What GRUPO SBF does

Grupo SBF is a Brazilian sports-retail conglomerate, founded in 1981 by Sebasti\u00e3o Vicente Bomfim Filho with the opening of the first Centauro store in Belo Horizonte, and now headquartered in Pinheiros, S\u00e3o Paulo. The company operates as the largest multi-brand sports-retail chain in Latin America, distributing sports apparel, footwear, equipment, and accessories through a wholly-owned network of Centauro physical stores and exclusive Nike retail and e-commerce operations across Brazil. Its corporate structure includes wholly-owned operating subsidiaries SBF Com\u00e9rcio de Produtos Esportivos Ltda. (Centauro and Nike operations), Fisia (a separately-tracked retail subsidiary with its own debentures program), VBLOG Log\u00edstica e Transportes Ltda. (logistics), STORE Engenharia e Instala\u00e7\u00f5es Ltda. (engineering/installations), and PREMIER Distribuidora and LIONE Com\u00e9rcio de Artigos Esportivos (distribution and retail), providing vertical integration across the retail value chain.

The company's revenue model is retail-based, generating revenue through one-time sales of multi-brand sports merchandise via physical Centauro storefronts and the Nike Brazil e-commerce channel. Go-to-market relies on a hybrid of physical retail, e-commerce, and brand partnerships/football sponsorships (Vasco, Atl\u00e9tico-MG, Corinthians, and as of May 2026, the Brazilian National Team's official jersey) to drive traffic and brand relevance, with the 'Destrava' growth program funding store renovations and hiring. Q1 2026 consolidated net revenue reached R$1.785 billion (+14.9% YoY) and Q4 2025 net revenue was R$2.4 billion (+11.8%), with 50.8% gross margin and 15.7% same-store sales growth, supporting an adjusted EBITDA of R$314 million for Q4 2025.

Grupo SBF is publicly traded on B3 under ticker SBFG3 on the Novo Mercado segment, with controlling shareholders holding 43.33%, GP Investments at 10.57%, XP Investimentos at 6.72%, Tordesilhas at 5.46%, and a 55.86% free float. Recent strategic direction includes a R$1.123 billion inventory build for the 2026 FIFA World Cup (extended financial cycle of 104 days), a CEO transition from Pedro de Souza Zemel to Gustavo de Lima Furtado in April 2025, and the 2022 acquisition of FitDance as an adjacent fitness/experiential asset.

Name

GRUPO SBF

Legal name

GRUPO SBF S/A

Website

https://ri.gruposbf.com.br

Company type

Public

Founded year

1981

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Grupo SBF is the operator of Centauro and the exclusive multi-brand sports retailer powering Nike retail and e-commerce in Brazil, serving Brazilian consumers through the largest multi-brand sports-retail chain in Latin America.

Ownership category

akta.pro rank

Product category

Sports Retail

NAICS

Shoe Retailers (4582), Footwear Merchant Wholesalers (424340)

SIC

Retail-Shoe Stores (5661), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Athletic Footwear & Sport Apparel Retail (CRAMABAC)

akta.pro secondary industries

Soccer Equipment Retail (CRAMAEAC), Athletic Footwear & Performance Apparel Distribution (CRAOAJAH)

Keywords

• Sports retail
• Athletic apparel
• Multi-brand retail
• Sports footwear
• Sports equipment

Headquarters

HQ city

Pinheiros

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Sports Retail Sales: Grupo SBF operates as Brazil's largest multi-brand sports retail chain through Centauro stores and Nike operations, generating revenue from physical store sales and e-commerce channels. Revenue is driven by World Cup preparation cycles and expanded brand partnerships.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Grupo SBF operates Brazil's largest multi-brand sports retail chain through Centauro physical stores and is the exclusive operator of Nike retail stores and Nike e-commerce (nike.com.br) in Brazil. The company sells sports apparel, footwear, equipment, and accessories from multiple brands to Brazilian consumers through physical storefronts and digital channels, supported by wholly owned logistics (VBLOG) and distribution (PREMIER) subsidiaries.

Product overview

Grupo SBF operates as a retail-focused company with two main subsidiaries: SBF Comércio (operating the Centauro multi-brand sports retail chain and Nike operations in Brazil) and Fisia (another retail subsidiary). The company operates the largest multi-brand sports-retail chain in Latin America, offering sports apparel, footwear, and equipment through physical stores and e-commerce platforms. Their product portfolio centers on retail operations rather than technology products.

Differentiator

Problem solved

Functional benefit

Products and services

• Centauro Brazil's largest multi-brand sports retail chain, operated by Grupo SBF through subsidiary SBF Comércio, offering sports apparel, footwear, equipment, and accessories from multiple brands to Brazilian consumers in physical stores and online.
• Nike Brazil Retail and E-commerce Grupo SBF is the exclusive operator of Nike retail stores and Nike e-commerce in Brazil (nike.com.br), selling Nike brand sports apparel, footwear, and accessories to Brazilian consumers.
• FitDance Digital fitness content platform acquired by Grupo SBF in 2022 to extend the group's sports and wellness ecosystem in Brazil.

Quantifiable outcome

• 14.9% year-over-year revenue growth in Q1 2026
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• Brazilian National TeamcoreStrategic or Co-development Partner · 12 May 2026Grupo SBF secured official sponsorship for Brazilian National Team's official jerseys as part of World Cup preparation strategy, driving revenue growth through exclusive national team merchandise.
• VascocoreStrategic or Co-development Partner · 1 January 2025Football club sponsorship as part of expanded football sponsorships under the 'Destrava' project, contributing to brand visibility and revenue growth.
• Atlético MineirocoreStrategic or Co-development Partner · 1 January 2025Football club sponsorship as part of expanded football sponsorships under the 'Destrava' project.
• CorinthianscoreStrategic or Co-development Partner · 1 January 2025Football club sponsorship as part of expanded football sponsorships under the 'Destrava' project.
• NikecoreOEM/ Whitelabel/ Licensing PartnerGrupo SBF operates Nike in Brazil as the exclusive operator, managing Nike retail and e-commerce operations in the country.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Foot Locker: Global multi-brand athletic footwear specialty retailer; comparable to Centauro in focus on premium athletic footwear and apparel across multiple brands and in overlapping target demographics.
• Dick's Sporting Goods: U.S. sporting goods retailer offering multi-brand athletic apparel, footwear and equipment across a large store base; broadly comparable as a multi-format sporting goods chain at similar scale.
• Academy Sports + Outdoors: U.S. sporting goods and outdoor recreation retailer carrying multiple brands across footwear, apparel and equipment; comparable as a broad-line sporting goods chain serving active consumers.
• adidas AG: Global athletic brand and operator of own-brand retail; competes with Nike products that Centauro distributes and operates, making it a key brand-side comparable for SKU mix and traffic dynamics in Brazilian stores.
• Nike Inc. Global athletic footwear and apparel giant whose brand Grupo SBF exclusively retails in Brazil; relevant as both the strategic partner and a benchmark for premium athletic retail economics and direct-to-consumer competition.

Direct peers

• JD Sports Fashion: UK-listed multi-brand athletic footwear and apparel retailer operating a global store footprint; comparable to Centauro in carrying multiple premium athletic brands under one roof and competing for the same consumer demographic.
• Decathlon: Global multi-brand sporting goods retailer with significant presence in Brazil; closest direct competitor to Centauro's multi-brand, multi-category sports-retail format serving Brazilian consumers across price points.

Regional players

• Sport Zone: Iberian multi-brand sports retailer; comparable to Centauro in multi-brand sports retail format but operates primarily in Portugal and Spain rather than Brazil.
• Lojas Renner: Brazil's largest fashion retailer with a growing sports and activewear category; competes with Centauro in Brazilian malls and digital channels for share of consumer apparel and footwear wallet.
• Magazine Luiza (Netshoes): Brazilian general-merchandise retailer that acquired Netshoes and operates a major Brazilian sports e-commerce platform; directly competes with Centauro/Nike online in Brazil across multi-brand sports assortments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GRUPO SBF