Red Sneakers For Oakley
Red Sneakers For Oakley is a 501(c)(3) nonprofit that educates and advocates for food allergy awareness through community programs, branded merchandise, and partner alliances serving affected families, schools, workplaces, and clinicians.
- Company typePrivate
- Founded2016
- HeadquartersPalm Beach, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Red Sneakers For Oakley does
Red Sneakers For Oakley (RSFO) is a 501(c)(3) nonprofit organization established in 2016 by Robert and Merrill Debbs following the death of their 11-year-old son Oakley from a fatal nut-induced anaphylactic reaction. Headquartered in Palm Beach, Florida, the organization is dedicated to food allergy education and awareness, converting the family's grief into a branded national movement centered on the "red sneakers" visual symbol, formalized on May 20 each year as International Red Sneakers Day and recognized by the National Day Calendar since 2021.
The organization operates a community-led go-to-market model with four core programs: the Ambassador Program (volunteer mobilization), RSFO Days Program (community events at schools and workplaces), RSFO Digital Program (online awareness), and Epi Everywhere (epinephrine access and anaphylaxis training). Revenue is generated through three streams: direct donations via the Keela donation platform, merchandise sales through a direct-to-consumer Squarespace storefront (apparel, branded sneakers, PracMedic epinephrine carrying cases priced $10–$65), and partner revenue-share agreements with consumer brands such as Stubbs & Wootton, Caroline's Cakes, WellToo, Basquet, Vitamin Friends, Lauren's Hope, and AllerMates. The annual Food Allergy Awareness Benefit gala in Palm Beach serves as the flagship in-person fundraising event, with the 9th annual scheduled for November 23, 2026.
The technology posture is intentionally minimal: no proprietary platform is disclosed, no app is maintained, and no APIs or SDKs exist. Distribution relies on basic web properties (redsneakers.org), organic social (Instagram @redsneakersforoakley, Facebook, Twitter @oakley_red), and an affiliate-style partner ecosystem that distributes awareness and revenue. Governance remains family-led by co-founders Robert and Merrill Debbs, with operations indicating a small, mission-driven team rather than a scaled professionalized nonprofit infrastructure.
Red Sneakers For Oakley firmographics
Firmographics- Name
- Red Sneakers For Oakley
- Legal name
- Red Sneakers for Oakley
- Website
- https://redsneakers.org
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Red Sneakers For Oakley is a 501(c)(3) nonprofit that educates and advocates for food allergy awareness through community programs, branded merchandise, and partner alliances serving affected families, schools, workplaces, and clinicians.
- Ownership category
- akta.pro rank
Where Red Sneakers For Oakley is headquartered
LocationHeadquarters
- HQ city
- Palm Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Red Sneakers For Oakley business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Contributions: The organization is funded primarily through donations from individuals, families, and supporters who contribute to its mission of food allergy awareness and education.
- Merchandise Sales: Online shop selling Red Sneakers branded merchandise including hoodies, sneakers, keychains, bracelets, and PracMedic epinephrine carrying cases. A portion of proceeds from partner products (Stubbs & Wootton sneakers, Caroline's Cakes) is donated back.
- Partner Revenue Share: Partners donate a percentage of sales to RSFO - WellToo donates 10%, Basquet donates $15 per order, Caroline's Cakes donates $10 per cake sold.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One-time purchase | Adult Hoodie |
| Unit Pricing | One-time purchase | Children's Glow in the Dark Halloween Bracelets (set of 10) |
| Unit Pricing | One-time purchase | PracMedic Epinephrine Carrying Cases |
| Unit Pricing | One-time purchase | IRSD Keychain Sponsorship |
| Unit Pricing | One-time purchase | Men's RED SNEAKERS for Oakley |
| Unit Pricing | One-time purchase | Women's RED SNEAKERS for Oakley |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Red Sneakers For Oakley product offering
Product offeringCore offering
Red Sneakers For Oakley is a 501(c)(3) nonprofit organization that educates the public about food allergies and works to reduce anaphylaxis fatalities through awareness campaigns, educational programs, and community outreach. It sells branded red sneakers merchandise, runs programs such as Epi Everywhere, RSFO Days, RSFO Digital, and an Ambassador Program, and anchors its mission around the annual International Red Sneakers Day on May 20.
Product overview
Red Sneakers for Oakley operates as a 501(c)(3) non-profit organization offering a portfolio of awareness programs, educational resources, and merchandise. The core offerings include the Epi Everywhere Program, RSFO Days Program, RSFO Digital Program, and Ambassador Program, which together provide community-based and digital food allergy education and advocacy. The organization sells merchandise including branded red sneakers, apparel, and PracMedic epinephrine carrying cases through its online shop. Key annual initiatives include International Red Sneakers Day (May 20th) and the Annual Food Allergy Awareness Benefit gala. Educational resources include the Food Allergy Handbook, anaphylaxis guides, and allergy-friendly resource directories.
Differentiator
Problem solved
Functional benefit
Companies that use Red Sneakers For Oakley
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Red Sneakers For Oakley technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Red Sneakers For Oakley partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- Allergic LivingcoreAllergic Living website and magazine are go-to resources for quality journalism related to living with food allergy. They offer engaging articles on parenting allergic children, school accommodations, psychological issues, medical research, and dining out with food allergies. Partnership keeps the food allergy community educated and informed.
- FATE (Food Allergy Training & Education)coreFATE is a high-impact educational forum on the severity of food-related allergies causing anaphylaxis. Led by medical professionals, it includes epinephrine injection training, life-saving tactics, and general education for daily living.
- Life Safety SolutionscoreLife Safety Solutions offers training, products, and programs to help increase chances of saving a life while reducing risk. They specialize in AED program management, school emergency epinephrine management, school security assessments, and church safety.
- Food Allergy InstitutecoreThe Food Allergy Institute offers families a highly effective and specialized food allergy treatment option through their innovative Tolerance Induction Program (TIP) designed for children and young adults including those with severe and complex cases.
- Lions Reach TravelminorLions Reach Travel is a travel platform that helps save on hotels while supporting food allergy education. Members save average of 30% on hotel stays and 15% of every membership is donated directly to Red Sneakers for Oakley.
- My Food Allergy FriendsminorBased in Australia, My Food Allergy Friends produces a series of books for preschoolers and young children with food allergies. Bright, colorful illustrations teach important messages about challenges they may face growing up with allergies.
- MenuTrinfominorMenuTrinfo is a national leader in food allergy safety, nutritional labeling, and foodservice training. Their mission is empowering food safety and building consumer trust.
- FAACTcoreFAACTs mission is to educate, advocate, and raise awareness for all individuals and families affected by food allergies and life-threatening anaphylaxis. They offer resources for managing food allergies at school, work, travel, and dining out.
- CFAAR (Center for Food Allergy and Asthma Research)coreCFAAR, part of Northwestern University Feinberg School of Medicine and Ann & Robert H. Lurie Childrens Hospital of Chicago, aims to find answers and shape policies surrounding food allergy, asthma and other allergic conditions.
- Vitamin FriendsminorVitamin Friends is focused on bringing allergy awareness to the gummy vitamin industry. All ingredients are Top 9 Allergens Free Certified. Supporters get 10% off with code REDSNEAKERS.
- WellToominorWellToo removes and neutralizes 99.9% of peanut residue with proprietary formula wipes. WellToo donates 10% of proceeds to Red Sneakers for Oakley.
- Stubbs & WoottonminorLaunched in 1993 in Palm Beach, Stubbs & Wootton created an Oakley Limited Edition Sneaker in Men & Womens sizes. Hand-crafted in Spain with red cotton-velvet upper embroidered OAKLEY. A portion of proceeds donated to RSFO.
- Caroline's CakesminorCaroline's Cakes created a nut-free Red Velvet Traditional in custom Red Sneakers for Oakley tins. For each cake sold, they donate $10 to Red Sneakers for Oakley. Recognized by Food Allergy Initiative in 1998.
- Allergy Free BakeryminorAllergy Free Bakery creates products free from top nine allergens, gluten-free, vegan, and kosher. Partnership raises funds for RSFO while spreading awareness, education, and compassion throughout the allergy community.
- PracMedic BagscorePracMedic Bags, created by allergy parents Stuart and Annie Barnes, produces epinephrine carrying solutions. Founded when their son Sam had anaphylactic reactions. They have generously donated many products to RSFO.
- BasquetminorBasquet is an allergen-friendly online grocery store. They offer 20% off with code REDSNEAKERSFOROAKLEY and donate $15 from every order to RSFO.
- Auvi-Q (Kaléo Pharmaceuticals)minorAuvi-Q is an epinephrine auto-injector that provides clear, automated voice instructions guiding users through administering epinephrine effectively and safely.
- Lauren's HopeminorLauren's Hope reinvented medical alert jewelry in 2001, creating stylish medical alert bracelets, necklaces, and dog tags. Using their link gives back a percentage of sales to RSFO.
- AllerMatesminorAllerMates creates fun medical awareness accessories for kids with food allergies including charm bracelets, stickers, and medicine cases. Using their link gives back 20% of sales to RSFO.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Red Sneakers For Oakley competitors and assessment
Company assessmentBroad incumbents
- Asthma and Allergy Foundation of America (AAFA): Long-established national nonprofit covering asthma and allergic conditions including food allergy. Comparable as an awareness/advocacy incumbent with broader scope, deeper institutional relationships, and longer operating history than RSFO.
Direct peers
- Food Allergy Research & Education (FARE): The largest US food allergy advocacy and research nonprofit, operating education, research funding, and public-awareness programs. Directly comparable to RSFO in mission (food allergy awareness, education, advocacy) and donor base, but at materially larger scale and institutional infrastructure.
- Allergy & Asthma Network: Patient advocacy nonprofit focused on asthma, allergies, and related conditions, providing education, outreach, and policy engagement. Directly comparable to RSFO in patient-education mission and broad public-awareness focus, with more developed clinical partnerships.
- Food Allergy Institute: Specialized food allergy treatment organization offering the Tolerance Induction Program (TIP) for children and young adults. Comparable in food allergy mission and partnership role with RSFO; treatment-focused where RSFO is awareness-focused, but they share the same audience and donor pool.
- Food Allergy & Anaphylaxis Connection Team (FAACT): National food allergy and anaphylaxis education/advocacy nonprofit serving individuals, families, schools, and workplaces. Directly comparable to RSFO across mission, target audience, and program mix (school resources, travel/dining support); FAACT is also a listed RSFO partner.
- Center for Food Allergy and Asthma Research (CFAAR): Research center at Northwestern University Feinberg School of Medicine and Lurie Children's Hospital focused on food allergy and asthma research and policy. Comparable as a core RSFO partner and a peer organization advancing food allergy awareness from a research/policy angle.
Emerging players
- Spokin: Technology platform (app) connecting the food allergy community to safe foods, restaurants, bakeries, and travel. Comparable as a food-allergy-focused consumer platform with 65,000+ reviews across 80 countries; also a listed RSFO partner.
- AllerMates: Consumer brand making medical awareness accessories (bracelets, stickers, medicine cases) for kids with food allergies. Comparable to RSFO in targeting allergy families with awareness-branded merchandise; AllerMates donates 20% of sales through its RSFO link.
- Equal Eats: Digital tools (including translation cards) that help individuals with dietary restrictions communicate food needs at restaurants. Comparable to RSFO's allergy-safe restaurant resource and overlapping community; listed as an RSFO partner.
- Allergy Force: Food allergy app and content platform helping individuals manage allergies on the go and make safer food choices. Comparable to RSFO in mission and audience, with a more product/digital focus; also listed as an RSFO partner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Red Sneakers For Oakley social profiles
Digital presenceRed Sneakers For Oakley financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Sneakers For Oakley leadership team
Management profileNumber of profiles
Profiles2 records
Red Sneakers For Oakley funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Sneakers For Oakley M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Sneakers For Oakley
What does Red Sneakers For Oakley do?
Red Sneakers For Oakley is a 501(c)(3) nonprofit organization that educates the public about food allergies and works to reduce anaphylaxis fatalities through awareness campaigns, educational programs, and community outreach. It sells branded red sneakers merchandise, runs programs such as Epi Everywhere, RSFO Days, RSFO Digital, and an Ambassador Program, and anchors its mission around the annual International Red Sneakers Day on May 20.
Is Red Sneakers For Oakley a public or private company?
Red Sneakers For Oakley is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Red Sneakers For Oakley founded?
Red Sneakers For Oakley was founded in 2016. It employs 1 to 10 people.
Where is Red Sneakers For Oakley based?
Red Sneakers For Oakley is headquartered in Palm Beach, United States, in the North America region.
How does Red Sneakers For Oakley make money?
Three revenue lines are on record. Donations and Contributions are the primary driver. The others are merchandise Sales and partner Revenue Share.
Who are Red Sneakers For Oakley's main competitors?
Asthma and Allergy Foundation of America (AAFA) is listed as a broad incumbent. Direct peers are Food Allergy Research & Education (FARE), Allergy & Asthma Network, Food Allergy Institute, Food Allergy & Anaphylaxis Connection Team (FAACT) and Center for Food Allergy and Asthma Research (CFAAR). Emerging players are Spokin, AllerMates, Equal Eats and Allergy Force.
Does Red Sneakers For Oakley have an API?
No public API is recorded for Red Sneakers For Oakley.