Deerfield Ranch Winery

What Deerfield Ranch Winery does

Deerfield Ranch Winery is a family-owned winery operating from Kenwood in Sonoma Valley, California, with an additional property in Glen Ellen. The company produces approximately 15,000–20,000 cases annually of certified organic wines under its CleanWine® proprietary process, which targets reduced sulfite and histamine levels through triple hand-sorting of grapes, controlled clean fermentation, and monitored organic yeast feeding. Founded by Robert and PJ Rex in 1982, the winery offers reds, whites, rosés, sparkling, dessert, library, and large-format wines, plus sub-brands including Vinet 6 (low-alcohol, 6%), @Wines (entry-level), and Kenobi Wines.

The business operates a diversified direct-to-consumer revenue model. Sales channels include the on-site tasting room housed in a 23,000 sq. ft. wine cave, an e-commerce store powered by the WithWine platform, and a four-tier wine club (3-bottle to Inner Circle) with quarterly shipments and 15–30% discounts. Paid tasting experiences are priced at $35–$90 per person, and the cave and crush pad are rented for private events including weddings and corporate gatherings. B2B service lines include a Custom Label program (full barrels at 30% off retail, half barrels at 25%) and a Custom Crush program offering co-packing capacity from one-ton to 100-tons.

The winery has accumulated 401+ competition awards since 1996, including three Best Overall Winemaker honors for Robert Rex, 14 Best of Show awards, and 32 wines rated above 90 points. Its primary customer is the health-conscious wine consumer seeking low-sulfite/low-histamine options, supplemented by wine tourists, wine club subscribers, restaurants seeking private-label production, and event clients. Production capacity and distribution remain concentrated within Northern California, with no disclosed international footprint.

Name

Deerfield Ranch Winery

Legal name

Deerfield Ranch Winery

Website

https://deerfieldranch.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Deerfield Ranch Winery is a family-owned Sonoma Valley winery producing ~20,000 cases annually of certified organic, low-sulfite CleanWine® wines, selling primarily direct-to-consumer through a tasting room, wine cave experiences, wine club, and B2B custom crush/label programs.

Ownership category

akta.pro rank

Product category

Winery

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Shops (Off-Premise) (CRANAAAB), Organic Vineyard & Wine Grape Farming (AFAGAKAI)

Keywords

• Organic winery production
• Clean low-sulfite wine
• Wine club subscription
• Custom label wine
• Wine tasting experiences

Headquarters

HQ city

Kenwood

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: Direct-to-consumer sales of award-winning wines through e-commerce, tasting room, and wine club. Includes various wine varieties: reds, whites, rosés, sparkling, dessert wines, library wines, and large format bottles.
2. Custom Label Program: Private-label wine program for businesses, families, and special occasions. Full barrels (24 cases) at 30% discount off retail, half barrels (12 cases) at 25% discount. Includes label setup, design, government approval, printing and labeling.
3. Custom Crush Program: Co-packaging and custom winemaking services for entrepreneurs wanting their own wine labels or wineries switching facilities. Capacity from one-ton to 100-tons with 48 years of experience.
4. Tasting Experiences: Paid tasting experiences including Signature Tasting ($35/person), Reserve Tasting ($75/person), and Vineyard Tour & Tasting ($90/person). Group pricing available.
5. Private Events: Venue rental for weddings, corporate events, rehearsal dinners in wine cave and crush pad settings.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Deerfield Ranch Winery is a certified organic Sonoma Valley winery that produces and sells CleanWine® — proprietary low-sulfite, low-histamine wines — directly to consumers through its tasting room, e-commerce store, and a tiered wine club subscription. Beyond its wines (reds, whites, rosé, sparkling, dessert, large format, library, and sub-brands like Vinet 6 and Kenobi Wines), the winery offers on-site cave tastings, private event hosting, and B2B custom label and custom crush services for businesses and emerging wine brands.

Product overview

Deerfield Ranch Winery is a small family-owned Sonoma Valley winery producing approximately 20,000 cases annually. The core offering centers on CleanWine®, a proprietary low-sulfite, low-histamine wine philosophy. The product portfolio includes current release wines (reds, whites, rosé, sparkling, dessert), library wines, and specialty sub-brands (Vinet 6 low-alcohol line, @Wines entry-level collection, Obi Wine Kenobi). Services include wine club membership with tiered benefits, custom label and custom crush programs, and on-site tasting experiences in their 23,000 sq. ft. cave.

Differentiator

Problem solved

Functional benefit

Brands

• CleanWine®: A proprietary wine-making process producing wines low in sulfites and low in histamines, designed to reduce wine-related headaches and allergic reactions.
• Vinet 6
• Kenobi Wines

Products and services

• CleanWine® Proprietary low-sulfite, low-histamine, vegan wine line targeting consumers who experience headaches or allergic reactions from conventional wines.
• Current Release Wines

Quantifiable outcome

• Those who get headaches and have reactions to most wines can usually drink Deerfield wine without ill effects

Named customers2 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• WithWine PlatformcoreTechnology or IntegrationE-commerce platform partner powering online wine sales, wine club management, and order processing through deerfieldranchwinery.withwine.com

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Benziger Family Winery: Sonoma Valley family-owned winery with similar scale, certified organic and biodynamic viticulture, and tasting-focused DTC model. Highly comparable small-to-mid craft Sonoma operator with sustainability-led branding paralleling Deerfield Ranch's CleanWine® positioning.
• Frog's Leap Winery: Napa Valley (with adjacent Sonoma presence) family-style winery built on organic, dry-farmed, and low-intervention winemaking philosophy. Closely comparable craft scale, family DNA, and emphasis on clean/process-driven wine that parallels CleanWine® messaging.
• St. Francis Winery & Vineyards: Sonoma Valley winery of comparable size and premium positioning, with vineyard estate, tasting room experiences, wine club, and event hosting. Direct competitor in the Sonoma Valley DTC tasting and wine club category.
• Chateau St. Jean: Sonoma Valley winery known for estate vineyard, wine cave tastings, and premium wine club structure — directly comparable experiential model in the same geography and price band as Deerfield Ranch.
• Gundlach Bundschu Winery: Sonoma Valley family-owned (sixth-generation) historic winery with estate vineyard, tasting experiences, and DTC focus. Highly comparable as a multi-generational family winery on the same Highway 12 corridor competing for the same tourist traffic.
• Buena Vista Winery: Historic Sonoma winery with estate tasting room, premium positioning, and DTC wine club model. Comparable craft-scale, heritage-led positioning and DTC experience focus in the same Sonoma competitive set.
• Sebastiani Vineyards & Winery: Iconic Sonoma family-owned winery with estate tastings, wine club, and broader portfolio spanning multiple price tiers. Comparable family heritage, Sonoma location, and DTC distribution model, though somewhat larger and more diversified.
• Cakebread Cellars: Family-owned Napa/Sonoma premium winery with strong DTC and tasting experience focus. Comparable second-generation family winery with craft-scale production, premium pricing, and experiential tasting model.
• Truett Hurst Winery: Small Sonoma County winery with DTC tasting room, wine club, and estate vineyard model. Comparable craft scale and direct-to-consumer focus competing in the same regional experiential wine market.

Broad incumbents

• Kendall-Jackson Wine Estates: One of the largest Sonoma-area wine producers with multi-brand portfolio spanning premium and value tiers. Overlaps with Deerfield Ranch in Sonoma geography and DTC category but operates at materially larger scale and broader distribution.

Market position

Strengths6 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/user98317647
• Xx.com/deerfieldwinery
• Facebookfacebook.com/DeerfieldRanchWinery

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deerfield Ranch Winery