Abe's
Abe's is a US-based, family-owned specialty bakery producing and distributing vegan, top-9-allergen-free muffins, cupcakes, cakes, brownies, and pound cakes from dedicated facilities in New York, serving families with food-allergic children, schools, and vegan consumers through grocery, online, and wholesale channels nationwide.
- Company typePrivate
- Founded2016
- HeadquartersWest Nyack, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Abe's does
Abe's (Abe's Vegan Muffins, LLC) is a US-based, family-owned specialty food manufacturer that produces and distributes vegan, allergy-friendly baked goods. Founded in 2016 by Joby and Marty (the father and uncle of Abe, a child with severe food allergies), the company operates two dedicated production facilities in West Nyack and Middletown, New York, the first of which is entirely free from peanuts, tree nuts, dairy, eggs, soy, sesame, and pea protein, with a separate gluten-free line produced in a dedicated gluten-free facility. Both facilities carry SQF 'Comprehensive Food Safety and Quality Management System' certification with biannual third-party audits. The product portfolio spans roughly 60 SKUs across mini muffins, large muffins, mini cupcakes, pound cakes, iced celebration cakes, picnic cakes, brownies, and Grab & Go single-serve items, all vegan and free from the top 9 allergens (excluding wheat for non-GF SKUs), made with non-GMO, all-natural ingredients and no artificial flavors, preservatives, or colors.
Abe's sells through a multi-channel distribution model spanning grocery retail (with named partners including Sprouts Farmers Market, Whole Foods, and 7-Eleven), online grocery platforms (Misfits Market, Hungryroot, Marley Spoon, Thrive Market, Amazon Fresh, Fresh Direct, Good Eggs), food delivery aggregators (DoorDash, Instacart), restaurant supply wholesale (WebstaurantStore), and its own direct-to-consumer website, with nationwide US distribution across all 50 states. The company uses a freeze-ship model — products are frozen at subzero temperatures immediately after baking and thawed at retail with a 7-day best-by window — which enables national distribution from two New York facilities while avoiding preservatives.
The business is consumer-facing (B2C), targeting three primary segments: families with food-allergic children (the founding segment), schools and educational institutions seeking inclusive 'school-friendly' treats, and vegan/plant-based consumers. Go-to-market emphasizes community and content marketing (Instagram, email newsletter, blog 'The Buzz', PR coverage in VegNews, New York Post, Entrepreneur, Winsight Grocery Business), mission-driven positioning around allergy awareness (partnerships with Red Sneakers for Oakley, Veganuary, Spokin), and limited-edition IP collaborations (Minions / Universal Pictures in 2022). Pricing is at standard specialty CPG retail levels with no publicly disclosed pricing; the company is privately held, bootstrapped, and founder-owned with no external institutional investors.
Abe's firmographics
Firmographics- Name
- Abe's
- Legal name
- Abe's Vegan Muffins, LLC
- Website
- https://abesmuffins.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Abe's is a US-based, family-owned specialty bakery producing and distributing vegan, top-9-allergen-free muffins, cupcakes, cakes, brownies, and pound cakes from dedicated facilities in New York, serving families with food-allergic children, schools, and vegan consumers through grocery, online, and wholesale channels nationwide.
- Ownership category
- akta.pro rank
Abe's industry classification
Industry- Product category
- Allergen-Free Vegan Baked Goods
- NAICS
- Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Bakeries and Tortilla Manufacturing (3118), Retail Bakeries (311811)
- SIC
- Bakery Products (2050), Ice Cream & Frozen Desserts (2024), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Specialty Dietary Bakeries (Gluten-Free, Vegan, Allergen-Friendly) (THAFAFAI)
- akta.pro secondary industries
- Specialty & Functional Packaged Foods (Gluten-Free, Keto, Organic, Medical/Allergen-Friendly) (CRADAAAI), Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Frozen Bakery Products Manufacturing (AFAKAAAF)
Keywords
Where Abe's is headquartered
LocationHeadquarters
- HQ city
- West Nyack
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Abe's business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Product Sales: Direct product sales through grocery stores, natural food retailers, and convenience stores. Products include mini muffins, large muffins, cupcakes, pound cakes, brownies, and iced cakes in various allergen-free and gluten-free varieties.
- Online Marketplace Sales: Sales through online grocery platforms including Misfits Market, Hungryroot, Marley Spoon, Thrive Market, Amazon Fresh, Fresh Direct, and Good Eggs. Also available through delivery services DoorDash and Instacart.
- Wholesale/Bulk Sales: Full case sales through WebstaurantStore for restaurants, cafes, and retailers requiring larger quantities. Products ship frozen to accommodate the lack of preservatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | — | Mini Muffins (6-pack and 12-pack) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Abe's product offering
Product offeringCore offering
Abe's is a vegan bakery company that manufactures and distributes a portfolio of allergy-friendly baked goods — including mini muffins, large muffins, mini cupcakes, pound cakes, iced celebration cakes, picnic cakes, brownies, and grab-and-go single-serve items — all produced to be free from the top 9 allergens (dairy, eggs, peanuts, tree nuts, soy, sesame, pea protein) with a separate gluten-free line. Products are made in-house at the company's own dedicated allergen-free facilities in New York State and sold nationwide through grocery stores, online grocery platforms, food delivery apps, and wholesale food-service channels.
Product overview
Abe's is an allergy-friendly vegan bakery company offering a diverse portfolio of muffins, cupcakes, cakes, brownies, and pound cakes. The core product line includes Mini Muffins (11 standard flavors plus 5 gluten-free options in 6 or 12-count packs), Large Muffins (9 standard plus 3 gluten-free options in 4-count packs), Mini Cupcakes (Vanilla and Chocolate in 12-count packs), Pound Cakes (7 flavors in full-size format), Iced Cakes (4 celebration layer cake flavors), Picnic Cakes (Cornbread and Coffee Cake in square format), Mini Brownies, and Grab & Go single-serve items including Mini Pound Cakes (6 flavors), Single Cupcakes (5 seasonal varieties), and One Big Muffins (5 flavors including gluten-free options). All products are vegan and free from dairy, eggs, peanuts, tree nuts, soy, sesame, and pea protein, with separate gluten-free lines available for those avoiding gluten. The company operates dedicated allergen-free facilities in West Nyack and Middletown, New York, and prioritizes non-GMO, all-natural ingredients without artificial flavors, preservatives, or artificial colors.
Differentiator
Problem solved
Functional benefit
Products and services
- Mini Muffins (standard and gluten-free varieties, 6-pack and 12-pack) Hand-made vegan mini muffins free from the top 9 allergens (dairy, eggs, peanuts, tree nuts, soy, sesame, pea protein), available in flavors including Cranberry Orange, Chocolate Chip, Wild Blueberry, Lemon Poppy, Golden Cornbread, Zucchini, Carrot, Banana Chocolate Chip, Pumpkin Spice, Apple Cider Donut, Devil's Food, and a separate gluten-free line (Coffee Cake, Double Chocolate, Lemon Poppy, Chocolate Chip, Pumpkin Spice). Sold in 6-count and 12-count packs; targeted at families with food-allergic children for lunch boxes, snack time, and school celebrations.
- Large Muffins (standard and gluten-free varieties, 4-pack) Larger-format vegan muffins free from the top 9 allergens, in flavors including Chocolate Chip, Blueberry, Morning Glory, Carrot, Chocolate, Apple Cider Donut, Pumpkin Spice, Cranberry Orange, plus gluten-free Coffee Cake, Double Chocolate, and Pumpkin. Sold in 4-count packs for individuals and households seeking a larger single-serve portion.
- Mini Cupcakes (Vanilla and Chocolate, 12-pack) Allergy-friendly vegan mini cupcakes topped with plant-based frosting and all-natural sprinkles, available in Vanilla and Chocolate varieties in 12-count packs. Positioned for school celebrations and parties.
- Pound Cakes (full-size loaf) Full-size vegan pound cakes free from the top 9 allergens, available in Banana Bread, Coffee Cake, Original Vanilla, Ultimate Lemon, Zucchini Bread, Pumpkin, and Ginger Spice flavors. Sold as individual loaves for slicing at home or events.
- Iced Celebration Cakes (Vanilla, Chocolate, Pumpkin, Gingerbread) Ready-to-cut-and-serve vegan celebration cakes with plant-based frosting and all-natural sprinkles, available in Vanilla, Chocolate, Pumpkin (seasonal), and Gingerbread (seasonal). Designed as an allergen-safe birthday or party centerpiece.
- Fudge Brownies Mini allergen-free vegan brownies with intense fudge flavor and chocolate chips, sold in boxed format as a dessert option alongside muffins and cakes.
- Picnic Cakes (Cornbread, Coffee Cake) Square-format vegan cakes in Cornbread (made with locally grown-and-ground cornmeal) and Coffee Cake (cinnamon streusel topping), designed to pair with chili, jam, or coffee and serve as a sharing-format allergen-free option.
- Grab & Go Mini Pound Cakes (individually wrapped) Individually wrapped single-serve mini pound cakes in Banana, Lemon Poppy, Cornbread, Chocolate, Pumpkin (seasonal), and Gingerbread (seasonal) flavors. Packaged for lunch boxes, on-the-go snacking, and individual portions.
- Grab & Go Single Cupcakes (individually wrapped) Single individually wrapped vegan cupcakes with plant-based frosting, in Vanilla, Chocolate, Carrot, Valentine's Day (pink beetroot frosting, seasonal), and Holiday (seasonal) varieties. Sized as a personal celebration portion for lunch boxes or on-the-go.
- One Big Muffins (large single-serve, standard and gluten-free) Oversized single-serve vegan muffins free from the top 9 allergens, including Gluten Free Coffee Cake, Gluten Free Double Chocolate, Chocolate Chip, Blueberry, and Lemon Poppy. Marketed as a premium, larger single-portion muffin option.
- Minions Banana Chip Mini Muffin (limited-edition collaboration) Limited-edition allergy-friendly vegan Banana Chip mini muffin co-branded with Minions for the theatrical promotion of 'Minions: The Rise of Gru'. Distributed nationwide at grocery retail and through online grocery platforms during the promotion window.
Quantifiable outcome
- Two children in every classroom have a severe food allergy (per FARE)
- +1 more outcomes
Companies that use Abe's
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles4 records
Abe's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Abe's partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Red Sneakers for OakleycoreAbe's partnered with Red Sneakers for Oakley for Allergy Awareness Month May 2024 to spread food allergy awareness and education to their Instagram community. Abe's matched up to $1,000 of donations made through their profile. Red Sneakers for Oakley is a non-profit organization dedicated to saving lives by educating and advocating for food allergy awareness, established after the death of 11-year-old Oakley Debbs due to a fatal allergic reaction to nuts.
- VeganuaryminorAbe's participates in Veganuary, a non-profit organization that encourages people worldwide to try a vegan diet for the month of January. The company promotes how their products can help participants transition to a vegan diet, especially during breakfast.
- Minions / Universal Pictures / Illumination EntertainmentminorLimited-edition Banana Chip Mini Muffin collaboration with Minions and Universal Pictures Home Entertainment and Illumination Entertainment in celebration of 'Minions: The Rise of Gru'. Available in packs of 6 and 12 at major grocery stores and online grocery platforms while supplies lasted.
- Misfits MarketcoreOnline retailer offering Abe's products as part of their mission to fight food waste by selling aesthetically 'ugly' or surplus food at discounted prices. Part of Abe's online retail partnership network.
- HungryrootcoreOnline grocery and recipe box service offering Abe's products as part of their healthy, plant-based product selection.
- Thrive MarketcoreMembership-based online grocery store focused on healthy, sustainable products. Stocks Abe's vegan, allergy-friendly muffins.
- Amazon FreshcoreAmazon's fresh grocery delivery service offering Abe's products including mini cupcakes.
- Fresh DirectminorOnline grocery delivery service serving the New York metropolitan area. Carries Abe's products.
- Good EggsminorOnline grocery delivery service focused on local, sustainable food. Stocks Abe's products.
- DoorDashcoreFood delivery platform allowing customers to order Abe's products from local retailers through the DoorDash app.
- InstacartcoreGrocery delivery and pickup platform. Customers can search for Abe's on Instacart to see if retailers near them carry the products.
- WebstaurantStorecoreRestaurant and food service supply wholesaler. Offers full cases of Abe's products (select products and flavors only) for restaurants, cafes, and retailers.
- Sprouts Farmers MarketcoreExclusive retailer for Abe's new gluten-free chocolate chip mini muffins. Natural grocery chain focused on health foods.
- Marley SpoonminorRecipe kit and meal delivery service. Includes Abe's products in their offerings.
- SpokinminorApp and platform for finding allergy-friendly products and restaurants. Referenced by Abe's as a resource for consumers seeking allergy-friendly products and ingredient substitutes.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Abe's competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights6 records
Customer concentration
Abe's social profiles
Digital presenceAbe's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Abe's leadership team
Management profileNumber of profiles
Profiles2 records
Abe's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Abe's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Abe's
What does Abe's do?
Abe's is a vegan bakery company that manufactures and distributes a portfolio of allergy-friendly baked goods — including mini muffins, large muffins, mini cupcakes, pound cakes, iced celebration cakes, picnic cakes, brownies, and grab-and-go single-serve items — all produced to be free from the top 9 allergens (dairy, eggs, peanuts, tree nuts, soy, sesame, pea protein) with a separate gluten-free line. Products are made in-house at the company's own dedicated allergen-free facilities in New York State and sold nationwide through grocery stores, online grocery platforms, food delivery apps, and wholesale food-service channels.
Is Abe's a public or private company?
Abe's is a private company. It is classified as family owned and is currently operating.
When was Abe's founded?
Abe's was founded in 2016. It employs 51 to 100 people.
Where is Abe's based?
Abe's is headquartered in West Nyack, United States, in the North America region.
How does Abe's make money?
Three revenue lines are on record. Retail Product Sales are the primary driver. The others are online Marketplace Sales and wholesale/Bulk Sales.
Does Abe's have an API?
No public API is recorded for Abe's.
What industry is Abe's in?
Abe's's product category is Allergen-Free Vegan Baked Goods. Its primary akta.pro industry code is THAFAFAI, Specialty Dietary Bakeries (Gluten-Free, Vegan, Allergen-Friendly), with a secondary code of CRADAAAI, Specialty & Functional Packaged Foods (Gluten-Free, Keto, Organic, Medical/Allergen-Friendly). Its NAICS code is 311813 and its SIC code is 2050.