What Kingitus.ee does

Kingitus.ee OÜ is an Estonian e-commerce marketplace, founded in 2006 and headquartered in Tallinn, that aggregates and resells experience-based gifts to consumers in five country markets — Estonia, Finland, Latvia, Lithuania, and Poland, with some references to a Swedish market. The platform operates a curated catalog of more than 1,300 experience gifts spanning verticals such as wellness, dining, adventure, and driving experiences, sold as individual items, themed packages (kingituspakid), or branded gift cards at standardized €30, €50, and €100 denominations with a three-year validity window.

The business model is a multi-sided marketplace connecting end consumers and gift recipients with third-party experience providers, generating revenue through the spread between retail price and provider cost on each transaction. Distribution is multi-channel: country-specific e-commerce sites form the core, complemented by a physical retail presence ("Kingipoed" stores) in Estonia that enables both online and in-person gift purchasing. The company is part of an international experience-gifting network affiliated with the Tinggly / Experience Gifts group, supporting its cross-border footprint.

Operationally, Kingitus.ee employs 11–50 people and does not appear to maintain a public API or dedicated mobile app, indicating reliance on its own web properties and partner traffic rather than a platform or developer ecosystem. There is no public disclosure of funding rounds, M&A activity, or management-team composition. Technology stack, AI/ML capabilities, and integration surface area are not described in the available source material, limiting visibility into the platform's technical depth beyond its standard marketplace functionality.

Name

Kingitus.ee

Legal name

Kingitus.ee OÜ

Website

https://kingitus.ee

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Kingitus.ee is an Estonian e-commerce marketplace, founded in 2006, that aggregates more than 1,300 experience gifts across wellness, dining, and adventure categories for consumers in five Baltic and Nordic countries.

Ownership category

akta.pro rank

Product category

Online Gift Marketplace

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Hobby, Toy, and Game Retailers (459120), All Other Miscellaneous Retailers (45999)

SIC

Retail-Hobby, Toy & Game Shops (5945), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Group Gifting & Registry Fulfillment (HSACANAL)

akta.pro secondary industries

Gift Sourcing & Procurement (Local & Online) (HSACANAB), Digital Goods, Subscriptions & Gift Card Marketplaces (BPAMAGAG)

Keywords

• Experience gifts
• Gift cards
• Gift packages
• Online gift marketplace
• Experience vouchers

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D, Others

Revenue model

1. Experience Gift Sales: Direct sales of individual experience gifts and gift packages to consumers. Experiences include spa treatments, adventure activities, dining, accommodation, courses, and entertainment. Revenue generated from transaction-based sales of physical and digital gift products.
2. Gift Cards / Vouchers: Sale of gift cards with selectable denominations (€30, €50, €100) that recipients can redeem for any experience in the catalog. Gift cards valid for 3 years. Flexible option when specific gift selection is uncertain.
3. Gift Packages (Kingituspakid): Pre-curated themed gift packages containing multiple experience options from which recipients choose. Packages themed by recipient (e.g., 'For Her', 'For Him', 'For Couples') or experience type (e.g., 'Relaxation', 'Extreme', 'Gastronomy'). Higher average order value than single experiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Kingitus.ee is an online gift marketplace operating in Estonia that aggregates 1,300+ experience gifts from third-party providers across categories such as spa, adventure, dining, accommodation, and entertainment. The platform sells themed gift packages (Kingituspakid) and flexible gift cards (Kinkekaart) redeemable for any experience in the catalog, with digital email delivery within minutes of purchase and physical retail through 'Kingipoed' stores.

Product overview

Kingitus.ee is an e-commerce marketplace for experience gifts operating primarily in Estonia. The core product is the gift card (kinkekaart) combined with themed gift packages (kingituspakid) that bundle multiple curated experiences from local service providers. The portfolio includes over 1300 individual experiences across categories including spa/beauty, adventure, culinary, vehicle driving, air experiences, water activities, entertainment, and accommodation. The platform acts as an aggregator connecting gift buyers with experience providers, offering gift cards with 3-year validity that recipients can redeem for any experience in the catalog. The gift packages are themed collections (for him, for her, for couples, extreme experiences, vacation themes) that allow recipients to choose from a curated selection. The platform also sells individual experiences directly.

Differentiator

Problem solved

Functional benefit

Products and services

• Gift Card (Kinkekaart)

Quantifiable outcome

• 30-day return policy and free exchange
• +2 more outcomes

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• Experience Gifts (Tinggly)coreStrategic or Co-development PartnerPart of the same corporate group as Experience Gifts (branded as Tinggly internationally). Operates across 5 countries including Estonia, Finland, Latvia, Lithuania, and Poland under different local brand names.
• Elämyslahjat (Finland)coreStrategic or Co-development PartnerFinnish sister company under the same corporate group. Part of the 5-country Nordic/Baltic expansion strategy.
• Davanu Serviss (Latvia)coreStrategic or Co-development PartnerLatvian sister company under the same corporate group. Enables cross-border experience gifting in the Baltic region.
• Laisvalaikio Dovanos (Lithuania)coreStrategic or Co-development PartnerLithuanian sister company under the same corporate group. Expands market reach in the Baltic region.
• Wyjątkowy Prezent (Poland)coreStrategic or Co-development PartnerPolish sister company under the same corporate group. Represents eastern European market expansion.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Regional players

• RedBalloon: Australia's leading experience gift retailer offering thousands of experiences across categories similar to Kingitus.ee (driving, dining, adventure, spa); comparable aggregator model but geographically isolated to Australia/NZ.
• Bongo (Belgium/Netherlands): Benelux-based experience gift voucher brand selling curated packages across dining, overnight stays, wellness, and adventure; structurally similar to Kingitus.ee's gift package model with a regional Belgian/Dutch focus.

Direct peers

• Cloud9 Living: US-based experience gift platform offering curated experiences (flights, driving, adventures, spa) via gift cards redeemable with multiple providers; directly mirrors Kingitus.ee's voucher-based model in a different geography.
• Experience Days: UK experience gift retailer offering vouchers across categories like driving, flying, spa, and short breaks via a multi-provider marketplace; closely aligned with Kingitus.ee's gift card and package redemption model.
• Tinggly: Tinggly operates globally as an experience gift voucher platform and is part of the same corporate group as Kingitus.ee; both sell curated experience gift cards redeemable with multiple local providers, with Kingitus.ee being the Estonian market brand.
• Elämyslahjat: Finnish sister-company under the same group as Kingitus.ee, offering experience gift cards and packages across spa, adventure, dining, and accommodation categories with the same multi-provider redemption model.

Broad incumbents

• Smartbox Group: Smartbox is Europe's largest experience gift box and voucher operator across multiple countries; it competes with Kingitus.ee's broader category but operates at significantly larger scale and with a broader multi-country footprint.
• Buyagift: Buyagift is a leading UK experience gift retailer offering curated experiences (driving, spa, dining, short breaks) redeemable at multiple venues; comparable in catalog breadth and gift-card redemption model but focused on the UK market.
• RedLetterDays: UK-based experience gift retailer offering vouchers across 60+ categories including driving, spa, dining, and adventure; similar multi-provider aggregator model to Kingitus.ee but UK-focused and part of a larger group.

Emerging players

• Weekendesk: European short-break and experience booking marketplace operating in France, Belgium, Spain, and the Netherlands; overlaps with Kingitus.ee on accommodation and curated experience packages but emphasizes direct booking over gift cards.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/Elamuskingitused
• Facebookfacebook.com/Kingitus.ee
• LinkedInlinkedin.com/company/kingitusee
• Instagraminstagram.com/kingitus.ee
• TikToktiktok.com/@kingitus.ee
• Xx.com/kingitused

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kingitus.ee