Seascape Golf Course

What Seascape Golf Course does

Seascape Golf Club is a 100-year-old, locally-owned private golf course and country club located in Aptos, California, approximately half a mile from the Pacific Ocean. The club operates an 18-hole championship course measuring 6,034 yards at par 71, originally designed by Willie Locke in 1926 under the name Rio Del Mar Country Club, alongside practice facilities, a full-service restaurant and bar, event venues accommodating up to 240 guests, and PGA-led instruction programs. The property became locally owned in 2018 and reached its centennial in 2026.

The business runs on a diversified multi-revenue model spanning green fees ($42-$110), cart rentals, three membership tiers (Platinum $440/month, Gold $295/month, and Corporate with $5,000 initiation), a Champions Card discount program, food and beverage service, private events, golf lessons ($105-$150), and a pro shop stocking TaylorMade and Callaway merchandise. Technology infrastructure is limited to foreUP booking and membership software and a fleet of EZ-GO GPS-equipped golf carts deployed in August 2024, with no disclosed AI/ML systems.

The customer base is consumer B2C and local: individual golfers, families, corporate groups, and event hosts drawn from the Aptos, Santa Cruz County, and Monterey Bay catchment. Distribution is direct-to-consumer via on-site sales, the foreUP online booking platform, and pro shop retail. Strategic activity in recent years has centered on capex reinvestment (Practice Range renovation in 2021, new cart fleet in 2024), leadership refresh (Brant Wilson as Director of Golf in 2021), and centennial programming in 2026.

Name

Seascape Golf Course

Legal name

Seascape Golf Club

Website

https://seascapegc.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

11–50 employees

Short description

Seascape Golf Club is a 100-year-old, locally-owned private golf course and country club in Aptos, California, operating an 18-hole championship course, dining, events, instruction, and membership programs for the Monterey Bay community.

Ownership category

akta.pro rank

Product category

Golf Course and Country Club Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Golf course management
• Country club memberships
• Golf instruction services
• Banquet event venue
• Clubhouse restaurant dining

Headquarters

HQ city

Aptos

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Green Fees & Cart Rentals: Daily fee golf play with 18-hole green fees ranging from $42-$110 depending on day and time, plus cart rental fees of $17-$25 per rider. Twilight and Super Twilight rates available for discounted afternoon play.
2. Membership Dues: Three membership tiers: Platinum ($4,000 initiation + $440/$595 monthly), Gold ($3,000 initiation + $295/$440 monthly), and Corporate Golf ($5,000 initiation for up to 3 designees). Champions Card program at $50/month for discounted afternoon play.
3. Food & Beverage: Full-service restaurant and bar open 7 days a week. Restaurant serves breakfast and lunch with outdoor deck seating. Bar open daily until 9:00 PM. To-go food and beverage available.
4. Events & Weddings: Private events including weddings, corporate events, banquets, and celebrations. Multiple venue spaces: The Clubhouse, The Monarch Room (up to 240 guests), The Seascape Room (seats ~40), and outdoor ceremony site.
5. Golf Instruction: Private lessons from PGA professionals: Brant Wilson (Director of Golf) at $150/$125 per 50-min session, Jason Alves (Head Professional) and Jacob Holmes at $125/$105. Junior programs and beginner classes available.
6. Pro Shop Merchandise: Golf merchandise sales featuring TaylorMade, Callaway, Sunday Red, Travis Mathew brands. Also includes limited edition Centennial merchandise celebrating 100-year anniversary.
7. Club Fitting Events: Partner fitting events with equipment manufacturers (TaylorMade, Callaway) offering professional club fitting services for additional revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Seascape Golf Club runs a 6,034-yard par 71 18-hole championship golf course designed by Willie Locke in 1926, located a half mile from the Pacific Ocean in Aptos, California. The club bundles the golf experience with practice facilities (15-station range, putting greens, chipping green), a full-service restaurant and bar, multiple event/wedding venues, a pro shop, and PGA-led golf lessons and junior programs, monetized via green fees, multi-tier memberships, retail, F&B, and event bookings.

Product overview

Seascape Golf Club operates as a traditional golf course and country club offering a single, integrated portfolio of golf and hospitality services. The core offering is the 18-hole championship golf course supplemented by practice facilities, restaurant and bar, golf instruction programs, and multiple membership tiers. Event services for weddings and corporate functions utilize the club's venues. The club recently celebrated its centennial anniversary (100 years in 2026), with merchandise offerings marking this milestone.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Championship Golf Course 6,034-yard par 71 18-hole championship golf course, featuring immaculately manicured fairways, rolling hills, and small challenging greens, half a mile from the Pacific Ocean. Intended for individual golfers, members, tournament players, and corporate/charity outings.
• Practice Facilities Renovated practice range with 15 hitting stations and 3 target greens (~200 yards long), plus two putting greens and a chipping green with bunker, for individual golfers, members, and lesson students to warm up and practice.
• Restaurant and Bar Full-service restaurant open 7 days a week for breakfast and lunch with outdoor deck seating overlooking the course and ocean; full bar open daily until 9:00pm serving to-go food and beverages. Serves members, golfers, local diners, and event guests.
• Golf Lessons and Coaching Programs Private 50-minute and 2-hour lessons with PGA professionals Brant Wilson, Jason Alves, and Jacob Holmes, plus group programs: Welcome to Golf beginner class ($275/6 weeks), Beginner Golf Class ($350/6 weeks led by Brant Wilson), and Junior Golf Clinics (5 weeks, ages 7-12, led by Jason Alves). For members, public golfers, beginners, and juniors.
• Platinum Membership Full-access membership with use of the 18-hole golf course, dining, banquet facilities, and all golf/social events. Non-refundable $4,000 initiation fee; $440 individual or $595 family monthly dues. For individuals and families seeking unrestricted country-club access.
• Gold Membership Weekday-only membership (holidays excluded) with access to the 18-hole golf course, dining, banquet facilities, and events. Non-refundable $3,000 initiation fee; $295 individual or $440 family monthly dues. For individuals and families whose play is concentrated on weekdays.
• Corporate Golf Membership Corporate membership providing full golf privileges for 2-5 company designees. Non-refundable $5,000 initiation for up to 3 designees, $1,000 per additional designee, with a $500 re-designation fee. For companies entertaining clients and hosting employee golf outings.
• Champions Card Subscription discount program for flexible-time golfers: $50/month, offering play at 2pm from $35 with shared cart and drink (weekday $35, weekend $39), midday discounts from 11:00am, and 25-33% off range balls. For cost-sensitive local golfers.
• Private Events and Weddings Full-service private event hosting across multiple on-site venues: The Clubhouse, The Monarch Room (up to 240 guests), The Seascape Room (~40 guests), and an outdoor ceremony site on the 10th tee (up to 240 guests), with on-site catering. For couples, families, and corporate event planners.
• Tournament Outings Tournament planning and hosting services for corporate events, fundraisers, and member tournaments, including annual events such as the 2026 Member-Member Tournament (September 4, 2026). For companies, charities, and member groups.
• Pro Shop On-site golf merchandise retail carrying TaylorMade, Callaway, Sunday Red, and Travis Mathew brands, plus limited-edition Centennial merchandise celebrating the club's 100-year anniversary. Also hosts partner club-fitting days with TaylorMade and Callaway.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• foreUP SoftwarecoreTechnology or IntegrationforeUP provides online booking and membership management software integrated throughout Seascape Golf Club's website. The platform powers tee time reservations (both public and member booking), gift card sales, event registration, and E-Club communications. This technology partnership is fundamental to daily operations.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pasatiempo Golf Club: Historic 18-hole Alister MacKenzie-designed course in Santa Cruz, CA, less than 15 miles from Seascape. Comparable as a community-oriented, privately operated course with memberships, F&B, and event hosting in the same Monterey Bay market.
• Pacific Grove Golf Links: Public 18-hole coastal course on the Monterey Peninsula offering similar daily-fee, lessons, and event services. Comparable as a budget-friendly coastal California golf experience in the same regional market.
• Del Monte Golf Course: Historic Monterey-area 18-hole course where Brant Wilson previously served as Assistant Manager. Comparable layout size and coastal Northern California positioning, with similar daily-fee and tournament offerings.
• Carmel Valley Ranch: Resort-style golf course where Brant Wilson served as Head Professional and Director of Golf from 2008-2021. Comparable full-service golf-plus-hospitality model with instruction and event capabilities in the same Monterey Bay region.
• Lahontan Golf Club: Private member-owned golf club in Truckee, CA where Head Professional Jason Alves previously worked. Comparable private club model with membership tiers, instruction, and tournaments.

Regional players

• Bayonet & Black Horse: 36-hole facility on California's Monterey Bay serving daily-fee and tournament golfers. Comparable Northern California public golf operations with similar price band and event-hosting capabilities.
• Half Moon Bay Golf Links: Coastal Northern California 36-hole resort facility with ocean views. Comparable premium daily-fee, event, and F&B offerings in a similar coastal setting.
• Poppy Hills Golf Course: Northern California public course in Pebble Beach area operated by the NCGA. Comparable tournament-hosting and community golf positioning in the Monterey Bay region.
• Quail Lodge & Golf Club: Boutique golf and event resort in Carmel Valley. Comparable combination of golf course, lodging-adjacent hospitality, and event hosting in the Monterey Bay market.

Broad incumbents

• Pebble Beach Resorts: Iconic multi-course luxury golf resort (Pebble Beach, Spyglass Hill, Spanish Bay) in Monterey. Comparable golf + hospitality + events portfolio but at the destination-luxury tier where Seascape cannot directly compete on price.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/seascapegolf
• Facebookfacebook.com/seascapegolf
• Instagraminstagram.com/seascapegcgolf

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seascape Golf Course