Active Tameside
Active Tameside (Tameside Sports Trust) is a registered charity operating 9 leisure centres across Greater Manchester, providing gyms, swimming pools, fitness classes, swimming and gymnastics lessons, family attractions, and community health programmes to individual consumers of all ages.
- Company typePrivate
- Founded1997
- HeadquartersHyde, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Active Tameside does
Active Tameside is the trading name of Tameside Sports Trust, a registered charity (Charity Number 1074808) founded in 1997 and headquartered in Hyde, Greater Manchester. The organisation operates 9 owned leisure centres across Hyde, Ashton-under-Lyne, Denton and Manchester, comprising 7 gyms (two with 24/7 access), 5 swimming pools, 3 thermal spas, court sports facilities, and family attractions such as bowling, Clip N Climb, high ropes, caving, bouldering, and a soft play zone. It delivers 200+ weekly group fitness classes including Les Mills programmes, plus structured swimming lessons (following the STA Rockhopper awards scheme) and gymnastics programmes (aligned to British Gymnastics frameworks).
The business operates a hybrid revenue model combining recurring membership subscriptions (Active Premier, corporate, junior, teen, student, and off-peak tiers) with usage-based pay-as-you-go pricing across swimming sessions, court hire, attractions, and personal training. Subscription lessons for swimming and gymnastics are charged at approximately £28.55 per month via direct debit, with activity-specific fees ranging from £3.64 (discounted lane swimming) to £47.30 (football pitch hire). Discounted access is provided through the Active Plus Pass for seniors, juniors, students, benefit recipients, GP referrals, and disabled members. A proprietary mobile app and the Legend online booking platform handle reservations, timetables, and membership management.
Beyond core leisure services, Active Tameside runs a community health ecosystem including Live Active (GP exercise referral), Everybody Can (disability inclusion), Active Education (school PE, Bikeability, and mental health programmes engaging 11,000+ children weekly), Active Adventures holiday camps, and the Tameside Sport & Physical Activity Network. The trust is a member of GM Active, a Community Interest Company aggregating 12 leisure organisations across 10 Greater Manchester local authorities, and of Community Leisure UK. Technology infrastructure relies on third-party SaaS partners (Legend, Membr, Stripe, Worldpay, Myzone, CoursePro, Swimphony) rather than proprietary platforms.
Active Tameside firmographics
Firmographics- Name
- Active Tameside
- Legal name
- Tameside Sports Trust
- Website
- https://activetameside.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Active Tameside (Tameside Sports Trust) is a registered charity operating 9 leisure centres across Greater Manchester, providing gyms, swimming pools, fitness classes, swimming and gymnastics lessons, family attractions, and community health programmes to individual consumers of all ages.
- Ownership category
- akta.pro rank
Where Active Tameside is headquartered
LocationHeadquarters
- HQ city
- Hyde
- HQ country
- United Kingdom
- HQ region
- Europe
Offices10 records
Markets served
Active Tameside business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Membership Subscriptions: Recurring monthly or annual membership fees providing access to gyms, pools, classes and facilities. Includes various tiers such as Active Premier, corporate, teen, junior, student, and off-peak memberships.
- Pay-as-you-go Activities: Individual session fees for swimming, lane swimming, group fitness classes, court sports, attractions and other activities for non-members or members without specific activity inclusion.
- Swimming Lessons: Structured lesson programmes including Ducklings, Little Ducks, Swim School, Swim Academy, and adult swimming lessons. Revenue collected monthly via direct debit at approximately £28.55 per month.
- Gymnastics Lessons: Gymnastics programmes including Gym Tots, Mini Tumblers, Junior Gymnastics, and Adult Gymnastics. Core lessons charged at £28.55 per month, advanced at £57.10 per month via direct debit.
- Facility and Court Hire: Hourly or session-based rental of sports facilities including badminton courts, squash courts, football pitches, table tennis, and cycle circuit sessions.
- Attractions: Family attractions including bowling, soft play, Clip N Climb, high ropes, caving and bouldering, and Swim Slide & Waves. Revenue from pay-per-session bookings.
- Holiday Camps and Activities: Holiday activity programmes including Active Adventures, Active Little Adventures, and Gymnastic Holiday Camps. Charged per session or per day.
- Personal Training: Additional paid personal training services beyond standard membership, charged separately per session or package.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Active Premier Membership |
| Subscription | Monthly | Junior Membership (13-15 years) |
| Subscription | Monthly | Teen Triple Membership (16-17 years) |
| Subscription | Monthly | Student Membership (16+ years) |
| Subscription | Monthly | Off-peak Membership |
| Subscription | Monthly | Corporate Membership |
| Subscription | Monthly | Swimming Lessons |
| Subscription | Monthly | Swim Academy |
| Subscription | Monthly | Junior Gymnastics (4-11 years) |
| Unit Pricing | Pay-as-you-go | Gymnastic Holiday Camps |
| Unit Pricing | Pay-as-you-go | Lane Swimming |
| Unit Pricing | Pay-as-you-go | Ducklings (0-5 years) |
| Subscription | Monthly | Little Ducks (3-4 years) |
| Unit Pricing | Pay-as-you-go | Wally Walrus (under 8s) |
| Unit Pricing | Pay-as-you-go | Ladies Only Swim & Spa |
| Unit Pricing | Pay-as-you-go | Badminton Court Hire |
| Unit Pricing | Pay-as-you-go | Squash Court Hire |
| Unit Pricing | Pay-as-you-go | Football Pitch Hire |
| Unit Pricing | Pay-as-you-go | Cycle Circuit |
| Unit Pricing | Pay-as-you-go | Inflatable Fun |
| Unit Pricing | Pay-as-you-go | Active Adventures Holiday Camp |
| Unit Pricing | Pay-as-you-go | Active Little Adventures (3-5 years) |
| Unit Pricing | Pay-as-you-go | Active Splash, Strike & Play (8-12 years) |
| Other | Pay-as-you-go | Membership Freeze |
| Subscription | Pay-as-you-go | Active Plus Pass (Discounted Access) |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels8 records
Active Tameside product offering
Product offeringCore offering
Active Tameside (Tameside Sports Trust) is a registered charity operating 9 leisure centres across the Tameside area of Greater Manchester, providing swimming pools, gyms, sports halls, fitness classes, and family attractions. The organisation delivers structured programmes including swimming lessons, gymnastics, group fitness, personal training, and court sports hire, alongside community health services such as GP-referral exercise programmes, disability inclusion services, and school-based PE delivery. Revenue is generated through membership subscriptions, pay-as-you-go activity fees, lesson programmes, facility hire, and entry to attractions.
Product overview
Active Tameside is a registered charity (operating as Tameside Sports Trust) offering a comprehensive leisure and wellbeing platform across multiple centres in the Tameside area. The portfolio consists of core fitness and aquatic facilities (7 gyms, 5 swimming pools) combined with specialist programmes including award-winning swimming lessons (following STA Rockhopper awards), gymnastics (National Gymnastics Award Programme), and over 200 group fitness classes featuring Les Mills programmes. The platform integrates attraction-based offerings (bowling, soft play, climbing, high ropes, water attractions) and community-focused services (Live Active GP referral, Everybody Can disability inclusion, Active Education school programmes, and holiday camps). Membership tiers include Active Premier (comprehensive access) and Active Plus Pass (discounted rates for eligible groups). The offering is unified through a mobile app and booking platform (Legend) with fitness tracking integration via Myzone.
Differentiator
Problem solved
Functional benefit
Brands
- Everybody Can: Award-winning inclusion and disability service providing opportunities for people with additional needs to participate in sport and physical activity
- Live Active
- Active Education
- Active Adventures
- Tameside Sport & Physical Activity Network (TSPAN)
Products and services
- Gym Facilities
- Swimming Lessons
- Gymnastics
- Group Fitness Classes
- Personal Training
- Court Sports (Badminton, Squash, Table Tennis)
- Active Adventures Holiday Camps
- Bowling (Hyperbowl)
- Clip N Climb
- Caving & Bouldering
- High Ropes
- Swim, Slide & Waves
- Soft Play Zone
- Rooftop Gym
- Cycle Circuit
- Football Pitch Hire
- Active iTrain
- Spa & Thermal Suite
- Live Active (GP Referral Service)
- Everybody Can (Disability Inclusion Service)
- Active Education (School Programmes)
Quantifiable outcome
- 11,000+ children engaged weekly through Active Education programmes
- +4 more outcomes
Companies that use Active Tameside
Customer profileNamed customers5 records
Segments10 records
Ideal customer profiles4 records
Active Tameside technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Active Tameside partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- GM ActivecoreActive Tameside is a member organisation of GM Active, a Community Interest Company formed by leisure organisations across Greater Manchester. GM Active manages the majority of publicly owned leisure and physical activity assets across 10 local authorities. The collective reaches over 20 million visits annually and includes 15,000+ people with long-term conditions supported.
- Community Leisure UKcoreActive Tameside is a member of Community Leisure UK, the association for charitable trusts delivering public leisure and culture services across the UK.
- Tameside Metropolitan Borough Council (TMBC)corePartnership with Tameside Council for Fuel4Fun initiative tackling holiday hunger and social inequalities among Tameside families and young people. Council also involved in HAF (Holiday Activities and Food) programme eligibility verification.
- Department of EducationminorPartnership supporting Fuel4Fun holiday camp initiative addressing holiday hunger among Tameside families in conjunction with TMBC.
- Legend, Membr, Nomical, Myzone, Pulse, CoursePro, SwimphonycoreTechnology platforms used for membership management, retention, access control, and activity tracking. These platforms are data processors supporting Active Tameside's operations.
- Harland, StripecorePayment processing and direct debit management platforms for membership fees and transactions.
- British GymnasticsminorGoverning body whose qualification framework is followed for gymnastics programmes and coach training.
- STA (Swimming Teachers Association)minorSwimming teaching organisation whose Rockhopper awards scheme is followed for SEN swimming lessons.
- Healthy Minds, Lifeline, Be Well, ABL Choose to Change, ElementalminorReferral partner organisations for the Live Active programme, providing further support for participants with mental health and wellbeing needs.
- Manor Green Primary SchoolminorPartner school venue for Active Adventures holiday camp programme.
- GM Strategic Business PartnersminorGM Active has strategic business partners aligned to their strategy to support the collective's work across Greater Manchester.
Scale indicators15 records
Recent moves6 records
Expansion highlights5 records
Active Tameside competitors and assessment
Company assessmentBroad incumbents
- David Lloyd Leisure: David Lloyd Leisure operates premium family-focused health clubs across the UK and Europe with gyms, pools, racquets, and family amenities. It is a higher-end, broader incumbent competitor for family leisure spend in the Greater Manchester catchment.
- PureGym: PureGym is the UK's largest low-cost gym chain with extensive national coverage and a similar digital booking model. It competes directly for price-sensitive gym members in Tameside and broader Greater Manchester.
- Nuffield Health: Nuffield Health is the UK's largest healthcare charity, operating fitness clubs, hospitals, and clinical services. While broader than Active Tameside, the fitness club division competes for similar membership customers in Greater Manchester and overlaps on GP-referral and rehabilitation services.
Regional players
- Inspire All (formerly Hertsmere Leisure): Inspire All is a charitable trust operating leisure facilities in Hertfordshire. Comparable as a smaller multi-site leisure trust operator with a community-focused model, though geographically separate from Active Tameside's Tameside base.
Direct peers
- Everyone Active: Everyone Active, operated by Sports, Leisure and Culture Trust, runs leisure facilities on behalf of more than 40 local authorities. Its portfolio of leisure centres, swimming pools, gyms, and community programmes closely mirrors Active Tameside's offering, making it one of the closest direct comparables in the UK leisure trust sector.
- Places Leisure: Places Leisure is a charitable social enterprise delivering leisure and wellbeing services on behalf of Place-based partnerships. It operates gyms, pools, classes, and family attractions in a multi-site community model equivalent to Active Tameside's Tameside-wide footprint.
- Halo Leisure: Halo Leisure is a registered charity operating leisure centres, swimming pools, and community health programmes across the West Midlands and Wales. Comparable as a community-focused trust model with mixed membership and pay-as-you-go revenue streams.
- GLL (Better): GLL operates the Better brand, the UK's largest charitable social enterprise for public leisure, running gyms, pools, and leisure centres on behalf of local authorities. Directly comparable to Active Tameside as a multi-site leisure trust with membership and pay-as-you-go models, community programmes, and council partnerships, though at significantly larger scale.
- Fusion Lifestyle: Fusion Lifestyle operates a network of leisure centres, pools, gyms, libraries, and community facilities across the UK on behalf of local authorities. Its charitable trust structure and broad service mix parallel Active Tameside's community leisure positioning.
Others
- Better (Local Authority Trust): Greater Manchester Combined Authority and local councils engage community health partners such as NHS Greater Manchester and GM Moving. These ecosystem partners are not direct competitors but shape the referral, inclusion, and funding ecosystem in which Active Tameside operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Active Tameside social profiles
Digital presenceActive Tameside compliance and trust
Trust signalCompliance6 records
Active Tameside financial estimates
Financial estimateRevenue estimate
Valuation estimate
Active Tameside leadership team
Management profileNumber of profiles
Active Tameside funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Active Tameside M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Active Tameside
What does Active Tameside do?
Active Tameside (Tameside Sports Trust) is a registered charity operating 9 leisure centres across the Tameside area of Greater Manchester, providing swimming pools, gyms, sports halls, fitness classes, and family attractions. The organisation delivers structured programmes including swimming lessons, gymnastics, group fitness, personal training, and court sports hire, alongside community health services such as GP-referral exercise programmes, disability inclusion services, and school-based PE delivery. Revenue is generated through membership subscriptions, pay-as-you-go activity fees, lesson programmes, facility hire, and entry to attractions.
Is Active Tameside a public or private company?
Active Tameside is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Active Tameside founded?
Active Tameside was founded in 1997. It employs 11 to 50 people.
Where is Active Tameside based?
Active Tameside is headquartered in Hyde, United Kingdom, in the Europe region.
How does Active Tameside make money?
Eight revenue lines are on record. Membership Subscriptions are the primary driver. The others are pay-as-you-go Activities, swimming Lessons, gymnastics Lessons, facility and Court Hire, attractions, holiday Camps and Activities and personal Training.
Who are Active Tameside's main competitors?
Broad incumbents on record are David Lloyd Leisure, PureGym and Nuffield Health. Inspire All (formerly Hertsmere Leisure) is listed as a regional player. Direct peers are Everyone Active, Places Leisure, Halo Leisure, GLL (Better) and Fusion Lifestyle. Better (Local Authority Trust) is listed as an others.
Does Active Tameside have an API?
No public API is recorded for Active Tameside.