Maga Design Group

What Maga Design Group does

Throughline, Inc., doing business as Throughline (and associated with the corporate entity Maga Design Group), is a Washington, DC-based enterprise design and strategy consulting firm founded in 2005. The firm serves defense, federal civilian, and commercial/nonprofit clients with engagements that translate complex organizational challenges into clear strategic and visual frameworks, delivered through human-centered design, technology integration, and visual storytelling.

The firm's core offering is strategic consulting services rather than a packaged software product. Deliverables include interactive organizational visualizations (e.g., the Ashore Cyber Framework map for NAVFAC, the OCIO strategy map for the Department of Energy), brand and visual identity systems (e.g., for the Adams Morgan Partnership Business Improvement District), and guided strategic assessments delivered through a website-based intake tool. There is no disclosed productized platform, API, or proprietary model; intellectual property is concentrated in design methodology, creative output, and the portfolio of case studies.

The revenue model is professional services on a quote-based engagement basis, sold through consultative enterprise field sales targeted at government and large-organization buyers. The firm operates with 11–50 employees from a single Washington, DC headquarters, serves a single domestic (USA) market, and maintains a core channel partnership with Deloitte. Pricing is not publicly disclosed and there are no disclosed funding rounds, recurring subscription revenue, or significant M&A activity in the input data.

Name

Maga Design Group

Legal name

Throughline, Inc.

Website

https://magadesign.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Throughline (Maga Design Group) is a Washington, DC-based enterprise design and strategy consulting firm, founded in 2005, serving defense, federal civilian, and commercial/nonprofit clients with human-centered design, interactive visualization, and brand identity services on a professional-services basis.

Ownership category

akta.pro rank

Product category

Strategic Design Consulting

NAICS

Graphic Design Services (541430), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industries

Visual Identity & Brand Design Systems (BPAFAEAC), Graphic Design & Visual Content Production (BPAFAIAC)

Keywords

• Enterprise design services
• Strategic consulting
• Visual storytelling
• Human-centered design
• Interactive visualization

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Consulting Services: Professional consulting services for enterprise design and strategy engagements, serving government agencies and commercial organizations with custom strategic solutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Maga Design Group (operating as Throughline) is an enterprise design and strategy firm that delivers strategic consulting services to leaders in government and industry. The firm blends human-centered design, technology integration, and visual storytelling to help clients translate complex organizational challenges into clear frameworks, develop brand and visual identities, and produce interactive visualizations such as communication maps and strategy frameworks.

Product overview

Throughline is a consulting firm offering strategic design and visualization services. The company provides a unified set of consulting offerings centered on enterprise design, strategy, and visual storytelling. Rather than a software platform or modular product architecture, Throughline delivers professional services including strategic assessment, human-centered design, interactive visualization development, and brand/visual identity creation. Their work spans defense, civilian government, and commercial/nonprofit sectors, with notable projects including the Ashore Cyber Framework for NAVFAC, brand development for AMPBID, and interactive strategy maps for the Department of Energy.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Consulting Services

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• DeloittecoreImplementation/ SI/ Consulting PartnerThroughline has collaborated with Deloitte on multiple client engagements, including safeguarding cybersecurity initiatives for the U.S. Navy and developing brand/visual identity work for the Adams Morgan Partnership Business Improvement District. The partnership appears to leverage Throughline's strategic design capabilities within Deloitte's broader consulting engagements.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Deloitte Digital: Large digital transformation and creative consultancy within Deloitte that overlaps with Throughline's human-centered design and visual storytelling capabilities, particularly for federal and public-sector clients. Notable as a partner rather than pure competitor given their collaboration history.
• Booz Allen Hamilton: Major federal consulting firm with significant defense and civilian agency work, increasingly investing in design, visualization, and digital engagement capabilities. Comparable in serving Throughline's federal client base with overlapping service offerings.
• Publicis Sapient: Global digital transformation consultancy within Publicis Groupe that combines strategy, design, and engineering. Overlaps with Throughline in serving government and complex enterprise clients with human-centered design and visualization work.
• McKinsey Design (McKinsey & Company): The design capability within McKinsey delivering human-centered design and transformation engagements for global enterprises and governments. Comparable in advisory-led, design-infused strategy work for complex institutional clients.

Emerging players

• Livework: Service design consultancy that helps organizations redesign services and stakeholder experiences using human-centered design. Comparable in its consulting-led design practice and focus on translating organizational complexity into clear frameworks.
• Ustwo: Independent design and technology studio with a strategy practice that helps clients solve complex problems through product, service, and experience design. Comparable in scale, methodology, and focus on impactful design outcomes.

Direct peers

• frog (Capgemini Engineering): Global design and strategy firm specializing in human-centered design, brand, and digital product innovation for enterprise clients. Highly comparable to Throughline in methodology and consulting-led delivery model.
• Smart Design: Independent design and strategy consultancy combining brand, product, and experience design for enterprise and public-interest clients. Comparable as a mid-sized boutique with similar consulting-plus-creative delivery model.
• IDEO: Pioneering human-centered design and strategy firm that helps organizations navigate complex challenges through design research, visualization, and innovation consulting. Directly comparable as a boutique design strategy consultancy serving mission-driven and enterprise clients.
• Huge: Experience design agency combining strategy, design, and technology to help enterprises transform customer and stakeholder experiences. Comparable in blending design thinking, strategy consulting, and digital execution for large clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/MagaDesignInc
• LinkedInlinkedin.com/company/83782
• Instagraminstagram.com/throughlineinc
• Facebookfacebook.com/118774654809201

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maga Design Group