Behindwoods
- Company typePrivate
- Founded2004
- HeadquartersChennai, India
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
Behindwoods firmographics
Firmographics- Name
- Behindwoods
- Legal name
- Behindwoods
- Website
- https://behindwoods.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Behindwoods industry classification
Industry- Product category
- Tamil Entertainment Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Broadcasting and Content Providers (516)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Aggregator/Platform Channels & Marketplace Bundles (Channel Stores, Super-Aggregators) (MPABAHAM)
Keywords
Where Behindwoods is headquartered
LocationHeadquarters
- HQ city
- Chennai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Behindwoods business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Advertising Revenue: Behindwoods generates revenue through advertisements displayed on its website and video content. The Terms of Service explicitly state that advertisements are necessary for Behindwoods.com to provide the Service. Third-party advertising partners include Google DART cookie and ValueClick.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Behindwoods product offering
Product offeringCore offering
Behindwoods operates a Tamil cinema (Kollywood) digital media portal that publishes news, reviews, photos, trailers, celebrity interviews, event coverage, and rankings around Tamil-language films. Its offerings extend into original video programming across multiple YouTube channels (Behindwoods TV, News, O2, Air) and short-form clips, plus industry recognition events such as the Behindwoods Gold Icons awards. All content is provided free to consumers, with revenue generated through advertising displayed on the website and video properties.
Product overview
Behindwoods is a Tamil cinema entertainment media portal offering a comprehensive suite of content and services including Behindwoods TV (video streaming with original programming), Behindwoods Air (news content), Behindwoods O2 (in-depth analysis and interviews), and Behindwoods Shorts (short-form video clips). The platform provides Tamil Movie Reviews with star ratings, Photo Galleries featuring actor/actress/movie/event stills, Tamil Movie Trailers, a Short Films Directory, Behindwoods Gold Icons award ceremonies, Behindwoods Gold Medals (annual film awards), Celebrity Meet & Greet Contests, and Tamil Cinema Rankings covering box office and popularity metrics.
Differentiator
Problem solved
Functional benefit
Brands
- Behindwoods TV: Video content platform featuring interviews, news coverage, and entertainment content related to Tamil cinema and current affairs
- Behindwoods TV Shorts
- Behindwoods O2
- Behindwoods Air
- Behindwoods Gold Icons
Products and services
- Behindwoods TV Video streaming platform featuring interviews, news content, and Behindwoods original video programming including interviews, movie discussions, and celebrity coverage. Targeted at Tamil cinema enthusiasts.
- Behindwoods Air News-focused video channel delivering news and current affairs coverage related to Tamil cinema and entertainment, plus lifestyle content. Targeted at Tamil-speaking audiences.
- Behindwoods O2 Video content offering in-depth analysis, expert interviews, and detailed discussions on Tamil cinema topics and Tamil Nadu political/entertainment current affairs.
- Behindwoods Shorts Short-form video clips featuring celebrity moments, event highlights, and quick entertainment content.
- Tamil Movie Reviews Film review service covering latest Tamil, Hindi, Telugu, Malayalam, and English movies with verdicts and star ratings, plus web series and song reviews. Targeted at moviegoers seeking editorial reviews.
- Tamil Movie Photos & Stills Photo gallery service featuring stills of Tamil actors, actresses, movies, and event coverage organized by category including HD photo sections.
- Tamil Movie Trailers Video content section featuring official trailers for Tamil, Hindi, Telugu, and Malayalam movies, plus other trending videos.
- Short Films Directory Curated directory of Tamil short films and independent content with alphabetical categorization and search functionality for viewers seeking indie/short-form Tamil cinema.
- Behindwoods Gold Icons Annual award ceremony celebrating excellence in Tamil cinema with red carpet events, candid moments, and award presentations.
- Celebrity Meet & Greet Contests Contest programs offering fans opportunities to meet celebrities, attend premieres, and win exclusive movie-related experiences (e.g., the BILLA 2 Facebook contest with 10.5 lakh participants).
- Tamil Cinema Rankings Rankings service providing box office charts, top albums, and popularity metrics for actors, actresses, directors, and music directors in Tamil cinema.
Companies that use Behindwoods
Customer profileSegments1 record
Ideal customer profiles2 records
Behindwoods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Behindwoods partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Behindwoods competitors and assessment
Company assessmentDirect peers
- Filmibeat: Filmibeat (Times Internet) is a multi-language Indian film entertainment portal covering Tamil, Telugu, Hindi, and other cinema industries. It is a direct competitor to Behindwoods in the Tamil vertical, with broader language reach and larger corporate backing.
- Galatta: Galatta is one of the longest-running Tamil cinema entertainment portals, covering Tamil film news, reviews, photos, videos, and celebrity interviews — directly comparable to Behindwoods in vertical focus, audience, and content format mix.
- Pinkvilla: Pinkvilla is an Indian entertainment and lifestyle digital media platform with substantial Tamil, Telugu, and Hindi film coverage, original video content, and a large YouTube presence — closely comparable to Behindwoods in operating model and audience demographic.
- Bollywood Hungama: Bollywood Hungama is one of India's oldest entertainment portals covering film news, reviews, photos, trailers, and box office data. Comparable to Behindwoods as a digital-first entertainment media brand, though with stronger Hindi-language focus.
- ETimes (Entertainment Times by Times Internet): ETimes, the entertainment vertical of Times of India/Times Internet, covers Tamil, Telugu, Hindi, and other film industries with news, reviews, and photo galleries. Comparable to Behindwoods for content type and Tamil audience reach, with the backing of India's largest English-language news network.
- Koimoi: Koimoi is an Indian Bollywood/entertainment news and reviews portal. It is comparable to Behindwoods as a film-focused digital media platform with reviews, ratings, and news coverage, though it is more Hindi-centric.
- Moviecrow: Moviecrow is a South Indian film portal covering Tamil, Telugu, Malayalam, and Kannada cinema with reviews, ratings, and news. Comparable to Behindwoods in its regional South Indian focus and review-driven content model.
- Nowrunning: Nowrunning is an Indian cinema portal providing movie reviews, news, and trailers across Tamil, Hindi, Telugu, and other languages. It is comparable to Behindwoods in content type and audience targeting.
Emerging players
- Cinebites: Cinebites is an Indian movie review and entertainment platform offering Tamil, Telugu, and Hindi film reviews and ratings. It overlaps with Behindwoods' reviews functionality and Tamil audience but with a narrower scope.
- Film Companion South: Film Companion South is the South Indian vertical of Film Companion, offering in-depth Tamil, Telugu, Malayalam, and Kannada cinema reviews, interviews, and analysis. Comparable to Behindwoods' editorial depth in Tamil cinema but with a more premium, long-form video-led positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Behindwoods social profiles
Digital presenceBehindwoods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Behindwoods leadership team
Management profileNumber of profiles
Profiles1 record
Behindwoods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Behindwoods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Behindwoods
What does Behindwoods do?
Behindwoods operates a Tamil cinema (Kollywood) digital media portal that publishes news, reviews, photos, trailers, celebrity interviews, event coverage, and rankings around Tamil-language films. Its offerings extend into original video programming across multiple YouTube channels (Behindwoods TV, News, O2, Air) and short-form clips, plus industry recognition events such as the Behindwoods Gold Icons awards. All content is provided free to consumers, with revenue generated through advertising displayed on the website and video properties.
Is Behindwoods a public or private company?
Behindwoods is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Behindwoods founded?
Behindwoods was founded in 2004. It employs 101 to 250 people.
Where is Behindwoods based?
Behindwoods is headquartered in Chennai, India, in the Asia region.
How does Behindwoods make money?
One revenue line is on record: advertising Revenue.
Who are Behindwoods's main competitors?
Direct peers on record are Filmibeat, Galatta, Pinkvilla, Bollywood Hungama, ETimes (Entertainment Times by Times Internet), Koimoi, Moviecrow and Nowrunning. Emerging players are Cinebites and Film Companion South.
Does Behindwoods have an API?
No public API is recorded for Behindwoods.
What industry is Behindwoods in?
Behindwoods's product category is Tamil Entertainment Media. Its primary akta.pro industry code is MPABAHAM, Aggregator/Platform Channels & Marketplace Bundles (Channel Stores, Super-Aggregators). Its NAICS code is 51621 and its SIC code is 7812.