Great Lakes Property Management Group

What Great Lakes Property Management Group does

Great Lakes Property Management Group (Great Lakes PMG) is a privately held Michigan-licensed real estate brokerage and property management firm headquartered at 16554 Wyoming Ave., Detroit, MI 48221, serving property owners, investors, and renters across the Greater Detroit Area. Its core offering is full-service property management for single family and multifamily rental homes, augmented by brokerage services covering buying, selling, and real estate investing, plus a separate investment consulting sub-brand (Great Lakes IDG) and a linked external AI marketing tool (marketingguide.ai). The company has 11–50 employees, is organized as a Michigan LLC, and operates under the State of Michigan Real Estate Brokerage license.

The technology footprint is minimal and largely built on third-party infrastructure. The company runs a Wix-hosted website (greatlakespmg.com) that functions as its primary customer interface, supporting online rental listings, online maintenance request submission, and direct routing to the Gozego payments portal (payments.gozego.com) for tenant rent collection. There is no disclosed proprietary property management platform, no native mobile application, no API or SDK offering, and no documented AI/ML capabilities beyond the externally linked marketingguide.ai marketing plan generator. Operational tooling (CRM, accounting, maintenance dispatch) is not described in available source material.

Revenue is generated primarily through recurring property management fees charged to owners of single family and multifamily rental properties, with supplementary transactional income from brokerage commissions on buying, selling, and investing activity. Pricing is not publicly disclosed; prospective clients are routed to a direct consultation. The go-to-market motion is direct-to-consumer via the website, with no formal enterprise sales channel, marketing automation stack, or distribution partnerships beyond the Gozego payment integration. The customer base is split between individual renters (one-at-a-time, transactional) and property owners/investors (longer-tenured, recurring management relationships), but no specific customer logos, unit counts, or contract values are publicly disclosed.

Name

Great Lakes Property Management Group

Legal name

Great Lakes Property Management Group, LLC

Website

https://greatlakespmg.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Great Lakes Property Management Group is a Michigan-licensed real estate brokerage based in Detroit that provides full-service property management and brokerage (buying, selling, renting, investing) for single family and multifamily homes across the Greater Detroit Area, serving individual renters and property owners.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Property management services
• Residential rental management
• Real estate brokerage
• Tenant placement services
• Rent collection services

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Property Management Services: Full-service property management brokerage earning fees from managing single family and multifamily rental properties for property owners. Services include tenant placement, rent collection, maintenance, and administrative support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Great Lakes Property Management Group, LLC operates as a Detroit-based real estate brokerage providing full-service residential property management for rental property owners. Core services include tenant placement, rent collection, maintenance coordination, and financial reporting, supported by an online rent payment system (Gozego) and an online maintenance request portal for tenants. The firm also markets rental listings directly to prospective tenants and operates a sub-brand (Great Lakes IDG) offering real estate investment consulting.

Product overview

Great Lakes Property Management Group is a single unified offering centered on property management services for residential real estate. The company operates as a full-service Real Estate Brokerage licensed with the State of Michigan, managing single family and multifamily homes. The core portfolio consists of Property Management Services, supported by integrated Online Rent Payment functionality (via GoZego platform), a Maintenance Request System, and Rental Property Listings. The company also offers two related sub-brands: an AI Marketing Plan Generator tool (marketingguide.ai) for real estate marketing, and Great Lakes IDG, a separate consulting service for real estate investment. The primary digital platforms are the main website (greatlakespmg.com) and the consulting subdomain (consulting.greatlakespmg.com).

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Management Services Full-service property management for residential rental property owners in the Detroit, Michigan area, covering tenant placement, rent collection, maintenance coordination, and owner financial reporting, with an online rent payment system (Gozego) and an online maintenance request portal for tenants.
• Real Estate Investment Consulting (Great Lakes IDG) Real estate investment consulting service operated as a sub-brand (Great Lakes IDG) of Great Lakes Property Management Group, targeted at prospective and current real estate investors seeking guidance on Detroit-area investment opportunities.
• Residential Rental Listings Online listings of available Detroit-area rental properties published by Great Lakes Property Management Group for prospective tenants to browse, inquire about, and apply for available units.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• GozegosupportingTechnology or IntegrationGozego provides the online rent payment platform infrastructure used by Great Lakes PMG for resident rent collection. Residents are directed to payments.gozego.com/login/resident to make payments.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Greystar Real Estate Partners: Largest property management operator in the U.S., managing multifamily and student housing. Comparable as a property management service provider, but operates at vastly greater scale and asset-class breadth than Great Lakes PMG.
• Lincoln Property Company: National residential and commercial property management and brokerage firm. Overlaps with Great Lakes PMG in single family and multifamily management, but with a much larger, multi-market portfolio.
• Asset Living: Large third-party multifamily property manager serving owners across many U.S. markets. Directly comparable core service (multifamily property management for owners), but at a national scale versus Great Lakes PMG's local Detroit focus.
• FPI Management: Multifamily property management company managing conventional and affordable apartments for institutional and individual owners. Comparable third-party management model, though national in scope.
• FirstService Residential: Large residential property management firm serving condos, HOAs, and rental communities. Comparable as a property manager serving owners and residents, though broader in scope and geographic reach.
• Keller Williams Realty: Large real estate brokerage with property management, buying, and selling services. Comparable in that Great Lakes PMG is also a licensed brokerage offering full real estate services, though Keller Williams operates nationally through a franchise model.
• Redfin: Technology-enabled real estate brokerage with rental and management-adjacent offerings. Comparable to Great Lakes PMG's licensed brokerage and rental listing activities, but at a national, digital-first scale.

Emerging players

• AppFolio: Property management software platform used by many small and mid-sized residential managers, including single family and multifamily portfolios. Comparable because it is a competing technology-enabled approach to the same owner and tenant workflow Great Lakes PMG handles manually via Gozego.
• Buildium: Software platform purpose-built for residential property managers handling rent collection, maintenance, and accounting. Comparable as a tech-enabled alternative to Great Lakes PMG's third-party-vendor-based operations.
• RentRedi: Software for independent landlords to collect rent, manage tenants, and handle maintenance. Comparable because it directly competes with the rent collection and maintenance request functions Great Lakes PMG delivers via Gozego and its own web form.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/great-lakes-property-management-group-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great Lakes Property Management Group