Uniline Australia

What Uniline Australia does

Uniline Australia is a privately held manufacturer and wholesale distributor of window furnishing systems, components, and fabrics, established in 1965 and headquartered in Yatala, Queensland. The company serves the Australian, New Zealand, and select international markets through a B2B trade-only model, with five customer tiers: wholesale manufacturers, retail manufacturers, accredited retailers, accredited installers, and architects/specifiers, plus a downstream base of residential and commercial end consumers reached via the trade network. Core product lines span internal window treatments (SOLA roller blinds, SLIM-LINE Venetian blinds with Privasee crimping technology, SIMPLICITY roman blinds, GLISSADE panel blinds, Slim-series vertical blinds) and external shading solutions (PROTECTA, TRU-STYLE, TRU-STEEL, and HERITAGE awning systems), supported by a proprietary fabric catalog spanning blockout, light filtering, sunscreen, and sheer categories.

Revenue is generated through one-time product sales (systems, components, fabrics) and trade-account services (Cash and Credit accounts opened after a ~3-day credit review, with NET pricing gated through the Customer Self Service portal). The proprietary UniGlide motorisation platform, developed in partnership with Nice, adds a hardware-plus-software layer: internal and external DC/AC motors, multi-channel remotes, and the Neo Smart Blinds app with Google Home and Amazon Alexa integration. Distribution is entirely channel-mediated — Uniline does not sell direct to end consumers — and consumer warranty coverage is conditioned on installation by accredited retailers and installers, reinforcing the trade lock-in.

The business is structured as Uniline Australia Pty Ltd, with a wholly-owned Uniline New Zealand Ltd subsidiary handling New Zealand operations. The company holds Greenguard, Oeko-Tex, and Australian/New Zealand fire-retardant certifications on key fabric lines, has won the Australian Design Award for Privasee slats, and operates regional sales coverage across QLD/NSW/NT, VIC/SA/TAS, and WA. No external funding rounds, acquisitions, or leadership changes are disclosed in the source material, indicating an independently owned, organically funded operating profile.

Name

Uniline Australia

Legal name

Uniline Australia Limited

Website

https://uniline.com.au

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Uniline Australia is a privately held, 1965-founded manufacturer and wholesale distributor of window furnishing systems, components, fabrics, and motorisation products serving accredited retailers, installers, manufacturers, and architects across Australia, New Zealand, and select international markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Yatala

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Window Furnishing Components and Systems: Sale of proprietary window furnishing systems including SOLA roller blind systems, UNIGLIDE motorisation, SLIM-LINE venetian blinds, SIMPLICITY roman blinds, GLISSADE panel blinds, and outdoor awning products (PROTECTA, TRU-STYLE, TRU-STEEL, HERITAGE).
2. Fabric and Material Sales: Sale of window furnishing fabrics including blockout, light filtering, sunscreen, and sheer fabrics under various brand names (Belice, Tapestry, Evolution, Miami, Palermo, Sierra, Spectrum, ScreenView, Dawn).
3. Trade Account Services: Wholesale accounts for manufacturers and retailers with access to trade pricing, technical documentation, marketing support, and installation training.
4. Credit and Cash Accounts: Non-credit accounts (cash accounts) with payment required before delivery, and credit accounts requiring credit history review for trade customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Uniline manufactures and distributes internal window furnishings (roller, venetian, roman, panel, and vertical blinds), external awnings (straight-drop, louvre, canopy, side-channel, wire-guide), motorisation systems (UniGlide internal and external motors, remotes, app control), and a diverse fabric range (blockout, light filtering, sunscreen, sheer) to trade customers including manufacturers, retailers, installers, and architects/specifiers in Australia, New Zealand, and international markets. Products are sold via accredited trade channels with warranty eligibility tied to accreditation, supported by proprietary technologies (Privasee crimping, UniGlide motorisation with smart-home integration) and trade training/marketing programs.

Product overview

Uniline Australia is a window furnishings company established in 1965, offering a comprehensive range of internal blinds (roller, venetian, roman, panel) and external awnings (PROTECTA, TRU-STYLE, HERITAGE, TRU-STEEL) with smart home motorisation capabilities through the UniGlide automation system. The product portfolio includes complete blind systems, motorisation components (internal and external motors, remotes, app control), and fabric collections (blockout, sunscreen, sheer). The company also provides a CSS (Customer Self Service) portal and Unicom trade portal for account management and ordering.

Differentiator

Problem solved

Functional benefit

Brands

• UniGlide: Blind automation system offering internal and external motors, remote controls, and app control products for smart home technology
• SOLA
• PROTECTA
• TRU-STYLE
• TRU-STEEL
• HERITAGE
• GLISSADE
• SLIM-LINE
• SIMPLICITY
• Unicom
• CSS Configurator

Products and services

• SOLA Roller Blind Systems Premium internal roller blind range available in multiple configurations (Standard, Linked, Day Night, Day Night Linked, Rollbox Blockout) with planetary gear and direct drive sidewinder options; sold to trade customers (manufacturers, retailers, installers) for residential and commercial window furnishing applications.
• SLIM-LINE Venetian Blinds (Privasee) 25mm aluminium Venetian blinds with exclusive Privasee crimping technology that ensures tighter slat closure for complete privacy and superior light block-out, available in standard and double-glazed configurations; sold to trade customers for residential and commercial applications.
• SIMPLICITY Roman Blinds Time-honoured classic roman blinds with fabric panels featuring distinct fold lines, chain-driven mechanism, and child safety devices, made to order in Australia; sold to trade customers for residential window treatments.
• GLISSADE Panel Blinds Modern panel blinds designed for contemporary house designs that open up living spaces to the outdoors; sold to trade customers for residential and commercial applications.
• Slim-series Vertical Blind Elegant vertical drapes with cutting-edge design for interior window treatments; sold to trade customers for residential and commercial interior applications.
• PROTECTA Awnings All-weather protection awning systems including Z3 Side Channel, Deep Channel Xtreme, Multi-Stop, Pivot, Guide Rail, Straight Drop, Wire Guide, and Plus Channel Track variants for residential and commercial applications; sold to trade customers with five-year guarantee on systems, fabric, and components.
• TRU-STYLE Awnings Premium awning range featuring Wire Guide, Straight Drop, Multi-stop, Automatic, and Pivot arm systems with motorised or gear operation options; sold to trade customers for residential and commercial shade applications.
• HERITAGE Awnings Classic style awnings with cord, reel, winch, and pulley systems featuring timeless elegance and durability, including Straight Drop Basic variant with rope and pulley system; sold to trade customers for residential applications.
• TRU-STEEL Louvre and Canopy Awnings Economical and practical louvre and canopy awnings constructed with corrosion-resistant curved panels featuring superior oven-baked finish, with Zincalume steel base; sold to trade customers for harsh climate conditions across Australia and New Zealand.
• UNIGLIDE Internal Motorisation Smart blind automation system for internal applications featuring whisper-quiet motors (DC and AC variants), remote controls, and app control for at-home or remote operation of internal blinds; integrates with Neo Smart Blinds app and smart home voice assistants; sold to trade customers for residential and commercial motorisation projects.
• UNIGLIDE External Motorisation Smart blind motorisation technology for external awnings with app control and Neo Smart Blinds integration, compatible with Google Home and Amazon Alexa voice assistants; sold to trade customers for residential and commercial external awning applications.
• UniGlide Remotes Single and multi-channel remote controls for UniGlide motorisation, with LCD display and wall mount options; multi-channel version controls up to 16 channels individually or grouped; sold to trade customers as a component of UniGlide motorisation projects.
• UniGlide App Control (Neo Smart Blinds) Home automation app for UniGlide motors enabling remote control, weekly scheduling, sunrise/sunset automation, and voice control via Google Home and Amazon Alexa integration; sold to trade customers and end users as a component of UniGlide motorisation installations.
• ScreenView 5% Exterior Screen Fabric Heavy duty exterior screen fabric available in 10 contemporary colours with 10-year fabric warranty, providing sun protection, glare reduction, and daytime privacy; sold to trade customers for exterior blind and awning applications.
• Spectrum 3% Sunscreen Fabric Performance aluminised sunscreen fabric suited for commercial and residential applications with thermal comfort benefits; Greenguard certified and Oeko-Tex tested; sold to trade customers.
• TAPESTRY Blockout & Light Filtering Fabric Jacquard fabric available in 9 colours in both blockout and light filtering options with foam backing, featuring textured design with Uniguard protection; sold to trade customers for internal window furnishing applications.
• EVOLUTION Soft Foam Back Fabric Premium blockout fabric with soft lightly textured appearance in 12 contemporary colours, featuring Greenguard Gold Certification, UltraFresh antimicrobial additives, and Uniguard protection; sold to trade customers for residential and commercial internal window applications.
• SIERRA Woven Blockout Fabric Luxurious woven blockout fabric with foam backing in 10 colour choices, fire retardant meeting Australian and New Zealand standards, lead and PVC free; sold to trade customers for internal blind applications.
• MIAMI Textured Blockout Fabric Textured blockout fabric with foam backing, one of the heavier blockout fabrics in the Uniline range; features Greenguard Gold Certification and Oeko-Tex accreditation; sold to trade customers.
• BELICE Blockout & Light Filtering Fabric Sophisticated fabric design in contemporary colour palette available in 11 blockout colours and 10 matching light filtering colours; sold to trade customers for internal window furnishing applications.
• Palermo Sheer Fabric Elegant sheer fabric providing soft textural aesthetic with mould and mildew protection, available in 9 contemporary colours; sold to trade customers for internal window furnishing applications.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Somfy: World's largest manufacturer of motors and automation systems for blinds, awnings, and roller shutters, and a direct competitor to Uniline's UniGlide motorisation range. Both firms sell motorisation hardware plus control/app ecosystems to OEM manufacturers and installers in the same trade channel.
• Rollease Acmeda: Australia-based manufacturer of window covering components, motorisation systems, and fabrics, directly competing with Uniline across roller blind systems, motors, and fabrics in the Australian/NZ trade channel. Closest head-to-head competitor in the local market.
• Ozroll: Australian manufacturer of motorised blinds, awnings, and roller shutters, with comparable motorisation technology and trade-channel distribution. Directly competes with Uniline's UniGlide awning motorisation and external shading solutions in the Australian market.
• Louvolite: UK-based designer and manufacturer of made-to-measure window blinds, including roller, roman, vision, and vertical systems plus motorisation. Compares to Uniline across internal blind system design, fabrics, and trade-channel distribution to retailers and installers.
• Ziptrak: Australian designer and manufacturer of outdoor track-guided blinds and awnings, directly competing with Uniline's PROTECTA, TRU-STYLE, and TRU-STEEL external awning systems in the Australian residential and commercial outdoor shading category.
• Apollo Blinds: Australian retailer, manufacturer, and installer of custom-made window blinds, shutters, and awnings for residential and commercial customers. Comparable to Uniline across product categories, target trade/retail customers, and the Australian market footprint.

Broad incumbents

• Hunter Douglas: Global market leader in window coverings and architectural products, offering blinds, shades, and shutters at scale. Comparable to Uniline in window furnishings, but with a much broader global product portfolio and brand presence across multiple categories.
• VELUX Group: Global manufacturer of roof windows and skylights, including complementary internal and external blind and shading products. Comparable to Uniline in the window furnishings adjacent space, with broader building products exposure and a much larger international footprint.

Regional players

• Talius Industries: North American manufacturer of rolling shutters, patio covers, and exterior solar screens, with comparable products (external awnings and roller systems) to Uniline's PROTECTA and TRU-STYLE awnings. Operates in a different geography with limited overlap in Australia/NZ.

Emerging players

• Elero (Nice Group): German manufacturer of tubular motors and control systems for roller shutters, awnings, and blinds, now part of Nice Group (Uniline's UniGlide technology partner). Adjacent motorisation competitor with a more focused product line and European footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Uniline_Aus
• YouTubeyoutube.com/channel/UC5m3fsQpkxwthlZYRgVnB9g
• Facebookfacebook.com/pages/Uniline-Australia/425114584338725
• LinkedInlinkedin.com/company/uniline-australia-limited
• Instagraminstagram.com/uniline_australia
• Pinterestpinterest.com/unilineaustrali

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uniline Australia