Pennie
- Company typePrivate
- Founded2020
- HeadquartersHarrisburg, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Pennie firmographics
Firmographics- Name
- Pennie
- Legal name
- Pennsylvania Health Insurance Exchange Authority (PHIEA)
- Website
- https://pennie.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Pennie industry classification
Industry- Product category
- Health Insurance Marketplace
- NAICS
- Health Care and Social Assistance (62)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- CO-OP / Nonprofit Individual Market Plans (HLAEABAH)
Keywords
Where Pennie is headquartered
LocationHeadquarters
- HQ city
- Harrisburg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pennie business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Insurance Carrier Participation Fees: As Pennsylvania's official ACA health insurance marketplace, Pennie charges participating insurance carriers fees for enrollment services and market access through the exchange. These fees support the operational costs of running the exchange.
- Government Funding and Appropriations: Pennie is established under Pennsylvania law (Act 42 of 2019) and operates as a state-based exchange under the Pennsylvania Health Insurance Exchange Authority (PHIEA), receiving state appropriations and potentially federal funding to support exchange operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Bronze Plans - Low monthly premium, higher out-of-pocket costs when receiving care |
| Subscription | Monthly | Silver Plans - Balanced monthly premium and out-of-pocket costs; required for Cost-Sharing Reductions |
| Subscription | Monthly | Gold Plans - Higher monthly premium, lower costs when receiving care |
| Subscription | Monthly | Platinum Plans - Highest monthly premium, lowest out-of-pocket costs (available in select areas) |
| Subscription | Monthly | Catastrophic Plans - Lowest monthly premium, high deductible, for young adults under 30 |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Pennie product offering
Product offeringCore offering
Pennie is Pennsylvania's official state-based ACA health insurance marketplace operated by the Pennsylvania Health Insurance Exchange Authority (PHIEA). It provides an online platform where Pennsylvania residents browse, compare, and enroll in qualified health and dental insurance plans from participating private insurance carriers, with access to Advanced Premium Tax Credits (APTC) and Cost-Sharing Reductions (CSR). The marketplace also offers structured pathways such as Path to Pennie for individuals transitioning from Medicaid coverage.
Product overview
Pennie is Pennsylvania's official health insurance marketplace — a single, unified online platform operated by the Pennsylvania Health Insurance Exchange Authority (PHIEA) in partnership with private insurance carriers. The platform enables residents to browse, compare, and enroll in qualified health and dental insurance plans, with financial assistance delivered through Advanced Premium Tax Credits (APTC) and Cost-Sharing Reductions (CSR). Key enrollment pathways include the standard marketplace, Path to Pennie for Medicaid transitions, and COBRA coordination. The Savings Calculator helps applicants estimate eligibility before enrollment.
Differentiator
Problem solved
Functional benefit
Products and services
- Pennie Health Insurance Marketplace Pennsylvania's official online ACA health insurance marketplace where residents can browse, compare, and enroll in qualified health plans from participating private insurance carriers, with eligibility for Advanced Premium Tax Credits (APTC) and Cost-Sharing Reductions (CSR).
- Dental Coverage Optional dental insurance plans available through the Pennie marketplace that consumers can purchase alongside or independent of health coverage.
- Path to Pennie Dedicated enrollment pathway for individuals transitioning from Pennsylvania Medicaid to ACA marketplace coverage, providing pre-set-up Pennie accounts and access codes for streamlined enrollment.
Quantifiable outcome
- 9 out of 10 Pennie customers qualify for financial savings on health coverage
- +1 more outcomes
Companies that use Pennie
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles2 records
Pennie technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Pennie partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, major and minor.
- Pennsylvania Department of Human Services (DHS)corePennie partners with DHS to coordinate coverage for Pennsylvanians transitioning from Medicaid and other state assistance programs. The partnership includes integration with COMPASS, Pennsylvania's online tool for applying to health and human services programs including Medicaid, CHIP, SNAP, and cash assistance.
- Private Health Insurance CompaniescorePennie offers health plans from Pennsylvania's top private insurance companies through its marketplace. Insurance carriers participate in the exchange to offer plans to Pennie customers.
- Pennie-Certified AssisterscoreTrained professionals certified by Pennie who provide free, unbiased enrollment assistance to help consumers understand health coverage options, complete applications, and access financial savings.
- Pennie-Certified BrokerscoreLicensed insurance professionals certified by Pennie who can recommend specific plans based on individual needs and provide personalized advice for plan selection. Brokers receive commission from insurance companies.
- Community PartnersmajorCommunity organizations that partner with Pennie to provide outreach, education, and enrollment assistance to underserved populations throughout Pennsylvania. Partners receive free resources including fact sheets, social media posts, web copy, press releases, brochures, and posters.
- MedicareminorPennie coordinates with Medicare for Pennsylvanians who may need to transition between Medicare and marketplace coverage or need supplemental information about coordination between the programs.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Pennie competitors and assessment
Company assessmentDirect peers
- NY State of Health: New York's official state-based ACA marketplace. One of the largest state exchanges in the U.S., providing the same individual-market enrollment, financial assistance, and Medicaid transition pathways that Pennie offers to Pennsylvania residents.
- MNsure: Minnesota's state-based ACA health insurance marketplace. Operates the same core model as Pennie — a state-authorized exchange connecting residents to QHPs with APTC/CSR eligibility — and faces similar policy, broker, and assistor channel dynamics.
- Covered California: California's state-based ACA marketplace. Operates on the same regulatory and functional model as Pennie, with similar revenue mechanics from carrier participation fees and a comparable assistor/broker distribution network.
- Access Health CT: Connecticut's official ACA health insurance marketplace. Operates the same state-exchange model as Pennie, delivering individual-market enrollment, APTC eligibility, and assistor/broker-supported service to residents.
- Massachusetts Health Connector: Massachusetts' state-based health insurance marketplace, originally the model for U.S. exchanges post-ACA. Offers substantially the same services as Pennie: plan comparison, APTC/CSR administration, and assistor-led enrollment support.
- Maryland Health Connection: Maryland's state-based ACA marketplace. Provides directly comparable services to Pennie: QHP and dental enrollment, financial assistance administration, and Medicaid-to-marketplace transition pathways.
- Washington Healthplanfinder: Washington State's ACA marketplace. Mirrors Pennie's service model — QHP enrollment, premium tax credits, community partner network — and operates with similar broker and assistor channels targeted at underserved populations.
- Nevada Health Link: Nevada's state-based ACA marketplace. Operates the same individual-market exchange, financial-assistance administration, and broker/assister network as Pennie, with comparable policy and carrier-relationship dynamics.
- BeWell NM: New Mexico's official state-based ACA exchange. Comparable in mission and operating model to Pennie, with similar broker, assistor, and community partner distribution channels for individual-market enrollment.
Broad incumbents
- HealthCare.gov: The federal ACA marketplace operated by CMS. Serves consumers in states that did not establish their own exchange, making it a broad incumbent alternative to Pennie for any federal policy that universalizes or repurposes state exchanges.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pennie social profiles
Digital presencePennie compliance and trust
Trust signalCompliance2 records
Pennie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pennie leadership team
Management profileNumber of profiles
Profiles1 record
Pennie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pennie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pennie
What does Pennie do?
Pennie is Pennsylvania's official state-based ACA health insurance marketplace operated by the Pennsylvania Health Insurance Exchange Authority (PHIEA). It provides an online platform where Pennsylvania residents browse, compare, and enroll in qualified health and dental insurance plans from participating private insurance carriers, with access to Advanced Premium Tax Credits (APTC) and Cost-Sharing Reductions (CSR). The marketplace also offers structured pathways such as Path to Pennie for individuals transitioning from Medicaid coverage.
Is Pennie a public or private company?
Pennie is a private company. It is classified as state government owned and is currently operating.
When was Pennie founded?
Pennie was founded in 2020. It employs 11 to 50 people.
Where is Pennie based?
Pennie is headquartered in Harrisburg, United States, in the North America region.
How does Pennie make money?
Two revenue lines are on record. Insurance Carrier Participation Fees are the primary driver. The others are government Funding and Appropriations.
Who are Pennie's main competitors?
Direct peers on record are NY State of Health, MNsure, Covered California, Access Health CT, Massachusetts Health Connector, Maryland Health Connection, Washington Healthplanfinder, Nevada Health Link and BeWell NM. HealthCare.gov is listed as a broad incumbent.
Does Pennie have an API?
No public API is recorded for Pennie.
What industry is Pennie in?
Pennie's product category is Health Insurance Marketplace. Its primary akta.pro industry code is HLAEABAH, CO-OP / Nonprofit Individual Market Plans. Its NAICS code is 62 and its SIC code is 6411.