Pedon

What Pedon does

Pedon SpA is an Italian family-owned packaged-food company headquartered in Colceresa, in the province of Vicenza, that selects, processes, packages, and distributes cereals, legumes, and seeds. Founded more than 35 years ago and operating with a workforce in the 251–500 range, the company sells a portfolio of seven branded product lines: I Pronti (steam-cooked ready-to-eat ingredients, salads, and soups using natural steam and olive oil with no preservatives), I Salvaminuti (quick-cook grains and pulses ready in 5–10 minutes), I Legumi Fatti a Snack (oven-roasted legume snacks under 100 kcal per portion), C'è di Buono in Italia (Italian-sourced grains in sustainable packaging), Dalla Buona Terra (traditional Italian pulses, grains, seeds, organic, regional, and gluten-free varieties), Lenticchia Pedina (premium Pardina lentils linked to a Banco Alimentare donation program), and Easyglut (A.I.C.-certified gluten-free baking mixes). Technology differentiators include a proprietary steam-cooking process preserving nutrients without additives and a 'Save the Waste' circular packaging system that displaces 15% of virgin tree pulp with sidestream from legume processing.

The commercial model is classic branded consumer packaged goods, sold exclusively through retail channels — no direct-to-consumer e-commerce — with listing across all major Italian grocery chains (Coop, Conad, Esselunga, Carrefour, Iper, Bennet, Eurospar, Interspar, Crai, Famila, and others), supplemented by export presence in the USA and Canada. Pricing is at standard grocery price points and is not publicly disclosed. The company holds an unusually deep certification stack — BRC AA+, IFS Higher Level, EU and USDA Organic, A.I.C. Gluten-Free, Kosher, Non-GMO, and IGP — that functions as a structural barrier in B2B retailer negotiations. Sustainability is integral to operations: the FY 2023/2024 installation of a 2,403-panel photovoltaic plant at Colceresa, combined with certified wind-power purchases, has brought the company to 100% renewable electricity. Pedon also operates an ongoing partnership with Banco Alimentare (Italian Food Bank), donating more than 55,000 portions of legumes and underwriting food recovery equivalent to ~125,000 meals annually. Legal form is Pedon SpA, a private limited company with €5,000,000 of stated share capital and no disclosed parent, subsidiary, M&A, or external funding activity.

Name

Pedon

Legal name

Pedon SpA

Website

https://pedon.it

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

251–500 employees

Short description

Pedon SpA is an Italian family-owned packaged-food company that selects, processes, and distributes cereals, legumes, and seeds under seven branded lines (I Pronti, I Salvaminuti, legume snacks, C'è di Buono in Italia, Dalla Buona Terra, Lenticchia Pedina, Easyglut) through Italian retail chains with additional US and Canadian export presence.

Ownership category

akta.pro rank

Product category

Packaged Cereals, Legumes, and Seeds

NAICS

Food Manufacturing (311), Grain and Oilseed Milling (3112), Perishable Prepared Food Manufacturing (311991), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Grain Mill Products (2040), Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Chips & Savory Snacks (Potato, Tortilla, Extruded) (CRADABAE)

Keywords

• Packaged grain products
• Legume processing
• Ready-to-eat meals
• Gluten-free baking mixes
• Legume-based snacks

Headquarters

HQ city

Vicenza

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Consumer Packaged Goods Sales: Pedon generates revenue through the sale of packaged food products including grains, legumes, seeds, and ready-to-eat meals through retail distribution channels across Italy and international markets

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Pedon Group selects, processes, packages, and distributes cereals, legumes, and seeds under multiple product lines. The portfolio spans raw and traditional pulses and grains, quick-cook ingredients, ready-to-eat steamed meals, oven-roasted legume snacks, gluten-free certified baking mixes, and social-impact specialty lentils. Products are distributed primarily through Italian retail chains and selected international markets.

Product overview

Pedon is an Italian family-owned company and global player in legume, grain, and seed-based food products. The company operates across multiple product lines: I Pronti (ready-to-eat steamed ingredients and meals), I Salvaminuti (quick-cook 5-10 minute grains and pulses), Legumes made as snacks (oven-roasted legume snacks in on-the-go and multi-dose formats), C'è di Buono in Italia (Italian-sourced grains), Dalla Buona Terra (traditional Italian products including organic, regional specialties, and gluten-free options), Lenticchia Pedina (social-impact specialty lentils), and Easyglut (certified gluten-free baking ingredients). The portfolio emphasizes natural, plant-based foods with no preservatives, sustainability initiatives including recyclable packaging made from legume waste, and partnerships with food banks.

Differentiator

Problem solved

Functional benefit

Brands

• I Pronti: Ready-to-use steamed pulses, grains and mixes with olive oil, no preservatives
• I Salvaminuti
• I Legumi Fatti a Snack
• C'è di Buono in Italia
• Dalla Buona Terra
• Lenticchia Pedina
• Easyglut

Products and services

• I Pronti Ready-to-eat steamed legumes, grains, and mixes with no preservatives. Includes individual ingredients (pulses, grains, mix combinations) and complete meals with vegetables and soups, sold to consumers through Italian retail chains.
• I Salvaminuti Quick-cook grains and pulses ready in 5-10 minutes. Includes Classics (couscous, barley, spelt, 5 grains, giant couscous), Rich-in wholegrain spelt, soup and broth mixes, salad mixes, alternative risottos, and gluten-free options, sold to consumers through Italian retail chains.
• I Legumi Fatti a Snack Oven-roasted legume snacks in two formats: On the go (24 pocket-sized recipes in Natural, Seasoned, and Functional varieties) and Pluridose (90g resealable packs). Less than 100 kcal per portion and no preservatives.
• C'è di Buono in Italia Italian-sourced grains ready in 10 minutes, packaged in 100% sustainable and recyclable paper packaging made from vegetable waste. Includes Italian spelt, 5 Grains, Barley, and Quinoa Mix.
• Dalla Buona Terra Traditional Italian legumes, grains, and seeds range including 30+ tradition varieties, 10+ seed varieties (sunflower, flax, pumpkin), Biological organic options, Italia tipica regional specialties, Gluten Free, and Gluten Free Hulled (decorticated pulses).
• Lenticchia Pedina Premium Pardina lentils originating from volcanic landscapes that maintain shape during cooking. Supports Banco Alimentare with donations exceeding 55,000 servings. Packaging made from pulses with 100% recyclable materials.
• Easyglut Gluten-free certified line for baking and desserts, certified by the Italian Celiac Association (A.I.C.). Includes pizza crust mix, bread mix, cake and muffin mix, pie crust and cookie mix, cocoa cake mix, corn couscous, brownies, rice starch, bitter cocoa, crêpes mix, organic rice flour, potato starch, rice flour breadcrumbs, dessert yeast, and powder sugar.

Quantifiable outcome

• Lower environmental impact than fresh soup in Life Cycle Assessment for Pedon Soups

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Banco AlimentarecoreStrategic or Co-development PartnerPedon maintains an ongoing partnership with Banco Alimentare (Italian Food Bank). Through the 'Lenticchia Pedina' product line, Pedon donates over 55,000 portions of legumes and grains to families in need and contributes to cover costs for recovering and distributing food equivalent to 125,000 meals across Italy. The company also organizes corporate volunteering days where employees participate in food bank warehouse operations.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bonduelle: French-headquartered global leader in canned and frozen vegetables, legumes, and ready-to-eat salads. Directly comparable to Pedon's processed legume and ready-meal portfolio, with similar retail channels across Europe and overlapping certifications (organic, non-GMO).
• Saclà: Italian family-owned producer of prepared sauces, pestos, and legume/grain-based ready meals. Closely comparable to Pedon in size, Italian heritage, retail distribution model, and ready-to-eat product positioning.
• Cirio: Historic Italian brand producing canned tomatoes, legumes, and preserved vegetables sold across Italian retail. Directly comparable to Pedon's traditional legume and pulse product lines under Dalla Buona Terra.
• Gallina Blanca: Italian packaged food company specializing in broths, soups, and ready meals under the Star brand. Directly comparable to Pedon's I Pronti soup and ready-meal lines in Italian retail.
• Riso Gallo: Italian rice and grain company with quick-cook and ready-to-eat rice lines sold across Italian retail. Closely comparable to Pedon's I Salvaminuti and grain-based portfolio in product format and channel.
• Valpiform: Italian producer of ready-to-eat legume salads and grain-based prepared meals for retail and foodservice. Closely comparable in product format (steam-cooked salads, legume bowls) and Italian market focus.
• Conserve Italia: Italian cooperative producing canned vegetables, legumes, and fruit products (Cirio, Valfrutta, Yoga brands). Comparable in legume processing, Italian retail distribution, and preserved/specialty food positioning.

Broad incumbents

• Barilla Group: Italy's largest pasta and grain-based food manufacturer with global reach. Operates in adjacent categories (pasta, sauces, ready meals, gluten-free) but at vastly greater scale; competes with Pedon for Italian shelf space and consumer occasions.
• De Cecco: Italian premium pasta and grain-based product manufacturer with international distribution. Overlaps with Pedon in Italian-sourced grains, organic lines, and retail distribution, though primarily pasta-led.

Emerging players

• Eat Real: UK-based brand producing legume-, pulse-, and vegetable-based snacks for European and global retail. Comparable to Pedon's I Legumi Fatti a Snack line in product format, though primarily snack-focused and smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pedon.italia
• LinkedInlinkedin.com/company/pedongroup
• Instagraminstagram.com/pedon.italia

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pedon