Elämyslahjat Oy

What Elämyslahjat Oy does

Elämyslahjat Oy is a Finnish private company founded in 2010 and headquartered in Espoo that operates a direct-to-consumer e-commerce marketplace for experience gift cards and vouchers, supported by two physical retail sales points in the Kamppi and Iso Omena shopping centers in the Helsinki metropolitan area. The platform offers more than 2,000 curated experiences across categories including adventure, driving, flight, water sports, courses, wellness/spa, culinary, and romantic occasions, organized by recipient type (for him, for her, for couples, for families) and by event (birthdays, weddings, Christmas). Core products comprise the Elämyslahjat gift card, the eLahja electronic gift card delivered by email, curated Elämyspaketit themed experience packages, Avoin lahjakortti open-value gift cards at €20/€50/€100 denominations, and the Top 50 bestseller collection. The underlying technology is an e-commerce platform with an online reservation and redemption system, including an open gift card system that allows combining multiple cards for single purchases and exchanging cards across experiences.

The company serves three primary customer segments: B2C gift givers purchasing for special occasions, corporate gift buyers for employee appreciation and team building, and self-purchasers buying personal rewards. Revenue is generated primarily through one-time gift card sales at fixed price points (€20, €50, €100) and direct experience purchases ranging from approximately €5 to €500+, with the company taking a margin between the card sale and fulfillment by third-party experience providers. Gift cards carry a 3-year validity and a 30-day return/exchange policy, while free shipping is offered on orders above €69. Payment options include Visa, MasterCard, PayPal, and the Finnish BNPL provider Jousto.

Elämyslahjat is part of the international Tinggly/Experience Gifts group, with parallel sister-brand storefronts in Estonia (Kingitus), Latvia (Davanu Serviss), Lithuania (Laisvalaikio Dovanos), and Poland (Wyjątkowy Prezent), enabling multi-country catalog leverage and cross-border operations within the Baltic and Nordic region. Operations are capital-light at 11-50 employees, with the company positioning itself as Finland's largest experience gift marketplace, having facilitated more than 512,000 cumulative experiences since founding.

Name

Elämyslahjat Oy

Legal name

Elämyslahjat Oy

Website

https://elamyslahjat.fi

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Elämyslahjat Oy is a Finnish e-commerce marketplace founded in 2010 that sells experience gift cards and vouchers across more than 2,000 curated activities, serving B2C gift givers, corporate buyers, and self-purchasers through its website and two Helsinki-area retail locations.

Ownership category

akta.pro rank

Product category

Experience Gift Marketplace

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Office Supplies, Stationery, and Gift Retailers (4594)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Gift Sourcing & Procurement (Local & Online) (HSACANAB)

akta.pro secondary industries

Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ), Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences) (THALAKAC), Luxury Gifting & Seasonal Collections (CRAKAFAK), Gift Returns, Exchanges & Recipient Support (HSACANAM)

Keywords

• Experience gifts
• Gift cards
• Gift marketplace
• Experiential gifting
• Experience packages

Headquarters

HQ city

Espoo

HQ country

Finland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Supply Chain, Infrastructure

Revenue model

1. Experience Gift Card Sales: One-time purchase of gift cards and experience packages at fixed price points. Gift cards are redeemable for specific experiences or open-value cards. Revenue recognized at point of sale with fulfillment through third-party experience providers.
2. Direct Experience Purchases: Direct purchase of specific experiences (e.g., spa treatments, driving experiences, flight experiences) at stated prices. Customers buy directly from the platform and redeem with service providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Elämyslahjat Oy sells experience gift cards and curated experience packages that recipients can redeem with a network of third-party experience providers across Finland and select international locations. Its catalog of over 2,000 experiences spans categories such as adventure, driving, flight, water sports, culinary, wellness, courses, romantic experiences, and short-stay holidays. Customers can buy fixed-denomination open gift cards (€20, €50, €100), electronic gift cards (eLahja), themed experience packages, and direct-purchase experiences, with 3-year validity, 30-day exchange, and fulfillment executed by partner providers.

Product overview

Elämyslahjat Oy operates a marketplace platform for experience gift cards and vouchers across Finland and internationally. The core product is the Elämyslahjat (Experience Gifts) gift card, supplemented by eLahja (electronic gift cards), Elämyspaketit (themed experience packages), Avoin lahjakortti (open-value gift cards), and Top 50 -elämykset (bestseller collection). The platform offers over 2000 curated experiences organized by recipient type (for him, for her, for couples, for families), occasion (birthdays, weddings, Christmas), and experience type (driving, flying, water, spa, culinary, adventure). Experiences are available across all Finnish regions and select international locations including Estonia, Latvia, Lithuania, and Sweden. The company operates physical retail locations in Kamppi and Iso Omena shopping centers in addition to the online store.

Differentiator

Problem solved

Functional benefit

Brands

• eLahja: Electronic gift card product - a digital version of the gift card delivered by email

Products and services

• Elämyslahjat Experience Gift Card Primary gift card product redeemable for over 2,000 curated experiences including tandem skydiving, rally rides, hot air balloon flights, Formula driving, spa treatments, and more across Finland and abroad.
• eLahja Electronic Gift Card Electronic gift card delivered via email, equivalent in value to a physical gift card but with instant digital delivery for last-minute gifting needs.
• Elämyspaketit (Experience Packages) Curated themed gift packages containing multiple experience options such as 'Romanttisia hetkiä' (Romantic Moments), 'Elämyspaketti miehelle' (Experience Package for Him), and 'Elämyspaketti naiselle' (Experience Package for Her), allowing recipients to choose their preferred experience.
• Avoin lahjakortti (Open Gift Card) Open-value gift card with selectable denominations (€20, €50, €100) that allows recipients to choose their own experience, with 3-year validity and the ability to combine multiple cards for higher-value experiences.
• Top 50 -elämykset Curated collection of 50 bestselling experiences including shooting ranges, tandem paragliding, rally rides, glassblowing courses, and dining in the dark experiences.

Quantifiable outcome

• 512,619+ experiences sold
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Experience Gifts (TINGGLY)coreStrategic or Co-development PartnerPart of of the same international experience gift network. Tinggly is the international brand operating parallel gift experience platforms in multiple countries including Finland as Elämyslahjat.
• Kingitus (Estonia)coreStrategic or Co-development PartnerEstonian sister brand operating the experience gift marketplace in Estonia. Part of the international Elämyslahjat/Tinggly network.
• Davanu Serviss (Latvia)coreStrategic or Co-development PartnerLatvian sister brand operating the experience gift marketplace in Latvia. Part of the international Elämyslahjat/Tinggly network.
• Laisvalaikio Dovanos (Lithuania)coreStrategic or Co-development PartnerLithuanian sister brand operating the experience gift marketplace in Lithuania. Part of the international Elämyslahjat/Tinggly network.
• Wyjątkowy Prezent (Poland)coreStrategic or Co-development PartnerPolish sister brand operating the experience gift marketplace in Poland. Part of the international Elämyslahjat/Tinggly network.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tinggly (Experience Gifts): Parent group brand of Elämyslahjat, operating the global experience gift marketplace across multiple countries with a comparable gift card and experience redemption model.
• Cloud 9 Living: US-based experience gift marketplace offering curated experiences (driving, skydiving, spa) redeemable via gift cards; nearly identical product offering and target use cases.
• Great American Days: US-focused experience gift retailer offering driving, flying, and adventure experiences redeemable through gift cards; comparable catalog structure and target use cases.
• Kingitus (Elämyslahjat sister brand): Estonian sister brand operating the same experience gift marketplace model under the Tinggly group; comparable product, catalog structure, and target customer segment in Estonia.

Broad incumbents

• Smartbox Group: Largest global experience gift box operator, offering curated multi-experience boxes across Europe and beyond; directly comparable business model with broader geographic scale.
• Wonderbox: France-headquartered experience gift box leader with pan-European presence; comparable gift voucher and experience catalog marketplace model serving B2C consumers.
• Virgin Experience Days: UK market leader in experience days and gift boxes; competes in the same experience gift category with strong brand association and broad experience catalog.
• Buyagift: UK-based experience gift retailer offering gift cards, gift boxes, and experience vouchers across thousands of experiences; comparable direct-to-consumer gifting platform.

Regional players

• Red Balloon: Netherlands-based experience gift marketplace offering thousands of experience packages; operates in a different geography but with a near-identical gift card and experience redemption model.
• Weekendesk: European short-break and experience package platform; overlaps with Elämyslahjat's lomaelämykset (holiday experiences) category and offers comparable gift voucher mechanics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/elamyslahjat
• YouTubeyoutube.com/user/elamyslahjat
• Facebookfacebook.com/elamyslahjat
• LinkedInlinkedin.com/company/elamyslahjat
• Instagraminstagram.com/elamyslahjat
• TikToktiktok.com/@elamyslahjat

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elämyslahjat Oy