Hop Passport

What Hop Passport does

Hop Passport is a Golden, Colorado-based craft beverage marketing company that sells digital and physical 'passports' giving consumers 50% off their first two drinks at participating breweries, distilleries, meaderies, and cideries across 30+ U.S. states. The product portfolio includes state-level digital passports ($20-$85), physical state passports ($5-$40), an entire-country physical passport ($55), and a companion mobile app on iOS and Android that handles offer redemption, location finding, and account management. The company also sells branded merchandise (hats, flannels, beanies, tumblers, coozies, passport cases, gift cards) through its DTC e-commerce storefront, with premium items priced up to $40.

The business operates a direct-to-consumer model with no third-party resellers or retail distribution. Customer acquisition runs through the company's website, organic social (Facebook, Instagram), a podcast ('What's a Brewin'), and community-driven events such as the Drink Local Challenge, Amazing Brewery Race, March Brewsanity, and Brewers Cup. Passports are sold as calendar-year licenses, creating a defined annual sales window and recurring seasonality. The partner network — 1,400+ craft beverage venues — functions as a two-sided marketplace: more partners increase passport utility for consumers, and consumer traffic in turn incentivizes brewery participation.

Hop Passport is privately held, founder-operated, with 1-10 employees, no disclosed institutional funding, and no disclosed revenue. Strategic emphasis is on geographic coverage expansion, product breadth (merchandise, golf-themed SKUs, collegiate programming), and a digital-physical hybrid product experience. The company has no disclosed AI capabilities, patents, certifications, or institutional investors in the available data.

Name

Hop Passport

Legal name

Hop Passport

Website

https://hoppassport.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hop Passport sells digital and physical craft beverage passports giving 50% off the first two drinks at 1,400+ breweries, distilleries, meaderies, and cideries across 30+ U.S. states, via DTC e-commerce and a companion mobile app.

Ownership category

akta.pro rank

Headquarters

HQ city

Golden

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D

Revenue model

1. Passport Sales: Hop Passport generates revenue primarily through the sale of digital and physical passports. Digital passports range from $20-$85 depending on geographic coverage (state vs. regional vs. entire country). Physical passports are sold at $5-$55 per state or region.
2. Merchandise Sales: The company sells branded merchandise including apparel (hats, shirts, flannels, beanies), accessories (passport cases, tumblers, coozies, growler coolers), and gift cards through their e-commerce store.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Hop Passport sells annual physical and digital passports that entitle holders to 50% off their first two drinks at 1,400+ partner breweries, distilleries, meaderies, and cideries across 30+ U.S. states. Physical state passports range from $5–$55 and digital passports from $20–$85 depending on geographic coverage, with an accompanying iOS/Android app for redemption and location discovery. The company also sells branded merchandise (apparel, drinkware, passport cases, gift cards) through its online store.

Product overview

Hop Passport is a craft beverage marketing company that operates as a paper and digital coupon book (passport) system for breweries, distilleries, meaderies, and cideries. The core product portfolio consists of state-specific and regional physical passports ($5-$55) and digital passports ($20-$85) that provide users with 50% off their first two drinks at participating locations across 30+ states. The company also sells branded merchandise including apparel (hats, beanies, flannels, polos), drinkware accessories (tumblers, coffee cups, coozies), passport cases, and gift cards. A companion mobile app enables users to redeem offers, find locations, and manage accounts. The product ecosystem is designed to encourage local brewery exploration and support craft beverage businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• 2026 Digital Passport Annual digital passport for the 2026 calendar year providing 50% off the first two drinks at partner breweries, distilleries, meaderies, and cideries. Available at state, regional, or entire-country coverage levels and redeemed through the Hop Passport mobile app. Aimed at craft beverage enthusiasts who prefer a digital, app-based format.
• 2026 Physical Passports (State and Entire Country) Annual physical paper passport for the 2026 calendar year providing 50% off the first two drinks at partner venues within a chosen state (with some bundling of neighboring states) or across the entire country. Available for 13+ individual states plus a U.S.-wide edition, each priced individually between $5.00 and $55.00. Designed for craft beverage enthusiasts who prefer a tangible coupon book.
• Hop Passport Mobile App iOS and Android mobile app that enables Hop Passport holders to redeem their 50%-off drink offers, find nearby participating venues, and manage their passport account. Available on the Apple App Store and Google Play Store.

Quantifiable outcome

• Up to $1,100 value from physical state passports (based on 50% off drinks at multiple locations)
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Partner Breweries NetworkcoreOthersHop Passport has established partnerships with 1400+ breweries, distilleries, meaderies, and cideries across 30+ states. These partners honor the 50% off first two drinks offer included in the passport. Partners are listed by state on the Hop Passport website, with location-specific pages for each state showing accepted venues.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Groupon: Large-scale deals and discount marketplace that has historically featured local brewery and tasting-room offers. Indirect competitor via overlapping discount-driven customer acquisition for craft beverage venues.
• GetYourGuide: Global marketplace for tours, attractions, and experiences, including food and drink experiences such as brewery visits. Adjacent competitor for experiential craft beverage discovery.
• The Infatuation: Restaurant and food/drink discovery platform with a strong editorial voice and audience overlap with Hop Passport's experiential drinker demographic. Adjacent competitor for the same leisure-discovery wallet.
• BeerAdvocate: Long-standing craft beer ratings, reviews, and community site targeting the same craft beer enthusiast persona as Hop Passport. Adjacent rather than direct, since its monetization model is content/community rather than discount passes.
• Viator: Global experiences and tours marketplace (owned by Tripadvisor), including brewery tours and tastings. Competes for share-of-wallet on craft beverage outings, though primarily via tours rather than discount passes.

Broad incumbents

• Go City: Tourism attraction pass provider offering all-inclusive and explorer passes across dozens of destinations. Uses a similar partner-network discount pass structure but covers broader tourism categories rather than craft beverages specifically.
• CityPASS: Multi-attraction discount pass program for major U.S. tourist cities. Operates a comparable bundled-discount-passes-to-venues model, but at city-attraction scale rather than craft beverage focus.

Direct peers

• Untappd: Social check-in and discovery app for craft beer enthusiasts, with a similarly craft-brewery-focused audience and mobile-first experience. Closest direct competitor in the craft beverage discovery and engagement space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/hop.passport
• Instagraminstagram.com/hoppassport
• Xx.com/HopPassport

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hop Passport