Modern Method Gunite
Modern Method Gunite is a Houston-based, family-owned construction company (founded 1984) that builds gunite pool shells, applies PebbleTec aggregate finishes, and creates custom faux boulder features for residential, commercial, and industrial clients across Texas, Louisiana, Arizona, and Arkansas.
- Company typePrivate
- Founded1984
- HeadquartersHouston, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Modern Method Gunite does
Modern Method Gunite, Inc. (MMG) is a Houston-based, family-owned specialty construction company founded in 1984 that delivers pool shell construction, premium aggregate finishes, and custom aesthetic features for residential, commercial, and industrial clients. Its core technology is gunite (dry-mix shotcrete) application for reinforced concrete pool shells, supplemented by a proprietary Boulder Creations technique that uses steel reinforcements and textured concrete molded from natural boulders to produce waterfalls, slides, grottoes, and decorative accents. MMG is the largest authorized PebbleTec applicator in the United States, with access to the full PebbleTec product family (PebbleTec, PebbleSheen, PebbleFina, PebbleBrilliance, PebbleBreeze, PebbleEssence) and value-add finish enhancements (Luminous, Shimmering Sea).
The company earns revenue through one-time project fees for gunite shell construction, plaster and PebbleTec finish application, custom boulder installations, and pool remodeling/remodeling services under a Removal-Reshape-Replaster process. All work is custom-priced per project; pricing is quote-based with no public tiers. MMG operates as a B2B subcontractor to pool builders, commercial contractors, and industrial clients, and as a direct-to-consumer service for residential homeowners, supported by an in-house fleet of gunite, plaster, and boulder crews. The go-to-market is enterprise field sales combined with phone, email, website forms, and social media, with member relationships in NPC, PHTA, and ACI reinforcing industry positioning.
MMG operates from a Houston headquarters with regional offices in Austin and Tucson, and reports coverage across Southwest Texas, Central Texas, East Texas, western Louisiana, and parts of Arkansas. The company claims 7,000+ projects annually across 200+ clients, a 251–500 employee workforce, and a 40-year operating history with no institutional investors, parent company, or disclosed M&A activity.
Modern Method Gunite firmographics
Firmographics- Name
- Modern Method Gunite
- Legal name
- Modern Method Gunite, Inc.
- Website
- https://mmgtx.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Modern Method Gunite is a Houston-based, family-owned construction company (founded 1984) that builds gunite pool shells, applies PebbleTec aggregate finishes, and creates custom faux boulder features for residential, commercial, and industrial clients across Texas, Louisiana, Arizona, and Arkansas.
- Ownership category
- akta.pro rank
Modern Method Gunite industry classification
Industry- Product category
- Pool Construction Services
- NAICS
- Commercial and Institutional Building Construction (236220)
- SIC
- Concrete Products, Except Block & Brick (3272)
- akta.pro primary industry
- Pool Decking & Surrounds (HSAPALAK)
- akta.pro secondary industry
- Concrete Pavers, Hardscape & Retaining Wall Systems (IMADAAAE)
Keywords
Where Modern Method Gunite is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Modern Method Gunite business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Gunite Pool Construction Services: One-time project fees for gunite pool shell construction services for residential, commercial, and industrial applications. Projects include canals, lake linings, detention structures, building foundations, high-rise pools, and community pools.
- Pool Finishing Services: Plaster and PebbleTec finish application services for new pool construction, remodels, and rehabilitations. Includes various finish options with different warranty periods.
- Pool Remodeling Services: Pool renovation services following a three-step process: Removal, Reshape, Replaster. Projects include updating or upgrading existing pools.
- Boulder Creations: Custom faux boulder installations including waterfalls, slides, grottoes, and decorative boulder features. Price and dimensions vary as the entire process is custom made.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Modern Method Gunite product offering
Product offeringCore offering
Modern Method Gunite is a Houston-based pool construction company that provides gunite (dry-mix shotcrete) pool shell construction, plaster and PebbleTec aggregate pool finishes, custom faux boulder creations with waterfalls and grottoes, and pool remodeling services. As the largest licensed PebbleTec applicator in the U.S., it serves both residential homeowners directly and commercial contractors as a subcontractor, averaging over 7,000 projects per year across Texas, Louisiana, Arizona, and Arkansas.
Product overview
Modern Method Gunite is a pool construction company offering three core service divisions: Gunite Services (core gunite pool construction), Plaster Services (pool finish applications), and Boulder Creations (faux boulder/waterfall creations). The company operates as the largest authorized PebbleTec applicator in the United States, offering the complete PebbleTec pool finish product line including PebbleTec, PebbleSheen, PebbleFina, PebbleBrilliance, PebbleBreeze, and PebbleEssence. Additional offerings include Pool Remodeling services and Pool Finish Enhancements (Luminous, Shimmering Sea). The portfolio is unified around swimming pool construction and finishing services, with pebble aggregate finishes as a key differentiator.
Differentiator
Problem solved
Functional benefit
Brands
- Boulder Creations: A division specializing in faux boulder creations, custom waterfalls, slides, grottoes, weeping walls, accent boulders, boulder coping and boulder decking for pool environments.
Products and services
- Gunite Pool Construction Services Gunite (dry-mix shotcrete) pool shell construction for residential, commercial, and industrial applications. Provides reinforced permanent pool structures with flexibility for custom shapes, waterfalls, custom steps, and beach entries. Projects include canals, lake linings, detention structures, building foundations, high-rise pools, and community pools.
- Plaster and PebbleTec Pool Finish Services Application of plaster and PebbleTec aggregate pool finishes for new pool construction, remodels, and rehabilitations. Includes products PebbleTec, PebbleSheen, PebbleFina, PebbleBrilliance, PebbleBreeze, and PebbleEssence.
- Boulder Creations Custom Faux Boulder Features Custom faux boulder creations including waterfalls with slides and grottoes, weeping walls, accent boulders, boulder coping, and boulder decking. Made with steel reinforcements and textured concrete molded from authentic natural boulders for lifetime durability.
- Pool Remodeling Services Pool renovation services using a three-step method (Removal, Reshape, Replaster) for updating or upgrading existing pools, including HOA and community pool renovations.
Companies that use Modern Method Gunite
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Modern Method Gunite technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Modern Method Gunite partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Pebble Technology Inc. (PebbleTec)coreMMG is the largest licensed PebbleTec applicator in the United States. As an authorized applicator, MMG has exclusive access to apply PebbleTec brand pool finishes including PebbleTec, PebbleSheen, PebbleFina, PebbleBrilliance, PebbleBreeze, and PebbleEssence products. Only licensed applicators can apply PebbleTec products, and MMG is recognized as the leading installer in the nation.
- National Pool Coalition (NPC)minorTrade association membership providing industry connections and standards alignment for pool construction professionals.
- Pool and Hot Tub Alliance (PHTA)minorTrade association membership representing pool and spa industry professionals with certification and standards programs.
- American Concrete Institute (ACI)minorTechnical association membership supporting concrete construction standards and best practices for gunite application.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Modern Method Gunite competitors and assessment
Company assessmentDirect peers
- California Pools & Landscape: Large regional pool builder operating primarily in the western U.S., including Arizona. Comparable in custom pool construction and premium finish offerings, with geographic overlap in MMG's Tucson market.
- River Pools: Mid-Atlantic-based fiberglass and gunite pool builder (now part of Latham Group). Comparable in custom gunite pool construction and digital marketing presence, though River Pools has stronger online brand awareness and PE backing.
- Anthony & Sylvan Pools: One of the oldest and largest pool builders in the U.S. with operations across multiple states. Comparable in scale and end-market exposure to MMG, though operating as a direct pool builder rather than a specialty gunite subcontractor.
- Premier Pools & Spas: One of the largest pool builders in the United States operating across multiple states. Directly comparable to MMG as a large-scale residential and commercial pool construction company, though Premier operates as a generalist pool builder rather than a gunite specialist subcontractor.
- Blue Haven Pools: Long-established national pool builder with a multi-state franchise model. Comparable in custom gunite pool construction and broad geographic reach, though Blue Haven's franchise structure differs from MMG's direct-operations model.
- Cody Pools: Major Texas-based pool builder with strong presence in Houston, Austin, and other Texas markets where MMG operates. Directly comparable given overlapping Texas geography and residential/commercial pool construction focus; Cody Pools handles gunite work internally rather than subcontracting it.
Broad incumbents
- Quikrete Companies: Largest manufacturer of packaged concrete products in North America, including shotcrete and gunite raw materials. Comparable in the broader concrete value chain though operating as a manufacturer/supplier rather than an applicator; relevant for sourcing economics.
- Pebble Technology Inc. (PebbleTec): The licensor of PebbleTec pool finishes and MMG's most important technology partner. Comparable as the upstream brand owner of the premium aggregate finish product that MMG applies; represents both a partner and an adjacent strategic position in the pool finishes value chain.
- Latham Group: Largest manufacturer of vinyl liner and fiberglass pools in North America and parent of River Pools. Comparable as a scaled, PE-backed participant in the broader pool construction value chain; represents the institutional-capital competitive dynamic MMG faces.
Regional players
- Boutté Pools: Houston-area custom pool builder with deep local roots comparable to MMG's Houston headquarters market. Both companies serve the same metro area's residential pool construction market; MMG often provides gunite subcontracting for builders like Boutté.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Modern Method Gunite social profiles
Digital presenceModern Method Gunite financial estimates
Financial estimateRevenue estimate
Valuation estimate
Modern Method Gunite leadership team
Management profileNumber of profiles
Profiles1 record
Modern Method Gunite funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Modern Method Gunite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Modern Method Gunite
What does Modern Method Gunite do?
Modern Method Gunite is a Houston-based pool construction company that provides gunite (dry-mix shotcrete) pool shell construction, plaster and PebbleTec aggregate pool finishes, custom faux boulder creations with waterfalls and grottoes, and pool remodeling services. As the largest licensed PebbleTec applicator in the U.S., it serves both residential homeowners directly and commercial contractors as a subcontractor, averaging over 7,000 projects per year across Texas, Louisiana, Arizona, and Arkansas.
Is Modern Method Gunite a public or private company?
Modern Method Gunite is a private company. It is classified as family owned and is currently operating.
When was Modern Method Gunite founded?
Modern Method Gunite was founded in 1984. It employs 251 to 500 people.
Where is Modern Method Gunite based?
Modern Method Gunite is headquartered in Houston, United States, in the North America region.
How does Modern Method Gunite make money?
Four revenue lines are on record. Gunite Pool Construction Services are the primary driver. The others are pool Finishing Services, pool Remodeling Services and boulder Creations.
Who are Modern Method Gunite's main competitors?
Direct peers on record are California Pools & Landscape, River Pools, Anthony & Sylvan Pools, Premier Pools & Spas, Blue Haven Pools and Cody Pools. Broad incumbents are Quikrete Companies, Pebble Technology Inc. (PebbleTec) and Latham Group. Boutté Pools is listed as a regional player.
Does Modern Method Gunite have an API?
No public API is recorded for Modern Method Gunite.
What industry is Modern Method Gunite in?
Modern Method Gunite's product category is Pool Construction Services. Its primary akta.pro industry code is HSAPALAK, Pool Decking & Surrounds, with a secondary code of IMADAAAE, Concrete Pavers, Hardscape & Retaining Wall Systems. Its NAICS code is 236220 and its SIC code is 3272.