Pepipost
Pepipost (Netcore Email API) is a cloud-based transactional email API platform delivering 50B+ emails monthly at sub-3-second speeds with AI-powered delivery optimization. It serves 6,500+ enterprise brands globally across e-commerce, travel, BFSI, and SaaS verticals as part of Netcore Cloud.
- Company typePrivate
- Founded2012
- HeadquartersDublin, Ireland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Pepipost does
Pepipost, now operating as Netcore Email API (Formerly Pepipost), is a cloud-based transactional email delivery platform that processes 50B+ emails per month with sub-3-second delivery speeds and a claimed 95% inbox placement rate. The platform is built on Google Cloud Platform infrastructure (Premium Partner tier) and exposes both RESTful APIs and SMTP relay endpoints with SDKs for 10+ programming languages, AMP Email support, BIMI/email annotations, real-time analytics, subaccount management, and sub-3-second delivery. Its proprietary Raman AI engine provides predictive engagement scoring, adaptive throughput management, and send-time optimization.
The company was founded around 2012, acquired by Netcore Cloud in 2021, and rebranded as Netcore Email API as part of the parent's broader customer engagement platform. Netcore Cloud, headquartered in Mumbai, India, has been operating for 25+ years and serves more than 6,500 brands globally across E-commerce, Travel, BFSI, Edtech, Fantasy Gaming, Media & Entertainment, and SaaS/ISV segments. Named enterprise customers include AJIO, Cleartrip, Bigbasket, Axis Max Life Insurance, ACT Fibernet, Vietjet Air, Truecaller, and HubPeople.
Revenue is generated through a hybrid model combining usage-based pricing on email volume (anchored by a Forever Free Plan for acquisition) with recurring subscription tiers and recurring credit allocation for subaccounts. Distribution is dual-motion: a self-serve developer onboarding flow for SMBs/ISVs plus an enterprise 'Request a Demo' sales motion for large deployments. The platform carries ISO 27001, SOC 2, GDPR, and CMMI Level 5 certifications, and is recognized in the Forrester Email Wave Report 2026, Gartner Voice of Customer, and G2 Leader Email API. Netcore Cloud founder Dibya Prakash Sahoo is the co-founder of Pepipost.
Pepipost firmographics
Firmographics- Name
- Pepipost
- Legal name
- Netcore Cloud Pvt. Ltd.
- Website
- https://pepipost.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Pepipost (Netcore Email API) is a cloud-based transactional email API platform delivering 50B+ emails monthly at sub-3-second speeds with AI-powered delivery optimization. It serves 6,500+ enterprise brands globally across e-commerce, travel, BFSI, and SaaS verticals as part of Netcore Cloud.
- Ownership category
- akta.pro rank
Pepipost industry classification
Industry- Product category
- Transactional Email API / Email Delivery Infrastructure
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- API Management & Gateways (BPAMAOAA)
- akta.pro secondary industry
- API Gateway & Edge API Management (Rate Limiting, Auth at Edge) (HDABAGAL)
Keywords
Where Pepipost is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Pepipost business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Infrastructure, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Email API Services: Revenue generated from email delivery services via API and SMTP, with pricing based on email volume sent. Offers a 'Forever Free Plan' for initial customer acquisition.
- Subscription Plans: Paid subscription tiers with allocated email credits, recurring billing for credit replenishment under 'Make Credits Recurring' feature.
- Subaccount Management: Master account can allocate credits to subaccounts with recurring credit allocation options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Forever Free Plan |
| Subscription | Monthly | Pro Plan |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Pepipost product offering
Product offeringCore offering
Pepipost (now branded Netcore Email API) is a cloud-based transactional and triggered email delivery platform that provides developers and businesses with a RESTful API and SMTP relay for sending high-volume transactional emails at scale. The platform delivers 50B+ emails per month with sub-3-second delivery speed, 95% inbox placement rate, and 99.99% uptime on Google Cloud Platform, augmented by the proprietary Raman AI Engine for delivery optimization.
Product overview
Netcore Email API (formerly Pepipost) operates as a core transactional email API product within Netcore's broader customer engagement and communication platform. The flagship email API product integrates with SMTP relay and RESTful APIs, while the platform extends to include Email Marketing and AMP Email modules for campaign management and interactive email experiences. Additional messaging channels (WhatsApp, SMS, RCS), Customer Data Platform, and Product Experience tools round out the portfolio. All products share the Raman AI engine for predictive engagement optimization and send-time optimization.
Differentiator
Problem solved
Functional benefit
Brands
- Raman AI Engine: Homegrown AI engine for predictive engagement, adaptive throughput, and send-time optimization in email delivery.
Products and services
- Netcore Email API (Formerly Pepipost) Cloud-based transactional email API delivering 50B+ emails monthly at sub-3-second speed with 95% inbox placement rate; offers RESTful API, SMTP relay, 10+ language SDKs, AMP Email, and Raman AI-powered delivery optimization. Target users are developers and businesses sending high-volume transactional emails.
- Email Marketing AI-led campaign management platform for personalized email marketing with journey orchestration, multi-channel marketing, and behavioral analytics for marketers and growth teams.
- AMP Email Interactive email technology enabling app-like experiences within emails, supporting dynamic content updates, real-time notifications, and up to 5x engagement increase for marketers and product teams.
- WhatsApp Business API WhatsApp messaging integration for business notifications, campaigns, and customer engagement with template management and multi-product message support. Target users are marketers and customer engagement teams.
- SMS API Programmable SMS messaging API with async mode support, DLT compliance features, and SMS webhooks for delivery tracking. For developers and businesses sending transactional SMS.
- RCS (Rich Communication Services) Google RCS messaging integration with SMS fallback support, multibot capabilities, and rich media messaging templates for business messaging.
- Customer Engagement Platform Omnichannel marketing platform with journey orchestration, behavioral analytics, and push notification capabilities across web, mobile, and messaging channels for marketing teams.
- Customer Data Platform Unified customer data platform providing identity resolution, real-time customer insights, and cross-channel activation for data and marketing teams.
- Product Experience In-app guidance and user onboarding platform featuring walkthroughs, contextual nudges, feature flags, A/B testing, and feature adoption analytics for product and growth teams.
Quantifiable outcome
- 50B+ emails delivered monthly at <3s speed with 95% inbox placement
- +7 more outcomes
Companies that use Pepipost
Customer profileNamed customers12 records
Segments7 records
Ideal customer profiles4 records
Pepipost technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
Pepipost partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Google Cloud PlatformcorePrimary infrastructure provider powering the email delivery platform. Enables global edge delivery, real-time failover, and 99.99% uptime SLA. Provides the foundation for processing 50B+ emails monthly with high reliability.
- Google Cloud (Premium Partner)corePremium partner status with Google Cloud, enabling deep integration with GCP services and infrastructure for enterprise-grade email delivery.
- MetaminorMeta partner status, likely related to WhatsApp Business API integration and cross-platform messaging capabilities.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Pepipost competitors and assessment
Company assessmentDirect peers
- SendGrid: Directly comparable transactional and marketing email API service owned by Twilio. Offers REST/SMTP APIs, deliverability tooling, and SDKs targeting developers and enterprise senders, competing head-to-head with Pepipost's email API positioning.
- Postmark: Developer-focused transactional email API (owned by ActiveCampaign) emphasizing deliverability, fast delivery, and message streams. Directly comparable in target customer and product focus.
- Mailgun: Transactional email API service (owned by Sinch) targeting developers with REST/SMTP APIs, deliverability features, and email validation. Closest direct competitor in the developer-first transactional email segment.
- SparkPost: Cloud-based transactional and marketing email API with analytics and deliverability tooling. Competes in the same enterprise and high-volume sender segment as Pepipost.
- Amazon SES: AWS-native transactional email service with deep cloud infrastructure integration and aggressive pricing. Competes directly with Pepipost on transactional email delivery, particularly for AWS-centric developers.
- Brevo (Sendinblue): Multi-channel marketing and transactional email platform with API, SMTP relay, and CRM features. Competes with Pepipost/Netcore Email API across both transactional email and broader marketing automation.
- Mandrill (by Mailchimp): Mailchimp's transactional email API offering, positioned for developers sending application-generated emails. Direct competitor in the SMTP/API transactional email category.
Broad incumbents
- Twilio: Cloud communications platform owning SendGrid, with broader reach across SMS, voice, and messaging APIs. Overlaps with Netcore's omnichannel positioning while bringing much larger scale and incumbency.
- Sinch: Global CPaaS owner of Mailgun, MessageBird, and other messaging assets. Broad incumbent competing in transactional email and omnichannel messaging similar to Netcore's email + SMS + WhatsApp stack.
Emerging players
- Customer.io: Developer-focused messaging platform with transactional and marketing email, push, and SMS capabilities. Comparable on developer-first GTM and API-driven email delivery for SaaS and product teams.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pepipost social profiles
Digital presencePepipost compliance and trust
Trust signalCompliance4 records
Pepipost financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pepipost leadership team
Management profileNumber of profiles
Pepipost subsidiaries and ownership
Company hierarchySubsidiaries1 record
Pepipost funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pepipost M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pepipost
What does Pepipost do?
Pepipost (now branded Netcore Email API) is a cloud-based transactional and triggered email delivery platform that provides developers and businesses with a RESTful API and SMTP relay for sending high-volume transactional emails at scale. The platform delivers 50B+ emails per month with sub-3-second delivery speed, 95% inbox placement rate, and 99.99% uptime on Google Cloud Platform, augmented by the proprietary Raman AI Engine for delivery optimization.
Is Pepipost a public or private company?
Pepipost is a private company. It is classified as corporate owned and is currently acquired.
When was Pepipost founded?
Pepipost was founded in 2012. It employs 11 to 50 people.
Where is Pepipost based?
Pepipost is headquartered in Dublin, Ireland, in the Europe region.
How does Pepipost make money?
Three revenue lines are on record. Email API Services are the primary driver. The others are subscription Plans and subaccount Management.
Who are Pepipost's main competitors?
Direct peers on record are SendGrid, Postmark, Mailgun, SparkPost, Amazon SES, Brevo (Sendinblue) and Mandrill (by Mailchimp). Broad incumbents are Twilio and Sinch. Customer.io is listed as an emerging player.
Does Pepipost have an API?
Yes. Netcore Email API (formerly Pepipost) provides a RESTful Email API and SMTP relay for sending transactional and marketing emails at scale. Supports 50B+ emails monthly with <3s delivery speed and 95% inbox placement rate. Features include advanced analytics, real-time monitoring, predictive alerts, email warmup, subaccount management, and template management. API v5.0 available at https://emailapi.netcorecloud.net/v5/mail/send with API key authentication. Developer documentation is at docs.pepipost.com.
What industry is Pepipost in?
Pepipost's product category is Transactional Email API / Email Delivery Infrastructure. Its primary akta.pro industry code is BPAMAOAA, API Management & Gateways, with a secondary code of HDABAGAL, API Gateway & Edge API Management (Rate Limiting, Auth at Edge). Its NAICS code is 5182 and its SIC code is 7372.