Vobis

What Vobis does

Vobis is a privately held Polish online retailer of consumer electronics, computers, and home appliances (RTV/AGD), operating for over 26 years under the legal entity I-Terra Sp. z o.o. (KRS 0000443125) through the vobis.pl storefront. The company sells a broad assortment spanning smartphones, computers and tablets, peripherals and components, TVs and audio, home appliances, smart-home, home & garden, and sports & lifestyle products, drawing on core supplier relationships with Samsung, Apple, Bosch, LG, Philips, MSI, Acer, Dell, Asus, HP, Motorola, Electrolux, Whirlpool, Beko, and Amica. Vobis also manufactures a small private-label line of desktop computers under its own brand and complements the online store with a Vobis Partner showroom network for in-person shopping.

The revenue model combines one-time product sales (across the full RTV/AGD catalog) with value-added financial services: 10x0% interest-free installment payments for consumers, equipment leasing for business customers on tickets of 500-30,000 PLN, and optional equipment insurance for up to 5 years. Distribution is omnichannel but domestic — online via vobis.pl with delivery across Poland (free over 99 PLN), supplemented by Vobis Partner retail locations. Marketing is concentrated on SEO, content marketing through a buying-guides blog, and email newsletters. Ownership is private with no disclosed institutional investors, parent company, or subsidiaries.

The go-to-market is primarily self-serve / direct-to-consumer, with a secondary B2B motion targeting Polish SMBs through leasing. Customer segmentation is horizontal: individual Polish consumers form the primary segment (self-directed online purchasing for personal/household use), while a smaller business segment procures equipment via leasing or direct purchase. The company's core technology is a standard Magento-style e-commerce platform; no proprietary technology, AI/ML models, or API ecosystem is disclosed in the source data.

Name

Vobis

Legal name

I-Terra Sp. z o.o.

Website

https://vobis.pl

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Vobis is a privately held Polish online retailer of consumer electronics, computers, and home appliances, operating for 26+ years via vobis.pl and a partner showroom network. It serves individual Polish consumers and SMBs with a broad RTV/AGD assortment, private-label desktops, leasing, and installment financing.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

SIC

Retail-Computer & Computer Software Stores (5734), Computer & Office Equipment (3570)

akta.pro primary industry

Arcade, Sim Racing & Specialty Controllers Retail (Wheels, Flight Sticks, Fight Sticks) (CRACAFAJ)

Keywords

• Consumer electronics retail
• Home appliances online
• Computer hardware store
• Smartphone retail
• Equipment leasing services

Headquarters

HQ city

Zabrze

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: One-time sales of consumer electronics and home appliances (RTV/AGD) through online store and partner showrooms.
2. Leasing Services: Equipment leasing services for business customers with total equipment value between 500 PLN and 30,000 PLN.
3. Installment Payments: Interest-free installment payment options (10x0%) offered to customers for purchasing electronics.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Vobis is a Polish online retailer selling consumer electronics, computers, smartphones, peripherals, TVs, audio equipment, and household appliances (RTV/AGD) through its e-commerce site vobis.pl and a network of Vobis Partner showrooms. The company also manufactures private-label desktop computers under the Vobis brand and provides complementary services including equipment leasing for businesses, interest-free installment payments, and equipment insurance for up to five years.

Product overview

Vobis is a Polish online electronics retailer (RTV/AGD - Radio, TV, and Home Appliances) operating for over 26 years. The company offers a comprehensive product portfolio organized into categories: smartphones and phones, computers and tablets, peripheral devices (printers, scanners, components), TVs and audio, home appliances (AGD), home and garden products, sports and lifestyle, and smart home devices. Vobis also produces private-label desktop computers under its own brand. The company provides complementary services including equipment leasing, installment payment plans, and insurance. Products are sourced from major brands including Bosch, Amica, Samsung, Apple, BEKO, Electrolux, Whirlpool, Acer, Dell, Asus, LG, and Philips. Featured products include MSI gaming computers with AI capabilities (MEG Vision X AI, MPG Trident AS AI) and MSI power supplies (MAG A550BN, MAG A750GL, MAG A1000GL).

Differentiator

Problem solved

Functional benefit

Products and services

• MSI MEG Vision X AI gaming desktop High-performance gaming desktop computer with Intel Core Ultra 9 285K processor, up to 64GB DDR5 RAM, up to 2TB SSD storage, NVIDIA GeForce RTX 5090 graphics, featuring AI-powered performance optimization and Silent Storm Cooling AI system. Sold to consumers and gaming/enthusiast buyers via vobis.pl.
• MSI MPG Trident AS AI gaming desktop Slim gaming desktop computer with Intel Core Ultra 7 265F processor, 32GB DDR5 RAM, 1TB SSD, NVIDIA GeForce RTX 5070 graphics, AI Engine for automatic performance optimization and Silent Storm Cooling AI. Targeted at gamers and performance-oriented consumers.
• MSI MAG A1000GL PCIE5 II 1000W power supply 1000W ATX 3.1 power supply with 80 PLUS Gold certification, supporting PCIe 5.1 graphics cards, 120mm FDB fan, fully modular design, and compact ATX form factor. Sold to PC builders and gamers.
• MSI MAG A750GL PCIE5 II 750W power supply 750W ATX 3.1 power supply with 80 PLUS Gold certification, supporting PCIe 5.1 graphics cards, 120mm FDB fan, and fully modular design. Sold to PC builders and gamers.
• MSI MAG A550BN 550W power supply 550W power supply with 80 PLUS Bronze certification, DC-to-DC converter design, active PFC, and quiet-running fan; entry-level choice for gamers and PC builders.
• Vobis own-brand desktop computers Private-label desktop computers manufactured under the Vobis brand, offered alongside branded products from other manufacturers. Targeted at Polish consumers and small businesses looking for a Vobis-branded PC.
• Equipment leasing and installment sales Leasing service for business customers for equipment with total value between 500 and 30,000 PLN, and interest-free installment payment (Raty 10x0%) for individual customers requiring ID, employment information, and income verification. Targeted at Polish SMBs and individual consumers.
• Equipment insurance (Ubezpieczenie sprzętu) Equipment insurance coverage available for up to 5 years, applicable to both budget appliances and premium phones. Targeted at individual consumers and businesses purchasing electronics through Vobis.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• SamsungcoreOthersMajor brand partnership for smartphones, TVs, and wearable electronics. Products include Samsung Galaxy smartphones, QLED TVs, and Galaxy Watch accessories.
• ApplecoreOthersAuthorized reseller of Apple products including iPhones, MacBooks, and AirPods.
• BoschcoreOthersHome appliance brand supplier for kitchen and laundry appliances.
• LGcoreOthersElectronics and home appliance brand supplier for TVs and appliances.
• PhilipscoreOthersConsumer electronics and lighting brand supplier.
• MSIcoreOthersComputer hardware brand supplier for gaming computers, power supplies, and components.
• MotorolaminorOthersSmartphone brand supplier featuring Motorola Edge series.
• HPminorOthersComputer and printer brand supplier with LaserJet printers and cashback promotions.
• ElectroluxminorOthersPremium home appliance brand supplier.
• WhirlpoolminorOthersHome appliance brand supplier.
• BekominorOthersHome appliance brand supplier.
• AmicaminorOthersPolish home appliance brand supplier.
• AcerminorOthersComputer brand supplier for laptops and desktops.
• DellminorOthersComputer brand supplier for business and consumer PCs.
• AsusminorOthersComputer hardware brand supplier for laptops and components.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• x-kom: x-kom is one of Poland's largest online computer, electronics and gaming retailers. It is directly comparable to Vobis in product mix (CE, PCs, peripherals), Polish-only market, e-commerce-led model and gaming/computing focus.
• MediaExpert: MediaExpert is a major Polish electronics and home appliance retailer operating online and through a large physical store network. It is comparable to Vobis across RTV/AGD categories, multi-channel distribution and Polish consumer base.
• RTV Euro AGD: RTV Euro AGD is one of Poland's largest CE and home appliance chains with extensive physical retail and a strong e-commerce site. Directly comparable to Vobis on RTV/AGD product breadth, multi-channel model and Polish geographic focus.
• Morele.net: Morele.net is a Polish online retailer specializing in computers, components, consumer electronics and gaming gear. Comparable to Vobis on online-first CE/PC retail, Polish-only operations and gaming peripheral exposure.
• Komputronik: Komputronik is a long-established Polish computer and consumer electronics retailer with both online and physical stores. It is comparable to Vobis on PC/CE focus, multi-channel operations and Polish domestic orientation.
• Neonet: Neonet is a Polish electronics retailer with online and brick-and-mortar stores. Comparable to Vobis on RTV/AGD product range, multi-channel distribution and Polish consumer base.
• Avans.pl: Avans is a Polish multi-category electronics retailer (RTV/AGD, computers, smartphones). Directly comparable to Vobis on product breadth, online retail model and Polish geographic focus.

Broad incumbents

• Allegro: Allegro is Poland's dominant online marketplace, listing CE and appliances from Vobis and many of its suppliers. Comparable as a competitive force shaping pricing, traffic and discovery for Polish CE e-commerce, although not a direct single-brand storefront.
• Amazon.pl: Amazon.pl is the Polish storefront of global e-commerce giant Amazon, offering consumer electronics, appliances and computing. Comparable as a large-scale incumbent competing for the same Polish CE/AGD basket Vobis targets, with much broader assortment and logistics scale.

Emerging players

• Empik: Empik is a major Polish multi-category retailer expanding into electronics and home tech. Partially comparable to Vobis on consumer electronics retail overlap and Polish market focus, though its core remains media and lifestyle categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vobis