What Meplato does

Meplato GmbH is a German B2B e-procurement platform company founded in 2005 and headquartered in Straubing, Bavaria, with additional offices in Berlin and Paderborn. The company operates a "Catalog Cloud" built around four interconnected products: Meplato Mall, a closed catalog cloud platform for enterprise buyers that consolidates own catalogs, external catalogs, marketplaces, and web shops behind a single search and approval workflow; Meplato Store, a self-service SaaS tool used by suppliers to prepare, manage, and distribute e-catalogs; Meplato Hub, a web shop router connecting 2,700+ web shops worldwide via OCI standards and synchronizing classification fields such as eCl@ss and UNSPSC; and Meplato Kiosk, which handles free-text supplier requests. The platform is integrated with 98 e-procurement systems including SAP SRM and Wallmedien WPS via OCI 5.0, and is live in 11 countries.

The business model combines subscription-based SaaS access to the Catalog Cloud, usage-based transaction fees, marketplace commissions on the single-creditor Procurement Services offering, and managed integration services. Meplato Procurement Services is a distinct add-on in which Meplato acts as single creditor across 200+ premium B2B suppliers and 23+ million products, with price benchmarking drawn from 170+ million product variants. Pricing is quote-based with multi-year contracts and a 98% availability SLA. Go-to-market blends product-led growth (self-service supplier onboarding via mymeplato.com) with direct enterprise sales to large buying organizations and partner channels. The customer base is enterprise-heavy and spans automotive, manufacturing, financial services, energy, transportation, and pharmaceuticals, with named reference customers including Robert Bosch, Deloitte, Kärcher, DZ BANK, Stiebel Eltron, Knauf, Amprion, Alstom, Phoenix Pharmahandel, and Union Investment.

Meplato is privately held, managed by two Managing Directors (Hubert Günnewig and Philip Piendl), and has not disclosed any external funding rounds, M&A activity, or institutional investors, indicating a founder/management-led ownership structure. Cumulative platform metrics include 8.35 million shopping carts processed since 2008, 28.86 million Mall articles under management, and over €5 billion in cumulative order volume across the connected supplier network. No AI/ML capabilities are disclosed in the source material.

Name

Meplato

Legal name

Meplato GmbH

Website

https://meplato.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Meplato GmbH is a German B2B e-procurement platform operating a Catalog Cloud (Mall, Store, Hub, Kiosk) that connects enterprise buyers and 10,000+ suppliers via OCI 5.0 integrations with SAP SRM and 98 procurement systems, plus a managed single-creditor Procurement Services offering across 200+ premium suppliers.

Ownership category

akta.pro rank

Product category

B2B E-Procurement Software

NAICS

Wholesale Trade Agents and Brokers (4251)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industries

B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK), Managed File Transfer (MFT) & B2B Integration (EDI) (HDAEAIAE), B2B/EDI & Partner Integration (BPAMAOAJ)

Keywords

• E-procurement platform
• B2B catalog software
• Supplier catalog management
• OCI punch-out
• Indirect procurement software

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscriptions: Subscription-based access to Meplato Catalog Cloud platform including Store, Mall, Hub, and Kiosk applications with various connection types and functionality levels.
2. Transaction Fees: Usage-dependent fees based on transaction volume and catalog data processed through the platform.
3. Procurement Services Commission: Meplato acts as single creditor managing procurement for buyers, handling invoice processing and taking commission on transactions across 200+ premium B2B suppliers.
4. Catalog Cloud Integration Services: Fees for single creditor connections with customers and various supplier connection types including group registration and use options.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Meplato operates a cloud-based B2B e-procurement platform that connects enterprise buyers with suppliers through standardized OCI (Open Catalog Interface) 5.0 punch-out connections. The platform enables suppliers to publish and maintain product catalogs, while buyers can discover, evaluate, and procure indirect goods and services. Meplato also operates a marketplace (Meplato Mall) where suppliers' catalogs are exposed to a network of enterprise buyers, alongside private catalog (Store) and managed procurement services.

Product overview

Meplato operates as a B2B e-procurement platform built around the Catalog Cloud, which comprises four core interconnected products: Meplato Mall serves as the closed catalog cloud platform for buyers, enabling consolidated access to own catalogs, marketplace content, and web shops with high-performance search; Meplato Store is the self-service SaaS tool for suppliers to manage and distribute eCatalogs; Meplato Hub acts as a web shop-router connecting 2,700+ external web shops; and Meplato Kiosk handles free-text supplier requests. An additional module, Meplato Procurement Services, adds managed procurement with Meplato as single creditor covering 200+ suppliers and 170M+ products, while Meplato Identity provides centralized authentication across all applications.

Differentiator

Problem solved

Functional benefit

Brands

• Meplato Mall: Closed catalog cloud platform for buyers to combine assortments from own catalogs, external catalogs, market places, or web shops with modern UI and high performance search.
• Meplato Store
• Meplato Hub
• Meplato Kiosk
• Meplato Procurement Services

Products and services

• Meplato Mall
• Meplato Store
• Meplato Hub
• Meplato Kiosk
• Meplato Procurement Services
• Meplato Identity

Quantifiable outcome

• 8,353,525 shopping carts processed since 2008
• +3 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• SAP (SAP SRM Integration)coreTechnology or IntegrationSAP SRM (Supplier Relationship Management) is a key e-procurement system integrated with Meplato platform. The integration enables seamless catalog access and shopping cart creation within SAP SRM environments for enterprise buyers.
• Wallmedien (WPS Integration)coreTechnology or IntegrationWallmedien WPS (Workflow-based Procurement System) is deeply integrated with Meplato Mall, providing integrated search experience for buyers without OCI 'jumps' or complicated processes. Within the Wallmedien/Meplato landscape, integration occurs at the deepest level.
• 200+ Premium B2B Suppliers (Supplier Network)coreStrategic or Co-development PartnerMeplato maintains close relationships with over 200 premium B2B suppliers focused on strategic partnerships to ensure broadest product range across all commodity groups in indirect procurement. Includes regular supplier events, content analysis, and optimization suggestions.

Scale indicators11 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• Visitable (formerly Visable / Europages): Visable operates B2B sourcing platforms connecting European SMEs with buyers. While focused on supplier discovery rather than catalog-cloud procurement, it addresses some of the same indirect-procurement discovery and sourcing workflows that Meplato's Hub and Procurement Services support.

Direct peers

• Synertrade: Synertrade is a European-focused B2B procurement platform (acquired by SAP) offering catalog, sourcing, and supplier management. It overlaps directly with Meplato's buyer-side proposition for enterprise indirect procurement, especially in France and broader Europe.
• Unite (formerly Mercateo): Unite is the closest direct competitor to Meplato: a Europe-based B2B procurement marketplace with a similar catalog-cloud model, connecting buyers with suppliers for indirect procurement. It operates in over 20 European countries and shares Meplato's strategy of provider-neutral catalog aggregation.
• Zycus: Zycus is a procurement platform that offers catalog management, supplier management, and spend analysis — overlapping with Meplato's Mall and Procurement Services. It serves global enterprise procurement teams with comparable indirect-procurement use cases.
• Corcentric (formerly Determine): Corcentric (with the acquired Determine platform) offers procurement and contract management software to mid-market and enterprise buyers. It competes in adjacent procurement technology categories with similar buyer profiles to Meplato's enterprise customers.
• Jaggaer: Jaggaer is a direct competitor in the procurement platform space, offering supplier management, catalog content, and e-procurement modules to mid-market and enterprise customers in Europe and globally — closely overlapping Meplato's feature set.

Broad incumbents

• Amazon Business: Amazon Business operates as a massive B2B marketplace with catalog and procurement integrations. It competes with Meplato's Mall for buyer spend on MRO, office supplies, and IT equipment, but as part of a much broader retail ecosystem rather than a specialized procurement platform.
• SAP Ariba: SAP Ariba is the largest B2B procurement platform and a core e-procurement system that Meplato integrates with. It competes for the same enterprise indirect-procurement budgets at global scale, offering a broader, bundled suite rather than Meplato's focused catalog-cloud niche.
• Alibaba.com (B2B): Alibaba is explicitly integrated into the Meplato Mall as a marketplace source for buyers. It is the dominant global B2B sourcing marketplace and competes for cross-border procurement spend; Alibaba operates at a vastly larger scale but with less focus on EU-compliant indirect procurement workflows.
• Coupa Software: Coupa is a leading business spend management platform with deep catalog and supplier-network functionality. It targets the same enterprise procurement budgets as Meplato but does so as part of a broader spend-management suite rather than a dedicated catalog cloud.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meplato