bundles targeting immunity, throat, gut, and family wellness use cases.
Is Wedderspoon a public or private company?
Wedderspoon is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wedderspoon founded?
Wedderspoon was founded in 2004. It employs 11 to 50 people.
Where is Wedderspoon based?
Wedderspoon is headquartered in Malvern, United States, in the North America region.
How does Wedderspoon make money?
Three revenue lines are on record. Direct-to-Consumer E-Commerce Sales are the primary driver. The others are retail and Marketplace Distribution and subscription / Recurring Revenue.
Who are Wedderspoon's main competitors?
Direct peers on record are Manukora, Comvita, Arataki Honey, Steens Honey, New Zealand Honey Co., Manuka Doctor and Egmont Honey. Y.S. Eco Bee Farms is listed as an emerging player. Broad incumbents are Nature Nate's Honey and Traditional Medicinals.
Does Wedderspoon have an API?
No public API is recorded for Wedderspoon.
What industry is Wedderspoon in?
Wedderspoon's product category is Premium Mānuka Honey & Wellness Products. Its primary akta.pro industry code is CRADAAAC, Spreads, Sweeteners & Syrups (Jam, Honey, Nut Butters, Maple), with a secondary code of AFAKADAL, Honey & Natural Sweet Spreads Manufacturing. Its NAICS code is 3113 and its SIC code is 2033.