Small Films

What Small Films does

Small Films is a London-based, founder-owned video production agency established in 2016 by George Hughes, a former BBC Producer/Director. The firm provides end-to-end video services — content strategy, creative ideation, filming, editing, animation, motion graphics, copywriting and digital marketing amplification — and operates a project-based professional services model with project budgets ranging from approximately £2,000 for talking-head interviews to £50,000+ for multi-location campaigns, alongside standardized crowdfunding video packages priced at £4,950, £6,950 and £12,950 (plus VAT). Payment terms are split 50% on signing, 25% on filming completion and 25% on delivery, reflecting bespoke project economics rather than recurring SaaS or retainer revenue.

The company is differentiated by deep specialization in the food and drink vertical (25+ years of combined sector experience, dedicated food stylists, set designers and a London studio partner network) and a strong foothold in the UK independent education sector, where it has delivered bursary and admissions campaigns for Eton College, Marlborough College, Wellington College and numerous GDST schools. Notable enterprise and challenger-brand clients include Aldi, Tilda Rice, NextBase, Mackie's, SPAR, Upbeat Drinks, Emily Crisps and Mous, with documented measurable outcomes such as a 23% sales uplift for Mackie's, a 140% sales increase for Upbeat Drinks, and £2M raised via crowdfunding for Mous.

Distribution is sales-led via the company website's 'Request a Quote' form and direct phone outreach, supplemented by inbound from content marketing, SEO, a podcast/video series ('The Big Chat'), and email newsletter. Strategic partnerships with MCH.London (programmatic media buying), Tipi Group (multi-channel campaigns), and Vimeo (hosting) extend the offering beyond production into amplification. The firm employs approximately 10-15 core staff spanning creative direction, client services, producing, cinematography, editing, animation, marketing and operations, and serves clients across the UK with stated capability to support European and North American shoots.

Name

Small Films

Legal name

Small Films

Website

https://smallfilms.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Small Films is a London-based, founder-owned video production agency offering end-to-end strategy, filming, editing, animation and digital marketing services, with deep specialization in the food and drink and UK independent education sectors.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Corporate & Internal Communications Video (MPADAEAC)

Keywords

• Video production services
• Corporate video production
• Brand film production
• Food videography services
• Crowdfunding video production

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Video Production Services: Project-based video production services including brand films, TV adverts, social content, animations, explainer videos, product videos, corporate videos, and testimonial videos. Pricing varies by complexity and scope, ranging from simple packages to premium multi-day productions.
2. Crowdfunding Video Packages: Three-tiered package model for crowdfunding video production: Simple (£4,950+VAT for raises up to £500K), Premium (£6,950+VAT for raises up to £1M), and Advanced (£12,950+VAT for raises up to £2M).
3. Digital Marketing Services: Amplification services including paid social campaigns on Facebook, Instagram, YouTube, TikTok, influencer marketing collaborations, and programmatic media buying through partnership with MCH.London.
4. International Production Consulting: Consulting and production services for international brands seeking UK video production, including permit acquisition, logistics management, and crew sourcing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Small Films is a London-based video production agency that creates video content for businesses, including brand films, TV adverts, social content, animations, explainer videos, product videos, corporate videos, and crowdfunding videos. They provide end-to-end service from strategy and creative ideation through filming, editing, animation, and digital marketing amplification. They specialize in food and drink sector video production with a dedicated crew, food stylists, and London studio network.

Product overview

Small Films is a London-based video production and marketing agency offering a comprehensive suite of video production services. The company provides end-to-end video solutions including strategy, creative ideation, filming, editing, animation, and digital marketing amplification. Core service offerings span explainer videos, brand films, web adverts, corporate videos, product videos, food videography, crowdfunding videos, and educational/how-to content. The company specializes in Food & Drink, Consumer Tech, Education, and Business-to-Business sectors. Production packages range from simple crowdfunding videos (starting at £4,950) to advanced multi-location campaigns. Additional services include content strategy, copywriting, motion graphics, paid social advertising, and campaign analytics. The company operates a project-based workflow covering discovery, concept development, filming (typically 1-2 days), editing (2-4 weeks), and delivery with options for digital marketing amplification.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Film Production Narrative-driven video content that expresses a brand's values and tone to build emotional connection with audiences. Produced for brands seeking storytelling-led promotional films for marketing purposes.
• TV Advert Production Television advertising campaigns produced for broadcast on channels such as ITV, designed to build brand awareness and drive sales for established brands and challenger brands.
• Explainer Video Production Educational video content that explains products, services, or concepts in an engaging and clear manner for businesses and brands seeking to communicate complex information.
• Corporate Video Production Professional video content for internal and external corporate communications, used by B2B companies from SMEs to large corporates.
• Product Video Production Video content showcasing products in action to highlight features and drive e-commerce sales, used by consumer brands including NextBase and food brands like Charlie Bigham.
• Food Videography

Quantifiable outcome

• 23% sales uplift for Mackie's Ice Cream TV advert campaign
• +7 more outcomes

Named customers32 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• MCH.LondoncoreImplementation/ SI/ Consulting PartnerStrategic partnership with MCH.London for programmatic and native media buying services. MCH.London counts Moët Hennessy and Varsity Rugby among their clients. This partnership extends Small Films' digital marketing capabilities beyond in-house paid social to include more complex media buying.
• Tipi GroupcoreStrategic or Co-development PartnerPartnership with Tipi Group for the Upbeat Drinks summer campaign. Combined expertise for comprehensive digital strategy including video production and multi-channel campaign execution across Facebook, Instagram, YouTube, and digital billboards.
• Sopro (Prospect Global Ltd)minorGTM or Marketing PartnerAppointed digital marketing agent to conduct marketing activity on behalf of Small Films. Sopro is a professional B2B marketing agency. Reg. UK Co. 09648733, registered with ICO: ZA346877.
• Food Filming Studios (London Network)coreStrategic or Co-development PartnerNetwork of food filming studios across London with partner discounts that are passed on to clients. Part of the food and drink specialization infrastructure.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Casual Films: London-based video production agency of similar size focused on branded content, corporate films, and social video for global brands. Directly comparable in scale, service mix, and consultative sales-led model to Small Films.
• Agile Films: UK-based branded video and content production agency producing brand films, documentaries, and campaigns for enterprise clients. Directly comparable in services, scale, and target verticals.
• Moving Image: London video production agency producing brand films, TV commercials, and digital content for major brands. Direct competitor with comparable customer base of consumer brands and enterprise clients.
• Burning House Films: UK video production house producing commercial films, branded content, and digital campaigns. Similar in size and service offering, focused on commercial and brand storytelling.
• Dennehy Films: London-based commercial video production company producing TV adverts, brand films, and digital content. Comparable in scale and in producing commercial video content for established brands.
• Mob Film: London production company producing commercials, branded films, and digital campaigns for agencies and brands. Comparable in scale and similar consultative production-led model.
• Storm Films: UK video production agency producing brand films, explainer videos, and social content for businesses. Comparable in scale and in producing commercial and corporate video at similar budgets.
• KEO Films: London-based film production company producing branded content, commercials, and factual entertainment. Overlaps in commercial/branded video production for a similar enterprise client base.

Broad incumbents

• The Edge Picture Company: Larger, established UK commercial film and TV production company producing adverts, branded films, and digital content. Broader incumbent operating across many verticals with significantly greater scale than Small Films.
• Twofour Group: Much larger UK production and media group producing TV, branded content, and digital production services. Broad incumbent in the UK production space operating well above Small Films' scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/smallfilmsuk
• Facebookfacebook.com/smallfilmsuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Small Films