Nusr-Et
Nusr-Et is a global premium steakhouse restaurant group operating 20+ locations across 8 countries, founded by chef Nusret Gökçe ('Saltbae') in 2010 and backed by Turkey's Doğuş Group since 2012, serving affluent diners, tourists, and corporate event clients.
- Company typePrivate
- Founded2010
- HeadquartersBesiktas
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Nusr-Et does
Nusr-Et is a global premium steakhouse restaurant group founded in 2010 in Istanbul by chef Nusret Gökçe, internationally recognized as 'Saltbae' for his signature salt-seasoning gesture. Operating under legal entity D Et ve Et Ürünleri Gıda Pazarlama Ticaret A.Ş., the company runs more than 20 owned restaurant locations across 8 countries (Turkey, UK, Italy, Greece, USA, UAE, Qatar, Mexico) on 3 continents, with a workforce disclosed between 1,600 and 2,000 employees. Since 2012, the company has operated as part of the d.ream restaurant entertainment network owned by Turkey's Doğuş Group conglomerate, which provides institutional capital and operational infrastructure for international expansion.
The group's core product is the flagship Nusr-Et steakhouse brand, centered on signature dishes such as Tomahawk, Steak Tartare, Lokum, Nusr-Et Special, and Golden Baklava flown fresh from Gaziantep. Service is anchored by theatrical tableside preparation, with reservations managed through OpenTable integration and a direct website booking channel. Beyond the flagship steakhouse, the portfolio includes the Saltbae Burger sub-brand (a fast-casual hamburger concept with a 2026 flagship planned at The Dubai Mall) and acquired Turkish brands Kebapçı Etiler (kebab) and Café di Dolce (café/dessert).
Revenue is generated primarily through direct dine-in restaurant transactions, supplemented by private events and corporate catering. Pricing varies by market — €35-65 lunch specials in Milan, £39 in London, AED 160-180 in the UAE, 160 QAR in Doha — confirming a clear premium positioning with no publicly disclosed financials. The customer base spans affluent dining enthusiasts, celebrities and influencers, tourists, and corporate event clients, with no single-customer revenue concentration.
Nusr-Et firmographics
Firmographics- Name
- Nusr-Et
- Legal name
- D Et ve Et Ürünleri Gıda Pazarlama Ticaret A.Ş.
- Website
- https://nusr-et.com.tr
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Nusr-Et is a global premium steakhouse restaurant group operating 20+ locations across 8 countries, founded by chef Nusret Gökçe ('Saltbae') in 2010 and backed by Turkey's Doğuş Group since 2012, serving affluent diners, tourists, and corporate event clients.
- Ownership category
- akta.pro rank
Nusr-Et industry classification
Industry- Product category
- Premium Steakhouse Restaurants
- NAICS
- Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Steakhouses & Seafood Restaurants (THAFACAE)
Keywords
Where Nusr-Et is headquartered
LocationHeadquarters
- HQ city
- Besiktas
Offices25 records
Markets served
Nusr-Et business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Restaurant Dining: Nusr-Et generates revenue through direct restaurant dining services, offering premium steakhouse cuisine with signature dishes including Tomahawk steaks, Steak Tartare, Lokum, and Golden Baklava. Revenue is transaction-based, derived from food and beverage sales at each location.
- Private Events and Catering: Revenue from hosting private events, corporate gatherings, and celebrations with dedicated event planning services and specialized catering offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Milan Lunch Special - 35€ starting tier |
| Unit Pricing | Pay-as-you-go | London Lunch Special - £39 |
| Unit Pricing | Pay-as-you-go | Abu Dhabi Lunch Special - 160 AED |
| Unit Pricing | Pay-as-you-go | Dubai Lunch Special - 180 AED |
| Unit Pricing | Pay-as-you-go | Doha Lunch Special - 160 QAR |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Nusr-Et product offering
Product offeringCore offering
Nusr-Et operates a global chain of premium steakhouses serving signature cuts such as Tomahawk, Lokum, Steak Tartare, Nusr-Et Special, and Golden Baklava, prepared at the charcoal grill with theatrical tableside presentations. The group runs more than 20 restaurants across 8 countries on 3 continents, complemented by private-event and catering services and a multi-brand portfolio that includes the Saltbae Burger sub-brand, Kebapçı Etiler, and Café di Dolce.
Product overview
Nusr-Et is a global restaurant group offering premium steakhouse dining experiences through its flagship Nusr-Et brand, with signature dishes including Tomahawk, Steak Tartare, Nusr-Et Special, Lokum, and Golden Baklava. The group operates 20+ restaurants across 8 countries on 3 continents, serving over 1,600 employees worldwide. Beyond the core Nusr-Et steakhouses, the portfolio includes sub-brand Saltbae Burger (fast-casual hamburger concept), and acquired Turkish food brands Kebapçı Etiler and Cafè di Dolce. The group is part of d.ream (Doğuş Restaurant Entertainment and Management), owned by Doğuş Group.
Differentiator
Problem solved
Functional benefit
Brands
- Saltbae Burger: Hamburger sub-brand of Nusr-Et offering a different casual dining concept within the Nusr-Et Group portfolio.
- Kebapçı Etiler
- Cafè di Dolce
Products and services
- Nusr-Et flagship steakhouse dining The flagship Nusr-Et brand offering premium steakhouse dining experiences with signature tableside-prepared dishes including Tomahawk, Steak Tartare, Lokum, Nusr-Et Special, Sushi, and Golden Baklava. Operates more than 20 restaurants across 8 countries (Turkey, UK, Italy, Greece, USA, UAE, Qatar, Mexico) on 3 continents, targeting affluent diners and luxury-dining tourists.
- Saltbae Burger Casual-dining hamburger sub-brand within the Nusr-Et Group portfolio, extending the Saltbae brand into a fast-casual format. Well-defined separately from the premium Nusr-Et steakhouse experience.
- Kebapçı Etiler Turkish kebab restaurant brand owned by the Nusr-Et Group, complementing the premium-steakhouse core with a traditional Turkish-food offering.
- Café di Dolce Café and dessert brand within the Nusr-Et Group portfolio, extending the group's reach beyond premium steakhouses into the dessert and café segment.
- Private events and catering Event and catering service offered across Nusr-Et restaurant locations for private celebrations and corporate organizations, with distinguished flavors, perfect service, and signature atmosphere. Targeted at corporate event planners, private-party hosts, and business-meeting organizers.
Quantifiable outcome
- Growing from 10 tables in 2010 to 20+ global locations with celebrity clientele
- +1 more outcomes
Companies that use Nusr-Et
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Nusr-Et technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Nusr-Et partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Doğuş Group / d.reamcoreNusr-Et entered into a strategic partnership with Doğuş Group in 2012, joining the d.ream (Doğuş Restaurant Entertainment and Management) family. Doğuş Group is one of Turkey's largest conglomerates, providing operational expertise, capital backing, and expansion support for international growth.
- OpenTable Inc.coreOpenTable provides online reservation and booking services on behalf of Nusr-Et, enabling customers to make table reservations through their platform. Terms of use for the booking service are governed by OpenTable's terms.
Scale indicators6 records
Recent moves12 records
Expansion highlights5 records
Nusr-Et competitors and assessment
Company assessmentDirect peers
- Peter Luger Steak House: Iconic NYC-based steakhouse with global recognition, premium pricing, and a brand synonymous with bone-in steaks. Directly comparable to Nusr-Et as a destination steakhouse where the brand itself (not just food) drives customer willingness to pay premium prices.
- Smith & Wollensky Restaurant Group: Multi-location US premium steakhouse operator known for dry-aged steaks and event-driven revenue. Directly comparable to Nusr-Et's combination of premium steakhouse dining, multi-city footprint, and strong event/catering business.
- Mastro's Steakhouse: Premium chain steakhouse serving aged steaks, sushi, and seafood in upscale settings - conceptually similar to Nusr-Et's offering of Tomahawk plus sushi plus theatrical presentation in a luxury atmosphere.
- The Capital Grille: Darden-owned chain of premium steakhouses serving dry-aged steaks in clubby atmospheres across US cities. Comparable to Nusr-Et in steakhouse positioning, premium pricing tier, and multi-location upscale dining model.
- CUT by Wolfgang Puck: Celebrity-chef-driven modern steakhouse in Beverly Hills, Las Vegas, Singapore, and other luxury locations. Directly comparable to Nusr-Et as a celebrity-chef steakhouse brand that monetizes the chef persona through premium dining in global luxury destinations.
- STK Steakhouse: Modern, female-friendly steakhouse with multiple global locations in hotels and nightlife districts. Comparable to Nusr-Et in combining premium steaks with a high-energy, design-forward atmosphere aimed at affluent diners.
- Del Frisco's Double Eagle Steakhouse: US chain operating premium steakhouses in major cities with wine list-driven, business-event-heavy clientele. Comparable to Nusr-Et's emphasis on group dining, corporate events, and high-ticket per-cover revenue.
Emerging players
- Carbone (Major Food Group): Celebrity-driven upscale Italian-American restaurant expanding globally (NYC, Las Vegas, Miami, London, Hong Kong). Comparable to Nusr-Et in leveraging buzz, premium pricing, and global hotel-district expansion to capture affluent and influencer diners.
Broad incumbents
- Nobu Restaurants: Global celebrity-chef-driven luxury restaurant brand with 50+ locations worldwide under Robert De Niro and Nobu Matsuhisa. Comparable to Nusr-Et as a luxury-scale celebrity-chef restaurant brand using the persona and theatrical dining to drive international expansion.
- Cipriani: Multi-generational Italian luxury hospitality group operating upscale restaurants (Harry's Bar, Cipriani) globally in hotels and tourist destinations. Comparable to Nusr-Et in combining premium dining with event-driven revenue in luxury global locations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Nusr-Et social profiles
Digital presenceNusr-Et compliance and trust
Trust signalCompliance6 records
Nusr-Et financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nusr-Et leadership team
Management profileNumber of profiles
Profiles2 records
Nusr-Et subsidiaries and ownership
Company hierarchySubsidiaries3 records
Nusr-Et funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nusr-Et M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nusr-Et
What does Nusr-Et do?
Nusr-Et operates a global chain of premium steakhouses serving signature cuts such as Tomahawk, Lokum, Steak Tartare, Nusr-Et Special, and Golden Baklava, prepared at the charcoal grill with theatrical tableside presentations. The group runs more than 20 restaurants across 8 countries on 3 continents, complemented by private-event and catering services and a multi-brand portfolio that includes the Saltbae Burger sub-brand, Kebapçı Etiler, and Café di Dolce.
Is Nusr-Et a public or private company?
Nusr-Et is a private company. It is classified as corporate owned and is currently operating.
When was Nusr-Et founded?
Nusr-Et was founded in 2010. It employs 1,001 to 5,000 people.
Where is Nusr-Et based?
Nusr-Et is headquartered in Besiktas.
How does Nusr-Et make money?
Two revenue lines are on record. Restaurant Dining is the primary driver. The others are private Events and Catering.
Who are Nusr-Et's main competitors?
Direct peers on record are Peter Luger Steak House, Smith & Wollensky Restaurant Group, Mastro's Steakhouse, The Capital Grille, CUT by Wolfgang Puck, STK Steakhouse and Del Frisco's Double Eagle Steakhouse. Carbone (Major Food Group) is listed as an emerging player. Broad incumbents are Nobu Restaurants and Cipriani.
Does Nusr-Et have an API?
No public API is recorded for Nusr-Et.
What industry is Nusr-Et in?
Nusr-Et's product category is Premium Steakhouse Restaurants. Its primary akta.pro industry code is THAFACAE, Steakhouses & Seafood Restaurants. Its NAICS code is 72251 and its SIC code is 5810.