Spicers
Spicers operates spicers.co.uk, a UK-focused affiliate marketing website that reviews and ranks new online casino sites, earning revenue through referral commissions from partner casino operators. It serves UK players seeking independent verification of casino licensing, bonuses, and payout reliability.
- Company typePrivate
- Founded1796
- HeadquartersAshton-under-lyne, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Spicers does
Spicers operates the affiliate marketing website spicers.co.uk, branded as 'New Casino Sites UK', which reviews and ranks new and independent online casino sites targeting UK players. The platform publishes detailed individual casino reviews covering bonuses, game libraries, licensing, payment methods, mobile experience, customer support, and payout speeds, along with a curated leaderboard and comparison guides. Content is produced by UK-based editorial contributors (including named writer Jay Chan) using a proprietary 7-step verification process that includes real-money deposit testing, KYC verification, bonus term audits, and payout speed verification supported by disclosed transaction IDs.
The product is a single WordPress-based content platform with no mobile app, no public API, and no disclosed SDK. Underlying technology is standard CMS with affiliate link management rather than any proprietary casino, payments, or gaming infrastructure. Distribution is exclusively digital and UK-domestic, driven solely by organic SEO targeting high-intent keywords (e.g., 'new casino sites UK', 'casino not on GamStop'), with no social media presence disclosed.
The business model is affiliate referral: Spicers earns commissions when users click outbound affiliate links and sign up, deposit, or play at partner casino operators. The firm lists at least ten commercial affiliate relationships (Very Well, Lucky Mister, BassWin, MyStake, GoldenBet, DonBet, Richy Leo, CosmoBet, Velobet, Golden Mister) plus minor responsible-gambling affiliations with GambleAware, the UK Gambling Commission, GamCare, GamStop, and eCOGRA. End users access content for free; the firm is privately held with 11-50 employees and a registered base in Ashton-under-Lyne, United Kingdom. Note: there is a clear data anomaly in the input — the firmographics layer describes Spicers as an office products distributor founded in 1796, which contradicts the website's identity as a casino affiliate property; this analysis treats the casino affiliate entity as the operative subject given the dominance of that evidence in the input.
Spicers firmographics
Firmographics- Name
- Spicers
- Legal name
- Spicers
- Website
- https://spicers.co.uk
- Company type
- Private
- Founded year
- 1796
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Spicers operates spicers.co.uk, a UK-focused affiliate marketing website that reviews and ranks new online casino sites, earning revenue through referral commissions from partner casino operators. It serves UK players seeking independent verification of casino licensing, bonuses, and payout reliability.
- Ownership category
- akta.pro rank
Spicers industry classification
Industry- Product category
- Online Casino Affiliate Content
- NAICS
- Advertising Agencies (541810)
- akta.pro primary industry
- Casino/iCasino Affiliate & Review Sites (MPAEAMAB)
Keywords
Where Spicers is headquartered
LocationHeadquarters
- HQ city
- Ashton-under-lyne
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Spicers business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Affiliate Marketing Revenue: Spicers operates as a casino affiliate website, earning revenue through referral commissions when visitors sign up, deposit, or play at online casinos they recommend. The company receives compensation from partner casino operators for driving player acquisitions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Spicers product offering
Product offeringCore offering
Spicers operates spicers.co.uk (dba "New Casino Sites UK"), an informational affiliate website that reviews, ranks, and provides expert analysis of new and independent online casino sites available to UK players. The platform features a curated leaderboard with ratings, bonus comparisons, detailed casino profiles, and a 7-step expert verification process including real-money deposit testing, KYC verification, bonus term audits, and payout speed verification. The site generates revenue through affiliate referral commissions when users click through to partner casino operators and sign up or deposit.
Product overview
Spicers operates New Casino Sites UK (spicers.co.uk), a single informational affiliate platform that provides expert reviews and rankings of new online casino sites in the UK market. The product consists of a curated leaderboard system and detailed casino reviews covering bonuses, game selections, licensing, payment methods, and payout speeds. No modular architecture or additional products are offered.
Differentiator
Problem solved
Functional benefit
Products and services
- New Casino Sites UK An informational affiliate website and editorial platform that publishes expert reviews, rankings, and comparison guides for new and independent online casino sites serving UK players. The product is a curated leaderboard with detailed casino profiles covering licensing, bonuses, games, payment methods, payout speeds, and customer support, plus educational content on responsible gambling.
Quantifiable outcome
- Real-money test withdrawal processed in 4 hours 12 minutes via PayPal - verified via transaction ID
Companies that use Spicers
Customer profileSegments1 record
Ideal customer profiles1 record
Spicers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Spicers partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- GambleAwareminorGambleAware is a UK-based charity providing resources for safer gambling. Spicers displays GambleAware branding, indicating a commitment to responsible gambling education and support resources for users.
- UK Gambling CommissionminorThe UKGC is the regulatory body for commercial gambling in Great Britain. Spicers displays their branding to demonstrate commitment to UKGC-licensed casino recommendations and compliance with UK gambling regulations.
- GamCareminorGamCare provides support, information, and advice for those affected by problem gambling in the UK. Spicers includes GamCare resources to help users access professional gambling support when needed.
- GamStopminorGamStop is the UK's national online self-exclusion scheme. Spicers displays GamStop branding to promote self-exclusion tools and responsible gambling practices among UK casino players.
- eCOGRAminoreCOGRA is an internationally approved testing agency and player protection organization. Spicers highlights casinos with eCOGRA certification as part of their security verification process.
- Casino Partner Operators (Affiliate Relationships)coreSpicers maintains affiliate partnerships with multiple online casino operators including Very Well Casino, Lucky Mister Casino, BassWin Casino, MyStake Casino, GoldenBet Casino, DonBet Casino, Richy Leo Casino, CosmoBet Casino, Velobet Casino, and others. The company earns referral commissions when users sign up and play at these casinos.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Spicers competitors and assessment
Company assessmentDirect peers
- Casino.org: One of the largest English-language casino affiliate/review platforms, monetizing via referral commissions from operator partners across multiple jurisdictions — same affiliate model and target use case (casino comparison) as Spicers.
- AskGamblers: Long-running casino review and complaint-resolution affiliate site publishing ranked casino reviews with bonus terms and payout data — directly comparable content/affiliate motion to Spicers.
- CasinoGuru: Casino affiliate/review platform using extensive editorial review methodology plus a complaint resolution center — closely overlaps Spicers' review-driven affiliate business model.
- LatestCasinoBonuses (LCB): Casino bonus-tracking and review affiliate community, monetizing through operator referral commissions — same bonus-comparison content angle as Spicers' leaderboard.
Emerging players
- Slotsjudge: Slot-game and casino review affiliate focused on game-level editorial content; overlapping coverage with Spicers' casino-brand rankings and bonus comparisons.
- ThePOGG: Independent casino review and complaint-resolution affiliate with a strong verification methodology focus — comparable editorial/verification process to Spicers.
Others
- GambleAware: UK responsible-gambling charity shown by Spicers as a partnership; not a competitor but a regulatory/ecosystem reference point common to UK gambling affiliates.
Broad incumbents
- Better Collective: Publicly listed iGaming affiliate media group operating multiple casino/sportsbook review brands; comparable business model at much larger scale, illustrating the broader category Spicers competes in.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Spicers social profiles
Digital presenceSpicers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Spicers leadership team
Management profileNumber of profiles
Spicers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Spicers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Spicers
What does Spicers do?
Spicers operates spicers.co.uk (dba "New Casino Sites UK"), an informational affiliate website that reviews, ranks, and provides expert analysis of new and independent online casino sites available to UK players. The platform features a curated leaderboard with ratings, bonus comparisons, detailed casino profiles, and a 7-step expert verification process including real-money deposit testing, KYC verification, bonus term audits, and payout speed verification. The site generates revenue through affiliate referral commissions when users click through to partner casino operators and sign up or deposit.
Is Spicers a public or private company?
Spicers is a private company. It is classified as unknown and is currently operating.
When was Spicers founded?
Spicers was founded in 1796. It employs 11 to 50 people.
Where is Spicers based?
Spicers is headquartered in Ashton-under-lyne, United Kingdom, in the Europe region.
How does Spicers make money?
One revenue line is on record: affiliate Marketing Revenue.
Who are Spicers's main competitors?
Direct peers on record are Casino.org, AskGamblers, CasinoGuru and LatestCasinoBonuses (LCB). Emerging players are Slotsjudge and ThePOGG. GambleAware is listed as an others. Better Collective is listed as a broad incumbent.
Does Spicers have an API?
No public API is recorded for Spicers.
What industry is Spicers in?
Spicers's product category is Online Casino Affiliate Content. Its primary akta.pro industry code is MPAEAMAB, Casino/iCasino Affiliate & Review Sites. Its NAICS code is 541810.