UCoat It
- Company typePrivate
- Founded1999
- HeadquartersRoyal Oak, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
UCoat It firmographics
Firmographics- Name
- UCoat It
- Legal name
- UCI NA, LLC
- Website
- https://ucoatit.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
UCoat It industry classification
Industry- Product category
- Industrial Floor Coatings
- NAICS
- Paint and Coating Manufacturing (32551), Paint, Coating, and Adhesive Manufacturing (3255)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Epoxy, Urethane & MMA Resinous Flooring (IMADAJAH)
- akta.pro secondary industries
- Industrial & Protective Coatings (IMAEAGAB), Industrial Protective Coatings (IMAEAHAB), Industrial Protective Coatings (IMADAKAB), Specialty Coatings (Epoxy Floors, Anti-Mold, Fire-Retardant, Elastomeric) (HSAGADAJ)
Keywords
Where UCoat It is headquartered
LocationHeadquarters
- HQ city
- Royal Oak
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
UCoat It business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Floor Coating Products: UCoat It generates revenue primarily through the sale of floor coating systems and related products directly to customers through its e-commerce website (ucoatit.com/shop-online) and via phone orders. Products include complete coating systems (UCoat, UClad-LV, Finitezza, Metallon), individual components (primers, top coats), decorative options (flakes, metallics), and accessories. Both one-time purchases and repeat orders from contractors.
- Contractor Program Revenue: Professional contractors purchase products at wholesale pricing and volume discounts through the UCoat It Contractor Program. Contractors must complete three UCoat It floor installations reviewed by a sales representative to achieve full certification. The program generates recurring revenue through contractor accounts and provides leads to contractors in exchange for product purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Average floor coating system pricing |
| Unit Pricing | Pay-as-you-go | UClad-LV System |
| Unit Pricing | Pay-as-you-go | Metallic Epoxy Systems |
| Unit Pricing | Pay-as-you-go | UCoat with UFlek-AF |
| Unit Pricing | Pay-as-you-go | UClad-LV System (alternate mention) |
| Subscription | Annual | Contractor Program Minimum |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
UCoat It product offering
Product offeringCore offering
UCoat It develops, manufactures, and sells commercial-grade epoxy floor coating systems for residential DIY users and professional contractors. The product portfolio includes water-based epoxies, high-build epoxies, metallic coatings, aliphatic urethanes, polyaspartics, decorative flakes, primers, and topcoats sold as complete multi-layer systems or individual components.
Product overview
UCoat It offers commercial-grade floor coating systems designed for both DIY enthusiasts and professionals. The product portfolio includes multiple system configurations built from component products: UCoat (water-based epoxy primer/base), UGloss-AF (solvent-based polyurethane top coat), UClad/UClad-LV (high-build epoxy products), and UDecor Metallic Additives/UFlek Flakes (decorative options). Systems are sold as named configurations (UCoat with UGloss-AF, UClad-LV, Finitezza, Metallon 50/100/500, UltraLife) combining primers, color coats, decorative elements, and protective topcoats. Average pricing ranges from 50¢ to $2.50 per square foot. Products are applied as multi-layered coating systems providing chemical resistance, abrasion resistance, and customizable finishes including solid colors, decorative flakes, and metallic effects.
Differentiator
Problem solved
Functional benefit
Brands
- UCoat: Water-based epoxy floor coating product line
- UGloss-AF
- UClad
- UClad-LV
- Metallon
- UFlek
- UDecor
- Finitezza
- UltraLife
- UGlaze
- UPrime
Products and services
- UCoat Water-Based Epoxy Two-component commercial-grade water-based epoxy floor coating that bonds to wet or damp concrete, providing chemical and abrasion resistance. Designed for DIY homeowners and professional contractors applying coatings in garages, commercial, and industrial spaces.
- UGloss-AF Solvent-Based Polyurethane Topcoat Two-component aliphatic polyurethane top coat with excellent abrasion, chemical resistance, and flexibility for heavy-duty mechanical and repair facility floors.
- UClad Self-Leveling High-Build Epoxy Two-component, 100% solids self-leveling high-build epoxy fill coat that smooths rough or damaged surfaces with low VOCs for interior use.
- UClad-LV Low Viscosity High-Build Epoxy Low viscosity, 100% solids, high-build epoxy with 12-hour cure time and chemical/abrasion resistance for fast-turnaround manufacturing and heavy-duty areas.
- UDecor Metallic Additives Metallic pigments in 4oz and 8oz units mixable into clear coatings to create pearlescent and iridescent finishes in multiple colors.
- UFlek Decorative Flakes Decorative vinyl flakes in 36 pre-made color combinations and over 40 solid colors, broadcast onto wet coating for decorative industrial finishes.
- UltraLife Floor Coating System Premium multi-layer floor coating system designed for maximum durability and longevity in high-traffic areas.
- Finitezza Floor Coating System High-gloss, high-wear floor coating system with 18-20 mil thickness that fills surface imperfections for manufacturing, food processing, and high-impact areas.
- Metallon Metallic Floor Coating Systems
Quantifiable outcome
- 6-10 years typical longevity for medium to high traffic areas with proper maintenance
- +3 more outcomes
Companies that use UCoat It
Customer profileNamed customers28 records
Segments5 records
Ideal customer profiles5 records
UCoat It technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
UCoat It partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered major, minor, core and flagship.
- University of Michigan AthleticsmajorUCoat It America LLC became a sponsor of Michigan Athletics through IMG. The partnership provides brand exposure to millions of Michigan fans with focus on the Great Lakes/Midwest region.
- Bowling Green State University AthleticsminorUCoat It partnered with BGSU Athletics through Learfield Sports/Falcon Sports Properties. This was UCoat It's first partnership contract to expand brand reach in Northwest Ohio.
- Golf Course Superintendents Association of America (GCSAA)coreUCoat It became a member of GCSAA to reach golf course superintendents and inform them about the benefits of floor coatings for cart barns, locker rooms, storage areas, and maintenance facilities.
- Brad Keselowski Racing (BKR)flagshipUCoat It joined Brad Keselowski Racing as an associate sponsor for the 2015 NASCAR Camping World Truck Series. UCoat It was visible on both the No. 19 and No. 29 Ford F-150 race trucks and played a major role in constructing BKR's new Statesville, NC facility. The partnership aligned UCoat It's Michigan roots with Brad Keselowski's home state connection.
- ACDelcocoreUCoat It became an ACDelco Total Service Support (TSS) participant. Member service centers are eligible for a 10% discount on UCoat It products. This partnership provides access to over 10,000 car dealerships, auto service and quick lube centers.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
UCoat It competitors and assessment
Company assessmentPeers
Direct peers
- Leggari Products: Leggari Products sells metallic epoxy floor and wall kits with a strong DIY training/education offering, competing head-on with UCoat It's Metallon line for decorative metallic installations.
- ArmorPoxy: ArmorPoxy sells DIY and commercial epoxy floor coating kits, polyurethanes, and metallic systems direct-to-consumer and through contractors — the closest direct competitor to UCoat It's product mix and DIY-plus-contractor GTM.
- Epoxy-Coat: Epoxy-Coat offers water-based and solvent-based epoxy floor coating kits sold directly to consumers and professionals, overlapping UCoat It on product chemistry, kit-based distribution, and target buyer (DIY + light commercial).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
UCoat It social profiles
Digital presenceUCoat It financial estimates
Financial estimateRevenue estimate
Valuation estimate
UCoat It leadership team
Management profileNumber of profiles
Profiles2 records
UCoat It funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UCoat It M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UCoat It
What does UCoat It do?
UCoat It develops, manufactures, and sells commercial-grade epoxy floor coating systems for residential DIY users and professional contractors. The product portfolio includes water-based epoxies, high-build epoxies, metallic coatings, aliphatic urethanes, polyaspartics, decorative flakes, primers, and topcoats sold as complete multi-layer systems or individual components.
Is UCoat It a public or private company?
UCoat It is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was UCoat It founded?
UCoat It was founded in 1999. It employs 11 to 50 people.
Where is UCoat It based?
UCoat It is headquartered in Royal Oak, United States, in the North America region.
How does UCoat It make money?
Two revenue lines are on record. Floor Coating Products are the primary driver. The others are contractor Program Revenue.
Who are UCoat It's main competitors?
Rust-Oleum is listed as a peer. Direct peers are Leggari Products, ArmorPoxy and Epoxy-Coat.
Does UCoat It have an API?
No public API is recorded for UCoat It.
What industry is UCoat It in?
UCoat It's product category is Industrial Floor Coatings. Its primary akta.pro industry code is IMADAJAH, Epoxy, Urethane & MMA Resinous Flooring, with a secondary code of IMAEAGAB, Industrial & Protective Coatings. Its NAICS code is 32551 and its SIC code is 2851.