Abe's

What Abe's does

Abe's (Abe's Vegan Muffins, LLC) is a US-based, family-owned specialty food manufacturer that produces and distributes vegan, allergy-friendly baked goods. Founded in 2016 by Joby and Marty (the father and uncle of Abe, a child with severe food allergies), the company operates two dedicated production facilities in West Nyack and Middletown, New York, the first of which is entirely free from peanuts, tree nuts, dairy, eggs, soy, sesame, and pea protein, with a separate gluten-free line produced in a dedicated gluten-free facility. Both facilities carry SQF 'Comprehensive Food Safety and Quality Management System' certification with biannual third-party audits. The product portfolio spans roughly 60 SKUs across mini muffins, large muffins, mini cupcakes, pound cakes, iced celebration cakes, picnic cakes, brownies, and Grab & Go single-serve items, all vegan and free from the top 9 allergens (excluding wheat for non-GF SKUs), made with non-GMO, all-natural ingredients and no artificial flavors, preservatives, or colors.

Abe's sells through a multi-channel distribution model spanning grocery retail (with named partners including Sprouts Farmers Market, Whole Foods, and 7-Eleven), online grocery platforms (Misfits Market, Hungryroot, Marley Spoon, Thrive Market, Amazon Fresh, Fresh Direct, Good Eggs), food delivery aggregators (DoorDash, Instacart), restaurant supply wholesale (WebstaurantStore), and its own direct-to-consumer website, with nationwide US distribution across all 50 states. The company uses a freeze-ship model — products are frozen at subzero temperatures immediately after baking and thawed at retail with a 7-day best-by window — which enables national distribution from two New York facilities while avoiding preservatives.

The business is consumer-facing (B2C), targeting three primary segments: families with food-allergic children (the founding segment), schools and educational institutions seeking inclusive 'school-friendly' treats, and vegan/plant-based consumers. Go-to-market emphasizes community and content marketing (Instagram, email newsletter, blog 'The Buzz', PR coverage in VegNews, New York Post, Entrepreneur, Winsight Grocery Business), mission-driven positioning around allergy awareness (partnerships with Red Sneakers for Oakley, Veganuary, Spokin), and limited-edition IP collaborations (Minions / Universal Pictures in 2022). Pricing is at standard specialty CPG retail levels with no publicly disclosed pricing; the company is privately held, bootstrapped, and founder-owned with no external institutional investors.

Name

Abe's

Legal name

Abe's Vegan Muffins, LLC

Website

https://abesmuffins.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Abe's is a US-based, family-owned specialty bakery producing and distributing vegan, top-9-allergen-free muffins, cupcakes, cakes, brownies, and pound cakes from dedicated facilities in New York, serving families with food-allergic children, schools, and vegan consumers through grocery, online, and wholesale channels nationwide.

Ownership category

akta.pro rank

Product category

Allergen-Free Vegan Baked Goods

NAICS

Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Bakeries and Tortilla Manufacturing (3118), Retail Bakeries (311811)

SIC

Bakery Products (2050), Ice Cream & Frozen Desserts (2024), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Specialty Dietary Bakeries (Gluten-Free, Vegan, Allergen-Friendly) (THAFAFAI)

akta.pro secondary industries

Specialty & Functional Packaged Foods (Gluten-Free, Keto, Organic, Medical/Allergen-Friendly) (CRADAAAI), Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG), Frozen Bakery Products Manufacturing (AFAKAAAF)

Keywords

• Vegan baked goods
• Allergen-free muffins
• School-friendly snacks
• Gluten-free cupcakes
• Allergy-friendly desserts

Headquarters

HQ city

West Nyack

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Direct product sales through grocery stores, natural food retailers, and convenience stores. Products include mini muffins, large muffins, cupcakes, pound cakes, brownies, and iced cakes in various allergen-free and gluten-free varieties.
2. Online Marketplace Sales: Sales through online grocery platforms including Misfits Market, Hungryroot, Marley Spoon, Thrive Market, Amazon Fresh, Fresh Direct, and Good Eggs. Also available through delivery services DoorDash and Instacart.
3. Wholesale/Bulk Sales: Full case sales through WebstaurantStore for restaurants, cafes, and retailers requiring larger quantities. Products ship frozen to accommodate the lack of preservatives.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Abe's is a vegan bakery company that manufactures and distributes a portfolio of allergy-friendly baked goods — including mini muffins, large muffins, mini cupcakes, pound cakes, iced celebration cakes, picnic cakes, brownies, and grab-and-go single-serve items — all produced to be free from the top 9 allergens (dairy, eggs, peanuts, tree nuts, soy, sesame, pea protein) with a separate gluten-free line. Products are made in-house at the company's own dedicated allergen-free facilities in New York State and sold nationwide through grocery stores, online grocery platforms, food delivery apps, and wholesale food-service channels.

Product overview

Abe's is an allergy-friendly vegan bakery company offering a diverse portfolio of muffins, cupcakes, cakes, brownies, and pound cakes. The core product line includes Mini Muffins (11 standard flavors plus 5 gluten-free options in 6 or 12-count packs), Large Muffins (9 standard plus 3 gluten-free options in 4-count packs), Mini Cupcakes (Vanilla and Chocolate in 12-count packs), Pound Cakes (7 flavors in full-size format), Iced Cakes (4 celebration layer cake flavors), Picnic Cakes (Cornbread and Coffee Cake in square format), Mini Brownies, and Grab & Go single-serve items including Mini Pound Cakes (6 flavors), Single Cupcakes (5 seasonal varieties), and One Big Muffins (5 flavors including gluten-free options). All products are vegan and free from dairy, eggs, peanuts, tree nuts, soy, sesame, and pea protein, with separate gluten-free lines available for those avoiding gluten. The company operates dedicated allergen-free facilities in West Nyack and Middletown, New York, and prioritizes non-GMO, all-natural ingredients without artificial flavors, preservatives, or artificial colors.

Differentiator

Problem solved

Functional benefit

Products and services

• Mini Muffins (standard and gluten-free varieties, 6-pack and 12-pack) Hand-made vegan mini muffins free from the top 9 allergens (dairy, eggs, peanuts, tree nuts, soy, sesame, pea protein), available in flavors including Cranberry Orange, Chocolate Chip, Wild Blueberry, Lemon Poppy, Golden Cornbread, Zucchini, Carrot, Banana Chocolate Chip, Pumpkin Spice, Apple Cider Donut, Devil's Food, and a separate gluten-free line (Coffee Cake, Double Chocolate, Lemon Poppy, Chocolate Chip, Pumpkin Spice). Sold in 6-count and 12-count packs; targeted at families with food-allergic children for lunch boxes, snack time, and school celebrations.
• Large Muffins (standard and gluten-free varieties, 4-pack) Larger-format vegan muffins free from the top 9 allergens, in flavors including Chocolate Chip, Blueberry, Morning Glory, Carrot, Chocolate, Apple Cider Donut, Pumpkin Spice, Cranberry Orange, plus gluten-free Coffee Cake, Double Chocolate, and Pumpkin. Sold in 4-count packs for individuals and households seeking a larger single-serve portion.
• Mini Cupcakes (Vanilla and Chocolate, 12-pack) Allergy-friendly vegan mini cupcakes topped with plant-based frosting and all-natural sprinkles, available in Vanilla and Chocolate varieties in 12-count packs. Positioned for school celebrations and parties.
• Pound Cakes (full-size loaf) Full-size vegan pound cakes free from the top 9 allergens, available in Banana Bread, Coffee Cake, Original Vanilla, Ultimate Lemon, Zucchini Bread, Pumpkin, and Ginger Spice flavors. Sold as individual loaves for slicing at home or events.
• Iced Celebration Cakes (Vanilla, Chocolate, Pumpkin, Gingerbread) Ready-to-cut-and-serve vegan celebration cakes with plant-based frosting and all-natural sprinkles, available in Vanilla, Chocolate, Pumpkin (seasonal), and Gingerbread (seasonal). Designed as an allergen-safe birthday or party centerpiece.
• Fudge Brownies Mini allergen-free vegan brownies with intense fudge flavor and chocolate chips, sold in boxed format as a dessert option alongside muffins and cakes.
• Picnic Cakes (Cornbread, Coffee Cake) Square-format vegan cakes in Cornbread (made with locally grown-and-ground cornmeal) and Coffee Cake (cinnamon streusel topping), designed to pair with chili, jam, or coffee and serve as a sharing-format allergen-free option.
• Grab & Go Mini Pound Cakes (individually wrapped) Individually wrapped single-serve mini pound cakes in Banana, Lemon Poppy, Cornbread, Chocolate, Pumpkin (seasonal), and Gingerbread (seasonal) flavors. Packaged for lunch boxes, on-the-go snacking, and individual portions.
• Grab & Go Single Cupcakes (individually wrapped) Single individually wrapped vegan cupcakes with plant-based frosting, in Vanilla, Chocolate, Carrot, Valentine's Day (pink beetroot frosting, seasonal), and Holiday (seasonal) varieties. Sized as a personal celebration portion for lunch boxes or on-the-go.
• One Big Muffins (large single-serve, standard and gluten-free) Oversized single-serve vegan muffins free from the top 9 allergens, including Gluten Free Coffee Cake, Gluten Free Double Chocolate, Chocolate Chip, Blueberry, and Lemon Poppy. Marketed as a premium, larger single-portion muffin option.
• Minions Banana Chip Mini Muffin (limited-edition collaboration) Limited-edition allergy-friendly vegan Banana Chip mini muffin co-branded with Minions for the theatrical promotion of 'Minions: The Rise of Gru'. Distributed nationwide at grocery retail and through online grocery platforms during the promotion window.

Quantifiable outcome

• Two children in every classroom have a severe food allergy (per FARE)
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Red Sneakers for OakleycoreGTM or Marketing Partner · 1 May 2024Abe's partnered with Red Sneakers for Oakley for Allergy Awareness Month May 2024 to spread food allergy awareness and education to their Instagram community. Abe's matched up to $1,000 of donations made through their profile. Red Sneakers for Oakley is a non-profit organization dedicated to saving lives by educating and advocating for food allergy awareness, established after the death of 11-year-old Oakley Debbs due to a fatal allergic reaction to nuts.
• VeganuaryminorGTM or Marketing Partner · 1 January 2024Abe's participates in Veganuary, a non-profit organization that encourages people worldwide to try a vegan diet for the month of January. The company promotes how their products can help participants transition to a vegan diet, especially during breakfast.
• Minions / Universal Pictures / Illumination EntertainmentminorStrategic or Co-development Partner · 28 September 2022Limited-edition Banana Chip Mini Muffin collaboration with Minions and Universal Pictures Home Entertainment and Illumination Entertainment in celebration of 'Minions: The Rise of Gru'. Available in packs of 6 and 12 at major grocery stores and online grocery platforms while supplies lasted.
• Misfits MarketcoreChannel Partner/ Reseller/ DistributorOnline retailer offering Abe's products as part of their mission to fight food waste by selling aesthetically 'ugly' or surplus food at discounted prices. Part of Abe's online retail partnership network.
• HungryrootcoreChannel Partner/ Reseller/ DistributorOnline grocery and recipe box service offering Abe's products as part of their healthy, plant-based product selection.
• Thrive MarketcoreChannel Partner/ Reseller/ DistributorMembership-based online grocery store focused on healthy, sustainable products. Stocks Abe's vegan, allergy-friendly muffins.
• Amazon FreshcoreChannel Partner/ Reseller/ DistributorAmazon's fresh grocery delivery service offering Abe's products including mini cupcakes.
• Fresh DirectminorChannel Partner/ Reseller/ DistributorOnline grocery delivery service serving the New York metropolitan area. Carries Abe's products.
• Good EggsminorChannel Partner/ Reseller/ DistributorOnline grocery delivery service focused on local, sustainable food. Stocks Abe's products.
• DoorDashcoreChannel Partner/ Reseller/ DistributorFood delivery platform allowing customers to order Abe's products from local retailers through the DoorDash app.
• InstacartcoreChannel Partner/ Reseller/ DistributorGrocery delivery and pickup platform. Customers can search for Abe's on Instacart to see if retailers near them carry the products.
• WebstaurantStorecoreChannel Partner/ Reseller/ DistributorRestaurant and food service supply wholesaler. Offers full cases of Abe's products (select products and flavors only) for restaurants, cafes, and retailers.
• Sprouts Farmers MarketcoreChannel Partner/ Reseller/ DistributorExclusive retailer for Abe's new gluten-free chocolate chip mini muffins. Natural grocery chain focused on health foods.
• Marley SpoonminorChannel Partner/ Reseller/ DistributorRecipe kit and meal delivery service. Includes Abe's products in their offerings.
• SpokinminorGTM or Marketing PartnerApp and platform for finding allergy-friendly products and restaurants. Referenced by Abe's as a resource for consumers seeking allergy-friendly products and ingredient substitutes.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/abesmuffins
• Xx.com/abesdairyfree
• Facebookfacebook.com/Abesmuffins
• LinkedInlinkedin.com/company/abe-s-muffins

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Abe's