1st Step Behavioral Health

What 1st Step Behavioral Health does

1st Step Behavioral Health is a privately held, for-profit addiction and mental health treatment facility headquartered in Pompano Beach, Florida, operating from two disclosed addresses in the city (3773 N Federal Hwy and 150 SW 12th Ave). The company runs a full American Society of Addiction Medicine (ASAM)-aligned continuum of care — medical drug detox, inpatient rehab, residential treatment, partial hospitalization (PHP), intensive outpatient (IOP), and outpatient services — targeting individuals with substance use disorders across alcohol, opioids, benzodiazepines, stimulants, fentanyl, methadone, and codeine, alongside patients with co-occurring mental health conditions including anxiety, depression, bipolar disorder, borderline personality disorder, eating disorders, PTSD, schizophrenia, and schizoaffective disorder. Specialized verticals include a dedicated veterans and active military program with TRICARE and VA in-network participation, a Young Adults (18-25) mental health service line, and an integrated dual-diagnosis treatment track. Patients and families reach the facility through direct outreach (24/7 phone line, website intake) and through referrals from healthcare providers and community sources; clinical screening and insurance verification precede admission.

The clinical platform is built on a stack of evidence-based therapeutic modalities — Cognitive Behavioral Therapy (CBT), Dialectical Behavior Therapy (DBT), motivational interviewing, and experiential therapy — combined with Medication-Assisted Treatment (MAT) using FDA-approved agents (naltrexone, buprenorphine, methadone, acamprosate, disulfiram) and psychiatric medication management. A documented differentiator is the integrated holistic pain management layer — acupuncture, chiropractic care, yoga, aromatherapy, massage therapy, mindfulness meditation, and herbal remedies — designed to address pain and trauma without additional pharmaceuticals. The facility carries a stacked credential portfolio that few single-site operators match: Joint Commission Gold Seal of Approval, CARF accreditation at both ASAM Level 3.7 (Medically Monitored High-Intensity Inpatient) and ASAM Level 3.5 (Clinically Managed High-Intensity Residential), plus Florida Department of Children and Families licensure and Agency for Healthcare Administration licensure. The clinical staff is anchored by two Medical Directors (Dr. Albert Castellon, former Chairman of Psychiatry at Broward Health Medical Center 2008-2014; Dr. Tim Anderson, FASAM, former Air Force flight surgeon) and an MSW-trained Assistant Clinical Director, supported by discipline-specific directors across admissions, quality assurance, residential operations, outpatient services, sober living, and alumni.

Revenue is generated primarily through insurance reimbursement, with the facility in-network with eleven or more major commercial and government payers — Aetna, BlueCross BlueShield, Cigna, United Health, Humana, Ambetter, AmeriHealth, Bright Health, ComPsych (commercial), and TRICARE and VA Insurance (government) — and supplemented by self-pay arrangements for uninsured or out-of-network patients. Patient acquisition is direct-to-consumer: families or prospective patients contact the facility via phone or web, complete a clinical screening and insurance verification, then enter the appropriate level of care. The company is founder-owned and led by Gus Crocco, L.C.S.W., whose 25-year expertise in addictions and co-occurring disorders is the philosophical anchor of the program; no institutional investor, PE sponsor, or parent entity is identified in source material. Headcount is stated as 11-50 employees, and operating geographies are limited to South Florida (Broward County), with no disclosed facilities elsewhere.

Name

1st Step Behavioral Health

Legal name

1st Step Behavioral Health

Website

https://firststepbh.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

1st Step Behavioral Health is a Joint Commission- and CARF-accredited (ASAM 3.5/3.7) addiction and mental health treatment facility in Pompano Beach, Florida, delivering a full continuum from medical detox through outpatient care, including dual diagnosis, MAT, and a dedicated veterans program.

Ownership category

akta.pro rank

Product category

Addiction and Mental Health Treatment Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (62142), Residential Mental Health and Substance Abuse Facilities (62322)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Outpatient Substance Use Treatment Programs (IOP/PHP/OP) (HLAFACAF), Substance Use Detoxification Centers (Medical Detox) (HLAFACAD)

Keywords

• Addiction treatment services
• Dual diagnosis treatment
• Medication-assisted treatment
• Behavioral health rehab
• Residential substance abuse care

Headquarters

HQ city

Pompano Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Healthcare Services Revenue: Revenue generated from providing addiction treatment and mental health services including inpatient, residential, partial hospitalization (PHP), intensive outpatient (IOP), and outpatient programs. Services are primarily reimbursed through insurance or paid directly by patients (self-pay).
2. Insurance Reimbursement: The facility works with multiple insurance providers including Aetna, BlueCross BlueShield, Cigna, United Health, Humana, TRICARE, ComPsych, and others. Services are covered based on the patient's insurance plan benefits.
3. Self-Pay / Out-of-Pocket: For patients without insurance coverage, the facility offers self-pay arrangements and payment plans for addiction treatment services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

1st Step Behavioral Health operates a licensed, Joint Commission-accredited dual-diagnosis treatment facility in Pompano Beach, Florida, delivering a full continuum of addiction and mental health care. Services span medically supervised drug detox, inpatient rehab, residential treatment, partial hospitalization (PHP), intensive outpatient (IOP), and outpatient programs, integrated with medication-assisted treatment, CBT/DBT, psychiatric medication management, holistic pain management, family therapy, a specialized veterans program, and aftercare/sober living support.

Product overview

1st Step Behavioral Health is a licensed dual-diagnosis long-term addiction treatment facility offering a comprehensive continuum of care. The core offerings include Addiction Treatment (addressing alcohol, benzodiazepines, cocaine, heroin, fentanyl, methamphetamines, opiates, and other substances) and Mental Health Treatment (addressing anxiety, depression, bipolar disorder, personality disorders, eating disorders, and schizophrenia). These are delivered through multiple levels of care: Drug Detox, Inpatient Rehab, Partial Hospitalization Program (PHP), Intensive Outpatient Program (IOP), Outpatient Rehab, and Residential Treatment. Adjunctive services include Addiction Therapy featuring Cognitive Behavioral Therapy (CBT), Dialectical Behavior Therapy (DBT), Medication-Assisted Treatment (MAT) using medications like naltrexone and buprenorphine, Psychiatric Medication Management, and Holistic Pain Management including acupuncture and massage. Continuing care encompasses Sober Living/Aftercare and Family Therapy. Specialized programs serve Veterans and individuals with co-occurring disorders through Dual Diagnosis Treatment.

Differentiator

Problem solved

Functional benefit

Products and services

• Drug Detox Medically supervised detoxification to safely manage withdrawal symptoms from addictive substances (alcohol, benzodiazepines, cocaine, heroin, fentanyl, methamphetamines, opiates, oxycodone, methadone, codeine). Intended for patients entering treatment at 1st Step Behavioral Health in Pompano Beach, FL.
• Inpatient Rehab Residential inpatient rehab providing 24-hour care, medical supervision, individual and group therapy, and structured support within the treatment facility. Designed for individuals requiring a high level of structure during early recovery.
• Residential Treatment Long-term residential treatment with 24-hour supervision, structured care, individual and group therapy, psychiatric care, and life-skills development in a supportive environment. CARF accredited at ASAM Level 3.5.
• Partial Hospitalization Program (PHP) High-intensity outpatient care delivering structured treatment for 5-6 hours per day, 3-5 days per week, with extensive therapeutic services and close monitoring by a multidisciplinary team. Patients return home or to sober living in the evenings.
• Intensive Outpatient Program (IOP) Structured outpatient program allowing patients to continue daily routines while receiving multiple therapy sessions per week, including group therapy, individual counseling, and skills training. Suited to step-down care after PHP or residential.
• Outpatient Rehab Flexible outpatient treatment enabling patients to maintain normal routines while attending scheduled therapy sessions, including psychiatric evaluations and ongoing treatment adjustments.
• Dual Diagnosis Treatment Integrated treatment addressing co-occurring mental health conditions and substance use disorders simultaneously, including combinations such as depression with substance use, anxiety with substance abuse, and bipolar disorder with addiction.
• Medication-Assisted Treatment (MAT) Addiction treatment combining FDA-approved medications (naltrexone, buprenorphine, methadone, acamprosate, disulfiram) with behavioral therapy to relieve withdrawal discomfort and reduce cravings, particularly for opioid and alcohol use disorders.
• Cognitive Behavioral Therapy (CBT) Evidence-based talk therapy that modifies dysfunctional emotions, behaviors, and thoughts by replacing negative thoughts with positive ones, with focus on finding workable solutions rather than exploring childhood trauma.
• Dialectical Behavior Therapy (DBT) Evidence-based therapy focusing on emotion regulation, interpersonal effectiveness, distress tolerance, and mindfulness skills, particularly effective for emotional instability and interpersonal difficulties.
• Psychotherapy Psychotherapy services integrated into the addiction treatment programming, including CBT and DBT techniques and other evidence-based approaches.
• Addiction Treatment Comprehensive substance abuse treatment covering drug and alcohol addiction, including treatment for specific substances such as alcohol, benzodiazepines, cocaine, heroin, fentanyl, methamphetamines, opiates, oxycodone, methadone, and codeine.
• Mental Health Treatment Mental health treatment programs addressing anxiety, depression, bipolar disorder, borderline personality disorder, eating disorders, schizophrenia, schizoaffective disorder, seasonal affective disorder, and personality disorders.
• Psychiatric Medication Management Psychiatric services including evaluation, prescription, and ongoing monitoring of medications such as mood stabilizers, antipsychotics, and anti-anxiety medications.
• Holistic Pain Management Non-pharmaceutical pain management combining acupuncture, chiropractic treatment, yoga, aromatherapy, relaxation, herbal remedies, massage therapy, and mindfulness meditation.
• Family Therapy Family involvement program offering counseling, education, and resources to help family members understand addiction as a disease, improve communication, and support their loved one's recovery.
• Treatment for Veterans Specialized addiction treatment for veterans and active military personnel with a dedicated veterans support team, addressing service-related trauma, PTSD, and substance abuse, with TRICARE and VA insurance accepted.
• Sober Living / Aftercare Transitional sober living homes and ongoing aftercare support for individuals in recovery, including group therapy, individual counseling, family support, and relapse prevention programs.

Quantifiable outcome

• Insurance providers work with facility to cover treatment costs
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core.

• AetnacoreOthersAetna health insurance is accepted at 1st Step Behavioral Health. The facility performs insurance verification to determine coverage for substance abuse treatment services including inpatient, outpatient, and medication-assisted treatment.
• BlueCross BlueShieldcoreOthersBlueCross BlueShield health insurance is accepted at 1st Step Behavioral Health. Insurance verification available to check coverage for addiction treatment programs.
• CignacoreOthersCigna health insurance is accepted at 1st Step Behavioral Health for substance abuse and mental health treatment coverage.
• United Health / United HealthcarecoreOthersUnited Health and United Healthcare insurance plans are accepted at 1st Step Behavioral Health for addiction treatment services.
• HumanacoreOthersHumana health insurance is accepted at 1st Step Behavioral Health for drug and alcohol rehab coverage.
• TRICAREcoreOthersTRICARE insurance is accepted at 1st Step Behavioral Health, particularly relevant for their veterans treatment program.
• ComPsychcoreOthersComPsych behavioral health insurance is accepted at 1st Step Behavioral Health for mental health and addiction treatment coverage.
• AmbettercoreOthersAmbetter health insurance is accepted at 1st Step Behavioral Health for addiction treatment coverage.
• AmeriHealthcoreOthersAmeriHealth health insurance is accepted at 1st Step Behavioral Health for substance abuse treatment services.
• Bright HealthcoreOthersBright Health insurance is accepted at 1st Step Behavioral Health for Florida addiction treatment coverage.
• VA InsurancecoreOthersVA insurance is accepted at 1st Step Behavioral Health, supporting their specialized treatment program for veterans and active military personnel.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Banyan Treatment Centers: Multi-state addiction treatment operator offering detox, residential, PHP, IOP, and outpatient programs including dual diagnosis. Comparable to 1st Step in service mix and patient segments, though operating at significantly larger scale across multiple geographies.
• Origins Behavioral HealthCare: Florida-based addiction and mental health treatment provider offering residential, PHP, IOP, and outpatient programs with dual diagnosis capability. Direct competitor in the South Florida market with overlapping payer relationships and service lines.
• Recovery First Treatment Center: Florida-based substance use treatment facility offering inpatient, residential, PHP, IOP, and outpatient programs. Operates in the same regional market as 1st Step with comparable service offerings and Joint Commission accreditation.
• Seabrook House: Nonprofit addiction treatment provider offering detox, residential, PHP, IOP, and outpatient services in New Jersey. Comparable care continuum, accreditation profile, and dual diagnosis focus, but serves a different geography.
• Elements Behavioral Health: Network of addiction and mental health treatment programs offering residential, PHP, IOP, and outpatient services with strong dual diagnosis positioning. Operates competing facilities in the same South Florida region as 1st Step.

Broad incumbents

• American Addiction Centers: Publicly traded national operator of addiction treatment facilities offering a full continuum of care including detox, residential, PHP, IOP, and outpatient services. A scaled incumbent that competes with 1st Step for both patients and clinical staff in the broader SUD treatment market.
• Caron Treatment Centers: Established nonprofit addiction treatment organization with multiple locations and a full continuum of care including specialized programs for older adults, professionals, and adolescents. Larger and more diversified than 1st Step but with overlapping clinical philosophy and service structure.
• Hazelden Betty Ford Foundation: National nonprofit addiction treatment leader operating across multiple states with a comprehensive continuum from detox through outpatient and recovery support. Represents the scaled, established end of the market that competes for talent, referrals, and brand recognition.

Emerging players

• Sunrise Detox: Multi-state medical detoxification and residential treatment provider. Comparable in clinical modality and target population, though narrower in scope (concentrated on detox/stabilization) than 1st Step's full continuum.

Regional players

• Harbor Village Detox & Recovery: Florida-based substance use treatment provider offering detox, residential, PHP, and IOP services. Direct regional competitor in the South Florida market with overlapping insurance contracts and similar patient acquisition channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/1ststepbh
• YouTubeyoutube.com/channel/UCoEImE28fghM0g2a80XGZJw
• Facebookfacebook.com/1stepbehavioralhealthpompanobeach
• LinkedInlinkedin.com/company/the-leafstone-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1st Step Behavioral Health