What Angle House Orthodontics does

Angle House Orthodontics is a privately held specialist orthodontic practice operating two clinics in Melbourne, Australia — a headquarters at 7 Whitehorse Road, Balwyn (Victoria 3103) equipped with on-site OPG and lateral cephalometric X-ray facilities, and a satellite practice co-located within The Doreen Dentist at Doreen offering Saturday appointments. The firm is led by specialist orthodontist Dr. Gopal Kataria, who has practised for over 25 years, predominantly in Melbourne, and is a member of the Australian Dental Association, the Australian Society of Orthodontics, and the World Federation of Orthodontics. The practice serves children (ages 6+), teenagers, adults, and families across Melbourne's eastern and northern suburbs, treating more than 150 patients annually with Invisalign clear aligners and operating as a Diamond-tier Invisalign provider.

The clinical offering spans the full orthodontic menu: fixed systems including traditional metal, Damon self-ligating, ceramic/clear, lingual (behind-the-teeth), and accelerated Six Month braces; clear-aligner systems including Invisalign Full, Lite, Teen, First for ages 6–10, and the Invisalign IPE palatal expander; rapid maxillary expanders and functional/CBJ appliances; surgical orthodontics for severe jaw discrepancies; and digital intra-oral scanning using iTero technology to replace conventional impressions. Pricing is per-case, ranging from approximately $3,500 AUD for limited Invisalign cases to $16,000 AUD for lingual braces, with interest-free weekly/fortnightly payment plans starting at $80/week and free initial consultations (in-person or video) supported by a $50 credited booking fee.

The business model is professional-services-based, monetising one-time treatment fees with optional installment billing. Go-to-market is sales-led and consultation-driven, with patient acquisition supported by SEO-optimised website and blog content, a dentist-referral channel, a free sibling screening program, community involvement, and email newsletters. The practice has 11–50 employees, no disclosed external funding, no parent company, and no subsidiaries, and operates as an independent healthcare provider in Victoria, Australia.

Name

Angle House Orthodontics

Legal name

Angle House Orthodontics

Website

https://anglehouseorthodontics.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Angle House Orthodontics is a privately held specialist orthodontic practice in Melbourne operating two clinics (Balwyn and Doreen) under Dr. Gopal Kataria. It provides braces, Invisalign (Diamond provider), expanders, and surgical orthodontics for children, teens, and adults using iTero digital scanning.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210), Offices of Dentists (62121)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Clear Aligner Orthodontics (HLABABAD), Adult Orthodontics (HLABABAC), Early Interceptive Orthodontics (Phase I) (HLABABAF), Pediatric Orthodontics (HLABABAB), Orthodontic Group Practices (HLABAKAC)

Keywords

• Orthodontic treatment services
• Clear aligner therapy
• Fixed braces treatment
• Orthodontic appliances
• Jaw alignment treatment

Headquarters

HQ city

Balwyn

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Orthodontic Treatment Services: Professional orthodontic services including braces (metal, ceramic, lingual, Damon), clear aligners (Invisalign Full, Lite, Teen, First), expanders, and surgical orthodontics. Revenue generated through一次性 treatment fees with flexible payment plan options including interest-free installments, low deposits, and fortnightly/monthly billing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Angle House Orthodontics is a specialist orthodontic practice that diagnoses and treats dental and jaw alignment problems across all age groups, delivering fixed braces (metal, ceramic, lingual, Damon self-ligating, and Six Month accelerated) and Invisalign clear aligner therapy (including Invisalign First for children, Invisalign Teen, Invisalign Adults, and Invisalign IPE palatal expander). It also provides surgical orthodontics, expanders, custom functional appliances, digital intra-oral scanning for treatment planning, and post-treatment retainers through two Melbourne clinics.

Product overview

Angle House Orthodontics is a specialist orthodontic practice in Melbourne offering comprehensive teeth straightening services. The practice operates as a Diamond Invisalign Provider and provides two primary treatment modalities: fixed brace systems (traditional metal, ceramic, lingual, Damon self-ligating, and Six Month accelerated braces) and removable clear aligner systems (Invisalign, including First for children ages 6-10, Teen, and Adult variants, plus IPE palatal expander). Additional offerings include orthodontic appliances (functional appliances, CBJ appliance, Rapid Maxillary Expanders), digital scanning services using intra-oral scanner technology, surgical orthodontics for severe jaw cases, and pediatric and adult orthodontics. The practice maintains two convenient locations in Balwyn and Doreen with flexible appointment options including Saturday sessions.

Differentiator

Problem solved

Functional benefit

Products and services

• Invisalign Clear Aligners Removable, custom-made clear aligner system for straightening teeth, offered as a Diamond Invisalign Provider; includes Invisalign First (ages 6-10, guides jaw growth), Invisalign for Teens (with compliance indicators), Invisalign for Adults (discreet correction), and Invisalign SmileView (outcome simulation). Sold only under specialist supervision; not available for direct purchase by the general public.
• Invisalign IPE (Invisalign Palatal Expander) Custom-made, removable Invisalign-based device for gently widening the upper dental arch in children, avoiding metal parts and remaining removable for eating and oral hygiene. For pediatric patients with narrow palates or arch-width deficiency.
• Metal Braces (Traditional Fixed Braces) Traditional fixed metal brackets and wires for comprehensive teeth alignment and bite correction. Priced from $6,500 to $9,500 for most teen and adult cases. Quote includes diagnostics, X-rays, iTero scanning, adjustments, refinements where appropriate, and retainers.
• Damon Braces (Self-Ligating) Self-ligating braces with self-adjusting brackets requiring fewer adjustment appointments and offering more efficient tooth movement. An alternative to traditional fixed braces.
• Ceramic (Clear) Braces Ceramic brackets that blend with natural tooth colour for a more discreet appearance than metal braces while providing effective orthodontic treatment. Priced from $7,500 to $10,500.
• Lingual Braces Custom-fitted braces bonded to the lingual (back) surface of the teeth, providing a completely hidden orthodontic treatment option for image-conscious patients. Priced from $11,000 to $16,000.
• Six Month Braces Accelerated orthodontic treatment for minor misalignments designed to complete in approximately six months, targeting cosmetic alignment of the front teeth rather than full bite correction.
• Rapid Maxillary Expanders Fixed expander appliances designed to create wider space in the upper jaw for future teeth-straightening adjustments; used primarily in growing patients with narrow maxillae or posterior crossbite.
• Surgical Orthodontics (Orthognathic / Jaw Surgery) Orthognathic surgery combined with pre- and post-surgical orthodontic treatment to correct severe jaw discrepancies and bite issues that cannot be resolved with orthodontics alone. Treatment with jaw surgery can start from $150 per fortnight on payment plans.
• Digital Intra-Oral Scans (iTero) Digital intra-oral scanning using iTero technology to capture detailed 3D images of the teeth and bite, enabling tailored treatment planning without traditional impression materials and supporting same-day treatment starts.
• Orthodontic Retainers Retention devices (clear, fixed, or Hawley retainers) supplied at the end of active orthodontic treatment to maintain tooth alignment and prevent relapse.
• Functional Appliances Removable or fixed orthodontic appliances that guide jaw growth and tooth positioning, used primarily in growing patients to correct developing bite discrepancies (e.g., overjet, underjet).
• CBJ Appliance Custom orthodontic appliance designed for specific bite correction and alignment needs within the practice's range of adjunct appliances.

Quantifiable outcome

• Successfully treats 150+ patients annually with Invisalign alone
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• The Doreen DentistcoreStrategic or Co-development PartnerAngle House Orthodontics operates a satellite practice within The Doreen Dentist clinic at 106/20 Yellow Brick Road, Doreen. This partnership provides convenient access for the local Doreen community with Saturday appointments available. The arrangement allows Angle House to extend its specialist orthodontic services to a second location without maintaining a standalone facility.
• Align Technology (Invisalign)coreTechnology or IntegrationDiamond tier provider of Invisalign clear aligners, indicating a significant partnership with Align Technology. This status reflects high case volume and expertise in providing Invisalign treatment. The practice uses iTero scanning technology for digital treatment planning.

Scale indicators6 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• National Dental Care: Australian group dental practice with broad service lines including orthodontics. Comparable as a multi-clinic competitor for orthodontic patients, although not specialist-only.
• Maven Dental: One of Australia's largest dental service organisations operating numerous clinics. Comparable as a multi-location dental group competing for orthodontic cases, though its offering spans general dentistry rather than specialist-only orthodontics.
• 1300SMILES: ASX-listed dental group practice operating clinics across Australia and New Zealand. Comparable as a scaled dental roll-up including orthodontic services, competing for the same consumer patient base.
• Bupa Dental: National dental network in Australia offering preventive, restorative, and orthodontic services. Comparable as a scaled dental group with orthodontic capability, though broader in scope than Angle House's specialist-only model.

Direct peers

• The Orthodontists: Group of specialist orthodontic clinics across Australia. Closely comparable specialist-only orthodontic delivery model and treatment menu, with similar Invisalign provider positioning.
• Dental Boutique: Australian premium cosmetic and orthodontic group with strong Melbourne presence. Comparable as a multi-site practice competing in adult clear-aligner and aesthetic orthodontic cases at similar price points.
• Star Orthodontics: Multi-location specialist orthodontic practice operating across Melbourne. Directly comparable as a fellow specialist-only orthodontist with similar braces/clear-aligner menu and Melbourne catchment.

Others

• Align Technology (Invisalign): Manufacturer of the Invisalign clear-aligner system and iTero scanners that form Angle House's core technology stack. Relevant as the principal supplier and ecosystem enabler whose commercial terms and product roadmap directly drive Angle House economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/anglehouseortho
• LinkedInlinkedin.com/company/angle-house-orthodontics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Angle House Orthodontics