Waverly Woods Golf Club

What Waverly Woods Golf Club does

Waverly Woods Golf Club is a public 18-hole golf course located in Marriottsville, Maryland (Howard County), designed by renowned architect Arthur Hills and operated under third-party management by KemperSports. The course spans 4,808 to 7,024 yards across five tee placements and is supported by a 10,000+ square foot putting green, a Bermuda grass driving range with lights, and a short game practice area with bunkers. The club has earned a Golf Digest 4-star rating and is ranked #9 among public courses in Maryland by GolfPass, with earned media recognition from the Baltimore Sun, Washington Times, and Baltimore Magazine.

The business operates a diversified revenue model across green fees (priced dynamically by demand, time, day, and weather), an annual playing membership ($3,400/year), the Players Pass loyalty program ($150/year), seasonal leagues (Men's Monday, Wednesday Team, Thursday Afternoon, Wednesday Women's at $69-$129/season plus weekly $50 charges), junior summer camps ($370/week), corporate and private event hosting, on-site food and beverage (Bar & Grill), pro shop merchandise, TaylorMade/Callaway club rentals, and fitting days with Titleist and TaylorMade. Technology integrations include ezlinksgolf tee time booking, a Noteefy-powered Virtual Tee Time Waitlist, Golf Genius for league management, and the MD Fore mobile app tied to KemperClub's Frequent Fairways loyalty program.

The company serves individual golfers of all skill levels in the Baltimore-Washington DC metropolitan area, with additional segments including corporate groups, junior golfers, league players, and golf students. Strategic partnerships include Baltimore Ravens (Proud Partner), Folds of Honor (annual charity tournament raising roughly $4,000 for military family scholarships), KemperSports (management and loyalty), and golf equipment manufacturers (Titleist, TaylorMade, Callaway). The company is privately held with no disclosed parent-subsidiary structure or formal ownership beyond the KemperSports operating management arrangement.

Name

Waverly Woods Golf Club

Legal name

Waverly Woods Golf Club

Website

https://waverlywoods.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Waverly Woods Golf Club is a public 18-hole Arthur Hills-designed golf course in Marriottsville, MD, managed by KemperSports, serving the Baltimore-Washington metro area through green fees, memberships, leagues, instruction, F&B, and corporate events.

Ownership category

akta.pro rank

Product category

Public Golf Course & Country Club Operations

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Club Fitting Retail (CRAMAGAA), Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD)

Keywords

• Public golf course
• Golf instruction
• Golf memberships
• Corporate golf outings
• Junior golf camps

Headquarters

HQ city

Marriottsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Green Fees and Tee Times: Core revenue from green fees using dynamic pricing model. Rates vary based on season, time of day, day of week, and weather conditions. Includes 9-hole rates available after 2:00 PM.
2. Food and Beverage: Clubhouse Bar & Grill serving breakfast, lunch, and late afternoon appetizers daily, open until 7:00 PM seasonally. Alcohol sales (no outside alcohol permitted).
3. Golf Shop Merchandise: Pro Shop sales of golf equipment, apparel, and accessories. TaylorMade and Callaway club rentals available.
4. Annual Memberships: $3,400 annual Playing Membership offering Monday-Thursday unlimited play, weekend play after 3 PM, practice facility access, and 10% off merchandise and F&B.
5. Golf Instruction: PGA professional lessons and instruction programs. Instructors include Rick Krebs (PGA) and Marc Fine (putting specialist with SeeMore Putters).
6. Gift Cards and Retail: Online store selling gift cards ($50-$500) and camp registrations.
7. Golf Outings and Events: Corporate and private event hosting including golf outings, banquets, veranda events, and special celebrations.
8. Players Pass Loyalty Program: $150 annual pass offering complimentary round, 10% discounts on F&B, green fees, range balls, and pro shop merchandise.
9. League Play: Season registration fees for Men's and Women's leagues ($69-$129) plus weekly $50 charge including greens fees, range balls, cart, and prize fund.
10. Junior Golf Camps: Summer camps at $370 per week, 8 weeks of Monday-Thursday sessions from 8am-12:15pm.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Waverly Woods Golf Club operates an 18-hole Arthur Hills-designed public golf course in Marriottsville, MD with five tee placements, a grass driving range, and a 10,000+ sq ft putting green. It sells tee times via dynamic pricing, annual memberships, Players Pass loyalty cards, golf lessons from PGA professionals, corporate and private event/outing hosting, junior camps and leagues, club fittings, food and beverage at the Bar & Grill, and pro shop merchandise and rentals.

Product overview

Waverly Woods Golf Club is a public 18-hole golf course in Marriottsville, MD designed by Arthur Hills, offering a range of golf-related products and services. Core offerings include the championship golf course with dynamic pricing, professional instruction (Rick Krebs PGA, Marc Fine), and golf outing/event hosting. Additional revenue streams include annual memberships ($3,400/year), Players Pass loyalty cards ($150/year), gift cards in multiple denominations, and junior programming including summer camps ($370/week) and league play programs ($69–$129 season). The club also operates an on-site Bar & Grill, offers TaylorMade/Callaway club rentals, hosts charitable events (Folds of Honor), and provides club fitting days through Titleist and TaylorMade partnerships. Technology features include a Virtual Tee Time Waitlist powered by Noteefy, tee time booking via ezlinksgolf, league management through Golf Genius App, and the MD Fore App loyalty program.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Arthur Hills Golf Course Public 18-hole golf course designed by Arthur Hills on rolling wooded terrain, with five sets of tees (4,808 to 7,024 yards), Bermuda grass driving range, 10,000+ sq ft putting green, short-game area with bunkers, and dynamic tee time pricing.
• Golf Instruction Private lessons, group clinics, and playing lessons taught by PGA Professional Rick Krebs (Middle Atlantic PGA Teacher of the Year 2001) and putting specialist Marc Fine (SeeMore Putters), using video/photo analysis, Blast Motion swing analysis, and the proprietary 'The Answer' training aid.
• Golf Outings & Corporate Events Tournament and corporate outing hosting services including customizable event packages, event coordination, teaching clinics, and access to the clubhouse and veranda facilities for both golf and non-golf events.
• Private Event Venue (Veranda & Clubhouse) Stone-clad veranda and clubhouse facilities available for private celebrations including showers, sports banquets, rehearsal dinners, birthday parties, cocktail receptions, graduation parties, memorial luncheons, holiday parties, and religious celebrations.
• Annual Playing Membership Annual membership priced at $3,400 offering Monday–Thursday unlimited play, Friday–Sunday play after 3pm, complimentary small range balls on play days, practice facility access on play days, and 10% off merchandise and non-alcoholic food and beverage.
• Players Pass Loyalty Program $150 annual pass valid for 12 months providing one complimentary round (Mon–Thu) and a 10% discount on dine-in food, non-alcoholic beverages, green fees, range balls, and pro shop merchandise.
• League Play Programs Weekly 9-hole league play offered four days per week (Men's Monday, Wednesday Team, Thursday Afternoon Men's, and Wednesday Women's leagues) from mid-April through mid-September. Registration fees range from $69–$129 per season plus a $50 weekly charge covering greens fees, range balls, cart, and prize fund. Managed via Golf Genius App.
• Junior Summer Golf Camps Summer camps at $370 per week, 8 weeks of Monday–Thursday sessions from 8am–12:15pm for ages 6–12 (beginner to intermediate), with instruction from PGA Pro Rick Krebs, lunch and fountain drink daily, practice facility access, 24 junior golfers per session capacity, and approximately 4:1 student-to-counselor ratio.
• Juniors Play Free Program Kids 14 years and under play free with a paying adult after 5:30pm; Monday–Thursday online booking, Friday–Sunday walk-on basis.
• Club Fitting Days Periodic fitting events hosted on-site with Titleist (ball and club fitting) and TaylorMade, allowing customers to get custom-fitted for equipment.
• Club Rentals (TaylorMade & Callaway) TaylorMade and Callaway golf club sets available for daily rental while supplies last; advance reservations recommended.
• Bar & Grill On-site restaurant serving breakfast, lunch, and late afternoon appetizers daily, open until 7:00pm on a seasonal schedule; outside food permitted; outside alcohol prohibited per state regulations.
• Gift Cards Gift cards available in denominations of $50, $100, $150, $200, $250, $300, $350, $400, $450, and $500 for use on greens fees, merchandise, food, and beverages.
• The Open at Waverly Woods Annual golf tournament event hosted at the club, advertised with British Open branding.
• Folds of Honor Charity Tournament Annual charity golf tournament supporting Folds of Honor foundation, which provides educational scholarships to families of fallen or disabled military members and first responders. Waverly Woods raised nearly $4,000 in 2024 and plans a 3rd Annual tournament in 2025.

Quantifiable outcome

• Ranked #9 for public courses in Maryland by GolfPass
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Baltimore RavensminorGTM or Marketing PartnerOfficial proud partner of the Baltimore Ravens NFL team. Partnership provides cross-promotional visibility and corporate networking opportunities. Featured on website with Ravens logo.
• Folds of HonorcoreStrategic or Co-development PartnerCharitable partnership supporting Folds of Honor foundation which provides educational scholarships to families of fallen or disabled American military members and first responders. Waverly Woods hosts annual charity tournament, raising nearly $4,000 in prior year. Planning 3rd Annual Folds of Honor Charity Tournament in 2025.
• KemperSportscoreImplementation/ SI/ Consulting PartnerGolf course management company overseeing operations. Jeff Serin serves as General Manager. KemperSports manages the club's day-to-day operations, marketing, and business strategy.
• TitleistminorGTM or Marketing PartnerGolf equipment manufacturer hosting fitting days at the facility. Provides ball fitting and club fitting services for customers on designated dates.
• TaylorMademinorGTM or Marketing PartnerGolf equipment manufacturer. TaylorMade rental clubs available at the facility for daily rental by golfers without clubs or preferring not to bring their own.
• KemperClub / Frequent FairwaysminorGTM or Marketing PartnerKemperClub loyalty program and Frequent Fairways rewards program operating across KemperSports properties. Players can earn rewards and redeem at participating courses including Waverly Woods.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hobbit's Glen Golf Club: Public 18-hole golf course in Columbia, MD, also operated within the KemperSports portfolio. Same Baltimore-DC corridor market, similar mid-tier public-access positioning, dynamic pricing, and corporate outing model — making it the closest head-to-head competitor.
• Turf Valley Resort: Resort-style golf property in Ellicott City, MD, just a few miles from Waverly Woods in Howard County. Comparable public-access course with F&B, instruction, and event hosting in the same Baltimore suburb trade area.
• Bulle Rock Golf Club: Premier public golf club in Havre de Grace, MD, also managed by KemperSports. Comparable upscale daily-fee positioning, full clubhouse amenities, and event/outing capability within the same regional portfolio.
• Bay Hills Golf Club: Public 18-hole course in Arnold, MD serving the Annapolis/Baltimore corridor. Similar daily-fee, league-driven, outing-friendly operating model with comparable mid-Atlantic customer base.
• The Links at Gettysburg: KemperSports-managed public golf course in Gettysburg, PA. Same management playbook, similar tiered pricing/membership structure, and comparable event-driven revenue mix in an adjacent mid-Atlantic market.
• Whiskey Creek Golf Club: Public 18-hole course in Ijamsville, MD (Frederick County) with comparable daily-fee model, instructional program, and outing/event hosting aimed at the greater Baltimore-DC golfer.
• Queenstown Harbor Golf Links: Two 18-hole public courses on Maryland's Eastern Shore with dynamic pricing, premium conditioning, and a strong corporate-outing and stay-and-play business in the same state/region.

Broad incumbents

• Topgolf: National golf-entertainment chain offering tech-enabled bays, F&B, and casual play. Targets a wider, less committed golfer demographic and competes for share-of-wallet on Maryland leisure outings, though not a traditional 18-hole round substitute.

Emerging players

• Five Iron Golf: Urban indoor golf simulator and instruction concept expanding across major U.S. cities. Overlaps with Waverly Woods in the instruction and casual-play segments, and appeals to time-constrained Baltimore-DC consumers as a year-round alternative.

Others

• KemperSports: Third-party golf course management company that operates Waverly Woods and its sister properties (Hobbit's Glen, Bulle Rock, The Links at Gettysburg). Not a direct competitor but the strategic operating partner that defines the club's commercial framework and ecosystem benefits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/waverlywoodsgolf
• Instagraminstagram.com/waverlywoodsgolf
• Xx.com/WaverlyWoodsGC

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waverly Woods Golf Club