Citizens Security Life Insurance

What Citizens Security Life Insurance does

Citizens Security Life Insurance, founded in 1965 and headquartered in Louisville, Kentucky, is a privately held supplemental insurance carrier focused exclusively on residents of skilled nursing and long-term care facilities. The company operates across 44+ U.S. states, servicing nearly 4,000 facilities and maintaining more than 150,000 active policies. Its core business is delivering ancillary healthcare coverage that Medicare and Medicaid typically do not pay for, addressing a documented gap in preventative care for elderly and disabled populations in institutional settings.

The company's product portfolio is built around four integrated ancillary coverage modules: dental (up to six cleanings per year, dentures every three years, comprehensive services), vision (annual glasses with replacement warranties including bifocals, trifocals, no-lines, and Blepharitis treatment), audiology (hearing aids every two years with replacement warranties), and podiatry (routine exams without medical-necessity gating). Services are delivered on-site at participating facilities by contracted providers, and the company sets provider payments at 3x Medicaid rates to ensure network adequacy. No pre-authorizations are required for covered services, and there are no deductibles, copays, or coinsurance for qualifying residents. The underlying technology is a supplemental insurance administration platform supporting claims processing and enrollment, with no disclosed proprietary AI/ML components or external technology partnerships.

Citizens Security generates revenue through recurring supplemental insurance premiums paid by or on behalf of covered residents. The go-to-market is a B2B enterprise field-sales motion in which the company contracts directly with skilled nursing and long-term care facilities, enrolls qualifying residents, and administers claims paid to providers. Pricing is not publicly disclosed. The company maintains a modest digital presence through its corporate website (cslico.com) and an integrated payment portal (cslico.epaypolicy.com), with no disclosed external funding, M&A activity, or leadership changes in the available materials.

Name

Citizens Security Life Insurance

Legal name

Citizens Security Insurance

Website

https://cslico.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Citizens Security Life Insurance is a privately held supplemental insurance carrier providing dental, vision, audiology, and podiatry coverage to residents of skilled nursing and long-term care facilities across 44+ U.S. states.

Ownership category

akta.pro rank

Product category

Supplemental Insurance (Long-Term Care Ancillary Coverage)

NAICS

Direct Health and Medical Insurance Carriers (524114), Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Accident & Health Insurance (6321), Life Insurance (6311)

akta.pro primary industry

Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD)

akta.pro secondary industry

Traditional Long-Term Care (LTC) Insurance (FSAIAJAA)

Keywords

• Supplemental health insurance
• Long-term care insurance
• Ancillary healthcare coverage
• Skilled nursing insurance
• Facility-based insurance

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Supplemental Insurance Premiums: The company generates revenue through supplemental insurance products that provide ancillary service coverage (dental, vision, audiology, podiatry) to residents of skilled nursing and long-term care facilities. Coverage is provided at no additional out-of-pocket cost for qualifying residents, with funding derived from the insurance premiums paid by or on behalf of residents.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Citizens Security Life Insurance provides supplemental insurance products that cover ancillary healthcare services — dental, vision, audiology, and podiatry — for residents of skilled nursing and long-term care facilities. Coverage is offered at no additional out-of-pocket cost for qualifying residents, with services delivered on-site at the facility level and claims paid directly to providers at 3x Medicaid rates. The company enrolls residents through facility-level partnerships and operates across more than 44 states.

Product overview

Citizens Security Insurance offers a unified supplemental insurance product portfolio designed specifically for residents of skilled nursing and long-term care facilities. The company's core offering combines four integrated ancillary service modules: Audiology Services (hearing aids with 2-year replacement warranties), Dental Services (up to 6 cleanings annually, dentures with 3-year replacement), Podiatry Services (routine exams without medical necessity requirements), and Vision Services (annual glasses with replacement warranties including bifocals, trifocals, no-lines, and Blepharitis treatment). These services are delivered directly in facility-based settings at no additional out-of-pocket cost to qualifying residents. The company maintains over 150,000 active policies across nearly 4,000 facilities in 44+ states.

Differentiator

Problem solved

Functional benefit

Products and services

• Dental Services

Quantifiable outcome

• 3x Medicaid provider payment rates leading to increased provider availability
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Genworth Financial: Genworth is one of the largest dedicated long-term care insurance carriers in the US. Both companies underwrite coverage tailored to LTC/SNF residents, addressing a similarly aging demographic that needs supplemental protection beyond Medicare/Medicaid.
• Mutual of Omaha: Mutual of Omaha underwrites supplemental health, LTC, and Medicare-related insurance products marketed to older Americans and seniors in care settings. The product mix and customer profile (age 65+ needing coverage gaps filled) directly mirror Citizens Security's positioning.
• Transamerica: Transamerica offers life and supplemental health/long-term care insurance products primarily to individuals and employer groups. The focus on life-stage insurance products for older adults and the distribution model overlap meaningfully with Citizens Security.
• CNO Financial Group: CNO Financial specializes in supplemental health, accident, and life insurance targeting middle-income Americans aged 50+. Its product line of supplemental health benefits (dental, vision, hospital indemnity) closely resembles Citizens Security's coverage of ancillary services for elderly populations.
• Globe Life: Globe Life offers life and supplemental health insurance products to middle-income American families, often distributed through direct and agent channels. The supplemental coverage focus and middle/older-age customer base make it comparable to Citizens Security's positioning.
• Bankers Life: Bankers Life specializes in supplemental health and long-term care insurance for Americans aged 65+, with a strong field-agent distribution model. Its product portfolio and senior-focused go-to-market directly parallel Citizens Security's profile.

Broad incumbents

• Humana: Humana is a major US health insurer with deep focus on Medicare Advantage and senior care populations. While much broader than Citizens Security, Humana increasingly provides or partners for ancillary services to LTC residents, making it a relevant competitive backdrop.
• UnitedHealth Group: UnitedHealth is the largest US health insurer, serving Medicare, Medicaid, and employer populations through UnitedHealthcare and Optum. Its scale and Medicare Advantage reach for LTC-adjacent populations make it the dominant incumbent in any coverage landscape Citizens Security operates in.
• Aetna (CVS Health): Aetna offers individual and group health, Medicare, and supplemental plans for seniors as part of CVS Health. Its large Medicare footprint and bundled ancillary services overlap with Citizens Security's target market of older Americans needing supplemental coverage.
• Lincoln Financial Group: Lincoln Financial offers life, supplemental health, and LTC insurance products across individual and employer markets. Its broader product suite and senior-focused segments make it a comparable broad incumbent to Citizens Security in the supplemental/LTC insurance space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Citizens Security Life Insurance