McPaper AG
- Company typePrivate
- Founded1987
- HeadquartersBerlin, Germany
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
McPaper AG firmographics
Firmographics- Name
- McPaper AG
- Legal name
- McPaper AG
- Website
- https://mcpaper.de
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
McPaper AG industry classification
Industry- Product category
- Stationery Retail
- NAICS
- Office Supplies and Stationery Retailers (459410), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Wholesale-Paper & Paper Products (5110)
- akta.pro primary industry
- Stationery, Writing Instruments & Paper Products Distribution (CRAOALAH)
- akta.pro secondary industry
- Craft Storage, Organization & Display Retail (CRALACAJ)
Keywords
Where McPaper AG is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
McPaper AG business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Retail Sales: Revenue generated from physical retail sales of stationery, school supplies, office supplies, craft materials, gifts, and cards across 292 German stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for individual products |
Distribution channels2 records
Marketing channels5 records
McPaper AG product offering
Product offeringCore offering
McPaper AG owns and operates a chain of 292 physical retail stores across Germany that sell stationery, paper, office supplies, school supplies, art and craft materials, gifts, and greeting cards. The company also offers a Schulmaterial-Service that assembles school supply kits from lists uploaded online or submitted in-store, plus three own-brand lines (McPaper Premium, McPaper Basic, McPaper green) covering everyday to premium and sustainable stationery.
Product overview
McPaper AG operates as a brick-and-mortar stationery retail chain with 292 stores across Germany, complemented by physical-store-only operations. The company offers its own branded product lines (McPaper Premium, McPaper Basic, and McPaper green launching Summer 2025) alongside an extensive range of third-party stationery brands including school supplies, office supplies, arts and crafts materials, gifts, cards, and shipping products. The portfolio is organized into nine main categories: School (Schule), Arts & Crafts (Basteln & Kreatives), Pens (Stifte), Office (Büro), Problem Solvers (Problemlöser), Gifts & Cards (Geschenke & Karten), Shipping (Versandwelt), Trends, and Seasonal Highlights. The company also provides a Schulmaterial-Service for assembling school supply kits based on school lists.
Differentiator
Problem solved
Functional benefit
Brands
- McPaper basic: Verlässliche Qualität für jeden Tag - Produkte des täglichen Bedarfs von Schreibutensilien über Papierwaren bis hin zu Organisationshelfern
- McPaper premium
- McPaper green
Products and services
- McPaper Retail Store Network Chain of 292 physical retail stores across Germany selling stationery, paper, school supplies, office supplies, craft materials, gifts, greeting cards, and shipping products. Targets general consumers, students, families, creative hobbyists, and small business buyers; no online shop.
- Schulmaterial-Service School material assembly service allowing parents to upload or drop off school supply lists for in-store bundling, with pickup available from the following business day. Operates June 1 to September 30 annually. Targets families of school students.
- McPaper Basic Value-tier own-brand line providing reliable everyday writing utensils, paper products, and organizational helpers at accessible price points for general consumers.
- McPaper Premium Premium-tier own-brand line offering high-quality writing supplies, paper products, and organizational solutions featuring refined materials and modern designs for discerning consumers.
- McPaper green Sustainability-focused own-brand line featuring eco-friendly stationery and office products, launched as part of McPaper's three-tier own-brand strategy starting summer 2025.
Companies that use McPaper AG
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
McPaper AG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
McPaper AG partnerships and signals
Strategic signalPartnerships
32 partnerships are on record, tiered core and minor.
- JoAx GmbHcoreJoAx GmbH is the parent company that completed a management buy-out of McPaper in 2006. Currently listed as co-responsible party for data processing alongside McPaper AG.
- Deutsche Post AGminorMcPaper was acquired by Deutsche Post World Net in 1998. At peak, operated 361 McPaper/Post outlets plus 226 pure stationery stores. Partnership ended with MBO in 2006.
- Natürlich StaufenminorPremium paper products brand sold through McPaper stores. Part of Format Werk Staufen Gruppe with over 150 years of experience in paper products.
- IdenaminorBrand with over 1,200 articles in McPaper's assortment, offering variety and functionality for families.
- Faber-CastellminorWorld-renowned writing and drawing instruments brand. Leading manufacturer of wood-cased pencils with over 2 billion produced annually.
- STABILOminorLeading European writing instruments manufacturer with over 1,500 employees, producing writing, drawing, and highlighting products for over 180 countries.
- PelikanminorTraditional brand with over 180 years of history in writing, painting, and crafting products.
- LAMYminorPremium German design writing instruments brand, part of Mitsubishi Pencil Company since 2024, with over 15,600 sales points worldwide.
- STAEDTLERminorOne of world's leading manufacturers of writing, drawing, and modeling products with headquarters in Nuremberg and approximately 2,000 employees worldwide.
- eddingminorFamily company founded in 1960 in Hamburg, with over 60 years of expertise in markers and writing instruments, employing approximately 720 people.
- HerlitzminorReliable school and office products brand with colorful school backpacks, notebooks, and writing utensils.
- Falken GmbHminorGerman office organization solutions provider, one of Europe's largest file folder manufacturers with over 55 years of experience.
- ClairefontaineminorFrench manufacturer of paper and stationery products since 1858, with own paper mill and ISO 14001 certified environmental management.
- ExacomptaminorFrench manufacturer of premium office, home office, and school supplies with over 40 years of sustainability strategy.
- UHUminorAdhesive solutions brand for home, school, hobby, and professional use, manufactured in Germany and Netherlands.
- Oxford (Hamelin Group)minorLeading European premium stationery brand with exclusive OPTIK PAPER known for thickness, whiteness, and ink resistance.
- Schneider SchreibgeräteminorTraditional German writing instruments manufacturer founded in 1938, specializing in fountain pens, ballpoint pens, and markers.
- ONLINE SchreibgeräteminorGerman family-owned writing instruments manufacturer founded in 1991, with over 80 employees at Neumarkt location, selling to over 60 countries.
- NICIminorPlush and gift article manufacturer founded in 1986 in Michelau, Germany, known for comic-style inspired products.
- bsb-obpacherminorLeading German greeting card and stationery publisher for over 25 years, offering congratulation cards, gift packaging, and stickers.
- DepescheminorDistribution company for McNeill school bags and colorful school backpacks, with 50 years of experience, plus stationery with eradicable pens.
- TIB Heyne & Co.minorGerman party and decoration articles company with over 1,500 products under tib trademark for over 100 years.
- CADEJU GmbHminorDistributor of McNeill school bags and backpacks for 50 years, also representing CoolPack brand with colorful school backpacks.
- NICO EuropeminorParty articles supplier offering sparklers, glow sticks, confetti cannons, party poppers, and fireworks for celebrations.
- EastpakminorGlobal brand for backpacks, bags, and travel luggage originally founded as US military equipment manufacturer in 1952.
- DURABLEminorPremium partner in stationery and office supplies, offering school and office organization systems including DURABLE and PAGNA products.
- SheepworldminorGift ideas brand with over 25 years of experience, offering mugs, greeting cards, and designed products for various occasions.
- Häfft VerlagminorPublisher specializing in planning and organization products for over 30 years, including homework notebooks and student planners.
- Trötsch VerlagminorChildren's books publisher from Berlin area for over 30 years, featuring the little mole character and licensed titles like Sandmännchen and Die Maus.
- STYLEX SchreibwarenminorStationery manufacturer with over 1,000 products since 1966, serving school, office, crafts, and party markets with 70-person team.
- Kurt Eulzer Druckminor90-year-old Brandenburg greeting card and gift packaging manufacturer with 95% production self-sufficiency through solar and CHP systems.
- Rössler PapierminorFamily-owned paper products manufacturer from Düren since 1937, specializing in handcrafted paper products.
Scale indicators5 records
Recent moves9 records
Expansion highlights5 records
McPaper AG competitors and assessment
Company assessmentDirect peers
- Ryman: Ryman is the UK's largest high-street stationery retailer with ~200 stores selling pens, paper, office supplies, school products, and gifts. It is the most direct functional analogue to McPaper as a specialty stationery retail chain serving schools, professionals, and gift-buyers.
- Papier: Papier is a UK-based premium stationery and lifestyle brand selling notebooks, paper products, and gifts direct-to-consumer online and through wholesale partnerships. Comparable to McPaper in the stationery/paper category, although more digitally native and design-positioned.
Broad incumbents
- WHSmith: WHSmith operates ~1,300 retail stores in the UK and internationally selling stationery, books, newspapers, gifts, and travel essentials. Comparable to McPaper as a multi-category stationery-led high-street retailer, though serving a broader remit across news, books, and travel.
- Staples: Staples is a global office-supply retailer (US, Canada, Europe) selling stationery, office supplies, technology, and business services. Overlaps with McPaper's product mix (pens, paper, office supplies) but with a more B2B-leaning and digitally native operating model.
- Office Depot: Office Depot is a global office-supply retailer selling stationery, office products, and workplace solutions across business and consumer segments. Comparable to McPaper in the office and school stationery category but at much larger scale and a hybrid B2B/B2C model.
Regional players
- Officeworks: Officeworks is Australia's largest office and stationery retailer with ~170 stores, owned by Wesfarmers. It is functionally similar to McPaper as a stationery/office specialty retailer with broad assortment, but operates only in Australia rather than Germany.
- dm-drogerie: dm-drogerie is Germany's largest drugstore chain with ~2,000 stores selling a meaningful stationery, school-supply, and seasonal assortment alongside beauty and household items. It is a regional competitor for stationery within its broader retail footprint.
- Müller: Müller is a German variety retailer with ~700 stores selling stationery, school supplies, gifts, books, toys, and seasonal products. It overlaps with McPaper on stationery, gift cards, and seasonal merchandise, though within a much broader retail mix.
Emerging players
- Action: Action is a fast-growing European discount variety retailer with ~2,800 stores across Europe (including Germany) selling stationery, school supplies, gifts, and seasonal items at low price points. Action competes with McPaper on price in school and seasonal categories.
- Tedi: Tedi is a German discount variety retailer with ~3,000 stores in Germany and Europe selling low-priced stationery, school, craft, and seasonal products. Comparable as a competitor for German stationery and school sales with strong price-driven positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
McPaper AG social profiles
Digital presenceMcPaper AG financial estimates
Financial estimateRevenue estimate
Valuation estimate
McPaper AG leadership team
Management profileNumber of profiles
Profiles3 records
McPaper AG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
McPaper AG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about McPaper AG
What does McPaper AG do?
McPaper AG owns and operates a chain of 292 physical retail stores across Germany that sell stationery, paper, office supplies, school supplies, art and craft materials, gifts, and greeting cards. The company also offers a Schulmaterial-Service that assembles school supply kits from lists uploaded online or submitted in-store, plus three own-brand lines (McPaper Premium, McPaper Basic, McPaper green) covering everyday to premium and sustainable stationery.
Is McPaper AG a public or private company?
McPaper AG is a private company. It is classified as corporate owned and is currently operating.
When was McPaper AG founded?
McPaper AG was founded in 1987. It employs 501 to 1,000 people.
Where is McPaper AG based?
McPaper AG is headquartered in Berlin, Germany, in the Europe region.
How does McPaper AG make money?
One revenue line is on record: retail Sales.
Who are McPaper AG's main competitors?
Direct peers on record are Ryman and Papier. Broad incumbents are WHSmith, Staples and Office Depot. Regional players are Officeworks, dm-drogerie and Müller. Emerging players are Action and Tedi.
Does McPaper AG have an API?
No public API is recorded for McPaper AG.
What industry is McPaper AG in?
McPaper AG's product category is Stationery Retail. Its primary akta.pro industry code is CRAOALAH, Stationery, Writing Instruments & Paper Products Distribution, with a secondary code of CRALACAJ, Craft Storage, Organization & Display Retail. Its NAICS code is 459410 and its SIC code is 5110.