TotalWellness
TotalWellness is a B2B workplace wellness provider delivering on-site flu shots, COVID vaccines, and biometric screenings to 650+ corporate clients across all 50 states via a 12,000+ clinician network, supported by its Beata wellness platform.
- Company typePrivate
- Founded1998
- HeadquartersOmaha, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What TotalWellness does
TotalWellness (legally Vaccination Services of America, Inc.) is a B2B workplace wellness services provider founded in 1998 by Alan Kohll and headquartered in Omaha, Nebraska. The company delivers on-site preventive health services to corporate clients nationwide, operating a network of 12,000+ healthcare professionals across all 50 states and executing 50,000+ events annually for 650+ active clients. Core services include on-site flu vaccinations (210,000 administered in 2025), COVID-19 vaccines, and biometric health screenings (250,000+ participants), supported by proprietary platforms including the Beata wellness platform targeting SMB customers and the RegisterMyTime scheduling system.
The company generates revenue through multiple streams: per-participant fees for vaccinations and biometric screenings, event-based pricing for on-site service delivery, SaaS subscription revenue from the Beata platform, and white-label licensing fees paid by benefits brokers and resellers distributing TotalWellness services under their own brands. A national flu shot voucher program extends delivery into retail pharmacy channels, reaching distributed or remote workforces that cannot support on-site events. The customer base spans Manufacturing, Healthcare, Engineering, Life Sciences, Insurance, Financial Services, Technology, Real Estate, Utilities, and Apparel verticals, with named enterprise clients including HSBC, eBay, HDR, and Thermo Fisher.
TotalWellness is a privately held, founder-controlled company with no disclosed external funding. Its strategic posture emphasizes service-line diversification (expanding from flu-only to multi-service wellness), channel diversification (on-site + voucher pharmacy + white-label broker distribution), and customer-segment expansion (Beata platform targeting SMBs). The company operates as a mature, operationally focused incumbent in the corporate preventive health services market rather than a venture-backed growth-stage technology platform.
TotalWellness firmographics
Firmographics- Name
- TotalWellness
- Legal name
- Vaccination Services of America, Inc.
- Website
- https://totalwellnesshealth.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- TotalWellness is a B2B workplace wellness provider delivering on-site flu shots, COVID vaccines, and biometric screenings to 650+ corporate clients across all 50 states via a 12,000+ clinician network, supported by its Beata wellness platform.
- Ownership category
- akta.pro rank
TotalWellness industry classification
Industry- Product category
- Workplace Wellness Services
- NAICS
- Ambulatory Health Care Services (621)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Employer Wellness & Population Health Programs (HLAEAAAH)
- akta.pro secondary industries
- Occupational Health & Employer Clinic Services (HLAEAAAI), Healthcare Clinical & Allied Health Staffing (BPACADAJ)
Keywords
Where TotalWellness is headquartered
LocationHeadquarters
- HQ city
- Omaha
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TotalWellness business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Per-Participant Vaccination Fees: Billed directly to employers at $35.00 per flu shot for on-site events. Includes vaccine, supplies, administration, shipping, travel, biohazard disposal, and permit fees. Employers pay per shot administered with no insurance billing involved.
- Biometric Screening Services: Customized pricing based on number of participants and screening options selected. Employers receive comprehensive aggregate reporting as part of service. White-labeled materials available for resellers.
- Beata Wellness Platform Subscription: Flat-fee subscription model for the Beata wellness platform targeting small to medium-sized employers. Includes 30-day implementation, online wellness portal, health assessments, challenges, and educational content. Affordable pricing designed for SMB budget constraints.
- Flu Shot Voucher Program: Employers purchase vouchers that employees redeem at pharmacies in the extended network (CVS, Walgreens, Walmart, Rite Aid, Kroger, Costco, Albertsons). Clients pay only for vouchers redeemed above minimum thresholds.
- White-Label Partnership Fees: Brokers, wellness providers, and health insurers white-label TotalWellness services. Partners receive competitive pricing structures to generate additional revenue while offering comprehensive wellness solutions under their own brand.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Express Online Ordering - 20-40 flu shots |
| Transaction based/ take rate | Pay-as-you-go | Custom On-Site Biometric Screening Events |
| Transaction based/ take rate | Pay-as-you-go | COVID-19 Vaccination Clinics |
| Subscription | Monthly | Beata Wellness Platform - SMB Solution |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
TotalWellness product offering
Product offeringCore offering
TotalWellness provides on-site workplace health services to employers across the United States, principally on-site flu shot and COVID-19 vaccination clinics and biometric screening events staffed by a nationwide network of licensed nurses and phlebotomists. The company also operates the proprietary Beata wellness platform for SMB employers and a flu shot voucher program with major retail pharmacies, delivering aggregate health reporting and white-label capabilities to employers, brokers, and resellers.
Product overview
TotalWellness is a B2B wellness services provider offering a portfolio of on-site health services centered around three core offerings: (1) On-Site Flu Shot Clinics and COVID-19 Vaccination Program for workplace immunizations, (2) Biometric Screenings with both on-site and remote options (including LabCorp network, CVS MinuteClinic, and home kits), and (3) the proprietary Beata Wellness Portal for small-to-medium employers. Supporting these core services are add-on modules including a flu shot voucher program (pharmacy network), optional blood tests, aggregate health screening reports, white-label programs for brokers/resellers, and supplementary health services (body fat screening, fitness testing, chair massage, health education). The company operates a nationwide network of 12,000+ healthcare professionals and serves all 50 states.
Differentiator
Problem solved
Functional benefit
Brands
- Beata: A proprietary all-in-one wellness platform designed for small to medium-sized employers, featuring engagement-based wellness with biometric screenings, health assessments, positive feedback, education, rewards, and monthly challenges.
Products and services
- On-Site Flu Shot Clinics Professional on-site flu vaccination clinics administered by licensed nurses across the U.S., with dedicated account management, online registration, white-labeled educational materials and results, and a voucher program for remote employees; sold to employers, brokers, and resellers.
- COVID-19 Vaccination Program On-site COVID-19 vaccination clinics offering Moderna and Novavax vaccines for employer workforces, with digital immunization records that capture qualifying questions, appointments, consent forms, demographics, insurance information, and integrate with state health department reporting.
- Biometric Screenings On-site biometric health screening events measuring blood pressure, height/weight, BMI, cholesterol, glucose, and waist circumference, delivered by a nationwide network of healthcare professionals with immediate results, optional blood tests, and aggregate reporting for employers.
- Remote Screenings Four remote biometric screening options for distributed employees: Primary Care Provider Results Forms, LabCorp patient service centers (nearly 2,000 locations), CVS MinuteClinic locations (1,100+ sites), and at-home collection kits.
- Beata Wellness Portal Proprietary all-in-one online wellness platform for small to medium-sized employers, integrating biometric screening data, health assessments, self-guided coaching, wellness points, challenges, recipes, and educational content, with 30-day implementation and a flat-fee monthly subscription.
- Health Risk Assessments 17-question online health assessment survey producing wellness scores across four key areas (General Health, Physical Activity, Nutrition, Balanced Lifestyle), with aggregated reporting available to employers.
- Flu Shot Voucher Program Program allowing employees of client employers to redeem flu shot vouchers at participating pharmacies nationwide (CVS, Walgreens, Walmart, Rite Aid, Kroger, Costco, Albertsons), with clients paying only for vouchers redeemed above minimum thresholds.
- Blood Tests Optional blood test add-on to biometric screening events, including cotinine, homocysteine, HbA1C, Chem-20, CA-125, TSH, CRP, and complete blood count, processed by a CLIA- and CAP-certified laboratory partner.
- Biometric Health Screening Reports Aggregate employer reports analyzing population health metrics including blood pressure, glucose, cholesterol, BMI, and waist circumference, with data transfer capabilities to third-party administrators, HR consultants, and health plans.
Quantifiable outcome
- 45% fewer sick days during flu season for vaccinated employees
- +5 more outcomes
Companies that use TotalWellness
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
TotalWellness technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
TotalWellness partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and supporting.
- LabCorpcoreLabCorp operates a national network of nearly 2,000 patient service centers that process biometric screening samples for TotalWellness clients. Participants schedule appointments and bring printed lab vouchers to complete their employer-sponsored screenings.
- Clinical Reference Laboratory (CRL)coreCRL is a CLIA and College of American Pathologists (CAP) certified laboratory that processes blood samples collected during TotalWellness biometric screening events. Results are mailed to participants approximately 10 days after on-site events.
- CVS MinuteClinicsupportingCVS MinuteClinic walk-in medical clinics offer comprehensive biometric health screenings at over 1,100 U.S. locations with no appointment needed. Staffed by nurse practitioners and physician assistants specializing in family healthcare.
- CVS HealthsupportingNational pharmacy partner in the flu shot voucher program network, providing vaccination services for employees at CVS pharmacy locations nationwide.
- WalgreenssupportingNational pharmacy partner in the flu shot voucher program network, enabling employee flu vaccinations at Walgreens locations across the country.
- WalmartsupportingNational pharmacy partner in the flu shot voucher program enabling employees to receive vaccinations at Walmart pharmacy locations.
- KrogersupportingNational grocery/pharmacy partner in the flu shot voucher network, providing vaccination access at Kroger pharmacy locations.
- Rite AidsupportingNational pharmacy partner in the flu shot voucher program network for employee vaccination services.
- CostcosupportingNational warehouse club pharmacy partner in the flu shot voucher program network.
- AlbertsonssupportingNational grocery/pharmacy chain partner in the flu shot voucher program for employee vaccinations.
- Blue Cross and Blue Shield of NebraskasupportingBlue Cross and Blue Shield of Nebraska publishes machine-readable files on behalf of TotalWellness, supporting healthcare transparency requirements.
- Insurance BrokerscoreNetwork of insurance brokers who white-label TotalWellness wellness solutions to deliver to their employer clients. Partners receive competitive pricing, branded materials, and comprehensive support.
- Health Management OrganizationscoreHealth management organizations partner with TotalWellness to add comprehensive on-site health services to their client offerings under white-label arrangements.
- Wellness CompaniescoreWellness companies white-label TotalWellness services to expand their product portfolio and deliver vaccination and screening services to their clients.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
TotalWellness competitors and assessment
Company assessmentBroad incumbents
- Cigna / Evernorth: Large health services and benefits provider offering employer wellness, biometric screening, and population health programs as part of a broader insurance and care delivery portfolio, frequently competing with TotalWellness in broker-sold RFPs.
- Aetna (CVS Health): Health insurance and wellness benefits giant offering employer wellness programs, on-site health services, and biometric screenings as part of an integrated payer-provider model, with distribution reach that can displace independent wellness providers.
- Quest Diagnostics (Health & Wellness): National clinical laboratory network with a dedicated employer/biometric wellness screening business, including on-site events and patient service center screenings—competitively positioned against TotalWellness's biometric offerings.
- Concentra: Occupational health and urgent care provider operating a national clinic footprint offering vaccinations, biometric screenings, and workplace health services to employers, overlapping TotalWellness's service portfolio at greater scale.
Direct peers
- Premise Health: Operates on-site and near-site employer health clinics, biometric screenings, and occupational health services—directly competing with TotalWellness for the same employer wellness RFPs and is also listed as a TotalWellness customer via eHealthScreenings.
- Wellworks: Corporate wellness platform combining biometric screenings, incentive programs, and population health reporting for employer clients—competing with TotalWellness's Beata platform and aggregate reporting tools.
- Marathon Health: Provides on-site, near-site, and shared-site employer primary care, wellness, and screening programs—overlapping directly with TotalWellness's biometric and wellness offerings to mid-market and enterprise employers.
- Bravo Wellness: Provider of corporate wellness programs including health screenings, incentive management, and flu shot services to employers and benefits brokers—overlapping with TotalWellness's wellness platform and screening offerings.
- Wellness Corporate Solutions: Direct competitor providing corporate biometric screenings, flu shot clinics, and wellness programming to employers across the U.S., with a comparable service model and customer base.
- US Wellness, Inc. Workplace health and wellness provider offering biometric screenings, flu shot clinics, and employee wellness programs to employer clients nationally—closely matching TotalWellness's core product set.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TotalWellness social profiles
Digital presenceTotalWellness compliance and trust
Trust signalCompliance2 records
TotalWellness financial estimates
Financial estimateRevenue estimate
Valuation estimate
TotalWellness leadership team
Management profileNumber of profiles
Profiles2 records
TotalWellness funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TotalWellness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TotalWellness
What does TotalWellness do?
TotalWellness provides on-site workplace health services to employers across the United States, principally on-site flu shot and COVID-19 vaccination clinics and biometric screening events staffed by a nationwide network of licensed nurses and phlebotomists. The company also operates the proprietary Beata wellness platform for SMB employers and a flu shot voucher program with major retail pharmacies, delivering aggregate health reporting and white-label capabilities to employers, brokers, and resellers.
Is TotalWellness a public or private company?
TotalWellness is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TotalWellness founded?
TotalWellness was founded in 1998. It employs 5,001 to 10,000 people.
Where is TotalWellness based?
TotalWellness is headquartered in Omaha, United States, in the North America region.
How does TotalWellness make money?
Five revenue lines are on record. Per-Participant Vaccination Fees are the primary driver. The others are biometric Screening Services, beata Wellness Platform Subscription, flu Shot Voucher Program and white-Label Partnership Fees.
Who are TotalWellness's main competitors?
Broad incumbents on record are Cigna / Evernorth, Aetna (CVS Health), Quest Diagnostics (Health & Wellness) and Concentra. Direct peers are Premise Health, Wellworks, Marathon Health, Bravo Wellness, Wellness Corporate Solutions and US Wellness, Inc..
Does TotalWellness have an API?
No public API is recorded for TotalWellness.
What industry is TotalWellness in?
TotalWellness's product category is Workplace Wellness Services. Its primary akta.pro industry code is HLAEAAAH, Employer Wellness & Population Health Programs, with a secondary code of HLAEAAAI, Occupational Health & Employer Clinic Services. Its NAICS code is 621 and its SIC code is 8000.