Vertilux

What Vertilux does

Vertilux, Ltd. is a Florida limited partnership founded in 1983 (some company materials reference 1982) and headquartered in Medley/Miami, Florida, that manufactures and distributes window covering products for the residential, commercial, hospitality, healthcare, and marine markets. Its product portfolio spans roller shades, Neolux dual shades, sliding panels, vertical and horizontal blinds, cellular, Roman, and Dunes shades, drapes, and awnings, supported by a 200+ collection, 1,500+ reference fabric library (including Polyscreen Vision and the Healthy Choice Collection) and its own VTi motorization line (Celtic Motors, RE-LION Motors, OneSmartTouch technology, and the VTi Smart HUB with Apple Siri/HomeKit integration). Vertilux also distributes ASCO textile-manufacturing machinery for fabricator customers.

The company operates a B2B channel-partner go-to-market with three vertically tailored digital portals: Vertilux Partner for fabricators, distributors, and dealers, Vertilux Spec for architects and contractors, and Vertilux Home for end consumers. Distribution is anchored by warehouses in Miami, Dallas, and Los Angeles plus a Philadelphia office, serving a partner network that extends across the USA, Canada, Latin America, the Caribbean, and Europe. Revenue is generated primarily through wholesale hardware sales of fabrics, components, motors, and machinery to its partner network, supplemented by contract work for architectural projects; pricing is quote-based and not publicly disclosed.

Vertilux carries an unusually deep certification stack (ISO 9001, ISO 14001, OEKO-TEX Standard 100, Greenguard, NFPA 701, CE, RoHS, EMAS, California Proposition 65, IMO Wheelmark, allergy & allergy friendly, and others) and positions its Healthy Choice Collection — free of phthalates, formaldehydes, BPA, and heavy metals — as a health-and-safety differentiated line. The business remains privately held under the founding García family, has grown organically without disclosed external funding, and reports no subsidiaries, M&A, or institutional investors.

Name

Vertilux

Legal name

Vertilux, Ltd.

Website

https://vertilux.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

251–500 employees

Short description

Vertilux is a Miami-based, family-owned manufacturer and distributor (founded 1983) of window covering fabrics, components, motorization systems (VTi), and ASCO textile machinery, selling through a B2B network of fabricators, distributors, dealers, and architects across the Americas and Europe.

Ownership category

akta.pro rank

Product category

Window Coverings

NAICS

Blind and Shade Manufacturing (337920)

SIC

Miscellaneous Fabricated Textile Products (2390)

akta.pro primary industry

Window Coverings Manufacturing (Curtains/Drapes/Sheers/Valances) (IMAOAKAC)

akta.pro secondary industry

Outdoor & Performance Home Textiles Manufacturing (Awning/Patio Cushions/UV-Resistant Home Fabrics) (IMAOAKAJ)

Keywords

• Window covering fabrics
• Motorized shade systems
• Window treatment components
• Smart home automation
• Textile manufacturing machinery

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale of Fabrics and Components: Vertilux sells fabrics, components, and automated solutions for window coverings to authorized distributors, fabricators, and dealers. The company operates warehouses in Miami, Dallas, and Los Angeles to serve their partner network across USA, Canada, Latin America, Caribbean, and Europe.
2. Motorization and Automation Systems: Sale of VTi motors, smart home integration devices, and automated window covering solutions to fabricators and end customers.
3. Machinery Distribution: As authorized distributor of ASCO machinery for textile-manufacturing sector, providing cutting tables, high-frequency electric impulse machines, wedge welding equipment, ultrasonic cutting machines, and horizontal/vertical storage solutions.
4. Contract Projects: Providing window covering solutions for architectural projects including multifamily residential, commercial, hospitality, and health facilities through specialized contract departments.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Vertilux manufactures and distributes window covering fabrics, components, and automated solutions (including motors, smart home hubs, and shade systems) primarily to a network of authorized fabricators, distributors, dealers, architects, and interior decorators. The company also distributes ASCO textile-manufacturing machinery and provides contract project support for commercial, hospitality, multifamily, and healthcare facilities.

Product overview

Vertilux is a manufacturer and distributor of window covering products operating as a multi-product portfolio company. The core offering includes Roller Shades, Neolux Dual Shades, Sliding Panels, Vertical Blinds, Cellular Shades, Horizontal Blinds, Roman Shades, Dunes Shades, Drapes, and Exterior Solutions (Awnings). These are complemented by supporting components including VTi® Celtic Motors for motorization, Cord Safe Solutions for child safety, and over 200 fabric collections with more than 1,500 references. The product ecosystem also includes the VTi® Smart HUB for home automation, ASCO Machinery for manufacturing equipment, and specialized sub-brands like Polyscreen Vision® and the Healthy Choice Collection focused on eco-friendly and non-toxic materials. Vertilux serves residential, commercial, and architectural segments through authorized distributors and dealers.

Differentiator

Problem solved

Functional benefit

Brands

• Neolux: Neolux Dual Shades - contemporary window covering solution, evolution of the roller shade
• VTi
• Polyscreen
• Polyscreen Vision
• VTX
• Dunes
• Vertilux Contract

Products and services

• Roller Shades Versatile window shades providing adaptability and comfort for various window sizes and configurations, available to fabricators and dealers.
• Neolux Dual Shades Contemporary dual-layer shade system combining roller shade technology with sheer fabrics for versatile light control and aesthetic appeal, targeted at residential and commercial spaces.
• Sliding Panels Wide panel window coverings designed for large glass surfaces and multipurpose space division, available to fabricators and dealers.
• Vertical Blinds Practical and durable blinds with adjustable slat angles for precise light control, available in fabrics, PVC, EmboTek, and Aluminum.
• Cellular Shades Energy-efficient shades with honeycomb structure minimizing stack height while providing light filtering or blackout options.
• Horizontal Blinds Wood or aluminum slat blinds offering distinguished character with 2-inch slats in various natural or stained finishes.
• Roman Shades Decorative window shades with soft folding fabric, most oriented toward residential applications.
• Drapes Classic curtain and drapery solutions with sheer, decorative, and blackout fabric options.
• Exterior Solutions (Awnings) Exterior shade systems for solar protection including drop shades and awnings for outdoor spaces.
• VTi Celtic Motors Motorized operating systems including RF, battery, and quiet motors for automating window coverings. Indoor motors operate at or under 42 decibels; Ultra Quiet motors under 30 decibels.
• VTi RE-LION Motors New generation smart motors for motorized window coverings with advanced automation capabilities.
• VTi Smart HUB Central home automation device that integrates and controls lights, TV, cable box, and motorized window coverings via smartphone with plug-and-play VTi OneSmartTouch Technology.
• ASCO Machinery Textile manufacturing machinery including cutting tables, high-frequency welding machines, ultrasonic cutting, and horizontal/vertical storage systems distributed to window covering manufacturers.
• Healthy Choice Collection Product collection featuring fabrics and components free from phthalates, formaldehydes, BPA, lead, mercury, cadmium, chromium, PBB, and PBDE for healthier indoor environments.
• Polyscreen Vision Fabrics 100% free of harmful substances screen fabrics manufactured in Spain under strict quality controls, compliant with California Title 27 Code of Regulations, offered as part of the fabric collection.
• Cordless / Chainless Systems Wide array of cordless and chainless operating systems designed for Roller Shades, Traditional Draperies, DUNES Shades, Vertical Blinds, Cellular Shades, and Sliding Panels providing safe, simple, and convenient operation.
• Vertilux Contract Projects Specialized contract services providing window covering solutions for multifamily residential, commercial, hospitality, and health facilities projects, with dedicated architects and contract departments.

Quantifiable outcome

• 200+ fabric collections with over 1,500 fabric references
• +2 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ASCO MachinerycoreChannel Partner/ Reseller/ DistributorVertilux is an authorized distributor of ASCO machinery for the textile-manufacturing sector. ASCO produces machines for cutting tables, high-frequency electric impulses, wedge welding, ultrasonic cutting, and horizontal/vertical storage. Vertilux provides machinery maintenance services and technical support for ASCO customers.
• Vertisol InternationalcoreTechnology or IntegrationVertisol International is the exclusive manufacturer of Polyscreen Vision and Ecovision fabrics. Vertisol is an ISO-9001 certified company manufacturing under strict Quality Management System guidelines.
• Apple (Siri Integration)coreTechnology or IntegrationVTi smart motors and home automation systems integrate with Apple Siri for voice control of motorized shades, curtains, roller shades, sliding panels, and vertical blinds using voice commands like 'Hey Siri, Open My Shades'.
• Eco-CodiceminorStrategic or Co-development PartnerEco-Codice is a recycling program that Vertilux follows, committing to recycling all waste from production processes, using reusable packing materials and recyclable materials in flooring applications and coating.

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Emerging players

• Coulisse: Dutch window covering components and motorized systems supplier. Comparable to Vertilux's VTi motors and component line, and a competing fabric/component distributor serving European and global markets.
• Draper, Inc. Manufacturer of window shades, projection screens, and AV equipment with commercial shading products. Partially comparable to Vertilux on commercial shading and motorization but broader product scope.

Broad incumbents

• Hunter Douglas: Largest global manufacturer of window coverings (blinds, shades, shutters) and architectural products. Directly comparable to Vertilux as a premium broad-line window coverings supplier, but with significantly larger scale and global brand recognition.
• Lutron Electronics: Dominant premium supplier of motorized shades (Sivoia) and smart lighting controls. Comparable to Vertilux on motorization and smart-home integration, but Lutron is far larger and more focused on high-end residential and commercial automation.

Direct peers

• SWF Contract: Commercial-focused window shade and blind supplier serving architects and contractors. Directly comparable to Vertilux's contract/commercial channel for multifamily, hospitality, and healthcare projects.
• Levolor: Long-established US manufacturer of blinds, shades, and custom window treatments. Comparable consumer brand portfolio to Vertilux's product mix, with strong retail and trade channel presence in North America.
• Springs Window Fashions: Major US manufacturer of custom window treatments including cellular shades, roman shades, roller shades, and blinds. Closely comparable to Vertilux in product breadth and distribution through dealers and fabricators.
• Norman Window Fashions: Manufacturer of custom window coverings including wood blinds, cellular shades, and shutters. Comparable to Vertilux in the dealer/fabricator-driven distribution model and broad product portfolio.
• MechoShade Systems: Specialist in architecturally specified commercial shading systems. Comparable to Vertilux's Vertilux Spec / contract division in serving architects and commercial projects, though MechoShade focuses almost exclusively on commercial rather than residential.

Regional players

• Lafayette Interior Fashions: US-based supplier of custom window treatments, drapery hardware, and motorization solutions. Comparable to Vertilux's mid-market residential/decorator offering with a similar trade-channel focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vertilux

Compliance23 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vertilux