What Dax Cosmetics does

Dax Cosmetics Sp. z o.o. is a privately held Polish cosmetics manufacturer founded in 1984 and headquartered in Duchnów, Wiązowna, near Warsaw. The company operates a multi-brand portfolio spanning mass, premium and luxury tiers — PERFECTA (mass-market face and body care, ~30 lines and 150+ SKUs), YOSKINE (luxury anti-aging skincare co-developed with Japanese laboratories in Kyoto), CASHMERE (premium makeup with proprietary 3D silicone micro-net technology), DAX SUN (sun protection, ~30 years), CELIA (color cosmetics acquired from Inco-Veritas in 2007), DAX MEN (men's grooming), and the exclusively distributed Japanese brand Hada Labo Tokyo. Proprietary technologies include the IN-YO TECHNOLOGY (Japanese-inspired IN'DETOX + YO'ACTIVE delivery system), dual-weight hyaluronic acid systems, the LipoAKTYWATOR lipid-rebuilding ingredient for mature skin (65+), and micro-needling eye patches under YOSKINE Mesotherapy. R&D runs through an in-house laboratory, supported by an EU-funded R&D center project worth 5,017,533.61 PLN targeting erythritol and nanoemulsion cosmetics technologies.

The company manufactures at its Wiązowna facility (expanded by ~75% in production/warehouse/lab space with ~60% capacity uplift in 2010), is GMP-certified by TÜV NORD and ISO 9001-2000 certified since 2004, and sells to mass-market Polish consumers through retail chains (Rossmann, Super-Pharm, Hebe), perfumeries (Douglas), pharmacies and a direct e-commerce storefront (sklep.dax.com.pl), with selective brand presence in Russia, UAE and Turkey. Revenue grew 3.5x over six years and headcount grew 64% over three years to ~230 employees (73% women, unusually high tenure). End customers span mass-market Polish women across all age groups (30+, 40+, 50+, 60+, 65+), plus dedicated sub-brand segments for men, pregnant/nursing mothers (PERFECTA Mama, Mother and Child Institute approved), babies (PERFECTA Baby) and teens (PERFECTA No Problem). Marketing combines television campaigns (reaching 13M women for PERFECTA), press advertising (5.7M women), a network of brand-specific Facebook and Instagram accounts, Beauty TV video content, and celebrity ambassadors including Anna Maria Jopek and Urszula Dudziak. Pricing is unit-based across the price tiers; revenue is generated through one-time product sales via the multi-channel retail and DTC structure. The company is founder-led under President Jacek Majdax and remains privately held with no disclosed PE/VC ownership.

Name

Dax Cosmetics

Legal name

Dax Cosmetics Sp. z o.o.

Website

https://dax.com.pl

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

251–500 employees

Short description

Dax Cosmetics is a privately held Polish manufacturer (founded 1984, ~230 employees) that formulates and sells skincare, makeup and sun-care products under seven brands including PERFECTA, YOSKINE, CASHMERE, DAX SUN, CELIA, Hada Labo Tokyo and DAX MEN, serving mass-market Polish consumers across all age groups via drugstores, perfumeries, pharmacies and DTC e-commerce.

Ownership category

akta.pro rank

Product category

Cosmetics Manufacturing

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Professional Skincare & Facial Treatments (CRABALAF)

akta.pro secondary industries

Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Men’s Facial Skincare (Cleansers, Moisturizers, Anti-aging) (CRABAGAD), Deodorants & Antiperspirants (CRADANAA)

Keywords

• Cosmetic manufacturing
• Skincare products
• Sun protection cosmetics
• Anti-aging skincare
• Color cosmetics

Headquarters

HQ city

Wiazowna

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Product Sales - Multiple Brands: Revenue generated from sale of cosmetics across 7 main brands: YOSKINE (luxury skincare), PERFECTA (mass market), CASHMERE (premium makeup), DAX SUN (sun care), CELIA (color cosmetics), HADA LABO TOKYO (Japanese skincare), DAX MEN (men's grooming). Products sold through retail chains, pharmacies, own e-commerce, and perfumeries.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Dax Cosmetics manufactures and sells skincare, body care, sun protection, makeup, and color cosmetic products through its own multi-brand portfolio of YOSKINE (premium anti-aging with Japanese IN-YO Technology), PERFECTA (mass-market facial/body care with 30+ lines and 150+ products), CASHMERE (premium makeup using 3D silicone micro-net technology), DAX SUN (UV protection), CELIA (color cosmetics), DAX MEN (men's grooming), and exclusively distributes HADA LABO TOKYO (Japanese hyaluronic-acid skincare) in Poland. Products are sold through own e-commerce and major retail and pharmacy chains in Poland.

Product overview

Dax Cosmetics is a Polish cosmetics manufacturer with a multi-brand portfolio featuring PERFECTA as the flagship brand (30+ lines, 150+ products for facial/body care), YOSKINE (premium anti-aging with Japanese IN-YO TECHNOLOGY), CASHMERE (premium makeup with 3D silicone technology), DAX SUN (sun protection, ~30 years), CELIA (color cosmetics, acquired 2007), HADA LABO TOKYO (Japanese hyaluronic acid skincare, distributed), and DAX MEN (men's skincare). The company also operates sub-brands including PERFECTA Spa, PERFECTA Mama, PERFECTA Baby, and product lines like HADA LABO TOKYO BODY. Products are distributed through drugstores, perfumeries, and the company's online store.

Differentiator

Problem solved

Functional benefit

Brands

• YOSKINE: Luxury skincare brand created in cooperation with Japanese laboratories in Kyoto, featuring anti-aging products with Japanese IN-YO technology
• PERFECTA
• CASHMERE
• DAX SUN
• CELIA
• HADA LABO TOKYO
• DAX MEN

Products and services

• PERFECTA Mass-market facial and body care brand with approximately 30 product lines and over 150 preparations covering anti-aging, moisturising, body care, depilation, makeup, and mother/child sub-lines. Targeted at broad Polish consumer base across all age groups, distributed through drugstores, pharmacies, and own online store.
• YOSKINE Premium/luxury anti-aging skincare brand developed with Japanese laboratories in Kyoto, using Japanese IN-YO TECHNOLOGY (IN'DETOX and YO'ACTIVE) and Duo-Kwas HMW+LMW hyaluronic acid systems. Offers age-segmented lines for women 30+, 40+, 50+ and 60+. Distributed through perfumeries (Douglas) and selected retail.
• CASHMERE Premium makeup brand featuring innovative silicone-based foundations, correctors and eyeshadow bases using 3D Silicone Micro-Net technology for long-wear, full-coverage, and matte finish. Cashmere Care line extends to anti-wrinkle skincare for women 35+, 45+ and 55+.
• DAX SUN Sun protection brand with ~20 years of experience offering sunscreens (including SPF 30 and SPF 50+ face cream), after-sun care, and self-tanners. Market leader in Polish sun care with 16.9% market share by value (MEMRB, May-August 2010). Distributed through drugstores and own online store.
• CELIA Color cosmetics and hair-care brand acquired from Inco-Veritas in 2007, originally created in 1959. Includes nail polishes, lip products (e.g. CELIA Nude lipstick-gloss hybrid) and hair cosmetics, with hyaluronic-acid lipsticks among award-winning SKUs.
• HADA LABO TOKYO Japanese skincare brand featuring Original Simple formulations using multiple types of hyaluronic acid (Super Hyaluronic Acid technology). Dax Cosmetics is the official exclusive distributor in Poland, with Hada Labo Tokyo Body as a sub-line distributed exclusively through Rossmann.
• DAX MEN Men's grooming and skincare line with products specifically formulated for male skincare needs. Distributed through the same retail channels as other DAX brands plus own e-commerce.
• PERFECTA Mama Specialized preparations for pregnant women (from 4th month) and breastfeeding mothers including breast care and anti-stretch mark products, tested and approved by Mother's and Child's Institute. Won Złoty Brzuszek 2009 award.
• PERFECTA Baby Baby care cosmetics with natural plant ingredients, hypoallergenic formulation, tested by pediatricians and dermatologists, for infant and child skincare.

Quantifiable outcome

• 16.9% market share in sun care category (market leader)
• +4 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• RohtominorGTM or Marketing Partner · 1 January 2013Rohto mentioned in DAX Cosmetics navigation as linked brand (KROPLE DO OCZU ROHTO) indicating some marketing or co-promotion relationship between the companies.
• Fundacja PrzyjaciółkacoreStrategic or Co-development Partner · 1 January 2010Social partnership for 'PERFECTA - MÓJ TALENT' program supporting development of talents in children from the poorest regions of Poland (Warmińsko-Mazurskie and Świętokrzyskie voivodeships). Program includes financing community centers, awarding scholarships to talented children, and honoring skilled mothers. Program has been running since 2010 with multiple editions, engaging 18 community centers and over 200 children.
• Inco-VeritascoreStrategic or Co-development Partner · 26 October 2007DAX Cosmetics purchased the Celia brand and 5 other cosmetic brands from Inco-Veritas for strategic expansion. Brands included Celia (color cosmetics and hair care), Siloe and Lavita (hair, face and body cosmetics), Bubu (children's cosmetics), Biocelia and Marvel. Celia generates approximately 6 million PLN in annual revenue and was created in 1959.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Tołpa: Polish skincare brand focused on dermocosmetics, sensitive skin and peat-based formulations — competes with Dax's PERFECTA Mama/Baby and skin-condition SKUs in the same Polish retail channels.
• Dr Irena Eris: Polish premium skincare, spa and dermocosmetics brand competing most directly with YOSKINE and the CASHMERE premium line, with a similar age-segmented go-to-market and strong own-spa/professional channel.
• Inglot: Polish color cosmetics manufacturer (lipsticks, foundations, nail products) overlaping with CELIA and CASHMERE ranges, with a strong international duty-free/perfumery presence similar to Dax's YOSKINE–Douglas distribution.
• Ziaja: Polish manufacturer of skincare and beauty products (Ziaja, Ziajka) competing head-to-head with PERFECTA in mass-market face/body care and with YOSKINE in the premium tier — overlapping customers, channels, and age-segmented positioning.
• Eveline Cosmetics: Polish mass-market and premium cosmetics manufacturer with a similarly broad brand portfolio (face, body, makeup) and presence in Rossmann/Hebe/drugstores across Poland and export markets — directly comparable in price-tier coverage and channel mix.
• Bielenda: Polish cosmetics brand portfolio (Bielenda, Bielenda Professional, Face'Up) covering skincare and makeup across mass and premium tiers via the same Polish drugstore and perfumery channels as Dax.

Others

• Rohto Pharmaceutical (Hada Labo): Japanese pharmaceutical/OTC company and owner of the Hada Labo Tokyo brand licensed to Dax — not a competitor but the upstream partner whose own Hada Labo international expansion decisions directly affect Dax's premium franchise.

Broad incumbents

• Coty: Global beauty conglomerate (mass and premium cosmetics, fragrance) — competes with CASHMERE and CELIA color lines and with YOSKINE premium skincare, with size advantages in retail negotiations.
• L'Oréal: Global beauty leader with extensive presence in Poland across active cosmetics (La Roche-Posay, Vichy) that competes directly with Dax's dermocosmetic and anti-aging lines, plus color cosmetics overlap with CASHMERE.
• Beiersdorf: Global skincare/beauty major (NIVEA, Eucerin, La Prairie) with deep Rossmann and Polish drugstore presence — broader portfolio, far larger R&D budget, sets pricing pressure on PERFECTA and YOSKINE across mass and dermocosmetics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hadalabotokyopolska
• Instagraminstagram.com/yoskine_polska
• LinkedInlinkedin.com/company/dax-cosmetics-rohto-pharmaceuticals-group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dax Cosmetics