Lafayette Interior Fashions

What Lafayette Interior Fashions does

Lafayette Interior Fashions (legal entity Lafayette Venetian Blind, Inc.) is a privately held, family-owned wholesale manufacturer of custom window treatments founded in 1950 by Joe Morgan Sr. in West Lafayette, Indiana, and still controlled by the Morgan family across its second and third generations. The company designs and builds a broad product portfolio at its 250,000-square-foot manufacturing campus in West Lafayette, IN, spanning horizontal and vertical blinds (Classic Collection aluminum, Heartland Woods wood, Fidelis composite, Wonderwood wood, Discoveries vertical), shades (Allure transitional, Parasol cellular, Genesis roller/Roman/panel track, Manh Truc woven wood, Tenera sheer, Intrigue custom), Parke faux wood shutters, and the Interior Masterpieces line of draperies, fabric shades, valances, cornices, bedding, and custom hardware. Underlying technology is primarily custom-crafting capability rather than software, with motorization provided through third-party systems (Somfy, AMP), proprietary shutter finishing processes (e.g., the Parke moisture-resistant paint process), and Best for Kids™ child-safety certification.

The company operates a trade-only go-to-market model, selling exclusively to interior designers, decorators, and retail stores through an authorized dealer network supported by 23 sales teams of inside and outside representatives with territory-based field coverage across 40 U.S. states. Pricing is quote-based, published dealer-account pricing is not available, and there is no direct-to-consumer channel; revenue is generated through one-time wholesale orders of custom-made-to-measure products rather than subscriptions or recurring contracts. Distribution is supplemented by digital trade tools (Dealer Center, My Visualizer room-planner, Materials Library, online ordering/quoting) and a content marketing program across social, blog, video, and digital lookbook channels. With 500+ employees and no outside equity, venture, or private-backing disclosed, Lafayette Interior Fashions is one of the few remaining large-scale, family-operated U.S. window-covering manufacturers.

Name

Lafayette Interior Fashions

Legal name

Lafayette Venetian Blind, Inc.

Website

https://lafvb.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

101–250 employees

Short description

Lafayette Interior Fashions is a family-owned wholesale manufacturer founded in 1950 that custom crafts blinds, shades, shutters, draperies, bedding, and hardware in West Lafayette, Indiana, selling exclusively to interior designers, decorators, and retail dealers across 40 U.S. states.

Ownership category

akta.pro rank

Product category

Custom Window Treatments Manufacturing

NAICS

Blind and Shade Manufacturing (337920), Curtain and Linen Mills (31412), Window Treatment Retailers (449122)

SIC

Wholesale-Furniture & Home Furnishings (5020), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD)

akta.pro secondary industries

Curtains & Drapery Retail (Panels, Drapes, Sheers, Valances) (CRAIAKAC), Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA)

Keywords

• Custom window treatments
• Window blinds manufacturing
• Custom draperies wholesale
• Interior design products
• Motorized window shades

Headquarters

HQ city

West Lafayette

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale Window Treatment Sales: Wholesale manufacturer and distributor of custom window treatment products selling exclusively to the trade - interior designers, decorators, and retail stores across the United States
2. Custom Product Manufacturing: Custom-crafted products including blinds, shades, shutters, and draperies made to order for each customer

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Lafayette Interior Fashions is a wholesale manufacturer and distributor of custom window treatments, including blinds, shades, shutters, draperies, valances, cornices, bedding, and drapery hardware. Each piece is custom crafted to customer specifications in the company's 250,000-square-foot manufacturing facility in West Lafayette, Indiana, and sold exclusively to the trade through interior designers, decorators, and retail stores across 40 states.

Product overview

Lafayette Interior Fashions is a family-owned, wholesale manufacturer of custom window treatments selling to interior designers, decorators, and retail stores throughout 40 states. Their product portfolio comprises horizontal and vertical blinds (Classic Collection® Aluminum Blinds, Heartland Woods® Wood Blinds, Fidelis® Composite Wood Blinds, Wonderwood® Wood Blinds, Discoveries® Vertical Blinds), shades (Allure® Transitional Shades, Genesis® Roller & Roman Shades, Parasol® Cellular Shades, Manh Truc® Woven Wood Shades, Tenera® Sheer Shadings, Panel Track & Panel Drape systems), shutters (Parke® Faux Wood Shutters), and soft furnishings (Interior Masterpieces® Draperies, Fabric Shades, Valances, Cornices, Bedding, Custom Hardware). Products are custom crafted in their 250,000 square foot manufacturing facility in West Lafayette, IN. The company emphasizes child safety through cordless options and Best for Kids™ certification, and offers motorization powered by Somfy and AMP systems across multiple product lines. A Lifetime Limited Warranty backs all products.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Collection® Aluminum Blinds
• Heartland Woods® Wood Blinds Custom crafted wood blinds featuring rich stains, designer color paints, and multiple slat sizes to complement any window or decorating style; sold through the trade.
• Fidelis® Composite Wood Blinds Faux wood/composite blinds offering durability with a wood-like appearance; sold to interior designers, decorators, and retail stores.
• Wonderwood® Wood Blinds Wood blinds offering quality craftsmanship and design options for various window styles; custom crafted for trade customers.
• Discoveries® Vertical Blinds Vertical blinds available in vinyl and fabric selections with various textures, colors, and styles for optimal light control and decorative appeal; sold to the trade.
• Allure® Transitional Shades Transitional shades that blend Venetian blind silhouettes with layered shade beauty, offering adjustable light control and privacy with two distinct patterns across modern colorways; sold to trade customers.
• Genesis® Roller & Roman Shades Clean-appearance roller, Roman, and panel track shades with superior functionality, artistic flair, and exceptional style available in new hues, neutrals, and textures; sold to the trade.
• Parasol® Cellular Shades Cellular shades offering energy efficiency and light control in fashion colors, available in multiple cell sizes, opacities, textures, and specialty shapes; sold to trade customers.
• Manh Truc® Woven Wood Shades Natural woven wood shades made from jute, reed, and bamboo that bring the outdoors in, complementing cozy, natural aesthetics; sold to the trade.
• Tenera® Sheer Shadings Sheer shadings with soft floating vanes that enhance and protect personal space while providing exceptional view-through and elegant fabric options; sold to trade customers.
• Genesis® Panel Track System Wide fabric panels that slide side-to-side using cord or wand control, suitable for patio doors, large windows, or room dividers; sold to the trade.
• Panel Drape Casual alternative to draperies using woven shade material turned sideways to move smoothly across a track, perfect for patio doors or large windows; sold to trade customers.
• Parke® Faux Wood Shutters Faux wood shutters that resist moisture with a unique painting process that won't chip, crack, or peel; made with 20% recycled materials and 70% more energy efficient than wood shutters, available in multiple louver sizes (2.5", 3.5", 4.5") and custom shapes including French door cutouts.
• Intrigue® Custom Shades with Hanok Shade (Cordless) Modern take on a timeless classic that blends the time-honored silhouette of a Venetian blind with the soft, layered beauty of a transitional shade; the Hanok Shade features cordless operation. Two distinct patterns available across modern colorways, sold to trade customers.
• Interior Masterpieces® Draperies Custom drapery products including pinch pleated draperies, fabric shades, valances, and cornices crafted to complement window treatments; sold to the trade.
• Interior Masterpieces® Fabric Shades Custom fabric shades providing privacy with functional and decorative design options; sold to trade customers.
• Interior Masterpieces® Valances & Cornices Structured valances and cornices available in clean lines or softly curved designs to enhance window proportions and conceal headrails; sold to the trade.
• Interior Masterpieces® Custom Bedding & Pillows Custom bedding including pillows and coordinate accessories crafted from Interior Masterpieces fabrics; sold to trade customers.
• Custom Drapery Hardware (including Kirsch Decorative Hardware and Lafayette Hardware) Decorative drapery hardware options including the Kirsch Decorative Hardware line with four collections and Lafayette's own hardware line featuring contemporary and trendy finishes with designer finial choices and decorative accessories; sold to the trade.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Kirsch Decorative HardwaresupportingChannel Partner/ Reseller/ DistributorLafayette offers the Kirsch Decorative Hardware line which encompasses four collections representing the depth of their hardware collection. The Lafayette Hardware line combines contemporary and trendy finishes with designer finial choices and decorative accessories to complement home decorating ideas.

Scale indicators5 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Norman Window Fashions: Manufacturer of custom window coverings including faux wood shutters, blinds, and shades with both retail and trade distribution — directly comparable product mix with similar custom craftsmanship positioning.
• Levolor: Long-established manufacturer/brand of custom and stock blinds and shades distributed through home centers and dealers — direct overlap across core blind/shade categories Lafayette serves.
• The Shade Store: Direct competitor in custom window treatments, offering blinds, shades, shutters, and draperies through both DTC and trade channels — overlapping strongly with Lafayette's product portfolio and target interior designer/decorator customers.
• Graber: Custom window treatment brand carried by home improvement retailers and trade dealers — competes directly in blinds, shades, and shutters with a comparable trade-channel focus.
• Springs Window Fashions: Wholesale manufacturer of custom and stock window coverings sold to trade — operates a similar B2B dealer-network go-to-market with comparable breadth across blinds, shades, and shutters.
• Bali Blinds: Major window covering brand offering custom and stock blinds and shades across multiple channels — overlapping product mix and similar trade-plus-retail distribution model.
• Comfortex Window Fashions: Manufacturer of custom cellular shades, roller shades, and blinds with motorization options — comparable niche manufacturer position with trade-channel distribution.

Emerging players

• Blinds.com: Direct-to-consumer online retailer of custom blinds, shades, and shutters — differs in GTM (pure DTC vs. trade-only) but materially overlaps on product category and end-consumer demand for custom window treatments.

Others

• Kirsch: Decorative drapery hardware brand whose products Lafayette distributes as part of its offering — adjacent ecosystem participant rather than a direct competitor, but operates in the same window treatment finishing category.

Broad incumbents

• Hunter Douglas: Largest global manufacturer of custom window coverings with broad portfolio across blinds, shades, shutters, and motorized systems — overlapping product categories though serving a wider market with much greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/LafayetteIntFashions?sub_confirmation=1
• Facebookfacebook.com/lafayetteinteriorfashions
• LinkedInlinkedin.com/company/lafayette-interior-fashions
• Instagraminstagram.com/lafayetteinteriorfashions
• Pinterestpinterest.com/lafayetteif

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lafayette Interior Fashions