Sooper Credit Union

What Sooper Credit Union does

Sooper Credit Union, doing business as Climb Credit Union, is a Colorado-chartered, NCUA-insured member-owned cooperative financial institution founded in 1951 and headquartered in Arvada, Colorado. The company serves individual consumers and small-to-medium-sized businesses across Colorado with a full-service banking platform spanning deposit products (Peak Checking, Personal Savings, CDs, IRAs, Business Checking and Savings), lending products (vehicle loans, mortgages, home equity loans, personal loans, credit cards, commercial and residential investment loans, lines of credit), and adjacent services including investment services, merchant services, financial counseling, and the Colorado Local Treasury Acceleration Program (COLTAF).

The technology foundation is a standard digital banking stack rather than proprietary infrastructure: a Q2-powered native mobile application (Sooper Credit Union Mobile) on iOS and Android, a web-based online banking portal, and supporting digital services including mobile deposit, mobile wallet, bill pay, and credit score monitoring. Distribution combines a Colorado branch network staffed by Certified Credit Union Financial Counselors with the CO-OP Shared Branch and ATM network for national reach, plus digital self-service for account opening and lending applications via the MeridianLink consumer application platform. Website design is delivered through partner LKCS, indicating outsourced rather than in-house digital production.

The business model is a not-for-profit cooperative revenue engine: net interest income from loans (vehicle, mortgage, home equity, personal, credit cards) and the deposit spread between earning assets and interest-bearing deposits, supplemented by transaction fees (wire, overdraft, ATM, merchant services) and investment services revenue. Member growth is driven by community-focused direct-to-consumer acquisition, a member referral program, and digital marketing across social channels, with member value returned through competitive rates, the rewards-based Peak Checking product, and programs like Skip-A-Pay. The credit union is currently expanding its asset and member base through an announced merger with Community Choice Credit Union under the 'One Community, One Climb' brand initiative.

Name

Sooper Credit Union

Legal name

Climb Credit Union

Website

https://soopercu.org

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

51–100 employees

Short description

Sooper Credit Union (DBA Climb Credit Union) is a Colorado-based, member-owned cooperative bank founded in 1951, offering full-service personal and business banking - deposits, loans, mortgages, credit cards, and investment services - to Colorado consumers and SMBs.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (52213), Credit Card Issuing (522210), Savings Institutions and Other Depository Credit Intermediation (522180)

SIC

Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industries

General Purpose Credit Cards (FSAKABAA), Prime Unsecured Personal Loans (Installment) (FSAKAAAA), Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)

Keywords

• Retail banking services
• Consumer lending
• Deposit accounts
• Credit union services
• Commercial banking

Headquarters

HQ city

Arvada

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Interest Income from Loans: Primary revenue stream from interest charged on vehicle loans, mortgages, home equity loans, personal loans, and credit cards. Both fixed and variable rate products generate recurring interest income.
2. Deposit Interest Spread: Revenue generated from the spread between interest paid on deposits (checking, savings, CDs, IRAs) and interest earned on loans and investments.
3. Fee-based Services: Income from various banking fees including wire transfers, overdraft fees, ATM fees, and merchant services for business members.
4. Investment Services: Revenue from offering investment services to members including brokerage and advisory services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Sooper Credit Union, operating under the legal name Climb Credit Union, is a Colorado-based member-owned credit union providing full-service personal and business banking. Core offerings include deposit products (checking, savings, CDs, IRAs), lending products (vehicle, mortgage, home equity, personal, business loans, lines of credit, commercial/residential investment loans), credit cards, investment/wealth services, merchant services, and digital banking channels (online and mobile).

Product overview

Sooper Credit Union (operating as Climb Credit Union) offers a comprehensive suite of financial services organized as a unified banking platform with multiple product categories. The core offerings include personal and business deposit products (checking, savings, CDs/IRAs), loan products (vehicle loans, mortgages, home equity, personal loans, credit cards, commercial/investment loans), and digital banking services (online banking, mobile app, mobile deposit, bill pay, mobile wallet). Support services include merchant services for businesses, financial counseling, calculators, workshops, fraud prevention resources, and community programs including scholarships. The portfolio is designed to serve both personal and business members with a full lifecycle of financial products, supported by a CO-OP shared branch/ATM network and NCUA insurance protection.

Differentiator

Problem solved

Functional benefit

Products and services

• Peak Checking Reward-points checking account for individual members with competitive rates and access to online banking tools.
• Personal Savings Personal savings account for individual members offering competitive interest rates.
• CDs and IRAs Certificates of Deposit and Individual Retirement Account products providing tax-advantaged savings with multiple term options, including Traditional and Roth IRAs.
• Investment Services Wealth management and investment advisory services for personal members to grow their financial portfolios.
• Business Checking Checking account tailored for business members with tools for managing business finances.
• Business Savings Savings account designed for business members to accumulate reserves.
• COLTAF Colorado Local Treasury Acceleration Program for businesses offering short-term investment opportunities.
• Vehicle Loans Auto financing for purchasing new and used vehicles, including refinance options for individual members.
• Home Equity Loans Credit facilities secured by home equity for personal financial needs.
• Mortgages Home mortgage lending products for purchasing or refinancing residential properties in Colorado.
• Personal Loans Unsecured credit facilities for personal financial needs including debt consolidation and major purchases.
• Credit Cards Visa credit card products for personal members with reward programs and promotional offers.
• Business Visa Credit Card Visa credit card designed for business members with tools for expense management.
• Business Vehicle Loans Auto financing solutions for business members to acquire company vehicles.
• Lines of Credit Revolving credit facilities for business members offering flexible access to funds as needed.
• Commercial and Residential Investment Loans Real estate lending products for commercial properties and residential investment ventures.
• Merchant Services Payment processing solutions for business members to accept card transactions.
• Wire Transfer Domestic and international wire transfer services for moving funds for individual and business members.
• Bill Pay Electronic bill payment service enabling scheduled and recurring payments from member accounts to creditors.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Community Choice Credit UnionflagshipStrategic or Co-development PartnerMerger partnership in progress. Climb Credit Union and Community Choice Credit Union are combining to form 'One Community, One Climb' creating a larger unified credit union serving Colorado members.
• CO-OP Shared Branches & ATMscoreChannel Partner/ Reseller/ DistributorNetwork partnership providing members access to shared branch locations and ATMs nationwide through the CO-OP Shared Branch network, extending service availability beyond Climb's own locations.
• American Share InsurancecoreOthersExcess share insurance provider offering additional protection up to $250,000 beyond standard NCUA coverage, providing enhanced security for member deposits.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Premier Members Credit Union: Boulder-area Colorado credit union competing in the same Front Range territory with comparable deposit, lending, and digital offerings. Direct frontline competitor.
• Elevations Credit Union: Boulder/Denver-based community credit union with comparable retail banking, mortgage, and member-service orientation. Direct Colorado competitor with overlapping branch geography.
• Community Choice Credit Union: The announced merger partner, a Colorado-focused credit union with similar size and product suite. Combining creates the closest direct peer and integration counterpart.
• Ent Credit Union: Colorado's largest credit union (over $9B in assets), serving the Denver-metro and statewide with the same retail/business banking and loan mix. Most-similar Colorado competitor by product breadth.
• Bellco Credit Union: Colorado-based credit union offering a similar full suite of personal and business banking, lending, and investment services. Directly comparable on geography, charter, and product breadth.
• Westerra Credit Union: Denver-based credit union (formerly Public Employees Credit Union) with similar member-owned cooperative structure and overlapping personal/business banking products. Direct Colorado peer.
• Alliant Credit Union: Chicago-based digital-first credit union offering similar deposit, lending, and credit card products nationwide. Comparable on product breadth and digital maturity, though broader geographic reach.
• Canvas Credit Union: Colorado community credit union (formerly Public Service Credit Union) operating in the same Front Range market with full-service personal/business banking. Direct Colorado peer.
• Digital Federal Credit Union: Massachusetts-based credit union with strong digital banking platform and similar product mix (checking, savings, loans, cards). Comparable as a tech-forward mid-size credit union.

Broad incumbents

• SchoolsFirst Federal Credit Union: One of the largest US credit unions (over $30B assets) offering the full retail/business banking suite. Broad incumbent with overlapping capabilities though at much greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ClimbCreditUnion
• Facebookfacebook.com/climbcu
• LinkedInlinkedin.com/company/climbcreditunion
• Instagraminstagram.com/climbcreditunion
• TikToktiktok.com/@climbcreditunion
• Xx.com/SooperCU

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sooper Credit Union