Randall & Aubin

What Randall & Aubin does

Randall & Aubin is a single-location seafood restaurant operating at 14-16 Brewer Street in Soho, London. Co-owned by Jamie Poulton and Head Chef Ed Baines since 1996, the business operates from a converted 1911 Edwardian butcher's shop and serves classic French-influenced seafood cuisine (oysters, lobster, fruits de mer, daily specials) alongside an extensive beverage programme (Champagne, wine, cocktails, spirits). The restaurant serves general consumer diners across three core occasions: pre-theatre dining, long lunches, and Soho nightlife, with operating hours spanning lunch and dinner seven days a week. Maximum party size is 10, and reservations are managed through the SevenRooms platform with walk-ins welcomed daily.

The business model is straightforward full-service restaurant dining. Revenue is generated primarily through à la carte food and beverage sales, supplemented by a set-price lunch tier introduced for the 30th anniversary (£20-£26), gift vouchers sold through GiftPro, a fine wine book, and private event bookings. Pricing spans £5.90-£38 for main menu items, with luxury add-ons such as caviar (£29-£137) and high-end Champagne (up to £174). The technology stack is entirely third-party and consists of operational SaaS (SevenRooms for reservations, Stripe and Dojo for payments, GiftPro for vouchers, Talkbox for email CRM, Fydelia for guest Wi-Fi); there is no proprietary technology, no app, and no AI/ML capability. Marketing is built on editorial coverage (Evening Standard, Time Out), Google and TripAdvisor reviews (4.5/5 across 2,057 reviews), a content blog, newsletter, and SoundCloud-curated playlists.

Distribution is exclusively through the single Soho restaurant and its online reservation and gift voucher channels, with no delivery, retail, wholesale, or franchised operations. The business is privately held by the two co-owners with no external investment, registered as Randall & Aubin Soho Ltd in England and Wales. Recent strategic activity has centred on anniversary menu launches, celebrity chef collaborations (Ching He Huang, Karan Gokhani, Perrier-Jouët), and seasonal event programming to defend footfall and press visibility within the Soho dining market.

Name

Randall & Aubin

Legal name

Randall & Aubin Soho Ltd

Website

https://randallandaubin.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Randall & Aubin is a single-location seafood restaurant in Soho, London, founded in 1996 by co-owners Jamie Poulton and Head Chef Ed Baines, serving classic French-influenced seafood, oysters, and cocktails to pre-theatre diners, long-lunch guests, and nightlife patrons.

Ownership category

akta.pro rank

Product category

Full-Service Seafood Restaurant

NAICS

Restaurants and Other Eating Places (72251), Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Dessert Cafes & Dessert Bars (Sit-Down) (THAFAGAI)

akta.pro secondary industry

Dessert-Forward Fast Casual (e.g., crepes, churros, waffles) (THAFABAN)

Keywords

• Seafood restaurant
• French cuisine
• Soho dining
• Oyster bar
• Pre-theatre dining

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant Dining - Food & Beverages: Core revenue from serving seafood, oysters, meats, and beverages including cocktails, wine, and spirits. Offers à la carte menu, daily specials, and fixed-price lunch menus. Revenue generated through in-restaurant dining covering lunch and dinner service.
2. Gift Vouchers: Branded gift vouchers sold online through their website (GiftPro platform), valid for one year. Can be emailed or posted. Additional revenue stream from gifting occasions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Randall & Aubin is a full-service seafood restaurant in Soho, London, serving fresh seasonal seafood, oysters, fruits de mer platters, classic French-influenced meat and fish dishes, a daily changing specials board, an extensive wine and cocktail list, and desserts. It also offers set-price lunch menus, gift vouchers for online purchase, and accommodates private event dining at its single 14-16 Brewer Street location.

Product overview

Randall & Aubin is a seafood restaurant operating as a single unified dining establishment in Soho, London. The core offering consists of the A La Carte Menu featuring classic French-influenced cuisine with fresh seafood (oysters, lobster, fish), meats, and daily changing specials. Supporting offerings include the Beverages Menu (extensive wine list, cocktails, spirits), Dessert Menu, and the Menu Rapide set lunch concept launched for the 30th anniversary. Additional services include gift vouchers, reservations management, and private event dining. The restaurant does not operate as a platform but as a traditional restaurant with integrated reservation and payment systems.

Differentiator

Problem solved

Functional benefit

Products and services

• A La Carte Menu Full restaurant menu featuring freshly cooked lobster, Peterhead haddock and chips, oysters from England, Ireland, Scotland and France, roast chicken, aged beef sirloin, and prime aged beef burger. Inspired by classic French cuisine.
• Beverages Menu Extensive drinks selection including Champagne, rosé champagne, white wine, rosé wine, red wine, cocktails, martinis, spritz, beers and ciders, mocktails, soft drinks, whisky and cognac, and sweet wines.
• Dessert Menu
• Daily Changing Specials Board Seasonal specials board showcasing the best produce from local suppliers each day, featuring dishes like lobster & crab risotto, Atlantic halibut, Dorset seabass, and different varieties of oysters.
• Menu Rapide Set Lunch Set lunch menu inspired by traditional French brasseries. Available Sunday to Thursday 12pm-4.30pm. 2 courses for £20 or 3 courses for £26.
• Gift Vouchers R&A branded gift vouchers available for purchase online, valid for one year. Can be emailed or posted, marketed as ideal gifts for fish lovers.
• Table Reservations Service Table booking service via SevenRooms platform. Accepts reservations for lunch and dinner service. Walk-ins welcome with tables held daily. Maximum group size of 10.
• Private Events and Group Dining Private dining with boothed counter seating areas for special occasions, group bookings, and celebrations for parties of up to 10.
• Fine Wine Book Selection of rare wines available in addition to the regular wine list, curated through the General Manager's visits to French vineyards and available on request.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• Ching He HuangflagshipStrategic or Co-development Partner · 16 February 2026Celebrity Chef & TV Presenter collaborated with Head Chef Ed Baines for Lunar New Year special menu. First met 20+ years ago; reunion celebration featuring Prosperity Salad (£17.50) and Char Siu Monkfish (£32). Available for two weeks from Feb 16.
• Perrier-JouëtflagshipStrategic or Co-development Partner · 25 November 2025Champagne house collaborated on exclusive Alba White Truffle menu (Nov 25-27). Recommended pairing with Perrier-Jouët Grand Brut - floral, finely balanced, and suited to truffle dishes.
• Meera Cortesi (londontrufflequeen)coreStrategic or Co-development Partner · 25 November 2025Truffle specialist sourcing the luxurious Alba White Truffle for the November 2025 special truffle menu.
• Karan Gokhani (Hoppers London)coreStrategic or Co-development Partner · 20 October 2025Diwali collaboration featuring dish from Karan's cookbook 'Indian 101': Goan Fish Curry crafted with R&A seafood, served with mustard & curry leaf potatoes and lemon-garlic spinach. Available one week from October 20, 2025.
• SevenRoomscoreTechnology or IntegrationReservation management system provider. Handles online table bookings and reservation data for the restaurant. Their privacy policy governs how booking data is stored and used.
• StripecoreTechnology or IntegrationPayment processing provider for website transactions including no-show charges and credit card storage for parties of 4 or more. Processes secure encrypted payments.
• DojocoreTechnology or IntegrationPayment provider used to process transactions in the restaurant for card payments.

Scale indicators3 records

Recent moves7 records

Expansion highlights2 records

Direct peers

• J Sheekey: Iconic Covent Garden seafood restaurant owned by Caprice Holdings; long-standing London seafood institution serving oysters, fish and shellfish with a sit-down brasserie feel — the closest direct comp to Randall & Aubin in terms of category, heritage and Soho/West End audience.
• Scott's Mayfair: High-end Mayfair seafood and oyster restaurant from Caprice Holdings; comparable Michelin-tier seafood offering, similar price points (oysters, fruits de mer, Champagne focus) and similar City/affluent London diner base.
• Wright Brothers: Multi-site London and South West seafood restaurant group focused on oysters, lobster and fish; directly comparable seafood-led menu, similar mid-premium price points, and adds the multi-unit format that a single-site R&A lacks.
• Bentley's Oyster Bar & Grill: Long-standing Soho-adjacent seafood and oyster grill with a heritage oyster counter; highly comparable seafood-and-oyster specialist positioning and Soho pre-theatre/lunch audience.
• The Wolseley: Grand European brasserie on Piccadilly with comparable all-day lunch/dinner service, pre-theatre positioning and Soho/West End clientele; differs on menu (European brasserie vs seafood-led) but overlaps strongly on occasion and customer.
• Sexy Fish: Berkeley Square high-end Asian-inspired seafood and cocktail restaurant; competes for the same Soho/Mayfair nightlife and celebration diner with premium seafood-and-cocktails positioning.
• Clos Maggiore: Covent Garden fine-dining French restaurant repeatedly named London's most romantic; comparable central London sit-down French-influenced cuisine and a similarly occasion-driven (celebration, theatre-adjacent) customer base.

Broad incumbents

• The Ivy: Multi-site London brasserie institution with strong pre-theatre West End traffic and a broadly comparable sit-down, full-service dining proposition; overlaps on occasion and customer segment though broader in menu than seafood-focused R&A.
• Caprice Holdings (group): Restaurant group operating J Sheekey, Scott's, The Ivy and others; relevant as the multi-site seafood/brasserie operator whose portfolio directly competes with R&A's single-site positioning in the same London occasion-dining segment.
• Hawksmoor: Multi-site London and UK premium restaurant group known for steaks and seafood; comparable central-London sit-down special-occasion positioning and price points, albeit more meat-led than R&A.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/randallandaubin
• Facebookfacebook.com/randallandaubin

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Randall & Aubin