32Gi

What 32Gi does

32Gi is a privately held endurance sports nutrition company founded in 2009 and operating under the legal name 32Gi Global, with its operational headquarters in Carrum, Victoria, Australia. The company develops and sells a comprehensive portfolio of carbohydrate-based sports nutrition products organized into five ranges—Pre-Workout, Endure (sustained energy), Race (high-intensity), Hydration, and Recover—encompassing 15+ SKUs including sports gels, drink mixes, chewable tablets, jelly bars, nougat bars, anti-cramp gels, electrolyte tablets, and plant-based recovery protein. Its formulations are built on proprietary carbohydrate technologies, notably Isomaltulose (Palatinose™) for sustained low-glycemic energy release and fat oxidation, Cluster Dextrin (Cyclic Dextrin) for rapid absorption, and multi-transportable carbohydrate blends designed to reduce gastrointestinal distress during prolonged exercise. Specialized products include a 3:1 carb-to-protein recovery blend using plant-based pea protein isolate and a capsicum annuum-based anti-cramp gel for neuromuscular support, with all manufacturing carried out in GMP/ISO22000 and FSSC 22000 certified facilities.

The business model is a direct-to-consumer e-commerce operation conducted exclusively through the company's own Shopify storefront at 32gi.com, with pricing in Australian Dollars, free shipping on orders over A$100, and global shipping capability. Revenue is generated through one-time unit purchases across single units, boxes, and bulk formats with volume discounts. Customer acquisition is supported by a six-platform social media presence (Facebook, YouTube, Instagram, TikTok, Twitter, LinkedIn), a blog and podcast focused on endurance nutrition, a free "32Gi Endurance Addict World" membership program, and ambassador relationships with competitive endurance athletes including Australian triathlete Grace Thek and HYROX competitor Janno Nels. The primary customer segment is competitive endurance athletes (triathletes, ultra-marathon runners, cyclists, multi-sport competitors), with secondary segments of recreational "weekend warriors" and general fitness enthusiasts.

The company holds a layered certification stack spanning WADA compliance, Halal, Parev, gluten-free, and soy-free designations, and operates without disclosed institutional investors, parent company, or external funding. A new product (Endure Tabs) was launched in 2025, and the brand has accumulated 801 customer reviews averaging 4.9/5 on the Judge.me platform, with 142 verified reviews as of 2025.

Name

32Gi

Legal name

32Gi Global

Website

https://32gi.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

32Gi is a privately held Australian-based endurance sports nutrition company that formulates and sells carbohydrate-based drinks, gels, chews, bars, and recovery supplements directly to athletes through its Shopify e-commerce store, using proprietary Isomaltulose and Cluster Dextrin blends and holding WADA, FSSC 22000, and Halal certifications.

Ownership category

akta.pro rank

Product category

Sports Nutrition

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Sports Drinks & Hydration Beverages (CRADAHAK), Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Sports nutrition supplements
• Endurance sports fuel
• Energy gels drinks
• Athlete recovery products
• Electrolyte hydration tablets

Headquarters

HQ city

Midrand

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Direct Product Sales: 32Gi generates revenue through direct-to-consumer sales of sports nutrition products via their e-commerce platform. Products are sold in various formats including single units, boxes, and bulk packages. The company offers a tiered pricing structure with volume discounts for box purchases versus single items.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

32Gi develops, manufactures and sells scientifically formulated sports nutrition products targeted at endurance athletes. The portfolio spans five product ranges (Pre-Workout, Endure, Race, Hydration, Recover) covering the full endurance event lifecycle — energy gels, sustained-release sports drinks, chewable energy tabs, jelly chews, energy bars, electrolyte hydration tabs, anti-cramp gels, caffeine shots, pre-race meals, and recovery drinks — sold exclusively direct-to-consumer via the company's owned Shopify storefront at 32gi.com in single-unit, multi-pack box, and bulk tub formats priced in Australian Dollars.

Product overview

32Gi is a premium sports nutrition company offering a comprehensive product portfolio organized into five product ranges: Pre-Workout (Pre-Race Meal, BOOM pre-workout), Endure (sustained energy drinks, chewable tabs, sports chews), Race (quick-release gels, high-intensity drinks, energy bars, caffeine shots), Hydration (electrolyte drinks, anti-cramp gels), and Recover (post-exercise recovery drinks, plant-based protein). The products are designed for endurance athletes with formulations targeting different energy needs, intensity levels, and exercise phases—from pre-race preparation through training, racing, and recovery. Key formulations include isomaltulose (PalatinoseTM) for sustained energy, cluster dextrin for rapid absorption, and plant-based proteins for recovery. The company emphasizes WADA compliance, GMP/ISO22000 certified manufacturing, and a no artificial additives promise across all products.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-Race Meal - Energy Porridge 9:1 complex-carbohydrate-to-protein pre-race meal in single sachet and 1kg tub formats; ready in 2 minutes with no cooking, low fiber and fat content for maximum energy provisioning and digestive comfort before endurance events.
• BOOM - High-Performance Pre-Workout 280g tub of turbocharged clean, multi-phase pre-workout fuel for endurance training containing beetroot extract, beta-alanine, citrulline malate and caffeine; delivers mental and physical focus without crashes or jitters.
• Endure Sports Drink - Sustained Energy Sustained-energy sports drink powder featuring Isomaltulose (PalatinoseTM); available in 50g sachet, 900g tub, and box-of-15 formats, designed to release energy for 2+ hours, promote fat oxidation, and reduce fatigue and nausea during endurance activities.
• Endure Tabs - Chewable Energy Chewable energy tablet with isomaltulose for steady, prolonged energy release; available as 48g unit and box of 10; enhances fat burning and optimizes performance across exercise intensities.
• Sports Chews - Energy Sustaining Jelly Bar Mess-free jelly bar delivering 2 hours of stable low-GI energy using multi-transportable carbohydrates with PalatinoseTM; sold as 50g unit and box of 12.
• Sports Gel - Quick Releasing Energy Quick-releasing 27g energy gel available in Vanilla, Coffee, Raspberry, Blood Orange, Passion Fruit and Mixed flavors; sold as single 27g unit or box of 20 for rapid energy during high-intensity sessions.
• Race Pro 300 Gel - Super Carb/Protein 132g high-calorie super gel delivering equivalent energy to three conventional gels in one sachet using cyclic dextrin for enhanced carbohydrate absorption and 7g protein per sachet.
• Race Pro - Super Carb/Protein Drink Single-source multi-hour endurance race drink using cluster dextrin and plant-based pea protein; provides 56g carbs plus 8.7g protein per standard serving with high gastric emptying rates; sold as 75g sachet or 900g tub.
• Race Pro Energy Bar - Performance Nougat Boutique nougat energy bar with balanced carbohydrates, protein and unsaturated fats in Honey Peanut, Chocolate Macadamia, and Cranberry Almond flavors; gluten and soy free; sold as box of 5.
• Race Sports Drink - High Intensity Rapid-carbohydrate-release sports drink for high-intensity training using multi-transportable carbohydrates including PalatinoseTM to spare glycogen and sustain energy longer; sold as 900g tub offering approximately 2 hours of energy per 75g serving.
• G-Shot - Guarana Caffeine Shot 4.5g liquid guarana gel delivering 60mg of pure caffeine in an espresso-shot-style format for precision caffeine dosing decoupled from carbohydrate intake.
• Hydrate - Electrolyte Hydration Sports Drink Zero-calorie electrolyte effervescent tablets with Vitamin B fortification designed to replenish electrolytes lost through sweat and help prevent cramping; sold as tubes of 20 or box of 8.
• Cramp Assalt - Anti-Cramp & Electrolyte Gel 10g anti-cramp gel with capsicum annuum neuromuscular trigger plus 184mg sodium, 69mg potassium, 40mg magnesium and vitamins for rapid cramp relief during exercise.
• Recover - 3:1 Carb to Protein Post-exercise recovery drink in 75g sachet and 900g tub formats using a 3:1 carbohydrate-to-protein ratio with plant-based pea protein isolate to support glycogen replenishment, muscle repair, blood sugar stabilization and immune system protection.
• Protein - Naturally Plant-Based 720g tub of plant-based protein supplement in Chocolate and Vanilla flavors using pea protein isolate with naturally high BCAAs and Glutamine to support muscle protein synthesis.
• 32Gi Water Bottle Branded hydration bottle in 500ml and 750ml sizes with a soft rubber nozzle and ergonomic shape for comfortable, spill-free drinking during athletic activities.

Quantifiable outcome

• 50g serving of Endure releases for a minimum of 2 hours
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Maurten: Maurten is a premium Swedish endurance sports nutrition brand offering hydrogel-based energy gels, sports drinks, and fuel mixes — directly comparable to 32Gi's endurance gels and drinks portfolio targeting triathletes and marathon runners with science-backed formulations.
• Tailwind Nutrition: Tailwind Nutrition specializes in all-in-one endurance fueling drinks and recovery mixes for ultra-endurance athletes, directly competing with 32Gi's Endure, Race Pro, and Recover product lines with a comparable per-hour fueling approach.
• GU Energy Labs: GU Energy Labs is a leading US energy gel brand for endurance athletes, with a sports nutrition portfolio spanning gels, chews, and recovery drinks — directly competing with 32Gi's Sports Gel, Sports Chews, and Hydrate lines.
• Science in Sport (SiS): SiS is a UK-based sports nutrition company offering energy gels, hydration tablets, and recovery products for endurance athletes, with comparable proprietary formulations (beta-fuel, electrolytes) and an overlapping target market to 32Gi.
• Precision Fuel & Hydration: Precision Fuel & Hydration focuses on endurance-specific fueling and electrolyte solutions for athletes, with a product line directly comparable to 32Gi's Hydrate tabs, Cramp Assalt gels, and Race sports drink range.
• Skratch Labs: Skratch Labs is a sports nutrition brand known for clean-label hydration mixes and energy bars formulated for endurance athletes, with comparable 'no artificial additives' positioning and ingredient quality emphasis to 32Gi.
• Hammer Nutrition: Hammer Nutrition is a US endurance sports nutrition brand offering gels, sustained energy drinks, recovery powders, and anti-cramp products — closely aligned with 32Gi's complete endurance fueling lifecycle portfolio.
• Nuun Hydration: Nuun produces electrolyte effervescent hydration tablets for athletes and active consumers, directly competing with 32Gi's Hydrate electrolyte tablets in format and target user, with overlapping hydration-focused positioning.

Broad incumbents

• Clif Bar & Company: Clif Bar is a large US sports nutrition brand offering energy bars, gels, chews, and hydration drinks across multiple sports — broader portfolio than 32Gi but overlapping on the energy bar (Race Pro Energy Bar) and sports nutrition categories.
• Gatorade (PepsiCo): Gatorade is the dominant mass-market sports drink brand owned by PepsiCo, offering hydration drinks, gels, and energy products at scale — broader and more established than 32Gi but directly overlapping in sports drinks and hydration categories.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

• Xx.com/32gi
• YouTubeyoutube.com/channel/UC4dgu8vmCpw5sG1Spp9prxQ
• Facebookfacebook.com/32GiSportsNutrition
• LinkedInlinkedin.com/company/32gi
• Instagraminstagram.com/32gi
• TikToktiktok.com/@32gisportsnutrition

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 32Gi