E Poll Market Research

What E Poll Market Research does

E-Poll Market Research is a US-based consumer research SaaS provider specializing in audience perception measurement for the entertainment, media, advertising, and brand marketing industries. Founded in 1997 by Gerry Philpott and headquartered in Encino, California, the company operates the E-Score Suite, a set of six syndicated research databases — E-Score Celebrity (14,000+ personalities), E-Score Brand (3,700+ brands), E-Score Character (10,000+ characters and mascots), E-Score Programs (7,000+ TV programs and streaming shows), E-Score Music, and E-Score Sports (2,000+ athletes) — delivered through the MediaSYNC web-based platform and updated on weekly or monthly cadences with 10-20+ years of longitudinal trend data.

The underlying technology is a proprietary consumer research panel with deep demographic and behavioral profiling and re-contacting capability, combined with a suite of analytical products including ADvance (advertising effectiveness across 35+ brand categories and multiple platforms), DynaTrack (flexible brand, program, and consumer tracking studies), the Passionate Fan Index (program engagement measurement), and the MRI/E-Score Fusion product (celebrity-brand partnership matching across MRI's 6,500-product consumer database). A documented API with JavaScript SDK enables programmatic integration of E-Score data into client applications, and flat-file Data Intelligence delivery supports offline analytical workflows.

E-Poll generates revenue through annual product subscriptions to individual E-Score databases or the full suite, individual E-Score purchases via an e-commerce storefront, custom quantitative and qualitative research services, API access licensing, and Fusion data licensing. Pricing is quote-based and not publicly disclosed. The go-to-market motion is enterprise sales-led with a self-serve digital channel layer and API distribution. In January 2026, E-Poll was acquired by Switzerland-based Largo AI analytics, establishing Largo's first permanent US presence under Largo US; E-Poll continues operating as a standalone brand with all 13 staff retained, and founder Gerry Philpott now heads Largo US.

Name

E Poll Market Research

Legal name

E-Poll Market Research

Website

https://epollresearch.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

E-Poll Market Research is a consumer research SaaS provider that delivers audience perception data on celebrities, brands, characters, TV programs, musicians, and athletes through its E-Score database and MediaSYNC platform for entertainment companies, agencies, and Fortune 500 brands.

Ownership category

akta.pro rank

Product category

Media Intelligence & Consumer Research Platform

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising (7310)

akta.pro primary industry

Market Research & Consumer Insights (BPAHALAA)

akta.pro secondary industries

Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights) (MPAAALAM), Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH)

Keywords

• Consumer research platform
• Media intelligence data
• Brand health tracking
• Celebrity endorsement analytics
• Audience perception measurement

Headquarters

HQ city

Encino

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. E-Score Product Subscriptions: Full suite or individual product subscriptions with complete database access, weekly/monthly updates, and deep analytics. Multiple products available: Celebrity, Brand, Character, Programs, Music, Sports.
2. Individual E-Score Purchases: Instant access to specific E-Scores in the database with critical metrics such as awareness, appeal, and attributes across consumer demographics. Sold through e-commerce platform.
3. API Access & Data Intelligence: Programmatic access to MediaSYNC data for integration into proprietary applications. Data Intelligence option provides regularly scheduled flat-file data delivery.
4. Custom Research Services: Custom quantitative and qualitative consumer research projects tailored to specific client needs.
5. MRI/E-Score Fusion Licensing: Premium data fusion product combining E-Score celebrity ratings with MRI consumer purchasing data for partnership matching.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

E-Poll Market Research sells subscription-based syndicated consumer research products (the E-Score Suite) and custom research services that measure audience perception of celebrities, brands, characters, TV programs, musicians, and athletes for entertainment companies, agencies, and brands. Core access is delivered through the MediaSYNC SaaS platform, with add-on modules for advertising effectiveness (ADvance), tracking studies (DynaTrack), celebrity-brand partnership matching (MRI/E-Score Fusion), streaming research, and API/Data Intelligence delivery.

Product overview

E Poll Market Research offers a SaaS-based consumer research platform called the E-Score Suite, consisting of six core products (E-Score Celebrity, E-Score Brand, E-Score Character, E-Score Programs, E-Score Music, and E-Score Sports) that measure audience perception of celebrities, brands, characters, and television programs. The platform is accessed through the MediaSYNC web interface and enhanced with add-on modules including ADvance (ad effectiveness), DynaTrack (tracking studies), MRI/E-Score Fusion (celebrity-brand matching), Streaming TV Research, and API/Data Intelligence for programmatic access. Founded in 1997, the company provides research to entertainment companies, agencies, and Fortune 1000 brands with over 20 years of longitudinal trend data.

Differentiator

Problem solved

Functional benefit

Brands

• E-Score: The E-Score suite of products provides ratings and analytics on celebrities, brands, characters, TV programs, musicians, and athletes for entertainment and media companies, agencies, and brands.

Products and services

• E-Score Celebrity Database product that measures audience appeal, endorsement power, and social media buzz for over 14,000 celebrities, athletes, and newsmakers, updated weekly with 20+ years of trend data, sold by subscription or as individual purchases to entertainment and brand marketers.
• E-Score Brand Tracks brand health KPIs (Awareness, Appeal, Loyalty, NPS, Ad Recall, Brand Buzz, Brand Fandom, Social Media Engagement) for over 3,700 brands, updated monthly with 20+ years of trend data, sold by subscription to brand marketers and agencies.
• E-Score Character Identifies equity and media/merchandising opportunities for over 10,000 characters and brand mascots using 36 attribute ratings and 20+ years of trend data, sold by subscription to licensing companies and entertainment studios.
• E-Score Programs Exposes attitudes shaping future viewing of over 7,000 TV programs and streaming shows, updated monthly with 10+ years of norms and the Passionate Fan Index, sold by subscription to networks, studios, and streaming platforms.
• E-Score Music Evaluates popularity and marketability of musical artists and bands to expose licensing, fandom, concert, and endorsement opportunities, with 20+ years of trend data, sold by subscription to entertainment companies and brands.
• E-Score Sports Determines athlete endorsement strength and star power across 2,000+ athletes, coaches, and sports announcers, updated weekly, sold by subscription to sports leagues, teams, and brand marketers.
• MRI/E-Score Fusion Combines E-Score Celebrity data with MRI's Survey of the American Consumer to match 14,000 celebrities with 6,500 products/services across nearly 600 categories, enabling discovery of optimal celebrity-brand partnerships, sold by subscription.
• ADvance Custom advertising effectiveness measurement service that evaluates campaign lift in awareness, consideration, and custom KPIs across 35+ brand categories and multiple platforms, sold to brands, agencies, and networks.
• DynaTrack Custom tracking studies for brands, consumer groups, and television programs, with variants for program pre-launch tracking, brand/product tracking, and stakeholder opinion tracking, sold to brands, agencies, and networks.
• Streaming TV Research Streaming media attitude and usage tracking study examining subscription and viewing behavior across hundreds of digital platforms including Netflix, Hulu, Amazon Prime, YouTube, and 40+ SVOD services, sold to networks, studios, and streaming platforms.
• API / Data Intelligence Programmatic API access for E-Score Celebrity and Data Intelligence flat-file delivery, enabling clients to integrate MediaSYNC data and insights into proprietary in-house or web-based applications, sold to enterprise and technical clients.
• E-Score Suite Integrated subscription bundle combining all six E-Score products (Celebrity, Brand, Character, Programs, Music, Sports) to provide a single-source research experience across celebrities, brands, characters, TV programs, music, and sports, sold by annual subscription to enterprise clients.
• MediaSYNC Platform Web-based SaaS interface providing 24/7 client access to the E-Score database with sorting, searching, and filtering capabilities across all E-Score products, included with subscriptions and accessed via mediasync.epollresearch.com.

Quantifiable outcome

• 35+ brand categories tracked for ad effectiveness
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature10 records

Partnerships

One partnership is on record.

• LargocoreStrategic or Co-development Partner · 28 January 2026Switzerland-based AI analytics company Largo acquired E-Poll Market Research in January 2026 to expand into U.S. markets and establish Largo US. The acquisition combines E-Poll's E-Score research database with Largo's AI analytics to create a predictive decision-making tool for entertainment and brand marketing clients. E-Poll continues operating as standalone brand with all 13 staff retained, while leadership heads the new Largo US division.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Nielsen: Nielsen is the global leader in audience measurement and media ratings, covering TV, digital, and consumer panels. Comparable to E-Poll as a large-scale syndicated audience and brand research provider to the same entertainment and advertising customers, though Nielsen operates across a much broader portfolio.
• Kantar: Kantar is a major market research and analytics group with brand tracking, ad effectiveness, and media research practices. Comparable to E-Poll's ADvance advertising effectiveness and brand health tracking work, though Kantar operates globally across many research verticals.
• GfK: GfK is a global market research firm with consumer panels and brand performance tracking. Comparable to E-Poll's brand health and consumer analytics offerings, though GfK operates across many categories beyond entertainment and media.
• Comscore: Comscore provides audience measurement, media planning, and advertising effectiveness data across digital and TV. Comparable to E-Poll's ADvance ad-effectiveness and streaming research products for the same advertising and media buyer clients.

Direct peers

• MRI-Simmons: MRI-Simmons runs the Survey of the American Consumer and is already a data partner to E-Poll through MRI/E-Score Fusion. It directly overlaps with E-Poll's brand health, consumer profiling, and media research offerings for advertisers and agencies.
• YouGov: YouGov operates a global consumer panel delivering brand tracking, audience profiling, and syndicated research to brands, agencies, and media companies. It competes head-to-head with E-Poll's E-Score Brand and Celebrity products, with stronger international scale.
• Q Scores: Q Scores measures the familiarity and appeal of celebrities, TV shows, brands, and characters among consumers. It is the closest historical competitor to E-Poll's E-Score suite, particularly on Celebrity and Character ratings used by advertisers and licensing teams.

Emerging players

• Parrot Analytics: Parrot Analytics provides demand and audience analytics for TV and streaming content, including talent and IP valuation. Comparable to E-Poll's Programs and Character products as a data-driven entertainment research vendor serving studios, networks, and streamers.
• Variety Intelligence Platform: VIP+ provides entertainment industry data and analytics on content, talent, and platforms. Comparable to E-Poll's entertainment-focused celebrity, character, and program research products serving studios, agencies, and brands.

Others

• Social Listening Vendors (e.g., Talkwalker, Brandwatch): Social listening and consumer insights platforms offer digital-native sentiment and buzz measurement that overlaps with E-Poll's Brand Buzz and Social Media Engagement metrics. They represent an adjacent capability rather than a direct competitor on syndicated celebrity/brand research.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/epollresearch

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E Poll Market Research