What Causeway Solutions does

Causeway Solutions is a U.S.-based predictive analytics and audience intelligence company that operates as the data analytics brand of Majority Strategies, LLC, a Florida-domiciled limited liability company. The firm sells behavioral-data-driven audience targeting, custom research, and strategic consulting to enterprise buyers across healthcare and senior living, government affairs, sports and entertainment, insurance, and adjacent verticals, with no named enterprise logos publicly disclosed in source materials. Its core technology is a proprietary predictive analytics platform built on a continuously updated dataset of more than 260 million U.S. consumer profiles and more than 15,000 behavioral, psychographic, and lifestyle attributes per profile, with domain-specific models such as its healthcare "Driver of Care" framework and vertical audience segments covering GLP-1 considerers, bariatric surgery considerers, PCP loyalists, cardiology patients, high worth sports gamblers, active retail investors, and a nine-category insurance suite.

Causeway delivers its capabilities through three product lines: Audience Intelligence (predictive audience modeling and multi-channel campaign optimization across digital, social, CTV, and mail), Research & Insights (custom surveys, sentiment analysis, and message testing), and Strategy & Enablement (strategic consulting, audience prioritization frameworks, and executive decision support). Distribution combines direct enterprise sales with marketplace-based audience activation through LiveRamp Storefront, The Trade Desk, StackAdapt, Simpli.Fi, and Equativ, enabling programmatic buyers to procure pre-built segments natively. Pricing is custom and quote-based, structured around multi-year enterprise contracts, with revenue mechanics spanning subscription/recurring audience intelligence services and project-based professional services.

The company employs approximately 27 people across Metairie, Louisiana and Jacksonville, Florida offices, and in May 2025 publicly launched an AI-native transformation initiative documenting its evolution beyond AI-assisted operations toward generative and agentic capabilities. Compliance posture is documented for HIPAA (healthcare audience segments), CCPA (dedicated California Privacy Notice), and GDPR-adjacent privacy controls for U.S. operations. Revenue, funding history, and ownership details beyond the Majority Strategies parent entity are not publicly disclosed.

Name

Causeway Solutions

Legal name

Majority Strategies, LLC

Website

https://causewaysolutions.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Causeway Solutions is a U.S. predictive analytics and audience intelligence firm that uses a proprietary dataset of 260M+ consumer profiles to deliver behavioral targeting, custom research, and strategy consulting to healthcare, government affairs, sports, insurance, and financial services enterprises.

Ownership category

akta.pro rank

Product category

Predictive Audience Analytics

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD)

akta.pro secondary industry

Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI)

Keywords

• Predictive audience analytics
• Behavioral audience modeling
• Consumer data intelligence
• Audience activation platform
• Data-driven marketing services

Headquarters

HQ city

Metairie

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Audience Intelligence Services: Predictive audience modeling and targeting services sold to healthcare systems, insurance companies, and advocacy organizations.
2. Research & Insights: Custom surveys, sentiment analysis, and message testing services for strategic consulting engagements.
3. Strategy & Enablement Consulting: Strategic consulting engagements including audience prioritization frameworks and executive-level decision support.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels4 records

Core offering

Causeway Solutions provides a predictive analytics and audience intelligence platform built on a dataset of 260M+ U.S. consumer profiles with 15,000+ behavioral, psychographic, and lifestyle attributes. The company delivers three core solutions: Audience Intelligence (predictive models and segmentation), Research & Insights (custom surveys, sentiment analysis, message testing), and Strategy & Enablement (consulting). Audiences and segments are activated across major programmatic platforms including LiveRamp, The Trade Desk, StackAdapt, Simpli.Fi, and Equativ.

Product overview

Causeway Solutions is a predictive analytics and audience intelligence company offering a unified platform of three core solutions: Audience Intelligence (predictive models and high-value audience segmentation), Research & Insights (custom surveys, sentiment analysis, and message testing), and Strategy & Enablement (strategic consulting). The company operates across three industry verticals (Healthcare & Senior Living, Government Affairs, and Sports & Entertainment) and offers dozens of specialized audience segments for activation through marketplace platforms including LiveRamp Storefront, The Trade Desk, StackAdapt, Simpli.Fi, and Equativ. The product portfolio includes healthcare-specific segments (GLP-1 Considerers, Surgery Considerers, PCP Loyalists, Cardiology Patients), insurance audience segments, and consumer audience segments (High Worth Sports Gamblers, Active Retail Investors). Data infrastructure comprises 260 million+ U.S. consumer profiles with 15,000+ attributes per profile.

Differentiator

Problem solved

Functional benefit

Products and services

• Audience Intelligence Predictive audience modeling platform that identifies high-value consumer segments using behavioral and psychographic attributes. Solves pain points including rising acquisition costs, inefficient targeting, and difficulty identifying high-intent consumers through proprietary models, audience prioritization, and multi-channel campaign optimization. Designed for healthcare systems, insurance companies, advocacy organizations, sports teams, and entertainment brands.
• Research & Insights Custom survey design, sentiment analysis, and message testing platform that integrates behavioral data to uncover motivations behind decisions. Helps validate strategy, refine messaging, and understand audience perceptions at scale for healthcare, government affairs, and consumer marketing clients.
• Strategy & Enablement Strategic consulting service that aligns predictive intelligence with organizational priorities. Includes strategic planning and roadmap development, investment optimization, audience prioritization frameworks, and executive-level decision support for enterprise clients.
• Healthcare & Senior Living Audience Solutions Behavioral insights solution for healthcare organizations and senior living providers that guides service-line strategy, strengthens patient engagement, and supports sustainable growth through predictive consumer modeling. Used by healthcare systems, hospitals, and senior living providers.
• Government Affairs Solutions Audience intelligence solution for government affairs and public affairs that helps leaders identify advocates, assess public attitudes, and shape messages that influence policy outcomes. Used by government organizations, advocacy groups, and political campaigns.
• Sports & Entertainment Audience Solutions Fan engagement and audience intelligence platform for sports teams, leagues, and entertainment brands that identifies audiences most likely to attend, support, and advocate.

Quantifiable outcome

• +$2.9M opening weekend revenue without increasing spend
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature4 records

Partnerships

One partnership is on record.

• Midi HealthminorOthersReferenced in telehealth marketing content as an example of digital health platform serving perimenopause and women's hormonal health. Not a formal partnership but mentioned as illustrative client use case for audience modeling insights.

Scale indicators12 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• LiveRamp: LiveRamp operates a data connectivity platform (RampID) and data marketplace, enabling activation of audience segments across DSPs — directly comparable to Causeway's LiveRamp Storefront-distributed behavioral audience segments for healthcare and other verticals.
• Zeta Global: Zeta Global runs a data-driven marketing platform combining first-party consumer data, AI, and identity resolution for targeted activation — closely aligned with Causeway's predictive audience modeling and multi-channel campaign optimization.
• Acxiom: Acxiom (now an IPG company) provides consumer data, identity resolution, and audience solutions for marketers — direct comparator to Causeway's 260M+ U.S. consumer profile data asset and behavioral targeting.
• Lotame: Lotame is a data management platform specializing in audience data, identity resolution, and data collaboration for marketers — directly comparable to Causeway's audience intelligence platform and marketplace distribution.
• Stirista: Stirista operates a B2C audience data and targeting platform with pre-built audience segments and analytics — directly comparable to Causeway's pre-built audience segments (e.g., High Worth Sports Gamblers, Insurance) and predictive modeling.
• Resonate: Resonate is an audience intelligence company combining consumer data, psychographics, and predictive analytics for marketing — closely aligned with Causeway's behavioral, psychographic, and lifestyle attribute-driven audience modeling approach.

Broad incumbents

• Experian Marketing Services: Experian operates a large consumer data and marketing services business with audience segmentation and identity capabilities — a broad incumbent in the same category as Causeway's predictive audience targeting, but at materially larger scale and broader vertical coverage.
• Epsilon: Epsilon (Publicis) offers a broad martech stack including data, identity, and audience activation for major brands — overlaps with Causeway's data-driven audience activation but operates as a scaled incumbent across many categories.
• Oracle Data Cloud (Oracle Advertising): Oracle Data Cloud provides a scaled data and audience marketplace for advertisers, with significant overlap to Causeway's behavioral audience marketplace — but as a broad incumbent embedded in Oracle's wider martech/AdTech stack.

Emerging players

• Mobilewalla: Mobilewalla provides mobile-based audience insights and identity resolution for marketing — partial overlap with Causeway's audience intelligence platform, particularly across mobile and programmatic channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/causewaysol
• Facebookfacebook.com/causewaysolutions
• LinkedInlinkedin.com/company/causeway-solutions-llc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Causeway Solutions