Truett-Hurst
Truett-Hurst is a family-owned Sonoma County winery producing limited-production Zinfandels, Petite Sirahs, whites, rosés, and sparkling wines from Dry Creek and Russian River Valley fruit, selling direct-to-consumer through its Healdsburg Tasting Barn, Commerce7 e-commerce platform, and three-tier wine club subscriptions.
- Company typePrivate
- Founded2007
- HeadquartersHealdsburg, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Truett-Hurst does
Truett-Hurst is a family-owned Sonoma County winery founded in 2007 by Phil and Sylvia Hurst in Dry Creek Valley. The winery produces award-winning, limited-production wines from Sonoma County fruit — bold Zinfandels and Petite Sirahs, elegant whites, rosés, and sparkling wines — crafted by winemaker Ross Reedy (Cal Poly San Luis Obispo, international experience across Australia, New Zealand, Argentina, and Napa Valley). After a 2013 IPO, sale of private label brands to Precept Wine Company in 2018, and sale of the original Dry Creek property in early 2024, founder Phil Hurst partnered with Ken Wilson of Wilson Artisan Wineries to reacquire the business in 2024 and return it to family ownership. Current operations are anchored at the Truett Hurst Tasting Barn, a tasting room and community gallery inside the restored 1908 French-American Winery building at 428 Hudson Street in downtown Healdsburg, open Thursday through Monday.
The product ecosystem centers on three wine club membership tiers — Clay & Nat Club (12 bottles/year, 20% discount), Phil & Syl Club (24 bottles/year, 25% discount), and Red Chair Club (48 bottles/year, 35% discount) — supported by a $25 guided tasting flight, à la carte wine sales across red, white, rosé, sparkling, and club-exclusive SKUs, and a calendar of experiential events including the Summer Music Series, wine club pick-up parties, and themed tastings. Distribution is exclusively direct-to-consumer through the single Healdsburg tasting room, a Commerce7-powered e-commerce storefront, and wine club direct shipments with quarterly or bi-annual cadence. The 2024 Wilson Artisan Wineries partnership extends reciprocal member benefits across 11+ partner properties and 600+ vineyard acres, while sister winery VML Winery (113 Mill Street, Healdsburg) shares the winemaker and family ownership.
Revenue combines recurring subscription income from wine club memberships with transaction-based income from tasting fees, event tickets, and direct wine and merchandise sales. Customer segments are wine enthusiasts and collectors (primary), Sonoma County wine tourists (primary), and event attendees (secondary) — all individual consumers with no disclosed B2B or wholesale accounts. Marketing is content-driven (educational "Heard It From the Hursts" blog), email-led (with a 10% first-order incentive), and event-driven, with no disclosed paid digital advertising spend. No revenue figures, headcount totals, funding rounds, or AI/ML capabilities are disclosed in available source materials.
Truett-Hurst firmographics
Firmographics- Name
- Truett-Hurst
- Legal name
- Truett Hurst Winery
- Website
- https://truetthurst.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Truett-Hurst is a family-owned Sonoma County winery producing limited-production Zinfandels, Petite Sirahs, whites, rosés, and sparkling wines from Dry Creek and Russian River Valley fruit, selling direct-to-consumer through its Healdsburg Tasting Barn, Commerce7 e-commerce platform, and three-tier wine club subscriptions.
- Ownership category
- akta.pro rank
Truett-Hurst industry classification
Industry- Product category
- Winery
- NAICS
- Wineries (312130), Beer, Wine, and Liquor Retailers (445320)
- akta.pro primary industry
- Wineries & Vineyards (Tasting Rooms) (THAFALAE)
- akta.pro secondary industries
- Producer-Owned Retail & Bottle Shops (On-site) (THAFALAL), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
Keywords
Where Truett-Hurst is headquartered
LocationHeadquarters
- HQ city
- Healdsburg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Truett-Hurst business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Wine Sales: Direct-to-consumer wine sales through the tasting room, e-commerce website, and wine club shipments. Includes red, white, rosé, and sparkling wines from Sonoma County appellations.
- Wine Club Subscriptions: Recurring subscription revenue from wine club memberships with three tiers offering 12-48 bottles per year. Members receive 20-35% discounts and complimentary tastings. Quarterly shipments in February, May, September, November; bi-annual in March and November.
- Tasting Room Tastings: Tasting fee of $25 per person for the Truett Hurst Tasting Flight (complimentary for wine club members). 90-minute guided tasting experience showcasing wines from Dry Creek and Russian River Valleys.
- Event Tickets: Revenue from ticketed events including Summer Music Series ($25 general admission, complimentary for members), Father's Day Tri-tip, Mah Jongg Social, and Wine & Grilling Showdown.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Tasting - $25 per person |
| Subscription | Multi-year contract | Clay & Nat Club - 20% discount, 12 bottles/year |
| Subscription | Multi-year contract | Phil & Syl Club - 25% discount, 24 bottles/year |
| Subscription | Multi-year contract | Red Chair Club - 35% discount, 48 bottles/year |
| Transaction based/ take rate | Pay-as-you-go | Summer Music Series - $25 general admission |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Truett-Hurst product offering
Product offeringCore offering
Truett-Hurst is a family-owned winery in Healdsburg, Sonoma County, that produces and sells limited-production premium wines directly to consumers. The company distributes its wines through a tasting barn in Healdsburg, an e-commerce store, and a three-tier wine club subscription program, emphasizing estate-grown and artisanal Sonoma County wines.
Product overview
Truett-Hurst is a family-owned winery operating as a unified product ecosystem centered on direct-to-consumer wine sales and tasting experiences. The core offering comprises three Wine Club membership tiers (Red Chair Club, Phil & Syl Club, and Clay & Nat Club) providing recurring shipments of award-winning Sonoma County wines with escalating discounts (20%-35%) and member benefits. Complementary products include the Truett Hurst Tasting Flight experience at the downtown Healdsburg Tasting Barn, seasonal events like the Summer Music Series and Pick-Up Parties, and specialty Club Exclusive wines. The winery also offers standard wine bottles (Red, White, Rosé, Sparkling) and Gifts & Merchandise through its e-commerce platform. All wines are crafted by winemaker Ross Reedy from Dry Creek and Russian River Valley fruit.
Differentiator
Problem solved
Functional benefit
Brands
- Red Chair Club: Premium wine club tier offering 12 bottles per quarterly shipment (48 bottles/year) with 35% discount.
- Phil & Syl Club
- Clay & Nat Club
Products and services
- Wine Club Subscription A multi-tier subscription program delivering curated, limited-production Sonoma County wines directly to consumer members on a recurring basis. Designed for individual wine enthusiasts who want regular access to Truett-Hurst's estate wines.
- Estate-Grown Wines Limited-production, estate-grown wines from Sonoma County, sold directly to consumers through the winery's tasting barn, e-commerce site, and wine club. Targeted at individual wine enthusiasts and collectors seeking premium artisanal wines.
- Tasting Barn Experience An in-person tasting and hospitality experience offered at Truett-Hurst's Healdsburg tasting barn, where consumers can sample the winery's estate-grown Sonoma County wines. Designed for visitors and tourists in Sonoma County.
- Direct-to-Consumer E-Commerce Wine Sales Online wine purchasing channel allowing individual consumers to buy Truett-Hurst wines directly from the winery's website, bypassing traditional retail distribution. Targeted at U.S. consumers in states where direct wine shipping is permitted.
Quantifiable outcome
- Complimentary tastings for members at 13+ winery locations (Truett Hurst, VML, and 11+ Wilson Artisan Wineries)
- +1 more outcomes
Companies that use Truett-Hurst
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles1 record
Truett-Hurst technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Truett-Hurst partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Wilson Artisan WineriescoreIn 2024, Phil and Sylvia Hurst partnered with Ken and Diane Wilson of Wilson Artisan Wineries to return the winery to family ownership. Wilson Artisan Wineries encompasses twelve boutique wineries and over 600 vineyard acres in Dry Creek Valley. The partnership provides Truett Hurst members complimentary tastings at 11+ wineries and 10% discount on purchases across the network.
- VML WinerycoreSister winery located at 113 Mill Street in Healdsburg. Both Truett Hurst and VML are owned by the Hurst family following the 2024 reacquisition. Wine club members receive complimentary tastings and reciprocal benefits at both properties. Winemaker Ross Reedy crafts wines for both Truett Hurst and VML.
- Artisan LodgesminorPartner lodging property offering Truett Hurst wine club members 20% discount. Extends the wine country experience beyond the tasting room to overnight stays in the region.
Scale indicators3 records
Recent moves10 records
Expansion highlights4 records
Truett-Hurst competitors and assessment
Company assessmentDirect peers
- Jordan Vineyard & Winery: Premium Alexander Valley estate winery offering tastings and a wine club with multi-tier membership. Comparable family-owned positioning, French-inspired hospitality, and DTC-focused luxury wine strategy.
- Dry Creek Vineyard: Iconic Dry Creek Valley winery (founded 1972) with estate vineyard and tasting room. Direct Dry Creek Valley peer sharing the same AVA terroir and DTC business model Truett-Hurst was historically rooted in.
- St. Francis Winery & Vineyards: Sonoma County winery in Russian River Valley offering tasting room, wine club, and food-and-wine pairing events. Comparable premium positioning, DTC focus, and experiential tasting offering to Truett-Hurst.
- VML Winery: Sister winery at 113 Mill Street in Healdsburg, co-owned by Phil and Sylvia Hurst with shared winemaker Ross Reedy. Operates an essentially identical DTC model (tasting room, wine club, events) with reciprocal member benefits, making it the closest direct comparable.
- Benziger Family Winery: Sonoma Mountain estate winery known for biodynamic wines and family ownership. Comparable DTC model with tasting experiences, wine club, and event programming aimed at premium wine-tourism visitors.
- Wilson Winery: Flagship Dry Creek Valley winery of the Wilson Artisan Wineries network. Boutique estate winery with tasting room, wine club, and DTC focus; directly connected to Truett-Hurst through the 2024 partnership and shared member benefits.
- Wilson Artisan Wineries: The 12-winery, 600+ acre Dry Creek Valley network co-owned by Ken and Diane Wilson that partnered to reacquire Truett-Hurst in 2024. Operates multiple boutique Sonoma wineries with tasting rooms and reciprocal wine club benefits — directly comparable structure and customer base.
Broad incumbents
- Sebastiani Vineyards & Winery: Historic Sonoma winery with downtown tasting room, wine club, and DTC focus. Broader portfolio and greater scale, but the comparable urban-tasting-room DTC model is directly relevant to Truett-Hurst's Healdsburg Tasting Barn.
- Korbel Champagne Cellars: Historic Russian River Valley sparkling wine producer with tasting room and DTC tours. Larger scale and broader product line than Truett-Hurst, but overlapping tasting-room-based DTC and event-driven model.
- Rodney Strong Vineyards: Larger Sonoma County winery with tasting room, wine club, and broad DTC + wholesale distribution. Operates at significantly greater scale but uses comparable DTC channels and Sonoma positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Truett-Hurst social profiles
Digital presenceTruett-Hurst compliance and trust
Trust signalCompliance1 record
Truett-Hurst financial estimates
Financial estimateRevenue estimate
Valuation estimate
Truett-Hurst leadership team
Management profileNumber of profiles
Profiles1 record
Truett-Hurst funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Truett-Hurst M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Truett-Hurst
What does Truett-Hurst do?
Truett-Hurst is a family-owned winery in Healdsburg, Sonoma County, that produces and sells limited-production premium wines directly to consumers. The company distributes its wines through a tasting barn in Healdsburg, an e-commerce store, and a three-tier wine club subscription program, emphasizing estate-grown and artisanal Sonoma County wines.
Is Truett-Hurst a public or private company?
Truett-Hurst is a private company. It is classified as family owned and is currently operating.
When was Truett-Hurst founded?
Truett-Hurst was founded in 2007. It employs 11 to 50 people.
Where is Truett-Hurst based?
Truett-Hurst is headquartered in Healdsburg, United States, in the North America region.
How does Truett-Hurst make money?
Four revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Club Subscriptions, tasting Room Tastings and event Tickets.
Who are Truett-Hurst's main competitors?
Direct peers on record are Jordan Vineyard & Winery, Dry Creek Vineyard, St. Francis Winery & Vineyards, VML Winery, Benziger Family Winery, Wilson Winery and Wilson Artisan Wineries. Broad incumbents are Sebastiani Vineyards & Winery, Korbel Champagne Cellars and Rodney Strong Vineyards.
Does Truett-Hurst have an API?
No public API is recorded for Truett-Hurst.
What industry is Truett-Hurst in?
Truett-Hurst's product category is Winery. Its primary akta.pro industry code is THAFALAE, Wineries & Vineyards (Tasting Rooms), with a secondary code of THAFALAL, Producer-Owned Retail & Bottle Shops (On-site). Its NAICS code is 312130.