WeightWise Bariatric Program

Name

WeightWise Bariatric Program

Legal name

WeightWise Bariatric Program

Website

https://weightwise.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Bariatric Surgery Services

NAICS

Freestanding Ambulatory Surgical and Emergency Centers (621493), Offices of Physicians (6211), Diet and Weight Reducing Centers (812191)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Obesity Medicine & Weight Management (HLAKADAL)

akta.pro secondary industries

Weight Loss & Body Transformation Training (HSADAAAC), General Nutrition Coaching (HSADAFAA), Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN), Weight Management & Behavior Change Education (EDAAAHAF)

Keywords

• Bariatric surgery
• Weight loss surgery
• Gastric bypass
• Sleeve gastrectomy
• Medical weight loss

Headquarters

HQ city

Edmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Bariatric Surgical Procedures: One-time surgical fees covering surgeon fees, hospital costs, and anesthesia. Three-tier pricing structure with increasing levels of guarantees and insurance coverage. Tier 1 (surgery only), Tier 2 (surgery with money-back weight loss guarantee), Tier 3 (surgery with guarantee and BLIS complication insurance).
2. Medical Weight Loss Program: Non-surgical weight loss program with structured visit fees including initial NP consultations ($135), dietitian visits ($60 initial, $40 follow-up), exercise consultations ($20), and metabolic testing (RMR $100, VO2 $100).
3. Bariatric Supplements and Protein Products: Online storefront selling bariatric vitamins, protein shakes, protein bars, protein drinks, and bariatric foods. Subscription model available with 15% savings on auto-delivery. Free shipping on orders over $125.
4. Post-Operative Care and Follow-Up: Required post-op packages including dietitian and exercise visits, diet classes, and resting metabolic rate testing. Ongoing support group access.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

WeightWise Bariatric Program is a single-location bariatric surgery practice in Edmond, OK that performs four laparoscopic weight loss procedures (Gastric Sleeve, Roux-en-Y Gastric Bypass, Single Anastomosis Duodenal Switch, and Revisional Bariatric Surgery) along with two non-surgical medical weight loss programs. The practice bundles each surgical package with pre-operative classes, dietitian consultations, exercise physiology, post-op follow-up, and patient advocacy including insurance verification.

Product overview

WeightWise Bariatric Program is a single-location bariatric surgery practice in Edmond, OK offering four surgical procedures — Gastric Sleeve, Gastric Bypass (Roux-en-Y), Duodenal Switch (SADI-S), and Revisional Bariatric Surgery — along with two non-surgical programs: the Medical Weight Loss Program and the Metabolic Program. The practice uses a tiered surgery pricing model (Tier 1 through Tier 3, adding money-back guarantees and complication insurance). Complementary services include an online surgical seminar, pre-op diet class, and online support groups (via Zoom), plus a patient portal (athenahealth). The program is anchored by Dr. Greg Walton (lead surgeon) and a team of dietitians, an exercise physiologist, and patient advocates. WeightWise also operates an e-commerce store selling bariatric vitamins, protein supplements, protein bars/snacks, and vitamin bundles under its own store brand, powered by Shopify.

Differentiator

Problem solved

Functional benefit

Products and services

• Gastric Sleeve (Sleeve Gastrectomy) Laparoscopic sleeve gastrectomy that removes approximately 75% of the stomach, creating a small sleeve-shaped pouch that reduces hunger by removing the ghrelin-producing portion and limits food intake. For adults with obesity seeking significant weight loss.
• Gastric Bypass (Roux-en-Y) Laparoscopic Roux-en-Y gastric bypass considered the gold-standard weight loss operation. Creates a small stomach pouch and reroutes intestines, bypassing most of the stomach and first part of the small intestine. Typically produces 70%-80% excess weight loss and high resolution of Type 2 diabetes and other comorbidities.
• Duodenal Switch (SADI-S) Single Anastomosis Duodenal Switch (SADI-S) combining sleeve gastrectomy with intestinal bypass creating a 300cm common channel for digestion and absorption. Typically produces the highest percentage of excess weight loss (80%-90%) and is best suited for patients with higher BMI or advanced Type 2 diabetes.
• Revisional Bariatric Surgery Corrective or conversion surgery for patients who had a previous weight loss procedure with inadequate results, weight regain, or complications. Includes conversions from gastric sleeve to gastric bypass or duodenal switch, repair of stretched gastric pouches, and lap band removal/revision. About 10% of operations performed at WeightWise are revisional.
• Medical Weight Loss Program Non-surgical weight loss program including initial NP consultation, lab panel, metabolic testing (Resting Metabolic Rate and VO2), dietitian consult, exercise consultation, and follow-up visits every 4-6 weeks for patients not ready to commit to surgery.
• Metabolic Program A medical weight-loss program providing visits with nurse practitioners, lab work, metabolic testing (resting metabolic rate and VO2), dietitian consultations, exercise consultations, and follow-up visits. Designed for patients wanting to lose 10 to 100+ pounds non-surgically.
• Bariatric Vitamins & Supplements Post-operative vitamins and supplements including multivitamins, calcium citrate, iron, B12, vitamin D3, probiotics, omega-3, and specialty formulas from brands such as Bariatric Advantage, BariatricPal, Celebrate, Biote, and Bariatric Fusion. Available via subscription with 15% savings on auto-delivery.
• Protein Shakes & Protein Powders Bariatric-friendly protein supplements including ready-to-drink shakes, protein powders, and pudding/shake mix products designed to meet post-operative protein requirements. Available via subscription.
• Protein Bars & Snacks Bariatric-friendly protein bars and snack products including Ostrim snack sticks (beef & elk, beef & ostrich, turkey), Power Crunch bars, Proti Chips, and protein soups.
• Vitamin Bundle Builders Pre-configured vitamin bundles and package deals for post-operative nutritional supplementation, allowing patients to purchase curated combinations of vitamins and supplements at discounted pricing.

Quantifiable outcome

• Most patients lose 50%-70% of excess weight
• +5 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Summit Medical CentercoreTechnology or IntegrationWeightWise is located on the second floor of Summit Medical Center in Edmond, OK. The hospital provides surgical facilities and inpatient care for bariatric patients requiring overnight observation (typically two nights post-surgery).
• BoostPatientscoreTechnology or IntegrationPlatform used for hosting WeightWise's online bariatric surgery seminar opt-in process. Enables prospective patients to register for free educational seminars and begin their patient journey digitally.
• Dr. Jim R. Keller, PhDcoreStrategic or Co-development PartnerLicensed psychologist providing pre-surgical psychological assessments for WeightWise patients. Ensures mental readiness for surgery and addresses emotional factors related to weight loss journey.
• Jennifer Wu, NPminorOthersNurse Practitioner providing ongoing follow-up care and accountability for post-surgery patients, including regular check-ins every 3 months.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Smart Dimensions Weight Loss: Independent multi-location bariatric surgery practice offering gastric sleeve, bypass, and revision procedures with a direct-to-consumer model. Closely comparable in service mix, marketing approach, and surgical tiered-pricing model, though operating at larger geographic scale than WeightWise.
• Renew Bariatrics: Bariatric surgery practice (with significant medical tourism exposure to Mexico) offering gastric sleeve, bypass, and revision procedures at transparent flat-rate pricing. Comparable in DTC model and upfront cash pricing, though operating under a different cost structure.
• Blossom Bariatrics: Las Vegas bariatric surgery practice performing gastric sleeve, bypass, and revision procedures with a strong direct-to-consumer marketing approach. Comparable in surgical menu, single-site specialty focus, and emphasis on patient testimonials for acquisition.
• True You Weight Loss: North Carolina-based bariatric practice offering endoscopic and surgical weight loss procedures. Comparable in single-specialty focus, DTC marketing model, and emphasis on minimally invasive techniques, though with a heavier mix of non-surgical endoscopic procedures.
• Obesity Surgery Specialists: Multi-location bariatric surgery group offering sleeve gastrectomy, gastric bypass, and revisional procedures. Comparable in surgical menu and patient advocacy-led onboarding process, with similar insurance navigation and financing support.

Emerging players

• Hims & Hers Health (HIMS): Public telehealth company that has scaled GLP-1 weight loss programs as a category-defining offering. Competes for the same weight-loss-seeking patient base via convenient, lower-cost pharmacotherapy rather than surgery, representing a structural demand substitute for bariatric practices.
• Ro (Roman Health): Direct-to-consumer telehealth platform that has expanded into GLP-1-mediated weight loss management. Represents the emerging digital/medication-first alternative to bariatric surgery, competing for the same patient demand pool with a non-invasive model.
• Calibrate: Digital metabolic health platform combining GLP-1 prescribing with lifestyle coaching as a first-line weight management solution. Emerges as a partial substitute for surgical intervention, competing for the same obese patient demographic with a lower-friction, non-surgical offering.

Broad incumbents

• Mayo Clinic Bariatric Surgery: Academic medical center bariatric surgery program within Mayo Clinic, offering sleeve, bypass, and revision procedures with multidisciplinary support. Comparable in whole-patient care model and outcome focus, but at substantially larger scale and brand prominence.
• Cleveland Clinic Bariatric & Metabolic Institute: Hospital-system-affiliated bariatric surgery program offering full range of weight loss procedures with research and academic credentials. Comparable in clinical outcomes and procedure menu, but with vastly greater scale, brand recognition, and payer leverage as a multi-hospital system.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WeightWise
• Facebookfacebook.com/WeightWiseBariatricProgram
• Pinterestpinterest.com/weightwise

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WeightWise Bariatric Program