Blue and White Taxi

What Blue and White Taxi does

Blue and White Taxi (legal name Blue & White Taxi) is a privately-held taxi service company founded in 1918 and headquartered in Saint Louis Park, Minnesota, serving the Minneapolis-St. Paul (Twin Cities) metropolitan area. The company operates a dispatch and booking platform that connects passengers with a fleet of independent-contractor-owned vehicles; Blue and White itself does not lease to drivers and does not own the cars in service. Booking is offered through three channels — a phone reservation line (+1 612-333-3333), the company's web booking portal at blueandwhitetaxi.com/booking, and two consumer mobile applications, Ridesure USA and Riide, available on iOS and Android. The company additionally offers specialized non-emergency medical transportation that accommodates last-minute requests and works with insurance providers.

The core product surface is operational rather than technological: a centralized dispatch capability, a fleet of contractor-operated vehicles, and a set of consumer-facing booking front-ends integrated with partner apps and networks (including peer operators ABC, Rainbow, and Red and White Taxi). Driver operations are supported by a web-based driver login portal hosted on Microsoft Azure. The company maintains a Covid-19 safety program in partnership with Enviromasters — weekly electrostatic spray sanitization, plastic barriers, and driver PPE — which is marketed as a hygiene differentiator. The technology footprint is light by modern standards (no APIs, SDKs, or AI/ML features are disclosed), and the operating model is built around longstanding local brand equity rather than proprietary software.

Blue and White generates revenue through transaction-based taxi fares paid by riders, with drivers paying fees to operate under the Blue and White brand. Customer segmentation is hybrid: general Twin Cities commuters form the primary retail base, while medical-transport patients (often insurance- or government-billed) and institutional accounts (hospitals, counties, other organizations) form a secondary B2B line. Distribution is direct-to-consumer (phone, web, app) with no public fare schedule, and pricing is set per ride. The company received the MTM Community Hero Award for Covid-era medical transport efforts, is privately held under co-owner/CEO Waleed Sonbol, has no disclosed institutional investment, and reports a headcount in the 251-500 range — the vast majority of the "fleet" being independent contractors rather than direct employees.

Name

Blue and White Taxi

Legal name

Blue & White Taxi

Website

https://blueandwhitetaxi.com

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

251–500 employees

Short description

Blue and White Taxi is a privately-held taxi service operating in the Minneapolis-St. Paul metropolitan area for nearly 100 years. It serves general commuters and medical transport patients via phone, web, and two mobile apps (Ridesure USA, Riide), using a fleet of independent contractor drivers under co-owner/CEO Waleed Sonbol.

Ownership category

akta.pro rank

Product category

Local Taxi / Ground Passenger Transportation

NAICS

Taxi and Ridesharing Services (485310), Taxi and Limousine Service (4853), Special Needs Transportation (485991)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Taxi & E-Hail Operators (TLAFAAAJ)

akta.pro secondary industries

Taxi-Hail Aggregators & Dispatch Platforms (E-Hail for Licensed Taxis) (TLAFAIAD), Street-Hail Taxi Operators (Metered/Radio Dispatch) (TLAFAHAA), Ridesharing & Taxi Dispatch Platforms (BPAMAHAA)

Keywords

• Taxi service
• Local ground transportation
• Ride booking apps
• Medical transportation
• Independent contractor fleet

Headquarters

HQ city

Saint Louis Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Taxi Fare Revenue: Transaction-based taxi service where customers pay fares for transportation services. Drivers are independent contractors who own their vehicles and pay fees to operate under the Blue and White brand.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Blue and White Taxi is a Twin Cities (Minneapolis-St. Paul) taxi operator that provides passenger transportation services through a fleet of vehicles owned and driven by independent contractors. Customers can request rides via phone, web booking, or mobile applications (Ridesure USA and Riide), with specialized accommodations for medical transportation including insurance-covered rides and last-minute requests.

Product overview

Blue and White Taxi is a traditional taxi service provider that has operated in the Twin Cities for nearly 100 years. The company offers a single unified taxi service supplemented by two mobile booking applications (Ridesure USA App and Riide App), an online web booking portal, and specialized medical transportation services. The company also provides enhanced safety protocols including electrostatic sanitization, vehicle barriers, and PPE measures. Drivers are independent contractors operating their own vehicles through the company's dispatch system.

Differentiator

Problem solved

Functional benefit

Brands

• Ridesure USA: Mobile passenger application for booking taxi services
• Riide

Products and services

• Blue and White Taxi Service Core point-to-point taxi transportation service across the Twin Cities (Minneapolis-St. Paul, Minnesota), operated with a fleet of vehicles owned by independent contractors and driven by independent contractor drivers under the Blue and White brand.
• Ridesure USA App Passenger mobile application for booking Blue and White Taxi rides, available on Android (Google Play) and iOS (Apple App Store). Lets users request and manage taxi rides from their smartphones.
• Riide App Additional taxi booking mobile application promoted by Blue and White Taxi, available for download on Android and iOS devices via the Google Play Store and Apple App Store.
• Web Booking Portal Online booking system at blueandwhitetaxi.com/booking/ that allows customers to schedule Blue and White Taxi rides through the company's website.
• Medical Transportation Specialized transportation service for medical appointments, hospital discharges, and healthcare facilities, accommodating last-minute requests and working with insurance providers for non-emergency medical transport.

Quantifiable outcome

• Electrostatic spray kills 99.9% of germs/diseases

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• EnviromasterscoreTechnology or IntegrationPartnership with Enviromasters for electrostatic spray sanitization of all vehicles every Monday. The electrostatic spray technology creates a barrier that kills 99.9% of germs/diseases on contact and provides protection for over a week, coating all surfaces including hard-to-reach areas.
• MTMcoreStrategic or Co-development PartnerMTM awarded the Community Hero award recognizing the taxi network (including Blue and White, ABC, Rainbow, Red and White Taxi, and Riide) for efforts to help move people safely during the Covid-19 pandemic. MTM provides non-emergency medical transportation management services.
• RiidecoreChannel Partner/ Reseller/ DistributorRiide is a partner app/network that works with Blue and White and other taxi companies. Riide was awarded the Community Hero award by MTM for Covid-19 response efforts. Riide provides a mobile cab/taxi booking app that integrates with the taxi network.
• Ridesure USAcoreChannel Partner/ Reseller/ DistributorRidesure USA provides a passenger mobile application for booking taxi rides. The app is available on both Google Play Store and Apple App Store. Blue and White Taxi promotes the Ridesure USA app to customers for convenient ride booking.
• ABC, Rainbow, and Red and White TaximinorStrategic or Co-development PartnerOther taxi companies in the Twin Cities area that partnered with Blue and White and Riide during the Covid-19 pandemic to provide essential transportation services for hospitals, counties, and other accounts.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Curb Mobility: Curb (formerly Verifone Taxi Solutions / Taxi Magic) is a US taxi e-hail and payment platform purpose-built for licensed taxi fleets. It is directly comparable to Blue & White's Ridesure USA and Riide app integrations, targeting the same rider-to-taxi dispatch workflow.
• Yellow Cab Co. of Minneapolis: Yellow Cab is a long-standing licensed taxi operator in the Twin Cities, directly competing with Blue & White for street-hail, phone-dispatch, and corporate rides in the same geography with a similar business model.
• Flywheel Software: Flywheel provides a taxi e-hail and fleet management platform for licensed taxi companies, mirroring Blue & White's reliance on third-party taxi-booking apps (Ridesure USA, Riide) to connect passengers with contracted drivers.
• MTM (Medical Transportation Management): MTM is a national non-emergency medical transportation (NEMT) manager that connects brokers, insurers, and patients with local taxi and wheelchair-van operators. Blue & White is a Blue-and-White-network partner of MTM, serving the same NEMT demand pool and competing for the same contracted trips.
• Gett: Gett is a global ground-transport app focused on licensed taxi and corporate ride-hail, comparable to Blue & White's model of pairing licensed taxi supply with an app-based booking layer for consumers and business accounts.

Broad incumbents

• Uber: Uber is the dominant US rideshare incumbent operating broadly across passenger mobility, including in the Twin Cities. It is the principal competitive headwind to Blue & White's general-public taxi segment, with vastly greater scale and capital.
• Lyft: Lyft is the second-largest US rideshare incumbent with full Twin Cities coverage. It competes with Blue & White for the same consumer and corporate point-to-point ride demand via a vertically integrated app and driver network.
• Modivcare: Modivcare is a large national NEMT and personal-care platform that brokers non-emergency medical rides through a network of contracted local operators, directly comparable to Blue & White's medical-transportation segment and MTM-broker relationships.
• American Medical Response (AMR): AMR is a large national medical transportation provider, including non-emergency and stretcher transport. It competes with Blue & White for healthcare-system and hospital-discharge ride contracts in the same metro.

Emerging players

• Via Transportation: Via provides shared-ride and on-demand transit software used by municipalities and transit agencies, an adjacent mobility-as-a-service model that competes for the same Twin Cities public and paratransit riders Blue & White serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tapthatcab
• Facebookfacebook.com/bwtaxi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue and White Taxi