What Carolina Made does

Carolina Made, Inc. is a privately held B2B wholesale distributor of branded apparel and headwear, founded in 1967 and headquartered in Indian Trail, North Carolina. The company aggregates products from over 57 branded apparel manufacturers — including A4 Apparel, Augusta Sportswear, Badger Sportswear, Bella+Canvas, Champion, and Gildan — into a single B2B ordering platform accessible to approved wholesale customers. Its product catalog spans t-shirts, fleece, performance wear, headwear, bags, teamwear, and accessories organized by both brand and category, with dedicated sections for Eco-Friendly and Sale/Closeout inventory.

The company serves five primary customer segments: promotional products companies (ASI), screen printers, embroidery businesses, sporting goods retailers, and uniform apparel providers. All customers must complete account registration and receive approval before accessing wholesale pricing, with sales facilitated through the FDM4-powered e-commerce website (carolinamade.com) and a dedicated phone sales line (800.222.1409). Carolina Made operates a main warehouse in Indian Trail, NC for domestic fulfillment and has expanded to accept orders from all 50 US states plus numerous international countries. Select brand partnerships enable dropship fulfillment from manufacturer locations, extending geographic reach without proportional inventory investment.

The business model is transaction-based wholesale distribution with pricing not publicly disclosed. Revenue is generated through per-transaction wholesale markups on apparel and headwear sold to approved B2B accounts. The company maintains no disclosed funding history, no parent company, and no identified institutional ownership, operating as an independent privately-held business. No management team, revenue figures, or growth metrics are publicly disclosed.

Name

Carolina Made

Legal name

Carolina Made, Inc

Website

https://carolinamade.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Carolina Made is a B2B wholesale distributor of branded apparel and headwear, aggregating 57+ manufacturers for promotional products companies, screen printers, embroidery businesses, sporting goods retailers, and uniform apparel providers from its Indian Trail, NC warehouse.

Ownership category

akta.pro rank

Product category

Wholesale Apparel Distribution

NAICS

Clothing and Clothing Accessories Merchant Wholesalers (42435)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Sustainable / Ethical Apparel & Accessories Wholesale (CRAOADAJ)

Keywords

• Wholesale apparel distribution
• Branded sportswear wholesale
• Promotional products supplier
• Screen print apparel distributor
• Team uniform wholesale

Headquarters

HQ city

Indian Trail

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Apparel Distribution: B2B wholesale distribution of branded apparel, headwear, and accessories to promotional products companies, screen printers, embroidery businesses, sporting goods retailers, and uniform apparel providers. Operates through an account-based wholesale model with pricing available upon registration and account approval.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Carolina Made is a B2B wholesale distributor that aggregates branded apparel, headwear, bags, and accessories from 57+ manufacturers (including A4 Apparel, Augusta Sportswear, Badger Sportswear, Bella+Canvas, Champion, Gildan, Holloway, and others) and resells them at wholesale prices to approved business customers. Customers must register and be approved for an account to access pricing and place orders, with the catalog browsable by brand or product category (t-shirts, performance, fleece, teamwear, headwear, bags, accessories, eco-friendly, sale/closeouts). Dropship fulfillment is available through select brand warehouse partners, and the storefront is operated from the company's main warehouse in Indian Trail, NC.

Product overview

Carolina Made is a B2B wholesale distributor of branded apparel and sportswear, operating as a single unified platform that aggregates products from multiple brands. The company offers an extensive portfolio organized by brand (including A4 APPAREL, '47 BRAND, 1010 HATS, ADAMS, ALLESON ATHLETIC, ATLANTIS HEADWEAR, AUGUSTA SPORTSWEAR, AWDis, BADGER SPORTSWEAR, BELLA+CANVAS) and by product category (Bags, Headwear, Fleece, Performance, Teamwear, Eco-Friendly, Accessories). The platform enables screen printers, embroiderers, retailers, and sporting goods businesses to purchase wholesale quantities of athletic apparel, team uniforms, headwear, and accessories from these various brands through a single account.

Differentiator

Problem solved

Functional benefit

Products and services

• B2B Wholesale Apparel and Headwear Distribution Core wholesale distribution service: an account-based B2B ordering platform aggregating 57+ branded apparel and headwear manufacturers, requiring registration and approval before wholesale pricing and ordering are enabled. Target buyers are promotional products companies, screen printers, embroidery shops, sporting goods retailers, uniform apparel providers, and retail apparel stores.
• Performance and Athletic Apparel Wholesale Wholesale product category covering moisture-wicking, cooling, and compression athletic wear and team performance apparel for screen printers, sporting goods retailers, and uniform providers.
• Teamwear and Sports Uniform Wholesale Wholesale product category offering jerseys, uniforms, and coordinated athletic apparel for team sports, intended for sporting goods retailers, team dealers, and screen printers/embroiderers.
• Headwear Wholesale Wholesale product category covering caps, hats, beanies, visors, and bucket hats from multiple brand manufacturers, targeted at promotional products distributors, embroidery shops, and uniform apparel providers.
• Bags and Backpacks Wholesale Wholesale product category including tote bags, drawstring bags, backpacks, duffel bags, and aprons for sports and lifestyle use.
• Fleece and Hoodies Wholesale Wholesale product category including hoodies, sweatshirts, crews, and joggers for warmth and comfort across multiple brand manufacturers.
• Eco-Friendly Apparel Wholesale Wholesale product category featuring sustainable and recycled-material headwear and apparel options for promotional products companies and other B2B buyers.
• Apparel Accessories Wholesale Wholesale product category covering sports accessories such as socks, belts, and bandanas for promotional products distributors and uniform providers.
• Sale and Closeout Inventory Wholesale product offering of discounted and closeout branded apparel and headwear inventory available to approved wholesale accounts.
• Dropship Fulfillment Program Fulfillment service enabling approved B2B customers to ship orders directly from select partner brand warehouses (A4 in MO and CA; Bella+Canvas in MD and NV; Adams in SC; AWDis in SC; Momentec Brands in NC), so resellers do not have to hold inventory themselves.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Momentec BrandsminorChannel Partner/ Reseller/ DistributorMomentec Brands supplies products through dropship fulfillment from their NC warehouse location for Carolina Made's distribution network.
• 57+ Apparel and Headwear BrandscoreChannel Partner/ Reseller/ DistributorCarolina Made serves as a wholesale distributor for over 57 branded manufacturers including A4 Apparel, Augusta Sportswear, Badger Sportswear, Bella+Canvas, Champion, Gildan, Holloway, Holloway, Jerzees, Next Level, and many others, aggregating product inventory for B2B resale to promotional products companies.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Quality Logo Products: Promotional products distributor carrying apparel, headwear, bags, and accessories — directly comparable to Carolina Made's mix of categories and promotional-products customer segment.
• Branders: Online promotional products distributor selling decorated apparel, headwear, and accessories to businesses — overlaps with Carolina Made on apparel and headwear SKUs and the promotional-products buyer profile.
• Alphabroder (Bodek and Rhodes): One of the largest North American wholesale distributors of imprintable apparel, headwear, and accessories, supplying the same decorator and promotional customer segments that Carolina Made serves.
• Hit Promotional Products: Large-scale promotional products distributor supplying decorated and blank merchandise to the promotional products channel — overlapping with Carolina Made on promotional products customers and headwear categories.
• SanMar Corporation: The largest U.S. wholesale distributor of imprintable apparel and headwear, selling brands like Port & Company, District, and Sport-Tek to screen printers, embroiderers, and promotional products distributors — directly comparable to Carolina Made's brand-aggregation wholesale model.
• TSC Apparel: Wholesale apparel distributor specializing in activewear and team uniforms sold to screen printers, embroiderers, and team dealers — directly comparable to Carolina Made's teamwear and performance categories.
• Staton Corporate: Wholesale distributor of blank apparel and headwear serving the promotional products and apparel decoration industries — competes directly with Carolina Made for screen-printer and promotional-products accounts.
• S&S Activewear: Major B2B wholesale apparel distributor serving decorators, screen printers, and promotional products companies with a broad multi-brand catalog — overlapping with Carolina Made on customer base, brand portfolio, and online B2B ordering model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carolina Made