What Acumium does

Acumium is a digital agency and division of Omega Laboratories Inc., founded in 2001 and headquartered at 400 N. Cleveland Avenue, Mogadore, Ohio, with service operations centered on the Madison, Wisconsin region. The firm employs 11-50 staff and provides an integrated portfolio spanning custom software development, website design and development, e-commerce platform solutions, user experience research and design, digital marketing (SEO and PPC), cloud computing, and managed IT services. Acumium has served over 351 brands across industries including retail, insurance, manufacturing, healthcare, banking, education, and nonprofit sectors, with documented enterprise relationships including Duluth Trading Company, American Family Insurance, Schwinn Bicycles, Promega, CSM Companies, and First Business Bank.

The company's technology capabilities are anchored by partnerships with Microsoft (Certified Partner and Microsoft Advertising Partner), Amazon Web Services, and Bing, supporting custom web and mobile applications built on platforms including Magento, WordPress, AWS, and Azure. Revenue is generated through a mix of project-based custom development engagements and recurring managed IT and digital marketing retainers, with quote-based pricing scoped to client needs. Documented client outcomes include a 25% year-one online sales lift for Duluth Trading, 820% PPC revenue growth over 12 months for Tandy Leather, and 1,560% website lead growth for Quality Power Solutions. The firm operates a sales-led, consultative go-to-market motion.

Acumium is privately held with no identified venture capital or private equity investment, operating as a division of strategic parent Omega Laboratories Inc. The business expanded through the 2018 acquisition of Lackner Buckingham and has progressively broadened its service portfolio to include data privacy and protection offerings alongside its traditional custom development and marketing work.

Name

Acumium

Legal name

Acumium (A Division of Omega Laboratories Inc.)

Website

https://acumium.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Acumium is a Midwest digital agency (founded 2001, division of Omega Laboratories Inc.) delivering custom software development, e-commerce, UX, digital marketing, and managed IT services to over 350 brands across diverse industries.

Ownership category

akta.pro rank

Product category

Digital Agency & IT Services

NAICS

Custom Computer Programming Services (541511), Graphic Design Services (541430), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

• Custom software development
• Digital marketing services
• Ecommerce website development
• Managed IT services
• User experience design

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Custom Software Development: Design, development, and support of custom web and mobile applications tailored to specific business needs. One-time project-based revenue with ongoing support contracts.
2. Managed IT Services: Ongoing IT management, cloud computing, and infrastructure support services. Recurring revenue model with monthly or annual contracts.
3. Digital Marketing Services: SEO, PPC, content marketing, and social media management services. Typically recurring retainer or project-based engagements.
4. E-commerce Solutions: Website design, development, and optimization for e-commerce platforms. Project-based with potential ongoing maintenance revenue.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Acumium is a digital agency that designs, develops, and supports custom web and mobile applications, e-commerce platforms, and websites for business clients, complemented by digital marketing (SEO, PPC, content, social) and managed IT and cloud computing services. Its work is project-based and/or delivered under ongoing support contracts, serving small to mid-sized businesses across more than 351 brands and a range of industries.

Product overview

Acumium is a digital agency (a division of Omega Laboratories Inc.) established in 2001, offering a unified portfolio of digital services rather than a single product with modules. The core offerings include Custom Software Development (designing, developing, and supporting custom web and mobile applications), User Experience (UX) Services (research, strategic design, and optimization), Website Design and Development, E-commerce Solutions (with omni-channel approach), IT Managed Services, and Digital Marketing. Supporting service features include SEO, PPC advertising management, cloud hosting/management, and PCI compliance services. The company serves as a strategic partner for brands across various industries, providing end-to-end digital transformation solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Software Development Design, development, and support of custom web and mobile applications that are custom-fit to specific business needs, easy to use, secure, scalable, and optimized for performance. Sold to business clients across industries.
• Website Design and Development Design and build of intuitive digital websites that combine beautiful design with highly functional usability to drive engagement, conversion, and loyalty for business clients.
• E-commerce Solutions Custom e-commerce platform builds and omni-channel sales experiences that transition seamlessly between touchpoints to drive online revenue. Includes support for multi-currency and multi-language storefronts (e.g., 5 currencies with different pricing levels).
• Managed IT Services Comprehensive ongoing IT management and cloud computing services, including cloud-based website hosting, WiFi and workstation management, desktop/server support, network management, and security, delivered on monthly or annual contracts to reduce total cost of ownership.
• Cloud Computing Services Enterprise cloud management and hosting services for client web applications and websites, leveraging AWS and Microsoft Azure partnerships to provide scalable infrastructure and 24/7 availability.
• Digital Marketing Services Coordinated online marketing services shaped by client goals, including SEO, PPC (Google AdWords and Bing Ads), content marketing, social media management and advertising, email marketing, and PR, delivered as project work or recurring retainer engagements.
• User Experience (UX) Design Services Strategic design, creation, and optimization of engaging and frictionless digital customer experiences, including user research, journey mapping, usability testing, UX wireframing, and UX consulting for business clients.
• Data Privacy and Protection Services Data privacy and protection services for business clients handling sensitive customer data, including PCI Data Security Standard compliance support for e-commerce clients.

Quantifiable outcome

• 25% increase in online sales in first year (Duluth Trading Company)
• +7 more outcomes

Named customers30 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or IntegrationMicrosoft Certified Partner and Microsoft Advertising Partner. Strategic partnership allowing access to enterprise technologies and marketing platforms. Services include Microsoft 365, Azure cloud solutions, and advertising through Microsoft Advertising Partner programs.
• Amazon Web Services (AWS)coreTechnology or IntegrationCloud infrastructure partner providing enterprise cloud management, hosting, and computing services for client solutions.
• BingminorGTM or Marketing PartnerDigital marketing partnership for search engine advertising and optimization services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Saggezine: Madison, Wisconsin-based digital agency offering custom web development, digital marketing, and creative services to SMB and mid-market clients. Direct geographic and service-line competitor to Acumium in its home market.
• Bounteous: Midwest-headquartered digital experience agency delivering strategy, design, development, and digital marketing — closely overlapping Acumium's full-service portfolio for enterprise and mid-market clients.
• Rightpoint: Chicago-based digital consultancy providing customer experience, technology, and design services. Comparable Midwest roots and end-to-end digital transformation delivery model.
• Gorilla 76: Midwest B2B digital agency offering web development, branding, and digital marketing. Comparable size and customer profile to Acumium, with overlapping capability sets.
• R2i: Digital marketing and technology agency specializing in web, marketing automation, and content — a direct functional peer in Acumium's digital marketing and web delivery practice.

Broad incumbents

• Perficient: Large digital consultancy offering web development, e-commerce, and digital marketing across enterprise clients. Broader scale and geographic reach than Acumium, but directly overlaps on the same service categories.
• Slalom: Global technology and business consulting firm with strong digital transformation, cloud, and custom software capabilities. Competes for similar mid-market and enterprise digital engagements.
• Deloitte Digital: Global consultancy's digital arm offering enterprise-scale custom development, marketing technology, and cloud services. Represents the upper-bound incumbent competing for the same enterprise digital transformation budgets.
• Accenture Interactive: Global digital agency arm of Accenture delivering design, marketing, commerce, and platform engineering. Competes for large enterprise digital engagements that Acumium also targets.

Emerging players

• EPAM Systems: Global digital engineering and custom software development firm with growing marketing and design capabilities. Competes on the custom software and cloud engineering services Acumium provides.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Acumium
• LinkedInlinkedin.com/company/2269821
• Instagraminstagram.com/acumium
• Xx.com/Acumium

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acumium