Etisalcom

Name

Etisalcom

Legal name

Etisalcom Bahrain W.L.L.

Website

https://etisalcom.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Telecommunications and ICT Services

NAICS

Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Telecommunications (517), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Telephone Communications (No Radiotelephone) (4813), Services-Telephone Interconnect Systems (7385), Communications Services, Nec (4899), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Business/Enterprise Fixed Connectivity Providers (SME/Enterprise Broadband) (HDAIABAI)

Keywords

• Managed ICT services
• Business telephony solutions
• Fiber broadband internet
• Cloud communications platforms
• Enterprise connectivity services

Headquarters

HQ city

Manama

HQ country

Bahrain

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Enterprise ICT Solutions & Managed Services: Recurring managed services revenue from enterprise clients for ICT infrastructure, cloud services, connectivity, telephony, and security solutions. Delivered through dedicated account teams with long-term contracts and SLA-backed service delivery.
2. Retail Internet & Telephony Subscriptions: Monthly recurring subscription revenue from residential customers for fiber broadband (eFiber), VOIP telephony (Etisl Plus), and bundled packages. Prepaid and postpaid billing models.
3. Wholesale Connectivity (SMS, Voice, Data): Volume-based or per-minute/per-message pricing for wholesale telecom carriers, SMS aggregators, and mobile operators. Includes A-Z voice routes, SS7 interconnections, SMPP/HTTP connections, and international MPLS/IPLC circuits.
4. Microsoft 365 & Software Subscriptions: Resale of Microsoft 365 Business packages (Basic, Standard, Premium) on a per-user per-month basis with annual auto-renewal. Also includes .BH domain registration and Modern Workplace deployment services.
5. One-Time Setup & Professional Services: One-time fees for system installation, configuration, commissioning, and project deployment including ICT infrastructure, Oracle ERP implementations, CCTV systems, car parking management, and smart building solutions.
6. Hardware Sales: Sale of hardware including IP phones (Alcatel, Yealink), WiFi routers, fiber ONT units, RFID readers, fleet tracking devices, and access control equipment as part of integrated solution deployments.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels10 records

Core offering

Etisalcom is a Bahrain-based licensed ICT and telecom operator delivering integrated voice, data, cloud, and managed IT services. Its core offerings include fiber and wireless broadband (eFiber, eGNet, FTTR), VOIP and business telephony (Etisl Plus, Business Landline, Cloud ePBX, IP PBX, Microsoft Teams integration), connectivity services (DIA, National/International MPLS, wholesale data), cloud and business applications (Microsoft 365, Modern Workplace, AWS Cloud, Cloud Attendance, Bulk SMS, WhatsApp Connect), and ICT infrastructure (QMS-SMART, RFID, fleet management, CCTV, car parking). It serves residential retail, SMEs, enterprises, government, and wholesale carrier customers.

Product overview

Etisalcom is a Bahrain-based ICT company offering a comprehensive portfolio of integrated telecom and technology solutions organized across four main categories: Voice & Telephony (including Etisl Plus VOIP service, Business Landline, Cloud ePBX, ePBX premise-based systems, Microsoft Teams integration, and numbering services), Internet & Connectivity (eFiber fiber broadband, eGNet wireless broadband, FTTR fiber-to-the-room, National and International MPLS, DIA, and wholesale connectivity services), Cloud & Business Applications (AWS cloud solutions, Microsoft 365/Modern Workplace, Cloud Attendance, WhatsApp Connect/Call, Bulk SMS, QMS-SMART queue management), and ICT Infrastructure (ICT systems, RFID tracking, fleet management, smart home solutions, security surveillance, car parking management). The company operates as both a service provider and systems integrator, reselling and integrating products from partners including Microsoft, AWS, Huawei, Oracle, SAP, and Cisco while delivering its own branded solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Etisl Plus: Internet telephony service based on IP technology enabling international and national calls from anywhere in the world to Bahrain at local rates
• eFiber
• eGNet
• bSecured
• Cloud PBX
• eFAX
• WhatsApp Connect
• QMS-SMART
• CallBot

Products and services

• Etisl Plus VOIP Telephony VOIP-based internet telephony service enabling international and national calls at local rates, accessible via mobile app (Etisl Share), IP phone device, or softphone with video calls, SMS, and call forwarding. Targeted at residential consumers, expatriates, and small businesses needing low-cost international calling to Bahrain.
• eFiber Home Internet Fiber-to-the-home broadband internet service with speeds up to 1 Gbps, unlimited downloads, free landline, WiFi router, and FTTR support, offered on monthly subscription tiers for retail customers in Bahrain.
• eFiber Business Broadband Fiber optics-based broadband internet service for businesses providing high-speed, reliable, and secure connectivity with dedicated bandwidth for enterprise and SME customers.
• eGNet Wireless Broadband LTE-based wireless broadband internet with unlimited downloads and speeds from 4 Mbps to 80 Mbps, targeted at residential and business customers in areas without fiber coverage.
• Fiber to the Room (FTTR) Next-generation networking solution extending fiber optics directly to every room with dedicated WiFi 6 coverage, gigabit-speed connectivity, and seamless roaming, bundled with eFiber subscriptions.
• Business Landline Service IP-based business telephony service with consistent service across locations, offering single-line and multi-channel packages (5 to 30 trunk channels) and business continuity features for small, medium, and large enterprises.
• ePBX Premise-based IP PBX Premise-based IP PBX system providing converged IP-based voice communication with digital and IP-based features including call recording, billing, and hotel solutions for businesses preferring on-premises telephony.
• Cloud ePBX (Cloud PBX) Cloud-hosted PBX solution offering voice, video, and multimedia services with 99.95% uptime SLA. Includes call logs, voicemail, conference calls, mobile app, and PC app for remote access. Available from BD 5 per month.
• Microsoft Teams Direct Routing Certified SBC-based direct routing that enables Microsoft Teams users to make and receive external PSTN calls using Etisalcom business landline numbers, replacing traditional PBX with Teams-based unified communications.
• Microsoft Teams Calling Enterprise-grade phone system integrated with Microsoft Teams allowing users to make and receive calls, send SMS and MMS from any Teams version (desktop, web, mobile), with native contact-center solution integration.
• Microsoft 365 Resale Microsoft 365 productivity suite offered as a Microsoft Gold Partner reseller with three tiers: Basic (BD 3/user/month), Standard (BD 6/user/month), and Premium (BD 9/user/month), including Office apps, Teams, Exchange, and SharePoint on annual auto-renewal.
• Modern Workplace Microsoft-based workplace solution combining Office 365, Windows 10 Enterprise, Enterprise Mobility + Security, Teams, Power Automate, Power BI, SharePoint, and Azure for digital transformation and remote work enablement.
• Contact Center Solution Full-featured contact center managing voice calls, email, web chat, and instant messaging with blended agents handling multiple communication forms from a single facility.
• Cloud Attendance Cloud-based time and attendance system with mobile or fixed biometric devices, no server requirements, payroll export support, and full compliance with Bahrain and GCC labor laws.
• Bulk SMS / Enterprise SMS (ESMS) High-volume SMS gateway service for transactional, promotional, and OTP messages supporting HTTP API, REST, SMPP, and two-way SMS with campaign analytics for enterprises and developers.
• WhatsApp Connect WhatsApp Business API integration for rich messaging with verified business profiles, chatbot automation, A2P communication, live agent support, and campaign management through the Digital Connect platform. Starter package at BD 50 includes 1 agent license and 1000 free conversations.
• WhatsApp Call Voice call routing via WhatsApp Business API to business numbers, enabling calls through mobile phones, IP PBX, Cloud PBX, or Microsoft Teams with full call tracking and analytics.
• .BH Domain Registration Official Bahraini national domain registration service with Basic Plan (BD 15/year) and Premium Plan (BD 7/month) including DNS hosting and email packages with SSL certificate add-ons.
• QMS-SMART Queue Management System Smart Queue Management System based on Android devices with ticket dispenser, calling application, waiting area display, and multi-counter support for organizing customer flow in service environments such as banks, telcos, and government offices.
• Dedicated Internet Access (DIA) Enterprise-grade dedicated internet connectivity with global PoP coverage and seamless integration with existing private networks for businesses requiring uncontended bandwidth.
• National MPLS Connectivity IP-VPN service interconnecting sites and remote workers with Class-of-Service prioritization for voice, video, and data applications across Bahrain, also available via point-to-point microwave.
• International MPLS / IPLC Connectivity International MPLS and IPLC services providing point-to-point private circuits with speeds from 256 Kbps to 2 Mbps running from Bahrain to international destinations.
• Wholesale Voice Termination International voice termination with A-Z routes, core VoIP direct CLI routes, and 24x7 NOC support targeting South Asian, Middle Eastern, and African regions for carriers and aggregators.
• Wholesale SMS Termination Global SMS termination with SS7 interconnections, SMPP/HTTP/SS7 protocol support, and high-volume SMSC routing for carriers and aggregators worldwide.
• Wholesale Data and Connectivity End-to-end wholesale connectivity including National MPLS, Local Leased Circuits, Global MPLS, IPLC, IP Transit, DIA, Broadband, Microwave, and Hosting with Layer 2/3 support and 24x7 NOC.
• bSecured Bank CCTV Connectivity Private network service for multi-branch bank CCTV monitoring with no contention ratio, no public access, no download threshold, and managed routing for commercial banks.
• Data Center Solutions Data center services including business continuity, disaster recovery, facility design, storage, hosting, and cloud-based storage with NECP infrastructure.
• AWS Cloud Solutions AWS Standard and Reseller Partner offering cloud migration, strategy, architecture design, data migration, and automation with certified engineers delivering cloud transformation projects.
• ICT Systems and Solutions Full ICT solutions for SMEs including computing systems (servers, storage, data center), networking (switches, routers, SD-WAN), security (firewall, CCTV, access control), and enterprise communication (IP PBX, video conferencing).
• Huawei Enterprise Professional Services Huawei 4-star CSP (Certified Services Partner) offering installation, configuration, integration, engineering, commissioning, and support services for Huawei networking, cloud, and enterprise communication products.
• RFID Tracking System RFID-based asset, document, and warehouse tracking with active and passive tags, mobile handheld software, and barcode integration for inventory management.
• Fleet Management System GPS and GSM-based vehicle tracking system with real-time location, geofencing, fuel consumption monitoring, driver time tracking, and emergency alerts.
• Smart Home and Building Solution Home and building automation system with smart control for cooling/heating, door locking, lighting, audio/video, and security sensors including door, temperature, smoke, and flood detection.
• Security and Surveillance Systems CCTV surveillance systems with analytics including face recognition, footfall tracking, zone profiling, and people counting for retail, hospitality, and enterprise security.
• Car Parking Management Systems Advanced parking management including ticket-based and ticketless PMS, parking guidance systems, gate barriers, ANPR/LPR access control, and under-vehicle scanning for real estate, hospitality, and enterprise facilities.
• AI Voice Agents and Conversational AI Multilingual AI voice agents with emotion and intent recognition for automated sales calls, support, and enterprise workflows, integrated with Cloud PBX and delivered through the Ibara AI Labs partnership.
• Oracle ERP Implementation Services Oracle Gold Partner implementation services covering Oracle E-Business Suite, Hyperion, HCM, SCM, Financials, Process Manufacturing, Treasury, and Cloud ERP for healthcare, government, manufacturing, and financial-sector clients.

Quantifiable outcome

• +40% higher customer engagement with AI voice agents
• +8 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability7 records

Feature12 records

Partnerships

24 partnerships are on record, tiered flagship, core, strategic and minor.

• Ibara AI Labs (UK)flagshipStrategic or Co-development Partner · 25 November 2025Strategic partnership announced in November 2025 marking a significant step toward accelerating digital transformation and advancing AI-driven innovation in Bahrain and the region. The partnership combines Ibara.ai's intelligent technologies with Etisalcom's local expertise to deliver AI-powered solutions for business operations and customer engagement, including automation, data-driven insights, and digital transformation.
• Huawei EnterprisecoreTechnology or IntegrationEtisalcom is a Huawei 4-star CSP (Certified Services Partner) — the first in Bahrain. The partnership provides full ICT solutions for SMEs using Huawei enterprise products including networking, cloud, and enterprise communication technologies. Huawei solutions are used in more than 170 countries. Etisalcom delivers pre-sales, network design, installation, and maintenance services supported by Huawei's Co-Care model.
• Amazon Web Services (AWS)coreTechnology or IntegrationEtisalcom is an AWS Standard and Reseller Partner providing cloud migration strategy, AWS solutions, and consultancy services. Their telecom background enables deep understanding of customer requirements for cloud transformation. AWS-certified engineers help with cloud assessment, architecture design, cloud build-out, data migration, and ongoing management.
• OraclecoreImplementation/ SI/ Consulting PartnerTrusted Oracle Gold Partner with over a decade of experience in Bahrain, specializing in Oracle On-Premises and Cloud solutions for operational excellence. Etisalcom has implemented Oracle ERP solutions for King Hamad University Hospital, Oracle Hyperion for the Ministry of Health, Oracle E-Business Suite for manufacturing companies, and Oracle Treasury for the Ministry of Finance.
• MicrosoftcoreTechnology or IntegrationEtisalcom is a Microsoft Gold Partner transforming business communication in Bahrain through Teams Direct Routing, Microsoft 365, Azure, and Modern Workplace solutions. Enables users to make and receive landline calls directly through Microsoft Teams using Etisalcom numbers, with unified platform for voice and collaboration.
• SAPcoreImplementation/ SI/ Consulting PartnerPartnership established in August 2022 to drive digital transformation in Bahrain through ERP, cloud, and enterprise solutions. The collaboration helps businesses streamline operations, improve data visibility, and enhance customer experience using SAP intelligent systems integrated with Etisalcom ICT infrastructure.
• NADRA Technologies Limited (NTL-Pakistan)flagshipStrategic or Co-development PartnerMoU signed in April 2023 at NADRA Headquarters in Islamabad, giving NTL an opportunity to formally establish a mutually beneficial relationship with the GCC region in e-governance and digital identification. The partnership was signed in the presence of the Bahrain Ambassador and includes cooperation on e-government solutions based on digital identification and infrastructure for service delivery.
• AWScoreImplementation/ SI/ Consulting PartnerAWS Standard and Reseller Partner offering cloud migration strategy, AWS solutions, and consultancy. AWS-certified engineers deliver scalable, secure, and resilient cloud solutions with proven experience in AWS transformation across the region.
• Microsoft AzurecoreTechnology or IntegrationEtisalcom brings Microsoft Azure to businesses seeking secure, scalable cloud solutions. Azure offers SaaS, PaaS, and IaaS giving full flexibility to build, manage, and deploy applications. Partnership enables Etisalcom to harness Azure's full potential for customer digital transformation.
• CiscocoreTechnology or IntegrationEtisalcom delivers Cisco's cutting-edge technology covering networking, security, cloud, and collaboration solutions. Helps organizations stay agile, protected, and seamlessly connected through Cisco's technology portfolio.
• FortinetcoreTechnology or IntegrationPartnership delivering advanced cybersecurity solutions including firewalls, endpoint protection, and intrusion detection systems. Ensures intelligent, scalable, and unified security across customer infrastructure.
• Sahara NetstrategicStrategic or Co-development PartnerStrategic partnership to enhance digital connectivity and ICT solutions across Bahrain and the wider region. Combines Sahara Net's advanced internet and infrastructure capabilities with Etisalcom's enterprise ICT and telecom services, delivering improved network performance, cloud solutions, and customer experience.
• TimeTechstrategicTechnology or IntegrationPartnership with TimeTech as part of its global network of authorized partners, delivering innovative technology solutions including QMS-SMART queue management systems across Bahrain and the region.
• D3strategicImplementation/ SI/ Consulting PartnerComprehensive IT and infrastructure solutions partnership covering consultancy, custom software, tailored hardware, and enterprise architecture. Reliable, fast, and robust solutions for ICT projects and services.
• YealinkminorChannel Partner/ Reseller/ DistributorUnified Communication & Collaboration solutions specializing in video conferencing, voice communications, and collaboration endpoints.
• Alcatel-Lucent EnterpriseminorChannel Partner/ Reseller/ DistributorTechnology solutions connecting people, machines, and processes with sustainable future focus. SIP Desk Phones range includes Myriad, Halo, and Cloud Edition product lines.
• InforminorImplementation/ SI/ Consulting PartnerGlobal leader in business cloud software for industry-specific markets. Builds complete industry suites in the cloud with user experience focus, data science leverage, and easy integration with existing systems.
• LogicomminorChannel Partner/ Reseller/ DistributorRegional distributor serving Europe, Middle East, and North Africa with a broad technology portfolio. Delivers trusted products and services across diverse markets.
• ChainyardminorImplementation/ SI/ Consulting PartnerDigital transformation company with emphasis on decentralized ecosystems. Offers education workshops, technology assessments, business systems solution design, UI design, CI/CD pipelines, automation, and operation services.
• CAPI (Saudi Arabia)strategicGTM or Marketing PartnerJoint cooperation agreement signed at GITEX 2022 within the Made in Saudi pavilion between CAPI (Saudi company) and Etisalcom (Bahrain company) for technology collaboration in the region.
• BTECH (Bahrain Technology Companies Society)strategicGTM or Marketing PartnerActive annual sponsorship and participation in BTECH events including the Annual Ghabga, which focuses on AI's transformative power across industries. BTECH serves as the primary technology industry association in Bahrain.
• Ahlia UniversityminorGTM or Marketing PartnerEtisalcom is an enablement partner for Ahlia University, supporting new graduates with knowledge about innovative telecom and ICT solutions. Attended AHLIA YOUTH CONNECT ceremonies.
• AFS (LEAP 2024)minorGTM or Marketing PartnerCollaboration with AFS at LEAP 2024 conference in Riyadh for joint participation and presence at the major technology event.
• TamkeenstrategicGTM or Marketing PartnerChannel relationship with Tamkeen (Bahrain's labor fund) for connecting individuals and companies to various Tamkeen programmes, including initial verification for incoming customer applications.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Regional players

• du (Emirates Integrated Telecommunications): UAE-based integrated telecom operator offering mobile, fixed, enterprise ICT, cloud, and wholesale services. Comparable as a Gulf regional operator with overlapping enterprise and wholesale portfolios, but primarily serving the UAE rather than the Bahrain market.

Direct peers

• MDS SI: UAE-headquartered Microsoft-focused systems integrator offering cloud, productivity, security, and managed services across the GCC. Comparable as a regional Microsoft Gold partner bundling similar enterprise productivity and collaboration solutions.
• Kalaam Telecom: Bahrain-based B2B telecom operator providing enterprise connectivity, managed network services, and wholesale voice/data solutions across the GCC. Closest direct comparable in terms of Bahrain domicile, enterprise focus, and wholesale carrier business model.
• Gulf Business Machines (GBM): IBM's exclusive partner in the GCC providing enterprise IT infrastructure, cloud, security, and digital transformation services. Comparable as a regional ICT systems integrator delivering multi-vendor enterprise solutions to government and large corporates.
• Northstar Technology: Bahrain-based technology solutions provider delivering ICT infrastructure, cloud, security, and managed services to enterprise and government clients. Comparable as a similarly sized Bahraini systems integrator competing in the same enterprise and government RFP pool.
• Mindware: Leading Middle East value-added distributor and cloud solutions provider offering enterprise software, infrastructure, and services across META. Comparable as a regional Microsoft, HPE, and infrastructure partner operating similar enterprise distribution and integration channels.

Broad incumbents

• Batelco: Bahrain's incumbent fixed-line and mobile telecom operator offering consumer, enterprise, and wholesale services domestically and internationally. Directly overlaps with Etisalcom across broadband, enterprise, and wholesale but operates at materially larger scale as the state-aligned incumbent.
• Zain Bahrain: Bahrain arm of Zain Group, providing mobile, fixed, enterprise, and wholesale telecom services. Comparable as a regional incumbent competing for Bahrain enterprise and wholesale customers with broader portfolio and larger capex base.
• STC Bahrain: Bahrain subsidiary of Saudi Telecom Company, offering mobile, fixed, enterprise, and wholesale telecom services. Comparable as a regional incumbent competitor in the Bahrain enterprise and wholesale markets, with deeper group-level resources.
• e& (formerly Etisalat Group): UAE-headquartered multinational telecom group offering mobile, fixed, enterprise, cloud, and wholesale services across MENA and internationally. Comparable as the largest regional incumbent with overlapping enterprise ICT, cloud, and wholesale product lines, though operating at vastly greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@etisalcombahrain2982
• Facebookfacebook.com/EtisalcomBahrain
• LinkedInlinkedin.com/company/etisalcom-bahrain-w.l.l
• Instagraminstagram.com/etisalcom/?hl=en
• Xx.com/etisalcom

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Etisalcom