What Proconco does

Proconco (legal name: Công Ty Cổ Phần Việt-Pháp Sản Xuất Thức Ăn Gia Súc) is a Vietnamese compound animal feed manufacturer founded in 1991 and headquartered in Đồng Nai province, operating as the core Vietnam brand under the Dutch family-owned De Heus Animal Nutrition group since 2009. The company develops and manufactures optimized nutritional feed formulations for swine (piglets, sows, fattening), poultry (broilers, layers, ducks, quail), aquaculture (shrimp via the Pro-Tom and Hi-Tom lines, pangasius, tilapia, snakehead, marine fish), and ruminants (dairy and beef cattle, goats). Specialized product lines are tailored by species, life stage, and Vietnamese regional/climatic conditions, supported by an in-house R&D center in Xuân Lộc.

Name

Proconco

Legal name

Công Ty Cổ Phần Việt-Pháp Sản Xuất Thức Ăn Gia Súc

Website

https://conco.com.vn

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Proconco is a Vietnamese compound animal feed manufacturer and De Heus Vietnam's flagship brand, producing species- and stage-specific feeds for swine, poultry, aquaculture, and ruminants, and serving farmers nationwide through field technical teams, dealers, and bulk delivery.

Ownership category

akta.pro rank

Product category

Animal Feed

NAICS

Animal Food Manufacturing (3111), Other Animal Food Manufacturing (311119)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry) (AFADAIAA)

akta.pro secondary industries

Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management) (AFAEALAJ), Nucleus Herd/Flock Breeding & Multiplier Stock Supply (AFAEAJAF)

Keywords

• Compound animal feed
• Livestock nutrition
• Aquaculture feed
• Poultry feed
• Swine feed

Headquarters

HQ city

Biên Hòa

HQ country

Vietnam

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Animal Feed Manufacturing & Sales: Proconco manufactures and sells compound feeds for swine, poultry, cattle, goats, and aquaculture species. Products are sold through a direct sales force, field technical teams, and dealer/distributor networks. The company also generates revenue from related farm services including silo/truck delivery, farm design, and management software.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Proconco manufactures and sells compound animal feed products for swine, poultry, aquaculture, and ruminants (cattle and goats) through its own production facilities in Dong Nai, Hai Phong, Xuan Loc, and Can Tho. The company complements its feed portfolio with farm services including farm management software, the De Heus Mobile App, silo and tanker truck delivery, farm/barn design, breeding stock supply, and slaughterhouse services. Products and services are distributed nationally via direct field sales, dealer networks, and bulk delivery.

Product overview

Proconco (Công Ty Cổ Phần Việt-Pháp Sản Xuất Thức Ăn Gia Súc) is a Vietnamese animal feed company operating under De Heus Animal Nutrition, part of an international animal nutrition group with over 100 years of history. The company offers a comprehensive portfolio of animal feed products organized into four main categories: (1) Pig Feed covering piglets, sows, and fattening pigs; (2) Poultry Feed for broilers, layers, ducks, and quails; (3) Aquaculture Feed including specialized products for shrimp (Pro-Tom, Hi-Tom), catfish, tilapia, snakehead fish, and marine fish; and (4) Cattle & Goat Feed for dairy cattle, beef cattle, and goats. In addition to feed products, Proconco provides integrated farming services including farm management software, mobile applications (De Heus Mobile App), farm design, breeding stock supply, and slaughterhouse services. The company operates multiple manufacturing facilities across Vietnam including locations in Xuân Lộc, Hải Phòng, Cần Thơ, and a dedicated R&D center in Xuân Lộc.

Differentiator

Problem solved

Functional benefit

Products and services

• Thức ăn cho heo (Pig Feed)
• Piglet Starter Feed (Heo Con)
• Sow Health and Nutrition Solutions (Heo Nái)
• Thức ăn cho gia cầm (Poultry Feed)
• Thức ăn cho thủy sản (Aquaculture Feed)
• Pro-Tom Shrimp Feed Product Line
• Hi-Tom Premium Shrimp Feed
• White Shrimp Feed
• Freshwater Shrimp Feed
• Snakehead Fish Feed 9001 (Cá Lóc 9001)
• Thức ăn cho bò, dê (Cattle and Goat Feed)
• Beef Cattle Feed 5958
• Dairy Cattle Feed 5978 and 5578
• Silo và xe bồn (Silo and Tanker Truck Delivery Service)
• Phần mềm quản lý trang trại (Farm Management Software)
• Thiết kế chuồng trại (Farm Design)
• De Heus Mobile App
• Giống vật nuôi (Animal Breeding Stock)
• Nhà máy giết mổ (Slaughterhouse Services)

Quantifiable outcome

• Piglet starter feed enables early feeding from 3 days of age, promoting villi development, early skeletal growth, and faster weight gain
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• De Heus VietnamcoreStrategic or Co-development Partner · 1 January 2009De Heus Vietnam is the parent company and strategic partner of Proconco. De Heus is an international animal feed group with over 100 years of history, having entered the Vietnam market in 2009. Proconco operates as the core Vietnam-focused brand under De Heus's Vietnam portfolio, benefiting from the group's global research, technical expertise, and nutritional knowledge to develop and manufacture animal feed products for the Vietnamese market.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• De Heus Group: Direct parent company of Proconco and global animal feed group with 100+ year history. Operates compound feed production across multiple species (swine, poultry, ruminants, aquaculture) worldwide, applying the same species-specific formulation and field-technical-service model as Proconco. Highly comparable on product portfolio, GTM motion, and R&D approach.
• Charoen Pokphand (CP) Group / CP Vietnam: One of the largest animal feed and integrated poultry/swine producers globally and a leading feed competitor in Vietnam. CP Vietnam offers compound feeds for swine, poultry, and aquaculture with vertical integration into breeding, processing, and retail - closely matching Proconco's species portfolio and bundled-service strategy in the same Vietnamese market.

Broad incumbents

• Cargill Animal Nutrition: Global agribusiness with a significant animal nutrition business including premixes, compound feeds, and species-specific formulations across Asia. Cargill operates feed manufacturing and technical service in Vietnam, competing head-to-head with Proconco in swine, poultry, and aquaculture while also serving broader protein and ingredient markets.
• New Hope Group: One of China's largest animal feed manufacturers with growing Southeast Asia presence. Produces compound feeds for swine, poultry, ruminants, and aquaculture using a similar species-stage formulation approach to Proconco, and represents a direct regional benchmark on feed mill scale and unit economics.
• Guangdong Haid Group: Major Chinese animal feed and aquaculture nutrition group that has been expanding aggressively into Southeast Asia including Vietnam. Haid's portfolio of swine, poultry, ruminant and aquaculture feeds overlaps almost entirely with Proconco's, making it one of the most relevant newer entrants to the Vietnamese feed market.
• Nutreco / Trouw Nutrition: Global animal nutrition company (parent of Trouw Nutrition and Skretting aquaculture feeds) with presence in Asia-Pacific. Comparable to Proconco through its premix, specialty feed, and species-specific formulations for swine, poultry, ruminants, and especially aquaculture - directly mirroring Proconco's shrimp and fish feed lines.
• Tongwei Co. Large Chinese agribusiness combining aquaculture feed (especially for freshwater fish and shrimp) with integrated solar and aquaculture operations. Comparable to Proconco on aquaculture feed formulations and farm-service orientation, and increasingly relevant as a competing regional supplier in Southeast Asia.
• ADM Animal Nutrition: Global agribusiness with an animal nutrition business supplying premixes, complete feeds and feed ingredients across species. ADM's broad portfolio and Asia-Pacific presence make it a peer on global scale, ingredient sourcing, and species coverage rather than direct retail competition in Vietnam.

Emerging players

• BioMar: Pure-play aquaculture feed producer (salmon, shrimp, marine fish) with global operations including Asia. BioMar competes most directly with Proconco's Pro-Tom and Hi-Tom shrimp feed lines and its marine/cold-water fish portfolio, offering comparable species-stage nutrition with strong R&D backing.

Regional players

• ForFarmers: Leading European compound feed producer focused on ruminants, swine, and poultry. While ForFarmers primarily serves Northwest European markets, it is a strong comparable on compound feed manufacturing economics, species-specific formulation depth, and field advisory services - similar in business model even though geographies differ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Proconco
• LinkedInlinkedin.com/company/proconco

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proconco