Coldwell Banker Plourde Real Estate

What Coldwell Banker Plourde Real Estate does

Coldwell Banker Plourde Real Estate is a privately held, family-owned real estate brokerage founded in 1989 and headquartered at 143 Silver Street in Waterville, Maine. The company operates as an independently owned franchisee of the Coldwell Banker brand and serves residential and commercial buyers and sellers across more than 20 communities in the Central Maine region, including Waterville, Augusta, Belgrade Lakes, Oakland, Winslow, and Skowhegan. The firm employs 35+ licensed agents and staff, with ownership concentrated among the Plourde family — Don Plourde (Designated Broker/Owner with 37+ years of experience and a seat on the Maine Real Estate Commission), Jamie Plourde (Broker/Owner), and Irene Plourde (Office Manager/Owner).

The brokerage's core product is an MLS-integrated property search platform (cbplourde.com) built on the Union Street Media website platform and powered by the Maine Real Estate Information System (MREIS) IDX data exchange, giving users access to 4,680+ active listings with filtering by price, property type, bedrooms, bathrooms, square footage, and location. Supporting tools include a FRED-API-backed mortgage calculator, a home valuation estimator, and a user account system with saved searches and listing alerts. The firm earns revenue exclusively through real estate sales commissions on closed transactions — both buyer representation and seller listing representation — at standard Maine industry rates (5-6% total, split between sides). The go-to-market combines agent-led relationship selling with digital listing tools, MLS syndication, community involvement (Central Maine Growth Council, United Way, Kennebec Valley Board of Realtors), and organic social media (Facebook, LinkedIn, Instagram). Key customers are individual residential home buyers and sellers, with secondary segments in commercial, land, multi-family investment, and relocation buyers.

Name

Coldwell Banker Plourde Real Estate

Legal name

Coldwell Banker Plourde Real Estate

Website

https://cbplourde.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Coldwell Banker Plourde Real Estate is a family-owned real estate brokerage in Waterville, Maine, serving residential and commercial buyers and sellers across 20+ Central Maine communities through 35+ agents, an MLS-integrated property search platform, and standard real estate transaction commissions.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYFSAEAJAA

Residential Real Estate Brokerage (Buy/Sell)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & Brokerage

SECONDARYBPAJABAD

Multifamily Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Commercial Real Estate Brokerage

SECONDARYFSAEAJAD

Land Brokerage (Raw Land & Development Sites)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & Brokerage

SECONDARYBPAJANAC

Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Advisory & Consulting (Investment, Strategy)

Keywords

• Residential real estate brokerage
• Buyer representation services
• Seller listing services
• Property listing search
• Commercial real estate

Headquarters

HQ city

Waterville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Real Estate Sales Commission: The company earns commissions on residential and commercial property sales by representing buyers and sellers. Agents act as transaction intermediaries earning a percentage of each completed sale. This is a traditional brokerage model where revenue is generated upon successful closing of real estate transactions.
2. Buyer Representation Services: Agents represent buyers in finding properties, negotiating offers, and navigating the purchase process, earning commissions upon closing.
3. Seller Listing Services: Agents list properties on MLS, market homes, and facilitate sales for sellers, earning commissions on successful closings.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Coldwell Banker Plourde Real Estate is a Central Maine real estate brokerage that represents buyers and sellers in residential, commercial, land, and multi-family property transactions through a team of 35+ licensed agents. Its core offering combines an MLS-based property search platform (sourced from the Maine Real Estate Information System via IDX) with full-service agent representation, including buyer representation, seller listing representation, comparative market analysis, contract negotiation, mortgage and home-valuation tools, and a user account system for saved searches and listing alerts.

Product overview

Coldwell Banker Plourde Real Estate operates as a Central Maine real estate brokerage offering a comprehensive platform combining online property search technology with full-service agent representation. The core product is an MLS-based real estate listing search platform (https://cbplourde.com/listings/) that enables users to search residential, commercial, land, and condo listings across Central Maine. Supporting the platform are buyer representation services, seller representation services, and specialized tools including a mortgage calculator and home valuation estimator. The company also provides a user account system for saving favorites and receiving notifications, along with market reports and buyer education resources. The firm covers multiple communities including Waterville, Belgrade Lakes, Madison, Oakland, Winslow, and surrounding areas, with agents including designated broker/owner Don Plourde and broker Rebecca Tibbetts.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Listing Search Platform MLS-based property search platform allowing buyers to search 4,680+ residential, commercial, land, condo, and multi-family listings across Central Maine with advanced filtering by price, bedrooms, bathrooms, property type, and location. Targeted at home buyers and investors in the Central Maine region.
• Buyer Representation Services Full-service home buying assistance including property access, neighborhood knowledge, market valuation, contract negotiation, and guidance through closing for buyers in Central Maine. Targeted at individuals and families purchasing residential, multi-family, or commercial property.
• Seller Representation Services Home selling services including market analysis, listing representation, pricing strategy, marketing, and transaction management for sellers of residential, commercial, or land properties in Central Maine. Targeted at homeowners and property owners seeking full-service listing representation.
• Buyer Education Resources Educational content including FAQs, home buying tips, market guides, and information about first-time buyer programs in Maine. Targeted at first-time and move-up home buyers seeking orientation to the local buying process.
• Market Reports and Trends Market trend tracking service providing insights on pricing trends, inventory levels, and buyer demand across Waterville and surrounding Central Maine regions. Targeted at buyers and sellers seeking local market intelligence for transaction timing and pricing decisions.
• Multi-Family Property Listings Service Specialized listing and search services for multi-family properties ranging from duplexes to larger units across Central Maine towns including Augusta and Winthrop. Targeted at real estate investors seeking income-producing residential property.

Quantifiable outcome

• Average 18 days on market for properties in Central Maine
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Coldwell BankercoreChannel Partner/ Reseller/ DistributorColdwell Banker Plourde Real Estate operates as a franchisee of Coldwell Banker, one of the oldest and most recognized real estate brands. This partnership provides brand recognition, marketing resources, training programs, technology platforms, and access to Coldwell Banker's referral network spanning the globe.
• Maine Real Estate Information System (MREIS)coreTechnology or IntegrationCompany participates in the Maine Listings Internet Data Exchange program, allowing display of MLS listings from MREIS on their website. This integration enables comprehensive property search functionality and listing syndication across the Central Maine market.
• Central Maine Growth CouncilminorStrategic or Co-development PartnerDon Plourde serves as a board member of the Central Maine Growth Council, supporting regional economic development initiatives and community growth programs.
• Maine Real Estate CommissionminorStrategic or Co-development PartnerDon Plourde currently serves on the Maine Real Estate Commission and has previously served as its Chairman, participating in regulatory oversight of real estate practices in Maine.
• United Way of Kennebec ValleyminorOthersRebecca Tibbetts serves as HR chair for the board of United Way of Kennebec Valley, supporting community charitable initiatives.
• Kennebec Valley Board of RealtorsminorChannel Partner/ Reseller/ DistributorRebecca Tibbetts serves as Director for the Kennebec Valley Board of Realtors, supporting local real estate industry standards and professional development.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Century 21: Global residential real estate franchise with significant rural and small-market presence. Comparable as a competing national franchise brand competing for agents and listings in Maine and similar regional markets.
• Coldwell Banker: The national franchisor of the Coldwell Banker brand. Comparable because Coldwell Banker Plourde operates as a franchisee of this network, sharing brand, training, referral infrastructure, and franchise economics with thousands of other Coldwell Banker-affiliated brokerages across the U.S.
• Compass: Large national residential brokerage with a technology platform and in-house mortgage/title ventures. Comparable as a residential brokerage competitor pursuing agent recruiting and end-to-end real estate services, though more focused on premium urban/suburban markets.
• RE/MAX: One of the largest global real estate franchise networks with strong presence in smaller and mid-sized U.S. markets, including Maine. Comparable as a direct franchise competitor recruiting agents in the same Central Maine geography.
• Keller Williams Realty: Largest real estate franchise by agent count in the U.S., with a strong agent-centric, training-heavy model. Comparable as a competing franchise system that competes for agent recruiting in secondary markets and offers similar full-service residential brokerage.
• Berkshire Hathaway HomeServices: National residential real estate franchise network affiliated with Berkshire Hathaway. Comparable as a competing national franchise brand serving similar residential brokerage customers in regional markets.
• Better Homes and Gardens Real Estate: National residential real estate franchise network with a similar agent-based, full-service model. Comparable as a competing franchise option for agents and a peer franchise system serving similar suburban and secondary-market buyers and sellers.

Direct peers

• eXp Realty: Cloud-based, technology-forward real estate brokerage operating on a revenue-share model with agents across the U.S., including rural markets. Comparable as a full-service residential brokerage model competing for the same agent pool and listings, with a structurally different cost structure.
• Realty ONE Group: Fast-growing modern real estate franchise with a coaching-heavy, agent-friendly model. Comparable as a competing franchise offering similar full-service residential brokerage with an alternative brand and operating model targeting independent agents.
• ERA Real Estate: National residential real estate franchise with strong rural and small-town U.S. presence, including the Northeast. Comparable as a competing franchise system directly serving small and mid-sized markets like Central Maine.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ColdwellBankerPlourde
• LinkedInlinkedin.com/company/coldwell-banker-plourde-real-estate
• Instagraminstagram.com/cbplourde/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker Plourde Real Estate