What Vinsight Software does

Vinsight Software is a New Zealand-based vertical SaaS company headquartered in Auckland that develops cloud-hosted inventory, production, and sales management software for beverage producers — primarily wineries, cider makers, distilleries, and breweries. The platform is purpose-built to address the compliance and operational complexity of regulated alcoholic beverage production, with specialized capabilities including Wine Equalisation Tax (WET) and Excise Tax calculation, batch and blend traceability for auditing, multi-location inventory including bonded warehouses, vineyard and fermentation tracking, spray diaries, and lab observations. Customers cite regulatory approvals, including Customs Excise reviewing the system as the best they have encountered, as a core adoption driver.

The product suite comprises the Production App, Winery Software, Distillery Software, Brewery Software, and Sales and Inventory App, augmented by the Vinsight PLUS Xero add-on for native accounting integration. Underlying technology is a multi-tenant cloud platform exposed via a RESTful API with more than 100 endpoints, OAuth 2.0 authorization, OData query extensions, webhooks, and a Python SDK, supporting output in JSON, XML, CSV, and Excel. Integration partners include Xero (certified Add-On Partner), Commerce7, Shopify, WooCommerce, Vin65, Vend, Carton Cloud, WineWorks, BAM Wine Logistics, and VinWizard (IoT tank monitoring).

The business model is a self-serve subscription SaaS priced in NZD — Sales and Inventory at $29/month and Winemaking/Production at $59/month — distributed primarily through the company's website with a 14-day free trial, supplemented by a Business Partner Program for accountants and consultants, and webinars covering compliance and product topics. The firm is founder-led by CEO Simon Lampen, a former winemaker with dual credentials in commerce and oenology, privately held, bootstrapped with no disclosed external funding, and operates from a roughly eight-person team serving customers across New Zealand, Australia, the United States, Canada, the United Kingdom, and Europe.

Name

Vinsight Software

Legal name

Vinsight Software

Website

https://vinsight.net

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Vinsight Software is a New Zealand-based vertical SaaS provider of production, inventory, and sales management software for wineries, cider producers, distilleries, and breweries, with specialized features for tax compliance, batch traceability, and Xero accounting integration.

Ownership category

akta.pro rank

Product category

Winery and Beverage Production Software

NAICS

Software Publishers (5132)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Winery production software
• Beverage inventory management
• Brewery management software
• Distillery traceability software
• Alcohol tax compliance

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription SaaS: Monthly subscription model for cloud-based inventory, production and sales management software. Pricing varies by product module (Winemaking at $59/month, Sales and Inventory at $29/month). Prices are in NZD.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels5 records

Core offering

Vinsight Software provides a cloud-based SaaS suite for wine, cider, beer, and spirits producers and distributors covering inventory, production, and sales management. The platform includes purpose-built modules for wineries, distilleries, and breweries, plus a Sales and Inventory app with multi-location, bonded-warehouse, and WET/Excise tax support, and an accounting add-on for Xero integration.

Product overview

Vinsight Software offers a cloud-based suite of products for wine, cider, beer, and spirits producers and distributors. The portfolio consists of Production App (tracking raw ingredients to finished products), Winery Software (comprehensive winemaking management with vineyard-to-bottle traceability), Distillery Software, Brewery Software, and Sales and Inventory App. These products work together as an integrated system covering vineyard/orchard management, cellar and winery management, stock control, sales, labelling, integrity, auditing, and excise taxes. The Vinsight PLUS Xero add-on provides native accounting integration with Xero. The products are built on a unified API that allows programmatic access to all functions.

Differentiator

Problem solved

Functional benefit

Products and services

• Winery Software Comprehensive winemaking management software featuring winery worksheets, blend tracking, audit and traceability, wine analysis recording, fruit ripeness tracking, fermentation graphs, spray diaries, vineyard worksheets, yield predictions, piece rate records, wine sales reporting, and stock costing and valuation. Targeted at winemakers and vineyards.
• Production App Cloud-based production tracking software for beverage and food producers that tracks and traces raw ingredients through to finished products. Supports cidermakers, winemakers, distillers, and tea manufacturers with soil, met, growth stage tracking, temperature control integration, and lab observations.
• Distillery Software Production management software for distilleries covering operation worksheets, traceability, chemical analysis reporting, blending trials, fermentation recording, grower operations, weather recording, growth stage reporting, sales reporting, and stock costing and valuation. Targeted at distillery operators.
• Brewery Software Production management software for breweries covering operation worksheets, traceability, chemical analysis reporting, blending trials, fermentation recording, grower operations, weather recording, growth stage reporting, sales reporting, and stock costing and valuation. Targeted at craft and commercial breweries.
• Sales and Inventory App Cloud-based tool for managing sales, purchasing, stock, and logistics. Features include payment terms, price books, multi-currency, finished goods valuation, COGS reporting, picking and packing slips, multi-location aware inventory, real-time stock tracking, purchase ordering, drop shipment support, excise tax, WET tax, and bonded locations support. Targeted at beverage producers and distributors.
• Vinsight PLUS Xero Accounting integration add-on that connects Vinsight to Xero online accounting software. Enables batch traceability for regulated industries, WET and Excise Tax calculations, import/export sales and distribution with bonded warehouse stock control, and stock costing and valuation. Posts sales orders, purchase orders, and tax journals directly to Xero. Targeted at Vinsight customers who use Xero for accounting.

Quantifiable outcome

• Customs Excise specifically impressed with the system quality
• +1 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• XerocoreTechnology or IntegrationXero is an online accounting software partner. Vinsight integrates with Xero to post sales orders and purchase orders as draft invoices, sync inventory balances, and send tracking codes. Special integration for WET Tax journals. Vinsight is a certified Xero Add-On Partner.
• Business Partner Program (Accountants, Integrators, Consultants)coreImplementation/ SI/ Consulting PartnerVinsight offers a partner program for accountants, integrators and outside consultants whose clients use or would benefit from Vinsight. Benefits include free perpetual demo account, free access to clients' accounts, free second-tier support, and free listing on partner promotion page.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• OrchestratedERP: ERP software purpose-built for craft wineries and wine producers, covering production, compliance, and inventory. Direct competitor in the wine-production SaaS segment.
• Commerce7: Direct-to-consumer commerce platform purpose-built for wineries, covering online sales, POS, wine club, and CRM. Overlaps with Vinsight's wine-customer base and partners/integrates with Vinsight today.
• Canopy (Canopy ERP): Cloud ERP for craft beverage producers (breweries, distilleries, wineries) focused on production, inventory, and accounting. Direct competitor in the same production-tracking and traceability category.
• Encompass Technologies: Beverage production and distribution software serving breweries, wineries, and distilleries with batch tracking, inventory, and compliance features. Closest direct competitor across Vinsight's full wine, spirits, and brewery vertical.
• Ekos: Cloud-based brewery management software covering production, inventory, and sales for craft breweries. Direct competitor to Vinsight's brewery module in the same craft beverage production SaaS category.
• WineDirect: End-to-end DTC and back-office platform for wineries spanning e-commerce, wine club, POS, and order management. A more full-stack alternative to Vinsight for wineries prioritizing DTC distribution.
• Vin65: Winery-focused e-commerce, POS, and CRM platform that also partners with Vinsight via API. Competes for the same winery customers and could expand upstream into production.

Others

• Xero: Cloud accounting platform for SMBs with a deep Xero-Vinsight integration. Functions as a complementary ecosystem partner and indirect alternative for smaller customers who may use Xero's ecosystem without Vinsight.

Broad incumbents

• Oracle NetSuite: Leading cloud ERP used by mid-market and enterprise beverage companies for inventory, production, and financial management. Broad incumbent that competes against Vinsight for larger accounts.
• Microsoft Dynamics 365 Business Central: General-purpose cloud ERP frequently used by mid-market wine and beverage producers. A broad incumbent alternative that customers may adopt instead of a vertical-specific platform like Vinsight.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/vinsightsw

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vinsight Software